Did You Go Lighter For Summer? Banish Brass with Redken’s NEW! Blondage Shampoo and Conditioner

Knowing clients’ struggle to maintain bright blonde locks while keeping hair healthy, Redken has created the NEW Redken Color Extend Blondage Shampoo and Conditioner range to fight the dreaded brassiness that comes with blonding and lightening services. Specially designed with pure violet pigments to neutralize and tone brassiness and Triple Acid Protein complex to proactively strengthen for less breakage, the new Shampoo and Conditioner help maintain a brighter*, stronger** blonde when used twice a week.



Both the Shampoo and Conditioner contain pure violet pigments to minimize unwanted brassy and yellow undertones. The Triple Acid Protein complex of Amino, Citric and Maleic Acids along with wheat protein is also found in both the Shampoo and the Conditioner and works to strengthen your strands. What’s more, while the range is intended for all blondes, anyone with concerns of saying bye to brass + strengthening can benefit from the Color Extend Blondage regimen.


“The number one thing my blonde clients ask me is how they can maintain their bright blonde locks in between appointments. In the past, I have recommended color-safe haircare products, since they are a great option to gently cleanse and soften strands. With Redken’s NEW Blondage system, specifically formulated with violet color-depositing technology, blonde hair is properly toned and strengthened with each use, benefits keep that keep my clients’ hair stronger and blonder, for longer.” – Redken Brand Ambassador Cassondra Kaeding.



Available: The NEW! Redken Color Extend Blondage Shampoo and Conditioner are $20.00 each. Both can be found at Redken salons nationwide, ULTA, Beauty Brands, JCPenney, and starting May 2018.


About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

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Did You Go Lighter For Summer? Banish Brass with Redken's NEW! Blondage Shampoo and Conditioner
Did You Go Lighter For Summer? Banish Brass with Redken's NEW! Blondage Shampoo and Conditioner