SCORE! The Ultimate Sports Fan Attraction Opens Phase 1 Retail & Broadcast Studio

SCORE! The Ultimate Sports Fan Attraction
Opens Phase One Retail & Broadcast Studio as Part of Construction of
Never-Before-Seen Sports Fan Experience

Promoters for SCORE!, the newest sports attraction in Southern Nevada, announced today the first phase of a 10,000-square-foot interactive experience opened inside Luxor Hotel and Casino. The SCORE! sports memorabilia and retail store officially opens with a meet-and-greet with three former Super Bowl Champion San Francisco 49ers — Eric Wright, Carlton Williamson and Dwight Hicks — Saturday, May 19 from 1 – 4 p.m. SCORE! is offering locals a discount of 10% on merchandise with a Nevada ID.

The Fan Shop is only the first phase of what will become one of the most unique sports fan destinations in America. The attraction, scheduled to be completed later this summer, will be highly interactive and merge Hall of Fame artifacts, athlete appearances and live broadcasting, all within a personalized, interactive sports fantasy experience.

“The attraction is designed to let ordinary sports fans become legends in their favorite sport,” said James Beckmann, CEO of SCORE!

The SCORE! retail store features authentic and officially licensed merchandise and memorabilia, all within a state-of-the-art, stadium-style facility unlike anything found in Las Vegas. SCORE! has developed content partnerships with many high profile sports properties including Naismith Memorial Basketball Hall of Fame®, Pro Football Hall of Fame®, National Hockey League®, US Soccer Federation and the Las Vegas Motor Speedway, to name a few.

SCORE! boasts one of the Strip’s only television and radio-enabled studio that is plug-and-play ready for live national broadcasts, commercial auditions, athlete appearances and sports fantasy photo opportunities.

Locally, SCORE! plans to be active within the Las Vegas community by recognizing student athletes who achieve exemplary results on the field and in the classroom.

About SCORE!
SCORE! is located in the world’s largest atrium inside the Luxor Hotel & Casino on the Las Vegas Strip. The interactive sports fan destination offers corporate buy-outs for groups of 30 to 300. Live and online memorabilia auctions and authentication are available and SCORE! will host press conferences and other major sports announcements. For more information, visit

Location: Luxor Hotel and Casino
3900 Las Vegas Blvd South
Las Vegas, NV 89119

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