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Swarovski Midnight Celebration at Grand Bazaar Shops Debuts Feb. 26

SWAROVSKI CRYSTALGrand Bazaar Shops Las Vegas

WORLD’S FIRST SWAROVSKI CRYSTAL STARBURST LIGHT SHOW SPECTACULAR DEBUTS ON THURSDAY NIGHT,
FEB. 26, 2015, AT MIDNIGHT

Lighting Serves as Capstone for Soft Opening of
Grand Bazaar Shops Las Vegas

WHAT:
Swarovski Pavilion and Starburst at Grand Bazaar Shops will open to the public on Feb. 26, 2015.  The custom pavilion and Starburst were designed to be the centerpiece of the Grand Bazaar Shops and will provide a unique retail experience as well as a new outdoor entertainment destination.

The much anticipated Grand Bazaar Shops will deliver big brand names, intimate boutiques and international flavors, all packed into a two-acre outdoor shopping promenade. The immersive retail experience, located adjacent to Bally’s Las Vegas, will feature exclusive first-to-market brands and unique international retailers at the heart of the Las Vegas Strip.

At midnight that night, the Swarovski Crystal Starburst that towers above Grand Bazaar Shops and the Las Vegas Strip will be illuminated for the Midnight Celebration for the first time. This Starburst serves as the focal point for Swarovski’s nightly light-and-sound extravaganza inspired by the exotic tradition of world bazaars.

The Swarovski Midnight Celebration at Grand Bazaar Shops is a dazzling 3-minute-long light-and-sound show designed to mark the discovery of a new day. The spectacle was envisioned as a way to bring New Year’s Eve-style excitement to the Strip every night of the year. The production incorporates both the Starburst and a large video screen embedded into the multi-faceted façade of the Swarovski boutique. Evocative scenes from exotic bazaars, as well as the Starburst’s more than 1,800 points of LED light, will be choreographed to a dramatic original score featuring the enchanting beats of world music.  The one-of-a-kind Swarovski Crystal Starburst is 14-foot-diameter structure and composed of 924 custom-cut Swarovski crystal spheres.

WHERE:
Swarovski Boutique
Grand Bazaar Shops Las Vegas
Located in front of Bally’s Las Vegas Hotel & Casino
3645 Las Vegas Blvd. South
Las Vegas, Nev. 89109

WHEN:
Thursday, Feb. 26
11:50 p.m.            Remarks by dignitaries, followed by countdown with showgirls from Jubilee at Bally’s Las Vegas and the official debut of the Swarovski Midnight Celebration.

SPEAKERS:
Tony Castelli, vice president retail, Swarovski
-Larry Siegel, chairman, Juno Property Group for Grand Bazaar Shops

ABOUT SWAROVSKI:
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal. Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while the Swarovski Foundation supports creativity and culture, promotes wellbeing, and conserves natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with 
approximately 2,480 stores in around 170 countries, more than 24,000 employees, and revenue of about 2.33 billion euros in 2013. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2013, the Group generated revenue of about 3.02 billion euros and employed more than 30,000 people.

ABOUT GRAND BAZAAR SHOPS LAS VEGAS:
Located at the entrance to Bally’s Las Vegas at one of the busiest intersections in the world, Flamingo Road and Las Vegas Boulevard, Grand Bazaar Shops introduces a new paradigm to Las Vegas retail.  A “21st century bazaar,” the immersive retail experience features exclusive first-to-market brands and unique international retailers. Vibrantly colored rooftops highlight a distinctive open-air setting that emulates the world’s greatest markets. Grand Bazaar Shops offers an urban shopping scene ripe with culture, fashion, food and entertainment in a modern attraction. The mix of tenants, many offering engaging experiences within or outside their stores, will create a place of excitement where visitors will be able to interact with retail. For more information, please visit www.GrandBazaarShops.com.

 

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