On Friday, March 14th, Swatch will official kick off its residency at New York New York by bringing a “New York State of Mind” to Las Vegas. Come join us from 5 – 8pm for prizes, drinks, NY style food (think hot dogs, pretzels, peanuts and knishes) and entertainment that will include a slight of hand artist, a hot dog eating contest (Coney Island style), hip hop dancers and of course our Swatch Minutemen will be on the prowl! The prizes are tickets for the NY NY roller coaster, Zumanity tickets and a free weekend stay at New York New York Hotel & Casino! A DJ will be on scene playing the best music around…A true New York State of Mind!
Like the world today, Swatch Stores never stop changing. The new store concept is designed to bring light, colour and motion together, so that it’s easy to make the change from one trend-setting scene to the next. Imagine the walls of a Swatch Store as a giant billboard. As each new Swatch ad campaign or major product launch are rolled out in the world, the Swatch Store becomes the ultimate “screen” surrounding the customer with colours, design appeal and surprising effects.
Wavy display tables invite customers to take their time and try on the watches they like in a relaxing, colourful Swatch environment. The tables have flowing, organic shapes to match the natural, sexy shape of all Swatch products.
Customers in the new environment are already living in the future. They enter the store, find themselves in the spotlight and feel – for a playful moment – like a superstar. It’s all about emotion, after all, and time spent with Swatch is a moment of pleasure, a time to experience the joy and creative spirit at the heart of the brand.
New York-New York Hotel & Casino, Las Vegas
3790 South Las Vegas Blvd
89109 Las Vegas
Phone: +1 702 477 0342
Fax: +1 201 558 7144
James Fontaine (middle), Director of Retail Marketing for Swatch
Surrounded by the Swatch Minutemen “Flashers”