Did You Go Lighter For Summer? Banish Brass with Redken’s NEW! Blondage Shampoo and Conditioner

Knowing clients’ struggle to maintain bright blonde locks while keeping hair healthy, Redken has created the NEW Redken Color Extend Blondage Shampoo and Conditioner range to fight the dreaded brassiness that comes with blonding and lightening services. Specially designed with pure violet pigments to neutralize and tone brassiness and Triple Acid Protein complex to proactively strengthen for less breakage, the new Shampoo and Conditioner help maintain a brighter*, stronger** blonde when used twice a week.



Both the Shampoo and Conditioner contain pure violet pigments to minimize unwanted brassy and yellow undertones. The Triple Acid Protein complex of Amino, Citric and Maleic Acids along with wheat protein is also found in both the Shampoo and the Conditioner and works to strengthen your strands. What’s more, while the range is intended for all blondes, anyone with concerns of saying bye to brass + strengthening can benefit from the Color Extend Blondage regimen.


“The number one thing my blonde clients ask me is how they can maintain their bright blonde locks in between appointments. In the past, I have recommended color-safe haircare products, since they are a great option to gently cleanse and soften strands. With Redken’s NEW Blondage system, specifically formulated with violet color-depositing technology, blonde hair is properly toned and strengthened with each use, benefits keep that keep my clients’ hair stronger and blonder, for longer.” – Redken Brand Ambassador Cassondra Kaeding.



Available: The NEW! Redken Color Extend Blondage Shampoo and Conditioner are $20.00 each. Both can be found at Redken salons nationwide, ULTA, Beauty Brands, JCPenney, and lookfantasic.com starting May 2018.


About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

Pureology Introduces NEW Hydrate Sheer, the Silicone-Free Haircare System For Fine Hair.

Pureology Introduces New Hydrate Sheer
Indulge in a new hydrating Pureology experience with the silicone-free haircare system for fine hair.

No matter the hair type, proper hydration is vital to achieving luminous and healthy hair. Yet, traditional hydrating haircare systems utilize silicones to lock in moisture, which can leave fine, colour-treated hair looking weighed down, limp and lifeless. Pureology answers this growing concern among women, with NEW Hydrate Sheer. Born from Pureology’s number one haircare range Hydrate, Hydrate Sheer is newly formulated to finally meet the needs of women with fine, dry colour-treated hair. With gentle, silicone-free moisturizing properties, Pureology’s weightless formulations of Hydrate Sheer prevent build-up on the hair follicle, reducing heaviness while allowing colour vibrancy to shine through. Complete with Pureology’s signature AntiFadeComplex® to enhance colour retention in between salon visits and ZeroSulfate® technology to ensure optimal hydration levels for beautiful, healthy hair. Now, with NEW Hydrate Sheer, even fine hair types can indulge in Pureology’s beloved Hydrate haircare experience.


The NEW Hydrate Sheer haircare duo begins with Hydrate Sheer Shampoo, a concentrated formula to quench and cleanse hair for weightless hydration. This silicone-free formula is held to the highest standard with Pureology’s signature 100% Vegan ingredient list. While not causing buildup or a heavy coating on the hair, Hydrate Sheer provides superior replenishment, touchable softness and extraordinary colour protection. Soy, oat and wheat proteins strengthen, rebuild and repair hair, while jojoba, green tea and sage condition each strand. After shampooing, add another level of lightweight moisture and seal in a healthy, lustrous shine with Hydrate Sheer Condition. The perfect complement to Hydrate Sheer Shampoo, Hydration Sheer Condition also features Pureology’s exclusive AntiFadeComplex® to keep colour-treated hair vibrant and protected in between professional hair colour applications. The Hydrate Sheer experience would not be complete without Pureology’s signature aromatherapy blend including ylang ylang, bergamot, patchouli and grapefruit. When used in conjunction, NEW Hydrate Sheer Shampoo and Condition is the ultimate solution for those with fine, dry colour-treated hair looking for a hydrating haircare system without the weight.


Pureology’s NEW Hydrate Sheer Shampoo and Condition will launch in salons nationwide March 2017. Visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology products from your local salon. Also available at Ulta, Beauty Brands, and Look Fantastic.



About Pureology Serious Colour Care

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine.  From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!®  For more information, visit Pureology.com and like Pureology on Facebook and Instagram.


Pureology’s Twisted Tousle Bun for every summer travel plan

Memorial Day is upon us, and with that the promise of long summer days (and nights!) ahead. Whether your Memorial Day plans call for frizz-fighting at the beach, a classic up-do at a wedding or a humid outdoor evening BBQ, be sure to pack all of your go-to haircare travel essentials so your hair is picture-perfect from dawn to dusk. Need an effortless yet chic go-to summer style this summer? Look no further! Pureology Pure Artist, Sandra Joseph shares below her step-by-steps to achieve the “Twisted Tousle Bun”:


  1. Begin with dry hair and layer Pureology Root Lift spray hair mousse for texture, grip and shine. Blowdry smooth.
  1. For added shine and hold, emulsify a dime-size amount of Colour Stylist Cuticle Polisher shine serum in your palms and distribute evenly. Create a left-side part and slice, parting to the lower right-side corner. Gather all the hair in the large section and secure into a low ponytail. Twist the ponytail and add an elastic to the ends.
  1. Gather 1-2 inches of hair around the fringe, wrap loosely and secure with a clip.
  1. Gather remaining hair into a ponytail behind the right ear. Twist ponytail and add an elastic to the end.
  1. Wrap both ponytails into low buns and secure with pins. Lightly pull apart the buns to create a piecey look.
  1. Release the fringe and twist, then secure the ends with an elastic. Wrap the section around the two buns. Secure with pins then loosen with fingers to soften the look.
  1. Finish your look with a mist of Colour Stylist Strengthening Control zero-dulling hairspray for a great finish.


For more product and purchase information, to find a salon, book your next appointment or buy genuine Pureology products from your local salon, visit Pureology.com. Pureology is also available at Ulta, Beauty Brands and JCPenney Salons.


Back-to-school hair tips from Pureology expert Ruth Roche

There is something magical about the “back-to-school” season and the opportunity it provides to refresh our wardrobes and embrace a new look as we prepare for cooler weather. To coincide with your makeup and closet overhauls, use the arrival of fall to jumpstart your hair regimen and try out new cuts, styles and ways of styling. To inspire your new back-to-school tresses, Pureology Artistic Ambassador Ruth Roche shares her Fall 2016 trend predictions and expert tips:

pureology smooth

  • FRINGE, FRINGE, FRINGE! – “Long, heavy fringes that sit just below the eyebrow will be huge this fall. The look works with all types of cuts. For something new that contrasts with all of the natural texture we are seeing, create sleek fringes using Pureology Smooth Perfection Style + Care Infusion before blow-drying. Once dry, use a flat iron to straighten hair for a chic look!”


  • CURLY WITH FRINGE + LAYERS – “Be brave! Embrace both the fringe trend and your natural curl. It’s time. Medium length hair with layers and a heavy fringe is a new trend for curly girls. Apply Curl Complete Style + Care Infusion to damp hair, then twirl individual sections and either dry naturally or diffuse. Tousle hair with fingers to expand the shape. You won’t regret it!”

pureology hair

  • DOUBLE KNOT IT – “For a half-up, half-down alternative to a regular top knot … make it a double! Apply Smooth Perfection Style Shaping Gel to damp hair and blow-dry using a round brush, or let it air dry naturally for a wavy texture. Next, pull the top section back and twist the hair to create a knot. Secure with a pin. Bring the  sides back and twist just underneath the first knot and create another one. Pin into place for a chic, easy look that will have them looking twice.”



  • WHEN IN DOUBT, AIR DRY IT – “For the ultimate in ‘don’t care hair’, let your natural texture be the star by allowing it to just ‘be’. To make sure you get an even amount of product from roots to ends, divide your hair into three sections: top, middle and bottom. Clip the top and middle sections out of the way. To the damp bottom section only, apply Smooth Perfection Lightweight Smoothing Lotion from roots to ends. Remove the clip from the middle section and repeat. Finish with the top section. Create a part if desired and let it be! To encourage the wave and movement, try scrunching with your hands.”


For more product and purchase information, to find a salon, book your next appointment or buy genuine Pureology products from your local salon, visit Pureology.com. Pureology is also available at Ulta, Beauty Brands and JCPenney Salons.


Mothers’ Day is right around the corner!


Mother’s Day is just a few days away! Why give flowers or chocolates when you can give mom the gift of great hair. With  Redken’s wide array of haircare and styling products, mom can achieve the perfect, fashion forward and cutting edge hairstyle that best fits her lifestyle.


For the efficient Mom looking to save time during her morning routine, we recommend:

Glow Dry


  • Glow Dry style enhancing blow-dry oil, an ultra-lightweight hair oil that reduces blow-dry time and creates a diamond-like shine. Displayed in feminine a pink bottle, Glow Dry’s packaging makes a gorgeous addition to any bathroom counter.

triple take 32


For the “triple threat” working Mom who lives up to her Superwoman nickname, we recommend:

  • triple take 32 extreme high-hold hairspray – Redken’s highest-hold hairspray that creates long-lasting hold and lift without the crunchy texture. As one of Redken Global Creative Director Guido’s top picks during Fashion Week, triple take 32 is a hairspray favorite thanks to its 24-hour control and humidity protection. Application is more foolproof than ever thanks to the innovative packaging, featuring Redken’s exclusive new tri-mist spray for a super-fine, even mist with maximum coverage.

Beach Envy


For the “boho chic” Mom who is always on trend, we recommend:

  • Beach Envy Shampoo and Conditioner – just in time for relaxed summer styles, Beach Envy delivers a lightweight, texture-boosting blend of filloxane, minerals and polymers to create amplified, loose waves with amazing body. Afterward and while hair is still damp, apply Beach Envy Wave Aid, a mineral blend that infuses texture to create waves and big beach style.

Color Extend


For the Mom trying to supercharge her haircolor vibrancy, we recommend:

  • Color Extend Magnetics sulfate-free Shampoo and Color Extend Magnetics Conditioner – Mom knows that at-home maintenance is just as important as the salon visit itself. Color Extend Magnetics Shampoo and Condition will keep her locks vibrant, fresh and three times more fortified thanks to Redken’s signature IPN technology and amino ions, which form a protective barrier around the hair to seal in color while reinforcing hair’s internal strength.

For more product and purchase information, find a salon, book mom’s next appointment or buy her genuine Redken products from your local salon, visit Redken.com. Redken is also available at Ulta, Beauty Brands and JCPenney Salons

Mother’s Day Treats for Every Mom!

Mother’s Day is just around the corner! This year, give your mom the gift of endless ‘good hair days’ with Pureology. With every product designed to help colour-treated hair retain its fresh-from-the-salon vibrancy with every use while its 100% Vegan, Dual Benefit Formulas provide custom care for every hair type, hair never felt or looked so good. Whether it’s for the mom-on-the-go or the always fabulously chic head-to-toe mom, Pureology is the perfect gift for all the moms on your list.



Glamour Chic…

For the über glamorous, always polished and never without her lipstick mom, Nano Works Gold is the perfect daily dose of luxury. The luxurious formula renews hair for a more youthful appearance while the full bodied signature aroma containing Bergamot, Jasmin, Vanilla and Sandalwood awaken the senses at first touch. Featuring fairly-traded Golden Marula Oil to provide the best in nutrition and antioxidant protection, including four times more Vitamin C than an orange and 60% more antioxidants than Argan Oil, Nano Works Gold restores movement, suppleness and shine to hair. And of course the packaging! The sleek, shimmering gold bottles make for a beautiful addition to any shower.




Super Sweet…

All the baking connoisseur moms are sure to love NEW! Colour Fanatic Instant Conditioning Whipped Cream. The innovative aerosol packaging contains a star-tip dispenser to give the product a luxurious whipped cream texture. Designed to replace a traditional conditioner without weighing hair down, the formula also lightly conditions, maintains hair movement, preserves volume and provides static control. All the “sweet” benefits hair could want without the added sugar!


cleansing conditioners

Workout Enthusiast…

Frequent shampoo washing can be taxing on hair. So for the workout loving mom who is constantly hitting the showers as a result, Pureology’s Cleansing Conditioners, a shampoo-free way to cleanse all hair types while preserving the integrity of the hair’s cuticle, is sure to be a win! The low-foam cleansing treatments come in three variations specific to hair needs, with each containing the exclusive AntiFadeComplex® and 100% vegan formulas, providing extraordinary colour protection and superior hydration. The low-lather cleansing base with rich conditioning ingredients gently cleanse the hair as it softens, improves elasticity and helps to preserve colour vibrancy.

Style + Care Infusions



Multi-tasking moms who crave products with multiple benefits and uses, will love NEW! Style + Care Infusions, the all-in-one solution to both haircare and styling. The dual chamber infusions provide a caring formula as well as a styling formula, providing the perfect blend of style and care in one easy-to-use formula for styling made simple. Each infusion features Xylose, to insulate the cuticle layer and protect against heat damage, and Intracylane to strengthen the hair.



For more product and purchase information, find a salon, book mom’s next appointment or buy her genuine Pureology products from your local salon, visit Pureology.com. Pureology is also available at Ulta, Beauty Brands and JCPenney Salons.

Get ready to sparkle with this fun, festival look

The glitter roots trend has quickly become one of the top Coachella styles that has girls everywhere, including Kendall Jenner, re-thinking their crafting techniques.


Inspired by the look, Redken Artist Doug Treadway has provided two easy step-by-steps using Redken to recreate glitter roots at home. Whether you’re getting ready for the next festival line-up or simply a night on the town, you’ll be able to achieve your own glam-rock look in minutes.


To start:

  • Mist wind blown 05 dry finishing spray through the hair to add texture and an airy finish.


  • Using your fingers, create a natural middle part, pulling hair into two sections.


  • Rake each section into a high ponytail. Secure with an elastic.


  • Reapply wind blown 05 dry finish spray to each ponytail add texture and a slight hold.


  • Carefully wrap each ponytail around its base to create a bun on either side of the head. Secure with hair pins.


  • Spray hair with quick dry 18 instant finishing spray for strong hold.


Image Source: Doug Treadway


Glitter roots option 1:

  • Apply metal fix 08 metallic liquid pomade (gold or silver) to the tip of your brush and work on the scalp area either side of the hair part. If you don’t have a brush, use your fingers to paint onto the hair.


  • Apply as little or as much as you would like to achieve your desired glitter root effect. Let it sit for five minutes to partially dry.


  • Apply a second layer of metal fix 08 metallic liquid pomade.


  • Finish the look with quick dry 18 instant finishing spray for strong hold.


Image Source: Doug Treadway


Glitter roots option 2:

  • Squeeze hardwear 16 super-strong sculpting hair gel into a bowl, add your color preference of glitter and mix together.


  • Apply the hardwear 16 glitter mixture to the roots using a brush.


  • Add additional colors of glitter to create a custom look.


  • Finish the look with quick dry 18 instant finishing spray for strong hold.


Details and hi-res images are attached. To learn more about Redken products, find a salon, book your next appointment or buy genuine Redken products from your local salon, visit Redken.com. Also available at Ulta, Beauty Brands and JCPenney Salons.


And the race is on! Pureology’s tips for your best Derby hair yet

The annual Kentucky Derby each May is as much about fashion as it is the sport itself, with all eyes and bets on who will wear this year’s most glamorous hat or the most elaborate fascinator.


Inspired by Lauren Conrad’s Derby style and the event’s overall glamour, Pureology Artistic Ambassador Ruth Roche and Pure Artist Sandra Joseph have provided step-by-steps, using Pureology, to recreate our favorite Derby looks at home!


Image Source: Getty / Mike Coppola

Pure Artist Sandra Joseph’s step-by-steps to re-create this inspirational look at home:

  • On damp hair, mist Colour Fanatic multi-tasking hair beautifier from roots to ends and comb through to prime and protect the hair.
  • To achieve the perfect blow dry with both shape and hold, emulsify a dime-size amount of Smooth Perfection Style Shaping Gel in palms and massage throughout hair. Blow dry with a medium round brush to create bend and shape.
  • Once dry, emulsify Colour Stylist Cuticle Polisher shine serum in palms and distribute evenly throughout hair for shine and hold.
  • Take random sections of hair beginning at the mid-shaft and wrap around a large barrel iron on a diagonal. Smooth each section around your fingers after you release from the iron to create loose, natural-looking waves.
  • Lightly mist Colour Stylist Strengthening Control zero dulling hairspray for a flexible hold that will last you a full day at the races.


Pureology Artistic Ambassador Ruth Roche’s step-by-steps to re-create these inspirational looks at home:


Image Source: Getty / Mike Coppola

Hot Tip: If your hat is very detailed, consider keeping your hair minimal and chic so you don’t distract from the beauty of the hat!

  • Apply Smooth Perfection Style + Care Infusion to damp hair and comb through.
  • Blow dry the hair in sections using a paddle brush for a smooth, sleek finish.
  • Create a clean center part and brush the hair back into a smooth ponytail at the nape.
  • Twist the ponytail into a chignon and secure with a closed pin.
  • Finish by spraying the hair with Colour Stylist Supreme Control Hairspray for extra hold and shine.



Image Source: Getty / Mike Coppola

Hot Tip: Pull the hair back neatly, away from the face and dip the hat down on one side to showcase both the hair as well as the hat.

  • Apply Colour Stylist Root Lift Spray Hair Mousse throughout the root area and blow dry the hair away from the face.
  • Create barrel curls using a one inch iron, spraying each section as you go with Colour Stylist Strengthening Control zero dulling hairspray.
  • Brush hair away from the face and secure curls at the back of the head with closed pins.
  • Spray hair with Colour Stylist Strengthening Control zero dulling hairspray for lasting hold.


To purchase Pureology products, visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology products from your local salon. Also available at Ulta, Beauty Brands and JCPenney Salons.

With Pureology, begin your Earth Day commitments in the shower

Just as each New Year prompts revived promises to ourselves for better health and happiness, the annual Earth Day celebration reminds us to make the same commitment to our planet. Dedicated to sustainability, Pureology knows that not only does great hair start in the shower, but so do our sustainable practices. Below are ways in which Pureology does its part every day in reducing its carbon footprint and helping to conserve environmental resources.


  • Pureology’s bottles are 100% recyclable and contain up to 50% post-consumer recycled material.
  • Each Pureology shampoo bottle provides up to 70+ shampoos, which helps conserve more energy and water required during the manufacturing process.
  • All Pureology products are 100% vegan, are ZeroSulfate, and are made from naturally derived plant extracts.
  • Discover more about Pureology’s commitment to sustainability here.


To incorporate more environmentally-friendly practices into your daily routine, beginning in the shower, try Pureology favorites including Hydrate and Pure Volume. Details and hi-res images are attached. To purchase Pureology products, visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology products from your local salon. Also available at Ulta, Beauty Brands and JCPenney Salons.