Announcing Redken’s newest muse, top model, street style star and trendsetter Soo Joo Park!

REDKEN ANNOUNCES SOO JOO PARK
AS NEW BRAND MUSE
Soo Joo to Unveil Her Latest Extreme Hair Transformation in
2015

Soo Joo Park for Redken, photo by Matt Irwin

Redken is excited to announce its newest brand muse, model and trendsetter Soo Joo Park. Known for her hair transformations and sartorial street style, Soo Joo is a favorite of top fashion designers and magazines. She has redefined the meaning of a modern-day model thanks to her animated personality and candid use of social media. Soo Joo joins an elite collective of Redken muses and trend creators, including musician Sky Ferreira, international fashion blogger Chiara Ferragni, model Lea T, renowned hairstylist and fashion industry legend Guido and celebrity haircolorist Tracey Cunningham.

“Soo Joo is a true sensation who can’t help but break the mold, especially when it comes to her hair transformations. Her fearlessness and modern approach to beauty make her a perfect fit for Redken,” says Leslie Marino, General Manager, Redken US. “She’s engaging, daring and has a style of her own, which has helped make her a star not only on the runway and in magazines, but in the social media world as well.”

Soo Joo will make her Redken debut in early 2015, appearing in the campaign for Extreme, Redken’s second bestselling haircare line in the portfolio and will launch an exciting new innovation set for early next year. With Redken’s help, Soo Joo is repairing and strengthening her hair, taking it to new lengths.

“I’ve gone through a lot of changes with my hair,” says Soo Joo. “Hair is the ultimate self-expression and I love how it can really transform my look and show my style. I’m so excited to be chosen as a Redken muse and can’t wait to share my hair journey with other people.”

Born in Seoul, South Korea, Soo Joo Park’s family relocated to Southern California when she was 10. While studying at the University of California at Berkeley, Soo Joo was spotted at a San Francisco Bay Area thrift store, and then she quickly moved to New York City to begin modeling. At the suggestion of her agent, she colored her hair a career-transforming platinum blonde. Soo Joo has starred in campaigns for Chanel, Tom Ford and DKNY, walked the runway for countless designers, and graced the covers of a myriad of magazines including Harper’s Bazaar, V, Interview, Vogue Korea, Vogue Japan, Wonderland, Numero and many more.

Follow @Redken5thAve and @Soojmooj for more to come.

 

About Redken
To locate a Redken salon please log on to redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Announcing Redken’s new muse, Brazilian model and anti-bullying campaigner Lea T

redken

MEET REDKEN’S NEW BRAND MUSE:
LEA T.
Brazilian Beauty Lea T. Named Face of
Redken Chromatics Haircolor

Lea T for Redken, photo by Matt Irwin
Lea T for Redken, photo by Matt Irwin

Redken is excited to announce its newest brand muse, Brazilian model and anti-bullying and equality advocate Lea T. With her undeniable spirit, striking looks and stunning Brazilian hair, Lea T embodies the essence and energy of Redken. Lea T joins an elite collective of Redken muses and trend creators, including musician Sky Ferreira, international fashion blogger Chiara Ferragni, renowned hairstylist and fashion industry legend Guido and celebrity colorist Tracey Cunningham.

 

“Lea T is a true pioneer for beauty,” says Leslie Marino, General Manager, Redken US. “She shares Redken’s vision of global beauty, and has a unique sense of self and a beauty that is undeniably her own.”

 

One of the fashion world’s most in-demand and inspiring models, Lea T was first discovered by Givenchy designer Riccardo Tisci and became the face of Givenchy in 2010.  She’s been featured in Vogue Paris, Vanity Fair, Vogue Brazil, Numero, W, Hercules, Interview, Cover and Love magazines, as well as the cover of Elle Brasil.

 

Lea T makes her Redken debut in January 2015, showcasing her lust-worthy color in print and social campaigns for an exciting new innovation from Chromatics haircolor. Featuring the same ammonia-free, fortifying formulas, this new innovation from Chromatics will achieve an even broader range of haircolors with the same luxurious experience.

 

“We’re all people with our own personality, our own beauty, our own life,” says Lea T. “I love working with Redken because they appreciate all kinds of beauty. They believe in the individuality of the person, and I think that’s really important.”

 

Follow @Redken5thAve and @leacerezo for more to come.

 

About Redken
To locate a Redken salon please log on to redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave