REDKEN HAIRCARE RENOVATION – Upgrade To Smart Haircare

REDKEN HAIRCARE RENOVATION
Upgrade To Smart Haircare

 

 

 

 

 

 

 

 

Today, smart technology can be found everywhere, from your phone, to your car and in almost every corner of your home. We have smart showerheads that filter your chlorinated city water, smart toothbrushes that buzz away plaque, smart makeup that autocorrects to match your skin tone, and smart facial brushes that remove every trace of longwear makeup. Now, with Redken’s latest product innovation, haircare gets smart too.

 

As the leader in protein science and the first to introduce haircare solutions customized for the consumer through problem-solution, Redken is proud to now introduce the next generation in haircare innovation by taking customization to the next level with Smart haircare.

 

Hair has different needs at different levels of the hair – from the root to the core to the tip. Now for the first time, Redken addresses each of these needs with super targeted, customized technology. Introducing the NEW RCT PROTEIN COMPLEX: a smart, multi-targeted delivery system that has 3 proteins that attract to where the hair needs them most, delivering custom nourishment to the root, the core and the tip.

 

Now upgraded in its best-selling ranges – All Soft, Color Extend Magnetics and Extreme, the brand is also launching a new breakthrough innovation, the first in haircare, with new Mega Mask in each collection to complete each of your haircare routines. New Mega Mask features a dual chamber design with 2 different formulas that combine during application to create the ultimate “multi-mask” experience, and offers intense customized care that lasts through 3 washes. The secret? Combining the deep conditioning of a mask with the long-lasting benefits of an extender.

 

“Not a single client’s hair is exactly alike. With today’s environmental aggressors, coupled with constant styling, I’m constantly recommending different hair regimens to my clients in the chair. New Smart Haircare takes some of the guesswork out of tired, lackluster strands. I’m so proud to use these products on my clients, and again, seeing Redken at the forefront of haircare innovation,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “I’ve always been a huge fan of these three haircare lines and I am so glad to see an upgraded technology within these three formulas: it proves that you really can innovate on perfection!”

 

*Note: all products Redken’s exclusive RCT Protein Complex.

 

NEW ALL SOFT FOR 15X MORE CONDITIONING *with system of shampoo, conditioner and mega mask vs. a non-conditioning shampoo

  • All Soft Shampoo ($16, 10.1oz) cleanses, restores and softens dry, brittle hair. The omega-6 enriched argan oil formulas nourish for intense softness. Hair is silky soft with increased manageability, suppleness and shine. 
  • All Soft Conditioner ($17, 8.5oz) detangles, conditions and softens dry, brittle hair. The omega-6 enriched argan oil formulas nourishes for intense softness. Hair is silky soft with increased manageability, suppleness and shine.
  • NEW All Soft Mega Mask ($29, 6.8oz) – just 3 minutes a week will seal in benefits up to 3 washes! This mask is a deep treatment & care extender for dry/brittle hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

 

NEW EXTREME FOR 15X STRONGER HAIR *with use of extreme mega mask vs. non-conditioning shampoo

  • Extreme Shampoo ($19, 10.1oz) gently cleanses, strengthens and restores distressed hair.
  • Extreme Conditioner ($20, 8.5oz) detangles, strengthens & protects distressed hair leaving it supple and resilient. Hair is left healthy-looking.
  • NEW Extreme Mega Mask ($29, 6.8oz) just 3 minutes a week will seal in benefits up to 3 washes! This mask is a deep treatment & care extender for distressed hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

 

NEW COLOR EXTEND MAGNETICS MAINTAINS 4 WEEKS OF COLOR VIBRANCY AND RADIANCE

  • Color Extend Magnetics Shampoo ($19, 10.1oz) has a non-stripping, lightweight, gentle, sulfate-free conditioning cleanser formula that strengthens hair fiber from root to tip with soft, flexible results. Contains amino-ions to help seal in color.
  • Color Extend Magnetics Conditioner ($20, 8.5oz) features an easy detangling formula that leaves you with a softer, smoother, and more conditioned feel. Contains high levels of amino-ions to help seal in color. Sulfate-Free.
  • NEW Color Extend Magnetics Mega Mask ($29, 6.8oz) just 3 minutes a week will seal in benefits up to 3 washes! A deep treatment & care extender for color-treated hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

 

Launch: February 2017

 

Available: Visit Redken.com to find a salon, book your next appointment or buy genuine Redken products from your local salon.

 

Where to buy link: www.redken.com/salon_finder

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.

Celebrity colorist Tracey Cunningham shares her top holiday hair tips

Everyone wants to look and feel their best during the holiday season, radiant hair included. Unfortunately with our social calendars filled to the brim from Thanksgiving into the New Year, it can be challenging to find the time to care for and maintain your haircolor. To help guide your haircare regimen this season, Redken Celebrity Colorist Tracey Cunningham shares her top tips for making the most of your time at the salon during the holidays.

 

  1. Forward thinking: I typically advise my clients to wait six to eight weeks for gray touch-ups and eight to 12 weeks for highlights. With this in mind and knowing that salons get incredibly busy around the holidays, schedule your holiday color appointment with as much advance notice as possible. If you are going in for “corrective color”, to correct color results you are unhappy with from a prior coloring experience,  be prepared for a longer visit as your colorist may need to remove old color and then recolor your hair.

 

  1. Show, don’t tell: If you plan to try out a new look for the holidays, whether bold or subtle, bringing photographs and examples of haircolor you love will help you and your colorist explore your color options and ensure that you both mean the same thing when you say “honey blonde” or “scarlet red.” One technique I’ve been using a lot recently is a Metallic Blur haircolor – a combination of luxe bronze and gold tones that are softened together using Redken’s new Blur technique. The end result is a natural shimmering finish that is perfect for those holiday pictures and parties!

Shades EQ NEW

  1. When in doubt, refresh: If the holidays don’t fall in-between your scheduled color appointments or you do not have the time for a full color appointment this December, ask your colorist for a Redken Shades EQ gloss treatment to enhance shine. Healthy hair is a staple regardless of the occasion or the outfit and Shades EQ is a quick service that works wonders on hair to tone color, refresh highlights, and correct uneven tone. Another great alternative is a Redken Chemistry System in-salon treatment in-between or just before a color service for noticeable long-lasting color results and improved condition. Redken Chemistry rebuilds the hair from the inside out and allows your colorist to mix and match the systems based on your specific hair type. You can simultaneously address your hair’s frizziness while locking in your color treatment with two targeted treatments in one!

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  • Maintenance is key! Between your many holiday updo’s, curling irons and flatiron run-throughs, the holidays can do serious damage to your locks! That is why at-home maintenance can be just as important as salon treatments. For blondes, it is important to balance out the brass which is where Blonde Idol Custom-Tone Conditioner Violet for Cool Blondes comes in. The adjustable color-depositing daily conditioner is perfect for preserving tonality between salon visits. I recommend that my clients use it the day after they get their hair colored and increase the amount they use as time passes.

 

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To make your brunette shade last longer than your New Year’s resolution, I recommend sulfate-free shampoos and conditioners such as Redken Color Extend Shampoo and Conditioner or Color Extend Magnetics to help shield, stabilize and secure color intensity.

Redken Introduces NEW Color Extend Magnetics

redken

FEEL THE ATTRACTION
Redken Introduces NEW Color Extend
Magnetics, featuring Color Extend Magnetics
Sulfate-Free Shampoo!

 

Color Captivating Care For Color-Addicted Hair

 

Addicted to beautiful haircolor? Feel the attraction of Redken’s NEW Color Extend Magnetics and supercharge your color care routine. After all, colored locks demand the very best to preserve their salon fresh color. Redken is reinventing the performance of gentle cleansing systems while respecting the integrity of the hair. The range contains Sulfate-Free Shampoo, Conditioner, and Deep Attraction Mask.

 

Redken’s exclusive IPN and Charge-Attract Complex deliver charged amino-ions that are attracted to the hair fiber to form a protective seal. Aggressors are repelled and color is secured with maximum vibrancy and alluring shine. With Color Extend Magnetics, color-treated hair is 3X fortified*.

 

Redken’s Charge-Attract Complex is the key technology in the Color Extend Magnetics line. This complex combines essential Amino Acids, Glutamic Acid and Serine, with supercharged ingredients for maximum color vibrancy. Glutamic Acid enhances shine and resurfaces for smoothness, and conditioning protein Serine replenishes hair for strength while magnetic amino-ions attract to the hair fiber and polymerize to create a hydrophobic barrier that seals in color.

 

“Since I’ve introduced my clients to Redken’s NEW Color Extend Magnetics, my color addicted regulars now happily tell me they’ve been able to leave my chair with no fear of experiencing the dreaded ‘dullness’ caused by shampooing” says Tracey Cunningham, Redken Creative Consultant for Color. “This is particularly important for my celebrity clients who are frequently out of town shooting and need their color to last. With Color Extend Magnetics – the entire line leaves my clients with soft, vibrant locks.”

 

Feel the power of advanced color care with NEW Color Extend Magnetics.

 

For more information, click here.


To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave