INTRODUCING NEW! REDKEN COLOR EXTEND BROWNLIGHTS, AVAILABLE THIS MONTH

 

50% of women who color their hair are brunette*, yet most pigmented color care products on the market have historically been created for toning high levels of blonde hair. This January, Redken is taking its pigmented color care offerings to the next level with a new addition for brunettes: the NEW! Redken Color Extend Brownlights Shampoo and Conditioner, which wards off brassy brunette hair in between lightening/color appointments as well as in natural brunettes.

 

Formulated with blue pigment to target deeper levels of brass, Redken Color Extend Brownlights works to neutralize warm undertones to keep your natural or colored brunette hair color cool, bright and healthy. Simply use as needed to ward off brass – the more you use it, the more it tones! Our formula features brand-new progressive color deposit technology to help prolong cool tones by depositing the perfect balance of blue pigment with every wash. When used daily, the color deposit gradually builds up to prevent the brassy tones and warmth that usually start to appear 4-6 weeks after your color service. The progressive technology is also perfect for natural brunettes in hard water areas, which tends to make hair more prone to brass.

 

“The NEW! Redken Color Extend Brownlights Shampoo and Conditioner is the perfect solution for my busy brunette clients who tend to get brassy in-between salon appointments. It’s easy – all they need to do at home is use this shampoo and conditioner system to keep their hair healthy and to ward off brass in between their color appointments, which helps keep their fresh-out-of-the-salon color longer. Using the right color care products at home in between salon appointments is the key for healthy, beautifully-colored hair.” – Redken Brand Ambassador Cassondra Kaeding.

 

HOW TO USE:                                     

 

Available: The NEW! Redken Color Extend Brownlights Shampoo and Conditioner retails for $22.50 each, and can be found at Ulta, Ulta.com, and Hair.com starting January 2020.

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

Redken’s NEW! Color Extend Brownlights On Shelves Now

 

NEW! Redken Color Extend Brownlights Shampoo ($22.50) and Conditioner ($22.50) a

 

What exactly is the NEW! Brownlights? Redken is taking pigmented color care to the next level with a new addition to its color care range for a huge sector of the population: brunettes! The NEW! Redken Color Extend Brownlights Shampoo and Conditioner wards off brass in between lightening/color appointments as well as in natural brunettes via blue pigments, which work to neutralize warm undertones and keep your hair color cool, bright and healthy. Use as needed to ward off brass – the more you use it, the more it tones!

 

HOW TO USE:

  • Use 2–3 times per week, alternating if necessary with Redken Color Extend Magnetics Shampoo and Conditioner. Use as a complete system with the NEW! Redken Color Extend Brownlights Conditioner.
  • For color-treated brunettes: Use immediately after salon service to prolong cool tones. Progressive color depositing system helps to counteract brassy and orange tones until your next salon appointment.
  • For Natural Brunettes: Use as needed to control brassy and orange undertones.

 

The NEW! Redken Color Extend Brownlights Shampoo + Conditioner Retails for $22.50 each, and can be found at and Hair.com starting now.

Beat The Heat – Coming This August: Redken’s NEW! Extreme Play Safe

 

Coming this August, Redken is proud to introduce a NEW product into its iconic Extreme Range: our NEW! Redken Extreme Play Safe, a leave-in treatment that provides care + heat protection of up to 450F all-in-one. Infused with tourmaline (like a lot of hot iron tools!) and plant protein, Redken Extreme Play Safe fortifies the hair to prevent split ends while reducing their appearance by 70%, and helps shield from hot tool damage. This product will be available in August and will retail for $24.00 at Ulta. The NEW! Redken Extreme Play Safe should be applied to clean, damp hair prior to blow-drying or diffusing hair.

 

HOW TO USE:

  • STEP 1: Prep hair by washing with Redken Extreme Shampoo and Conditioner.
  • STEP 2: Apply a dime-sized amount of product to damp hair, concentrating on fragile or damaged mid-lengths and ends. Leave in. Do not rinse.
  • STEP 3: Blow dry and heat style hair as usual. Redken Extreme Play Safe will protect hair from heat damage up to 450 degrees Fahrenheit.

 

New This Month: Redken’s Color Extend Blondage Express Anti-Brass Mask, Our Most Pigmented Color Care Product

 

 

 

 

 

 

 

Redken is proud to introduce a new addition to its beloved Redken Color Extend Blondage collection: the NEW! Redken Color Extend Blondage Express Anti-Brass Mask, designed for those looking for even more toning power to help correct and neutralize unwanted yellow undertones in just 5 minutes. In fact, the NEW! mask is Redken’s most toning haircare formula, so it’s perfect for those who are looking to maximize their toning results.

 

How does it work? Just like the Redken Color Extend Blondage Shampoo and Conditioner, this formula works hard to tone unwanted brass in the hair while maintaining its strength. The NEW! Redken Color Extend Blondage Express Anti-Brass Mask’s ultra-concentrated formula contains purple pigment, wheat protein, amino acids and glycerin to tone, strengthen and moisturize blonde hair. Plus, it’s sulfate-free!

 

Please find usage details, below.

 

Available: The NEW! Redken Color Extend Blondage Express Anti-Brass Mask comes in two sizes: a retail size of 250ml for $29.00, and a 30ml packette for $6.00 for toning on-the-go. They can be found at Redken salons nationwide, ULTA.com, and JCPenney, and starting June 2019.

 

 

The NEW! Redken Color Extend Blondage Express Anti-Brass Mask comes in two sizes: a retail size of 6.8oz for $29.00, and a 1oz packette for $6.00 for toning on-the-go. It is available at Ulta.com starting in June.

Give Your Dad the Gift of Thicker-Looking Hair, A Freshly-Groomed Beard and Multipurpose Products from Redken Brews This Father’s Day – Right on Amazon!

 

This Father’s Day, give your dad the gift of Redken Brews’ extensive grooming line – easily! You can get any of the below products on Amazon.com.

 

FOR A FLAKE-FREE SCALP AND THICKER-LOOKING HAIR:

  • Prep by washing hair with Redken Brews Anti-Dandruff Shampoo to gently cleanse hair and clarify the scalp to reduce itch and helps to eliminate flakiness. Formulated with Pyrithione Zinc to fight and control dandruff, the formula gently cleanses and reduces dandruff on all hair types.
  • If desired, follow with Redken Brews Daily Conditioner to moisturize, detangle and nourish men’s hair without weighing it down.
  • For fine or thinning hair, style dry hair with the NEW! Redken Brews Thickening Pomade, which provides a densifying finish for hair that instantly looks and feels fuller. The formula is great for fine or thinning hair types, and creates instant volume and definition with mild control.
  • For those with thicker hair, or those who like a light-hold gel, try out NEW! Redken Brews Extra Clean Gel to get lightweight control and a barely there, no crunch finish. The lightweight formula offers an extra clean feel to guarantee a smooth hold for his style with no stickiness or flakey residue.

 

FOR A FRESH, GROOMED BEARD:

  • BEFORE SHAVING:
    • First, prep with Redken Brews Shave Cream to moisturize skin during shaving and provide protection for an extra close and comfortable shave. Plus, it’s dermatologist-tested for safety.
  • AFTER SHAVING:
    • Option 1: apply a small amount of the NEW! Redken Brews After Shave to soothe and moisturize just-shaved, sensitive skin. After Shave prevents irritation from shaving, minimizes skin redness on men and moisturizes dry skin. This after shave balm contains aloe vera for additional soothing.
    • Option 2: for men with (or without!) beards, get him the gift of soft, hydrated skin and beards with Redken Brews Beard Oil – a beard softener by Redken Brews that also moisturizes dry skin under the beard. It’s a must have for facial hair upkeep and grooms and softens facial hair so it looks and feels great. Plus, our Redken Brews Beard Oil is 99% natural origin including oils such as avocado and olive fruit oil.

 

FOR ON-THE-GO AND HIS GYM BAG:

  • For those on-the-go and those who are lovers of multipurpose products/minimalists at heart, try out the two below offerings:
    • For a perfect do-it-all, get him the Redken Brews 3-in-1 Shampoo, Conditioner and Body Wash for the only product he’ll need in the shower. This formula also contains malt to strengthen and nourish hair.
    • For freshness on-the-go and perfect for a gym bag, grab him a Redken Brews Cleansing Bar to leave skin feeling clean and balanced. This pH-balanced cleansing bar gently cleanses skin without any tightness, and leaves skin smooth and refreshed.

 

There’s Snow In New York… That Must Mean It’s Time To Check Out Redken’s Holiday Offerings

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Redken upcoming 2018 Holiday offerings. All sets can be purchased on at JCPenney or on JCPenney.com.

 

 

Redken Color Extend Blondage Holiday Kit:

  • Price: $36.00
  • Value: $50.00
    • Savings: 28%
    • Tone, strengthen and brighten your blonde with a full-sized set of Redken’s Color Extend Blondage Shampoo and Conditioner and a mini Redken Color Extend Vinegar Rinse!

 

Redken All Soft Mega Holiday Kit:

  • Price: $36.00
  • Value: $49.50
    • Savings: 27%
    • Get mega moisture, mega softness and mega shine with a full-sized set of Redken All Soft Mega Shampoo and Conditioner, a mini Hydramelt Leave-in and an innovative All Soft Mega Recovery Tissue Sheet Mask!

 

Redken Brews Holiday Kit:

  • Price: $36.00
  • Value: $49.50
    • Savings: 27%
    • Get him the best of New York-crafted, barbers-inspired grooming products. Kit includes a full-sized Redken Brews 3-in-1 Shampoo, Conditioner, and Body Wash, Redken Brews Work Hard Molding Paste, Redken Brews Cleanse Bar, with a mini Redken Brews Hairspray.

 

Best of Redken Holiday Kit:

  • Price: $22.00
  • Value: $32.00
    • Savings: 31%
    • Get the best of everything to-go with this kit, which includes a mini set of Redken All Soft Shampoo and Conditioner, a mini Redken Triple Take 32 hairspray, and a mini Redken One United.

 

Redken’s Best of Color Care Holiday Kit:

  • Price: $22.00
  • Value: $33.00
    • Savings: 33%
    • Take the best care of your color on-the-go with this kit, which includes a mini set of Redken Color Extend Magnetics Shampoo and Conditioner, a mini Redken Color Extend Vinegar Rinse, and a mini Redken One United.

Coming This October… NEW! Redken Color Extend Graydiant Shampoo and Conditioner, for Naturally Gray and Silver Hair!

 

Redken is proud to introduce a new color care line specifically formulated for naturally gray and silver hair this October… our NEW! Redken Color Extend Graydiant! Redken Color Extend Graydiant Shampoo is an anti-yellow, color-depositing shampoo that, along with the Silver Conditioner, tones, strengthens and nourishes naturally gray and silver hair. How does it work? Our violet-pigmented, anti-yellow Shampoo neutralizes unwanted yellow and orange undertones left in gray hair once natural pigment is gone. With a newly even-toned base, the Silver Conditioner then deposits custom direct dyes onto the fiber for a beautiful, brightening silver pay off. Both formulas help to nourish and strengthen gray and silver hair for balanced, conditioned texture.

 

Speaking of texture, when hair loses its pigment, it becomes more susceptible to environmental factors. In pigmented hair, the melanin plays a protective role – in gray hair, this filtering no longer takes place and this exposure causes a weakening of the fiber and a yellowing caused by UV interacting with keratin and lipids. Because of this, the Redken Color Extend Graydiant Shampoo and Silver Conditioner help to nourish and strengthen gray and silver hair for balanced, conditioned texture.

 

Although usage may vary depending on desired brightening and toning levels, we recommend using Redken Color Extend Graydiant Shampoo and Silver Conditioner 1–2 times per week for optimum results.

 

The Redken Color Extend Graydiant! Redken Color Extend Graydiant Shampoo ($20) and Silver Conditioner ($20) will be available starting in October at Ulta, JCP, Regis, and Beauty Brands.

 

Did You Go Lighter For Summer? Banish Brass with Redken’s NEW! Blondage Shampoo and Conditioner

Knowing clients’ struggle to maintain bright blonde locks while keeping hair healthy, Redken has created the NEW Redken Color Extend Blondage Shampoo and Conditioner range to fight the dreaded brassiness that comes with blonding and lightening services. Specially designed with pure violet pigments to neutralize and tone brassiness and Triple Acid Protein complex to proactively strengthen for less breakage, the new Shampoo and Conditioner help maintain a brighter*, stronger** blonde when used twice a week.

 

 

Both the Shampoo and Conditioner contain pure violet pigments to minimize unwanted brassy and yellow undertones. The Triple Acid Protein complex of Amino, Citric and Maleic Acids along with wheat protein is also found in both the Shampoo and the Conditioner and works to strengthen your strands. What’s more, while the range is intended for all blondes, anyone with concerns of saying bye to brass + strengthening can benefit from the Color Extend Blondage regimen.

 

“The number one thing my blonde clients ask me is how they can maintain their bright blonde locks in between appointments. In the past, I have recommended color-safe haircare products, since they are a great option to gently cleanse and soften strands. With Redken’s NEW Blondage system, specifically formulated with violet color-depositing technology, blonde hair is properly toned and strengthened with each use, benefits keep that keep my clients’ hair stronger and blonder, for longer.” – Redken Brand Ambassador Cassondra Kaeding.

 

 

Available: The NEW! Redken Color Extend Blondage Shampoo and Conditioner are $20.00 each. Both can be found at Redken salons nationwide, ULTA, Beauty Brands, JCPenney, and lookfantasic.com starting May 2018.

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

Don’t Forget – Banish Frizz and Dryness This Summer with Redken All Soft Mega + Sheet Mask… FOR YOUR HAIR!

 

As a prescription-based haircare brand, Redken is always looking a solution for every hair type. Now, dry, coarse hair types can rejoice with the launch of Redken’s NEW! All Soft Mega superfood-infused haircare system, which was specifically designed to soften, nourish and replenish severely dry hair. Infused with a nourishing superfood mix of sacha inchi extract, aloe vera gel, cactus extract, and Redken’s exclusive ROOT-CORE-TIP (RCT) Protein Complex to treat hair from the root to the core to the tip. Dry, coarse and unmanageable hair can now be touchably soft, smooth and full of shine.

 

The NEW! All Soft Mega range includes a Shampoo, Conditioner, Mega Mega Mask, Hydramelt Leave-In Conditioner and, a first for the brand: a NEW! Recovery Tissue Mask Cap, designed to be used weekly for just ten minutes in the shower. Inspired by Korean Beauty and its trending hydrating facial masks, the NEW! All Soft Mega Recovery Tissue Mask delivers intense moisture to severely dry, coarse hair to increase hydration and manageability. It’s like a hydrating facial for your hair!

 

NEW! ALL SOFT MEGA RANGE
PRODUCT NAME DETAILS HOW TO USE
NEW! REDKEN ALL SOFT MEGA SHAMPOO, $16.00

All Soft Mega Shampoo contains a nourishing superfood mix and Redken’s exclusive RCT Protein Complex to soften and add hydration to severely dry, coarse hair. Washing your hair with NEW! Redken All Soft Mega Shampoo helps to prevent moisture loss and helps keep severely dry hair hydrated and soft. DIRECTIONS: Use as a complete system with Redken All Soft Mega Conditioner, and Redken HydraMelt.

 

Apply to wet hair, massage into a lather, and rinse. Follow with Redken All Soft Mega Conditioner. In case of contact with eyes, rinse them immediately.

NEW! REDKEN ALL SOFT MEGA CONDITIONER, $17.00

Infused with the nourishing superfood mix and Redken’s exclusive RCT Protein Complex, Redken’s All Soft Mega Conditioner gently softens and nourishes dry, coarse hair from the root to the core to the tip. DIRECTIONS: Use as a complete system with Redken All Soft Mega Shampoo and Redken HydraMelt.

 

After shampooing, apply and distribute through hair. Follow with Redken HydraMelt. In case of contact with eyes, rinse them immediately.

NEW! REDKEN ALL SOFT MEGA MEGA MASK, $29.00

Add mega moisture and hydration to severely dry, coarse hair with the NEW! Redken All Soft Mega Mega Mask. Severely dry, coarse hair needs additional help to retain moisture and hydration. This dual formula combines the deep conditioning of a mask with the lasting benefits of a care extender. The mask provides nourishment for mega-moisture that lasts through 3 washes. DIRECTIONS: Use as a complete system with Redken All Soft Mega™ Shampoo.

 

After shampooing, apply to towel-dried hair. Leave on 3-5 minutes. Rinse thoroughly. In case of contact with eyes, rinse them immediately.

NEW! REDKEN ALL SOFT MEGA

HYDRAMELT LEAVE-IN CREAM, $22.00

Redken All Soft Mega HydraMelt is a moisturizing lotion that leaves hair moisturized, but not weighed down. The lightweight formula provides increased softness, manageability, control and shine. DIRECTIONS: Use as a complete system with Redken All Soft Mega™ Shampoo and Conditioner/Recovery Tissue Mask Cap.

 

After conditioning, apply to clean towel-dried hair. Leave-in. Style as usual. In case of contact with eyes, rinse them immediately.

NEW! REDKEN ALL SOFT MEGA RECOVERY TISSUE MASK CAP, $8.00

Treat yourself to a 10-minute moisture makeover at home. This weekly one-time use mask offers an intensive at-home treatment to revive, nourish, replenish, strengthen and soften severely dry, coarse hair. DIRECTIONS: Use as a complete system with Redken All Soft Mega™ Shampoo and Redken HydraMelt™. For single use only.
(1) Before getting in the shower, open the packette and remove paper on adhesive seal, gently massage the packette to distribute product evenly. (2) After shampooing, ring out excess water from hair, and twist and wrap hair fully into the cap.(3) Fasten with adhesive strip. Ensure the cap is properly sized and secured. (4) Gently massage the cap and hair to best transfer product.(4) Leave on for 5-10 minutes.(5) Rinse. Follow with Redken HydraMelt on towel-dried hair.

 

Coming This October… Redken Color Extend Bonder Kit

75% of women over the age of 25 color their hair and post-color service, they want their hair to look shiny and vibrant while still feeling super silky and conditioned.

 

Knowing this, in 2016, Redken launched our beloved pH-Bonder collection to maintain the hair’s integrity during a coloring service. Now, in 2017, we’ve expanded the collection to include a 3-step, post-salon treatment called the Redken Color Extend Bonder Kit (launching October 2017) to help repair the hair fibers for two weeks after a coloring treatment, when hair is most vulnerable. With the new Redken Color Extend Bonder collection, hair regains full strength and consumers can then go back to their regular Redken haircare routine based on their hair needs (Redken Color Extend Magnetics is great for color protection, Redken Extreme for damage, Redken All Soft for softness, etc.)

 

But why two weeks after a coloring treatment? Your hair is in its most vulnerable state during the 2 weeks after a color service. Inside the hair fiber, bonds are fragile and chemical residue remains. Outside the fiber, the lipid layer is worn away and the cuticle is slightly lifted. The pH Bonder in-salon treatment protects the inner hair fiber during a color service while our NEW Redken Color Extend Bonder Kit continues to protect the inner hair fiber while ALSO repairing the outer lipid layer during the two weeks following a coloring appointment.

 

The Redken Color Extend Bonder Kit is a three-step process, including a Pre-Shampoo Treatment, Shampoo, and Conditioner, used 3 times a week for two weeks for professional-grade protection. (SRP: $30)

  • STEP ONE: In the shower, apply Redken Color Extend Bonder Pre-Shampoo Treatment, which contains Maleic Acid which targets and chelates mineral deposits left after color services and helps maintain hair’s natural pH level, to damp hair from roots to tips. Leave on hair for 5 minutes. Rinse.
  • STEP TWO: Redken Color Extend Bonder Shampoo and STEP THREE: Redken Color Extend Bonder Conditioner (regular shampoo / conditioner usage) contains Citric Acid and Taurine which reconnects and strengthen weak bonds while restoring the lipid layer for smoothness and shine and helping to protect the cuticle to maintain color vibrancy.
  • *Step 1, 2 and 3 come in 3.4 Fl. Oz tubes – a smaller size to use every wash for the 2-weeks after their color service.

 

WHAT IS THE RESULT? While this level of strengthening is not completely visible to the eye (as it is happening on the weak bonds inside the hair fiber), improvements to the quality of hair are seen in visible sleekness, shine, bounce/shape when styled and overall smoothness/less flyaways. These results are especially impressive on blondes with high lift who often feel that their hair is dull/limp after being processed.

 

The Perfect At-Home Blow-Dry Can Be Found… On Shelves This August!

NEW! DIAMOND OIL GLOW DRY

Redken introduces a new blow-dry-loving-oil-infused system for all hair types. Don’t just blow-dry, #Glowdry.

With the influx of blow dry bars, glam apps and dry shampoos appearing everywhere, one thing is clear: women love a good blowout, but do not necessarily want to put in the effort to blow dry their own hair. From dry ends to endless tangles and a frizzy result, blow-drying your own hair can seem like a daunting task. What if your blowout could be easier, last longer and stay fresh? With Redken’s new blow-dry-loving, oil-infused Diamond Oil Glow Dry collection, a super-shiny blowout is easily achieved every time. Diamond Oil Glow Dry regimen is comprised of a gentle exfoliating scrub, glossing shampoo and detangling conditioner for the blow-dry-addicted.  With the use of Glow Dry shine oil and our NEW Pillow Proof two day dry shampoos you’ll get the easiest, shiniest, quickest, longest-lasting blow out!

 

It is an easy three-step process:

  • STEP 1: GENTLY BUFFPrep hair with the NEW! Diamond Oil Glow Dry Gloss Scrub to wash away impurities such as product buildup and environmental aggressors.
  • STEP 2: CLEANSE AND CONDITIONNEW! Diamond Oil Gloss Shampoo and NEW! Detangling Conditioner allowing for quicker drying and shinier hair.
  • STEP 3: GLOWStyle with Diamond Oil Glow Dry Shine Oil enhancing your blow dry with a heat-responsive silicones for ultra-lightweight control and added shine.

 

 

Combining the NEW! Diamond Oil Glow Dry Haircare Range with our beloved Glow Dry Shine Oil, Pillow Proof primer and NEW! Pillow Proof dry shampoo’s helps to achieve:

    • Pillow Proof Blow Dry Express Treatment Primer Cream and Spray protects from heat and allows for a faster blow-dry.
    • The Redken Pillow Proof Extender Dry Shampoo in Clear and Dark Brown makes your blow-dry longer-lasting and smelling fresh!

 

“My clients are always asking me how they can achieve fresh-from-the-salon hair at home,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “While I am happy to show them my tips and tricks for the perfect blowout, a salon-ready look at home is really made with the correct products. The new Glow Dry range really makes blow-drying easier at home by providing some slip to the hair, allowing the round brush to glide through and quickening blow dry time. Plus, it smells amazing! And with the inclusion of Redken’s beloved Pillow Proof collection, you can really extend your blowout to last throughout the week.”

 

Product offerings can be found below.

 

PRODUCT NAME BENEFITS HOW TO USE

 

NEW! Redken Diamond Oil Glow Dry Gloss Scrub ($25, 5oz) ·         Silicone-based scrub with argan shells to gently buff hair without the grit

·         Wash away impurities such as product buildup and natural aggressors.

·         Gloss Scrub will speed up your drying time and promote your shiniest blow dry.

·         Safe for color treated hair.

Squeeze a quarter-sized amount into palms. Using your hands, rub the scrub throughout your mid-lengths to ends. Do not use on scalp! Rinse and apply Shampoo to cleanse.
  NEW! Redken Diamond Oil Glow Dry Gloss Shampoo ($19, 10.1oz) ·         Formulated with a blend of amla and coriander oils to allow for your shiniest blow dry Apply to wet hair. Lather, rinse.
NEW! Redken Diamond Oil Glow Dry Gloss Conditioner ($20, 8.4oz) ·         Formulated with a blend of amla and coriander oils to allow for your shiniest blow dry

·         Gel-based glossing allows for an easier blow dry

 

After shampooing, apply to hair, focusing on mid lengths and ends. Rinse.
  Redken Diamond Oil Glow Dry Oil Style Enhancing Blow-Dry Oil ($32, 3.4oz) ·         Lightweight style-enhancing blow-dry oil for all hair types.

·         Features Redken’s heat- responsive oil technology with transforming silicones that evaporate when heat is applied to add instant shine, manageability and shape control.

Apply to damp hair before every blow dry. Reapply on dry hair for increased shine as desired. For best results, apply after applying Redken’s pillow proof blow dry primer to protect hair from heat.

 

 

NEW! Redken Pillow Proof Blow Dry Two Day Extender In Dark Brown ($20, 5.0oz) ·         NEW! Brown hue for darker hair shades

·         NEW! Touch-activated fragrance emits a beautiful fragrance every time you touch your hair—PERFECT for  second, third or fourth day hair styles

·         Instantly refreshes hair

·         Absorbs oils to extend the life of your blow-dry

·         No dulling effect

·         Perfect for up do’s to provide fullness

Shake well and spray evenly onto hair; brush through to remove any excess. Works best on hair that’s not freshly shampooed.

 

Redken Pillow Proof Blow Dry Two Day Extender In Clear ($20, 3.4oz) ·         Updated with NEW! Packaging and Touch activated fragrance every time you touch your hair—PERFECT for second, third or fourth day hair styles

·         Instantly refreshes hair

·         Absorbs oil to extend the life of your blow-dry

·         No dulling effect

·         Perfect for up do’s to provide fullness

Shake well and spray evenly onto hair; brush through to remove any excess. Works best on hair that’s not freshly shampooed.
  Redken Pillow Proof Blow Dry Primer Cream ($24, 5.0oz) ·         Hydrating and nourishing cream

·         Reduces blow-dry time

·         Helps prevent breakage

·         3x stronger and healthier hair

·         Boosts the benefit of styling products

·         Offers heat protection for up to 450 degrees

Apply to damp hair and style with heat.
  Redken Pillow Proof Blow Dry Primer Spray ($24, 5.7oz) ·         Cuts down on blow dry time

·         Features anti-breakage formula

·         Extra lightweight

·         Amplifies benefits from styling products

·         Offers heat protection for up to 450 degrees

Apply to damp hair and style with heat.

 

Available: Redken Diamond Oil Glow Dry Gloss Shampoo, Conditioner and Scrub are available beginning in August 2017. Redken’s glow dry style enhancing blow-dry oil launched in August 2015; pillow proof blow dry express primer, spray & pillow proof blow dry two day extender launched in March 2014 with the new Dark Brown shade launching in August 2017.

 

Visit Redken.com to find a salon, book your next appointment or buy genuine Redken products from your local salon. Also available at Ulta, Beauty Brands, JCPenney Salons and Look Fantastic. Product assortment may vary per location.

Celebrate Hair Obsession Month at Redken

Here at Redken, we believe that every month should be hair obsession month. That’s why we decided to spotlight all of our top haircare products, new and old, to you today!

First up are our NEW! Mega Masks, each featuring a dual chamber design with two different formulas that combine during application to create the ultimate “multi-mask” experience, intense customized care now lasts up to three washes in just three minutes. The secret? Combining the deep conditioning of a mask with the long-lasting benefits of an extender. Each mask also contains Redken’s NEW RCT (ROOT, CORE, TIP) PROTEIN COMPLEX: a smart, multi-targeted delivery system with three proteins that target where the hair needs them most, delivering custom nourishment to the root, core and tip.

 

“Every client’s hair is unique. Combined with today’s environmental aggressors and constant styling, I’m always recommending different hair regimens to my clients when behind the chair. Redken’s new Smart Haircare Mega Masks takes some of the guesswork out of tired, lackluster strands. I’m so proud to use these products on my clients, and seeing Redken again at the forefront of haircare innovation,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC.

Next up is a longwear makeup’s mortal enemy, now for your hair! Redken’s NEW Clean Maniac Micellar Clean-Touch Shampoo and Conditioner utilizes micellar technology to gently lift impurities like a magnet for a gentle deep cleanse without drying out or stripping your hair. Both the Shampoo and Conditioner also feature Redken’s patented Neofresh Technology, an odor-neutralizing technology which surrounds odors and repels them so hair remains fresh and pleasant. Color-safe, sulfate-free, and silicone-free.

 

 

 

One Month Until Redken’s NEW Clean Maniac Micellar Clean-Touch Shampoo And Clean-Touch Conditioner Hits Shelves!

REDKEN CLEAN MANIAC MICELLAR CLEAN-TOUCH HAIRCARE

A longwear makeup’s mortal enemy, now for your hair! Redken introduces Clean Maniac Micellar Clean-Touch Shampoo and Conditioner, which utilizes micellar technology to gently lift impurities like a magnet for a gentle deep cleanse without drying out or stripping your hair. Both the Shampoo and Conditioner also feature Redken’s patented Neofresh Technology, an odor-neutralizing technology which surrounds odors and repels them so hair remains fresh and pleasant. Color-safe, sulfate-free, and silicone-free.

PRODUCT NAME BENEFITS HOW TO USE
 

 

 

Redken Clean Maniac Micellar Clean-Touch Shampoo ($19, 10.1oz)

 

 

Draws out impurities like a magnet for non-stripping cleanse that is gentle enough for everyday use. Formulated without silicones and sulfates. Color-safe. Apply to wet hair, lather, rinse.

 

Redken Clean Maniac Clean-Touch Conditioner

($20.00, 8.5oz)

 

Lightly moisturizes for a clean, healthy feel. Formulated without silicones and sulfates. Color-safe. After shampooing, apply to hair, focusing on mid lengths and ends. Rinse.

 

Launch:        June 2017

 

AvailableAvailable starting in June 2017. Visit Redken.com to find a salon, book your next appointment or buy genuine Redken products from your local salon. Also available at Ulta, Beauty Brands, JCPenney Salons and Look Fantastic.

 

Where to buy link: www.redken.com/salon_finder

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.

This June, Redken Brings Micellar Technology to Your Shower with NEW Clean Maniac Shampoo and Conditioner!

 

NEW! REDKEN CLEAN MANIAC

Gentle. Powerful. Clean. For all hair types.

 

 

 

Redken has tapped longwear makeup’s unrivaled remover, micellar water, and brought its dirt-magnet technology into the new Redken Clean Maniac Micellar Shampoo. Micellar technology utilizes cleansing ‘micelles’ to attract and remove dirt and oily substances on the surface of the hair like a magnet, leaving a soft, clean feel without stripping strands. Free of sulfates and silicones, the Shampoo and Conditioner leave a clean-touch feel to the hair while providing a fresh-from-the-shower clean all day, and are gentle enough for everyday use.

 

But what exactly is micellar technology? Micellar technology contains surfactants that have waterloving and oil-loving “moieties” that encase the oil and dirt particles into a “micelle,” that is then rinsed off of the hair, leaving it clean and fresh. Next, Redken Clean Maniac Clean-Touch Conditioner lightly moisturizes strands for a clean, healthy feel. Both the Shampoo and Conditioner also feature

Redken’s patented Neofresh Technology, an odor-neutralizing technology which surrounds odors and repels them so hair remains fresh and pleasant.

 

“Working in New York City, many of my clients are exposed to pollution and other environmental stressors that can make hair feel lackluster and less than fresh,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “Redken has specific products for every clients’ needs – dry, damaged, color-treated.  This new shampoo and conditioner provides  consumers with what they want most today: clean, touchable hair. The Clean Maniac range cleanses and softens hair without weighing it down, and cleanses hair of pollution, excess sebum, styling buildup and daily dirt and grime. I recommend it to all of my clients who want their hair to feel clean, fresh and healthy.”

 

The suggested retail price for Clean Maniac Micellar Shampoo is ($19) and Conditioner is ($20.) The

Clean Maniac range is available at Redken authorized salons nationwide starting in June 2017.

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.

Something’s Brewed! Redken’s NEW Redken Brews Grooming Range

 

INTRODUCING… REDKEN BREWS!

NEW Redken Brews offers the next generation of men’s haircare, styling, skincare and color needs. Inspired by beer, crafted for men.

 

In 2004, Redken introduced its first professional grooming line for men, Redken for Men. Staying true to our heritage, the next generation of men’s essentials is here: Redken Brews.  The complete collection includes stylers formulated for endless looks, beer-inspired, malt-infused haircare formulations, skin solutions for shavers and non-shavers, beard care and no foil, no fuss color services for men.

 

With repackaged iconic products, the haircare range upgraded to include malt, and an expanded portfolio to include six new products (noted with a * in their name) Redken Brews is now the complete destination for every man’s grooming needs.

 

“As a master groomer, I use products on men behind the chair every day. My male clients’ focus on personal grooming has grown exponentially over the past few years, so I’m thrilled that Redken has extended their men’s range to help consumers create countless hair looks in their day to day lives. With the addition of a hybrid skincare / beard grooming oil, this line truly encompasses all of my male clients’ needs at home. The masculine, beer-inspired look and feel of this line complements my barber chair as much as it does a man’s bathroom.” – Redken Brand Ambassador Rodney Cutler.

 

Please find details for the entire range by category, below. Styling products are listed in order of control level. Please also follow Redken Brews’ NEW Instagram, @barbersandbrews, to check in on all brand updates.

 

HAIRCARE
PRODUCT NAME DETAILS HOW TO USE
REDKEN BREWS DAILY SHAMPOO, $15.00

Redken Brews daily shampoo gently cleanses without stripping the hair. This formula has been upgraded to include malt, an ingredient that is great for all hair types. Apply to wet hair, lather, and rinse.

 

Ideal for: All hair types

REDKEN BREWS DAILY CONDITIONER, $15.00

Redken Brews daily conditioner moisturizes the hair without weighing it down. This formula is now upgraded to include malt, an ingredient that is great for all hair types. After shampooing, apply and distribute through wet hair. Rinse thoroughly.

 

Ideal for: All hair types

REDKEN BREWS EXTRA CLEAN SHAMPOO, $15.00

Redken Brews extra clean shampoo intensely cleanses to eliminate dirt and oil. Formulated with malt, brewer’s yeast and orange zest, this shampoo helps to remove dirt and oil as well as removing unwanted build-up in the hair. Apply to wet hair, lather, and rinse.

 

Ideal for: All hair types

REDKEN BREWS MINT SHAMPOO, $15.00

Redken Brews mint shampoo cleanses hair and delivers a cooling sensation on the scalp. This formula is now upgraded to include malt, an ingredient that is great for all hair types. Apply to wet hair. Lather and massage hair and scalp for one minute. Rinse thoroughly.

 

Ideal for: All hair types

REDKEN BREWS 3-IN-1*, $15.00

Redken Brews 3-in-1 cleanses and conditions hair and cleanses your body, for freshness from head to toe. This formula provides hydration and softens skin. It is now also upgraded to include malt, an ingredient that is great for all hair types. Apply generous amount over wet hair and body. Rinse well.

 

Ideal for: All skin and hair types

STYLING
PRODUCT NAME DETAILS HOW TO USE
REDKEN BREWS WAX POMADE*, $18.00

 

Redken Brews wax pomade provides mild control, with a shine finish. Rub a small amount into hands and work through damp or dry hair.

 

Ideal for: Polished styles including side or back swept looks and pompadours.

 

REDKEN BREWS FINISHING CREAM (GET GROOMED), $16.00

Redken Brews finishing cream uses mild control to create styles with a clean, natural looking finish. Squeeze into palm and apply to damp or dry hair.

 

Ideal for: Styles that need moisture and light hold, also great for textured hair.

REDKEN BREWS CREAM POMADE (MANEUVER), $18.00

Redken Brews cream pomade provides medium control, with a smooth finish. Rub a small amount into hands and work through damp or dry hair.

 

Ideal for: Smooth styles with flexibility, also great for pompadours.

REDKEN BREWS HOLDING GEL (GRIP TIGHT), $16.00

Redken Brews holding gel defines styles with medium control and medium shine. Squeeze into palm, rub hands together and work through damp hair.

 

Ideal for: Styles that need movement, also great for curly hair.

REDKEN BREWS FIBER CREAM (DISHEVEL), $18.00

Redken Brews fiber cream uses medium control to shape and texturize hair for an undone finish. Rub a small amount in hands and work through damp or dry hair.

 

Ideal for: Loose styles, long hair or buns.

REDKEN BREWS MOLDING PASTE (WORK HARD), $18.00

Redken Brews paste uses maximum control to mold styles with texture and delivers a natural finish. Rub a small amount in hands and work through damp or dry hair.

 

Ideal for: Styles that need hold and texture.

REDKEN BREWS TEXTURE POMADE (OUTPLAY), $18.00

Redken Brews texture pomade provides maximum control, with a matte finish. Rub a small amount into hands and work through damp or dry hair.

 

Ideal for: Textured styles and grungy looks.

REDKEN BREWS CLAY POMADE*, $18.00

 

Redken Brews clay pomade provides maximum control, with a gritty finish. Ideal for effortless-looking styles or roughed-up texture; also great for fine hair. Rub a small amount into hands and work through damp or dry hair.

 

Ideal for: Effortless-looking styles or roughed-up texture, also great for fine hair

REDKEN BREWS EXTREME GEL (STAND TOUGH), $16.00

Redken Brews extreme gel provides maximum hold for a high-shine, sculpted look. Squeeze into palm, rub hands together and work through damp hair.

 

Ideal for: Slicked-back styles and the top of an undercut

REDKEN BREWS HAIRSPRAY*, $18.00

Redken Brews hairspray keeps your style in place with maximum control in a compact, super-charged bottle. Hold 6-12 inches away and spray on dry, styled hair. Reapply for additional control.

 

Ideal for: Keeping all styles in place.

SKINCARE
PRODUCT NAME DETAILS HOW TO USE
REDKEN BREWS SHAVE CREAM*, $18.00

Redken Brews shave cream provides protection for an extra close and comfortable shave. Suitable for sensitive skin. Apply to wet skin and face. Lather. Shave. Rinse thoroughly. Pat dry.

 

Ideal for: All skin types, including sensitive skin.

REDKEN BREWS BEARD AND SKIN OIL*, $15.00

 

Groom your beard. Redken Brews skin and beard oil softens facial hair and the skin beneath so your beard looks and feel great. The oil is of 99% natural origin, including oils such as avocado and olive fruit oil. Apply and massage a few drop into your dry beard or skin.

 

Ideal for: All skin and hair types.

REDKEN BREWS CLEANSING BAR, $10.00

Start fresh with a daily dose of clean. Redken Brews pH-balanced cleansing bar refreshes and conditions the skin. Apply to wet skin and face. Lather. Rinse.

 

Ideal for: All skin types.

COLOR *IN-SALON ONLY
PRODUCT NAME DETAILS AVAILABLE SHADES
REDKEN BREWS COLOR CAMO (In-Salon Service)

Camouflage grays in 5 minutes the next time you’re getting a trim. The same great formula we love, now in sleek, new packaging.

Benefits include:

·         Ammonia-free liquid haircolor

·         Demi-permanent results

·         Use to camouflage and blend gray

·         5-minute processing time for gray blending

·         10-minute processing for deeper, darker results or when using darker shades

·         Soft grow-out with no visible line of regrowth

–          Ash Family:

o    Light Ash

o    Medium Ash

o    Dark Ash

–          Natural Family:

o    Light Natural

o    Medium Natural

o    Dark Natural

 

Available: The Redken Brews line is available at Redken salons nationwide, ULTA, JCPenney.com, Ratner, and Great Clips, starting January 2018.

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

 

REDKEN HAIRCARE RENOVATION – Upgrade To Smart Haircare

REDKEN HAIRCARE RENOVATION
Upgrade To Smart Haircare

 

 

 

 

 

 

 

 

Today, smart technology can be found everywhere, from your phone, to your car and in almost every corner of your home. We have smart showerheads that filter your chlorinated city water, smart toothbrushes that buzz away plaque, smart makeup that autocorrects to match your skin tone, and smart facial brushes that remove every trace of longwear makeup. Now, with Redken’s latest product innovation, haircare gets smart too.

 

As the leader in protein science and the first to introduce haircare solutions customized for the consumer through problem-solution, Redken is proud to now introduce the next generation in haircare innovation by taking customization to the next level with Smart haircare.

 

Hair has different needs at different levels of the hair – from the root to the core to the tip. Now for the first time, Redken addresses each of these needs with super targeted, customized technology. Introducing the NEW RCT PROTEIN COMPLEX: a smart, multi-targeted delivery system that has 3 proteins that attract to where the hair needs them most, delivering custom nourishment to the root, the core and the tip.

 

Now upgraded in its best-selling ranges – All Soft, Color Extend Magnetics and Extreme, the brand is also launching a new breakthrough innovation, the first in haircare, with new Mega Mask in each collection to complete each of your haircare routines. New Mega Mask features a dual chamber design with 2 different formulas that combine during application to create the ultimate “multi-mask” experience, and offers intense customized care that lasts through 3 washes. The secret? Combining the deep conditioning of a mask with the long-lasting benefits of an extender.

 

“Not a single client’s hair is exactly alike. With today’s environmental aggressors, coupled with constant styling, I’m constantly recommending different hair regimens to my clients in the chair. New Smart Haircare takes some of the guesswork out of tired, lackluster strands. I’m so proud to use these products on my clients, and again, seeing Redken at the forefront of haircare innovation,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “I’ve always been a huge fan of these three haircare lines and I am so glad to see an upgraded technology within these three formulas: it proves that you really can innovate on perfection!”

 

*Note: all products Redken’s exclusive RCT Protein Complex.

 

NEW ALL SOFT FOR 15X MORE CONDITIONING *with system of shampoo, conditioner and mega mask vs. a non-conditioning shampoo

  • All Soft Shampoo ($16, 10.1oz) cleanses, restores and softens dry, brittle hair. The omega-6 enriched argan oil formulas nourish for intense softness. Hair is silky soft with increased manageability, suppleness and shine. 
  • All Soft Conditioner ($17, 8.5oz) detangles, conditions and softens dry, brittle hair. The omega-6 enriched argan oil formulas nourishes for intense softness. Hair is silky soft with increased manageability, suppleness and shine.
  • NEW All Soft Mega Mask ($29, 6.8oz) – just 3 minutes a week will seal in benefits up to 3 washes! This mask is a deep treatment & care extender for dry/brittle hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

 

NEW EXTREME FOR 15X STRONGER HAIR *with use of extreme mega mask vs. non-conditioning shampoo

  • Extreme Shampoo ($19, 10.1oz) gently cleanses, strengthens and restores distressed hair.
  • Extreme Conditioner ($20, 8.5oz) detangles, strengthens & protects distressed hair leaving it supple and resilient. Hair is left healthy-looking.
  • NEW Extreme Mega Mask ($29, 6.8oz) just 3 minutes a week will seal in benefits up to 3 washes! This mask is a deep treatment & care extender for distressed hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

 

NEW COLOR EXTEND MAGNETICS MAINTAINS 4 WEEKS OF COLOR VIBRANCY AND RADIANCE

  • Color Extend Magnetics Shampoo ($19, 10.1oz) has a non-stripping, lightweight, gentle, sulfate-free conditioning cleanser formula that strengthens hair fiber from root to tip with soft, flexible results. Contains amino-ions to help seal in color.
  • Color Extend Magnetics Conditioner ($20, 8.5oz) features an easy detangling formula that leaves you with a softer, smoother, and more conditioned feel. Contains high levels of amino-ions to help seal in color. Sulfate-Free.
  • NEW Color Extend Magnetics Mega Mask ($29, 6.8oz) just 3 minutes a week will seal in benefits up to 3 washes! A deep treatment & care extender for color-treated hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

 

Launch: February 2017

 

Available: Visit Redken.com to find a salon, book your next appointment or buy genuine Redken products from your local salon.

 

Where to buy link: www.redken.com/salon_finder

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.

Wedding Day Hair: Survival Tips from Pureology expert Ruth Roche

pureology

 

Wedding season is upon us! Whether you’re in the double digit countdown for a summer wedding or are anxiously awaiting your “big day” this Fall, Pureology Artistic Ambassador Ruth Roche has put together the ultimate survival guide, using Pureology products, on how to achieve the perfect Ruth Roche .

 

Before you walk down that aisle and say “I do”, be sure to  follow Ruth’s simple DIY step-by-steps to prep hair leading up to the big day in order to maintain color and strength, as well as her easy-to-follow day-of tips. With Ruth’s pro tips and Pureology in your corner, you’ll be on your way to achieving your dream hairstyle in no time.

Strength Cure

  • Prepare Your Hair – “You want your hair to look it’s healthiest on the day of so it’s crucial to take care of your hair and use the right products prior to your weddi Many brides grow their hair out in order to achieve elaborate hairstyles and, in an effort, avoid trims altogether, resulting in breakage and spilt ends. Use a strength-building regimen like Pureology’s Strength Cure system which uses Asta-Repair™ to heal, strengthen, and protect from colour oxidation. As your hair grows, protect it from heat and damage by using Pureology Strength Cure Fabulous Lengths and heal any split ends using Pureology Strength Cure Split End Salve.

Smooth Perfection Style

  • Fight Frizz, Not Tears – “If you’re planning to get married outside or in a humid climate, be prepared for frizz. Your best bet could be to wear your hair up, but no matter your final look, your first line of defense will be Pureology’s Smooth Perfection Style + Care Infusion. Emulsify a small amount in your palms and smooth evenly onto damp hair, comb through, then blow dry and style however you wish. The Style + Care Infusion will protect and seal the hair cuticle in addition to preventing frizz. It won’t weigh your hairdo down and will leave your hair looking product-free for the rest of the day. No matter the weather – don’t let it put a damper on your hair!”

Fullfyl 3-Step Thickening System

  • Extensions? Who needs them? – “For weightless shine and voluptuous hair to create that drool-worthy up-do, ditch extensions and try Pureology’s NEW! Fullfyl 3-Step Thickening System to create the appearance and feel of thicker, denser hair. The Fullfyl Shampoo, Conditioner, and Densifying spray feature PhytoBlend™, a plant-derived protein that wraps around the hair fiber, allowing more grip and control when styling the hair. You’re left with a canvas that’s ready for whatever style you choose!”

 Hairspray

  • Quick Change – “If your plan is to quickly switch hairstyles between the ceremony and reception, try wearing your hair in a look that can be worn in a twisted chignon, with the front already done for a half-up half-down look. Use Pureology’s Colour Stylist Strengthening Control Hairspray to hold the style, but drop down the chignon at the back and gently rake through with your fingers to create waves at the back. Lightly mist the hair again for lasting hold without stiffness to keep the half-up half-down look.”Be sure to check out Ruth’s video with step-by-steps on the half-up half-down style.

 

For more product and purchase information, to find a salon, book your next appointment or buy genuine Pureology products from your local salon, visit Pureology.com. Pureology is also available at Ulta, Beauty Brands and JCPenney Salons.

Unwash Haircare Now Available at Ulta Beauty

The haircare brand that has us rethinking clean is now available at Ulta Beauty! Unwash is thrilled to announce that it can now be found in Ulta Beauty locations nationwide as well as at Ulta.com.

unwash23

 

 

 

 

 

 

 

Unwash Bio-Cleansing Conditioner: Applying Emulsion Co-Wash Method™, this unique formula attracts and removes daily dirt and surface build-up without stripping hair of its healthy, natural oils. Essential moisture is locked in to restore balance and promote healthy, smooth hair. Combined with nourishing oils and extracts, hair is left soft, more manageable, free of frizz and full of bounce, body and vibrant natural beauty. $36

 

Unwash Anti-Residue Cleanse: Rinse away the build-up of styling agents, leave-in products and time. Experience our pH-balanced anti-residue rinse, a mild yet effective bio-based cleanser that gently removes the layers of build-up that may be weighing hair down. A reset button for the tresses, it lifts away the bad without stripping away natural oils and moisture to maintain balanced, healthier-looking, more beautiful hair. $32

 

Unwash Hydrating Masque: Reset your hair’s moisture balance lost during the windier months with this ultra-hydrating and nourishing masque. Applying a systematic approach, restorative natural oils and extracts replenish hair vitality from the inside out. Hair feels softer, smoother and healthier with more body, beauty and shine. Can be used as your daily conditioner or as a leave-in / overnight product for ultra-moisture benefits. $34

unwash kit

Can’t decide which one to buy? Try all three with the new Unwash Try Me Kits – exclusively at Ulta Beauty for $25.