Redken names Crystal Renn as newest brand muse

REDKEN NAMES CRYSTAL RENN
AS NEWEST BRAND MUSE
Model and author joins the elite ranking of Redken muses as the face to launch of new
Redken Chromatics Ultra Rich professional haircolor

 

Crystal Renn
Crystal Renn for Redken, photo by Txema Yeste

 

Redken is excited to announce model and boundary breaker Crystal Renn as the newest brand muse. Renn will first serve as the face of the launch of NEW! shades to Redken’s popular Chromatics Ultra Rich professional haircolor line, launching in salons April 2016. Renn joins an elite collective of Redken muses and trend creators including supermodels Lea T and Soo Joo Park, actress and model Suki Waterhouse, DJ trendsetter Amber Le Bon, and Redken Global Creative Director Guido.

 

“I was really excited when I found out I was going to work with Redken,” says Crystal Renn. “It’s a brand for a modern and confident woman, which is what I aspire to myself. Anytime you hear that Guido is doing the hair, you know you’re going to look beautiful and feel great! He’s the best of the best.”

 

Born in Miami, Florida, Renn has walked the runway for Jean Paul Gaultier, Chanel, Zac Posen; and starred in campaigns for iconic fashion brands including Chanel, Barneys, Dolce & Gabbana and Jimmy Choo. Renn has worked repeatedly with notable fashion photographers like Steven Meisel and Steven Klein and appeared in editorials for Vogue, Glamour, Vogue Paris, Harper’s Bazaar, V, and many more. Passionate about writing, photography and music, Renn approaches her modeling career as another form of artistic expression and seeks to explore various outlets in which she can express herself best.

Renn’s Redken debut begins as the face of the launch of new shades to Chromatics Ultra Rich professional haircolor, featuring the same ammonia-free, fortifying formulas in an even broader range of monochromatic haircolors. Redken Artist Chiala Marvici, the mastermind behind the popular hand-pressed coloring technique in 2015, used Chromatics Ultra Rich to give Renn her rich brunette hair with incredible shine. To finish the look, Redken Global Creative Director Guido styled Renn’s hair using the new Pillow Proof Blow Dry Express Treatment Primer Cream, in salons now.

 

For more information about Renn’s debut and the campaign, follow @Redken5thAve and @crystalball1111 with more details to come!

 

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.

Redken’s NEW! pillow proof blow dry express treatment primer saves both your time and your hair

redken

Prime, Protect, Perfect!
Redken’s NEW pillow proof blow dry express treatment primer provides
extra care for your hair for a blow-dry that will blow you away

pillow proof

Did you know that 70% of women don’t use heat protective products for their hair? Available January 2016, you can now achieve the ultimate blow dry in record time without damaging your hair with Redken’s NEW! pillow proof blow dry express treatment primer cream which cuts blow dry time, leaving 3X stronger hair that’s nourished, manageable and protected from heat up to 450˚F, creating a silky-smooth result.

As the newest addition to Redken’s blow dry collection, the NEW! pillow proof blow dry express treatment primer is a cream that features Redken’s exclusive Microflex Stylane Technology, which creates a protective thermal blanket on hair for lasting style memory and strength. Trisiloxane and Isododecane help to reduce blow-dry time and achieve a silky-smooth finish. The skincare inspired center dispensing delivery system helps to control the amount of product dispensed in a clean, easily accessible fashion.

 

“Heat tools can disrupt the surface of the hair, causing breakage and moisture loss, which can leave hair looking lackluster,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/

 

Salons in NYC. “Redken’s NEW pillow proof blow dry express treatment primer cream should be the first step every time you blow-dry or plan to use heat styling – both in the salon and at home. Not only will it cut blow dry time, but it also provides the ultimate heat protection to help keep your hair strong and silky.”
About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores,‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

Redken introduces new Frizz Dismiss and Extreme Length in-salon backbar services

redken

 

Redken Frizz Dismiss and Extreme Backbar Services
Dismiss frizz in minutes and get stronger, longer hair
with new in-salon services

redkenredken1

 

redken2

 

Clients looking for quick and effective results that eliminate frizz as well as promote longer, healthier hair now have more options with Redken’s NEW! backbar offerings. Providing immediate salon results, the new Frizz Dismiss and Extreme Length Backbar Services can be easily incorporated into regular salon visits and can be paired with at-home haircare regimens to help maintain results.

 

NEW! FRIZZ DISMISS SMOOTHING TREATMENT SERVICE

Redken’s NEW! Frizz Dismiss professional smoothing treatment service features a new heat-activated formula that nourishes the hair fiber to provide the highest level of smoothness until the next shampoo. The formula also includes olive, coconut and almond oils to moisturize and condition. Following your Frizz Dismiss professional smoothing treatment service, ask your stylist about continuing the regimen at home to combat frizz at any humidity level with the Frizz Dismiss Haircare collection.

 

EXTREME LENGTH PRIMER: SAME GREAT FORMULA, NEW BACKBAR SIZE!

Extreme Length Primer rinse off treatment provides weightless conditioning and builds strength from root to tip. Book an appointment at your local salon for an Extreme Length service to achieve your maximum length by preventing breakage with Extreme Length’s blend of signature proteins with biotin. Following your Extreme Length service, ask your stylist about how to maintain and preserve length at home with the Extreme Haircare collection.

 

Salon Pricing:
Frizz Dismiss Professional Smoothing Treatment Service,
$42;
Extreme Length Primer rinse-off treatment, $42

 

Availability:   
Launching in salons November 2015. To find a Redken salon near you and try the new Backbar services, visit Redken.com/salon_finder.

 

About Redken
For over 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals.Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken provides salon professionals and consumers the ultimate professional edge. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on Twitter, Periscope, Snapchat, Instagram and Pinterest at @Redken5thAve.

 

Pureology star product strengthens and lengthens for runway-worthy hair

Pureology-Logo

New York Fashion Week has left us dreaming of long, natural hair à la Ralph Lauren and Victoria Beckham, and dreamy ponytails à la Oscar de la Renta and Hugo Boss. Helping to strengthen the hair and grow to the lengths seen on our favorite Fashion Week looks is Pureology’s star product of September, Strength Cure Fabulous Lengths.

 

Launched in March 2014, Strength Cure Fabulous Lengths is the ultimate way to strengthen the hair fibers to reduce breakage, in turn helping the hair grow longer. The luxurious fortifying serum features Pureology’s exclusive Asta-Repair™ which includes Astaxanthin – a powerful nature-derived antioxidant that repairs micro-scarred,.

Fabulous Lenghts

Whether you’re feeling inspired by Fashion Week, looking to grow your hair out for the colder months or are looking to prepare your hair an upcoming event, look no further than Pureology Strength Cure Fabulous Lengths! Visit StyleSeat.com/Pureology to book an appointment or buy authentic Pureology products from your local salon.

Hair masque 101 with Pureology

HAIR MASQUE 101
WITH PUREOLOGY

 

“Hair masques can actually be more beneficial than regular conditioners because while conditioners tend to rest on the surface of a strand, a masque works its way inside the hair cuticle, giving hair nourishment from the inside out,” says Pureology Artistic Ambassador Ruth Roche. “Think of a hair masque as a facial for the hair. Like face masks, hair masques should be tailored to your specific needs in order to get the best results and reap all of the benefits. A majority of Pureology’s systems have a masque that complement the shampoo and condition to further amplify the results you will see from using the system.”

 

Unsure which masque suits your needs? Follow Ruth’s attached suggestions to find the perfect hair masque for you and you’ll be on the fast track to healthy, hydrated hair! Visit Pureology.com/where-to-buy or Styleseat.com/pureology to find a salon in your area where you can buy Pureology products or book your next salon appointment.

1

“I recommend incorporating a masque into your regimen once per week. Replace your condition with a masque, leave on for 2-5 minutes, then rinse. Voila!” – Pureology Artistic Ambassador, Ruth Roche

⦁ One size fits all!
Pureology’s Colour Fanatic Instant Deep-Conditioning Mask, which launches in August, is a new territory we are seeing in the realm of masques. This mask is the first multi-tasking rinse-out treatment of its kind that provides 21 benefits to the hair including heat protection, UV filters and frizz and static control. You name it and this masque does it!

⦁ Damaged hair or growing your hair out?
Pureology’s Strength Cure Restorative Masque is an intense masque that builds strength and elasticity to help prevent further damage to the hair. I always recommend Strength Cure to my clients who have heavily-coloured hair or if they’re trying to grow out their hair. For deep repair, ask your local salon for an in-salon treatment using the Strength Cure masque.

⦁ Curly girls with colour-treated hair
Pureology’s Curl Complete Moisture Melt Masque is the answer. The masque’s formula envelopes every hair fiber with curve-enhancing polymers to create the perfect richly-moisturized curl or wave. It works wonders to give each curly-hair type the exact hydration it needs.

⦁ Thirsty hair in need of a pick-me-up?
Hydrate HydraWhip moisturizes and replenishes parched strands without weighing the hair down. It’s a very concentrated way to naturally condition the hair, and you can’t be the luxurious aromatherapy scent!

⦁ Looking lackluster?
Precious Oil Softening Hair Masque features coconut oil and sunflower seed oil which together, fortifies the hair cuticle and gives the hair an incredible luminosity.

⦁ Blonder and stronger
For damage blonde hair that has been high-lifted or highlighted, or needs some TLC after the summer, Perfect 4 Platinum Reconstruct Repair Masque contains 15x more Keravis – nature’s most powerful anti-breakage hair fortifier – to improve hair’s elasticity and provide softness and shine.

The hairstyle you need to beat the heat!

redken

MIU MIU
Resort 2016
Hair by Guido, Redken Global Creative Director

 

“The inspiration for the Miu Miu Resort show was the 80’s club kids. First, I applied Redken’s Diamond Oil Shatterproof Shine to the hair, concentrating on the ends and the fluffy hairs around the hairline to give the hair an almost sweaty look. Then, I gathered the hair into a ponytail, twisting it into a loose unstructured, arrogant topknot. Pieces were pulled out to fall over the eyes like the girls had been dancing all night in a hot night club.”Guido

 

1

 

Diamond-Oil_Amber---Hi-Res

GET THE LOOK

  1. Apply 2 – 3 drops of Redken Diamond Oil Shatterproof Shine all over dry hair, focusing on the ends and pieces around the hairline
  2. Gather hair into a high ponytail and twist into a loose topknot
  3. Secure with an elastic, leaving the ends sticking out
  4. Use your fingers to pull out a few wispy strands around the hairline, sticking them to the forehead with a bit of water or additional Diamond Oil Shatterproof Shine if desired
  5. Finish with a mist of Redken control addict 28 high control hairspray, focusing on the ends of the topknot that are sticking out to hold the shape 494605_ControlAddict28

 

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

Redken Announces Suki Waterhouse as new Brand Muse!

redken

REDKEN ANNOUNCES SUKI WATERHOUSE
AS NEW BRAND MUSE

SukiWaterhouse15_Digital_2

 Redken is excited to announce actress and model Suki Waterhouse as our newest brand muse. Suki joins an elite collective of Redken muses and trend creators, including models Lea T and Soo Joo Park, renowned hairstylist and fashion industry legend Guido, and celebrity haircolorist Tracey Cunningham.

British-born beauty Suki is a fashion industry favorite, known for her signature blonde hair and fringe. She is currently the face of Burberry and has several upcoming movie roles. She has appeared on the covers of Vogue UK, Lucky, Tatler, Elle UK, Allure UK, and appeared in Vogue, Love Magazine, Stylist, and Vogue Japan.

“Suki is known for her chic style and effortless cool,” says Shane Wolf, Global General Manager of Redken 5th Avenue. “She’s striking, multi-talented, and dynamic. She brings a great energy to Redken.”

Suki Waterhouse will make her Redken 5th Avenue debut in August 2015, appearing in a print and digital campaign for Diamond Oil Glow Dry.

Follow @Redken5thAve and @sukiwaterhouse for more to come.

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

Redken’s Prada Resort 2016 Recap, hair by Guido

redken

 

PRADA
Resort 2016
Hair by Guido, Redken Global Creative Director

menswomans

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


“The inspiration for Prada always comes from the house itself. It was a juxtaposition between high and low, bourgeois and street, and this time we used curl as a texture for the look on both boys and girls. The boys’ hair was first prepped with a mist of Redken Body Full Volume Amplifier and then dried with the fingers. Then, using a large-barreled curling iron, I accentuated the curl by bending random sections of hair around the barrel to create the ‘now’ texture. The girls with long hair were dressed into a 60’s/90’s ponytail and finished with Redken fashion work 12 versatile working spray.” – Guido

GET THE LOOK

body-full
MEN’S: Wash hair with Redken Body Full Shampoo and Conditioner, and then mist Redken Body Full Volume Amplifier all over, working through the hair with fingers. Allow hair to air dry, and then bend random sections of hair around a large-barreled curling iron for movement and texture. Finish with a mist of Redken fashion work 12 versatile working spray.

 

 

 
fashion-work-12 wind-blown
WOMEN’S:
Start with dry hair. Thoroughly mist Redken wind blown 05 dry finishing spray all over to add texture. Bend random sections of hair around a large-barreled curling iron to enhance texture, and then use fingers to rake hair back into a ponytail at the center of the head. Secure with a thin elastic and finish with a mist of Redken fashion work 12 versatile working spray.

 

 

 

 

 


Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

Get the look! Game of Thrones star Emilia Clarke debuts new haircut for Terminator: Genisys World Premiere

redken

Emilia Clarke Debuts New Haircut for Terminator Genisys World Premiere

 

Alex Polillo Instagram Final Look Detail

 

Photo courtesy of Alex Polillo Instagram @apolillo

 Game of Thrones star Emilia Clarke unveiled a glamorous new haircut courtesy of hairstylist Alex Polillo for Redken 5th Avenue for the world premiere of Terminator Genisys held in Berlin on Sunday. “We wanted to show off Emilia’s new haircut with a chic, soft, and full style. The look was inspired by the Dior girl… very French, very pretty but with an ease,” says Alex. He used Redken’s Pillow Proof Blow Dry Two Day Extender dry shampoo and rough paste 12 working material to enhance body and create an effortlessly glam texture, then he finished the look with quick dry 18 instant finishing spray and Diamond Oil High Shine airy mist for hold and shine with an easy, natural feel.

Create the Look:

  1. Spray Pillow Proof Blow Dry express primer all-over clean, damp hair and comb through.
  2. Apply a small amount of full frame 07 all-over volumizing mousse at the crown and work the rest through the ends.
  3. Taking small even sections, blow-dry hair from the top down, using a round brush to create volume. Lightly tease the crown for a little bump.
  4. Spray Pillow Proof Blow Dry Two Day Extender dry shampoo at the roots to help expand the hair and create more shape. Start with a small amount and add more if needed.
  5. Create one brushed-out wave at the front to complement the shape of the face, then finish with a small amount of rough paste 12 working material and quick dry 18 instant finishing spray.
  6. For extra shine, mist Diamond Oil High Shine Airy Mist all-over hair.

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

I got a pixie cut. Now what? Tips from Redken Styling & Grooming Expert Jenny Balding!

Some of our favorite celebrities, including Katy Perry, Kate Mara and Lily Collins, have recently debuted their new pixie cuts, each with a slightly different, but super stylish, twist. Redken Styling & Grooming Expert Jenny Balding has the scoop on three of the best ways you can style this season’s must-have haircut.

 

“With short cuts, you need to create attitude, whether it’s rock-and-roll or romantic,” says Jenny. “By choosing the right styling products, you can create definition, shine or volume to achieve the specific look you’re going for.”

 

pixi cut1

Look #1: The Forward Sweep

  1. Mist Redken pillow proof blow dry express primer onto damp hair and comb through.
  2. Apply a dime-size amount of Redken short sculpt 19 touchable texturizing gel evenly throughout hair.
  3. To direct hair forward, blow-dry using your fingers in a side-to-side sweeping motion for tousled texture. Once hair is dry, take random pieces and flatiron for additional dimension.
  4. To enhance texture and definition, reapply a small amount of Redken short sculpt 19 touchable texturizing gel, and work into a chic, forward sweep.
  5. Finish with a mist of Redken wax blast 10 high-impact finishing spray-wax for instant undone texture.
  6. The next day, mist Redken pillow proof blow dry two-day extender all over to refresh the style.

pixi cut

Look #2: The Sleek Pixie

  1. Mist Redken pillow proof blow dry express primer onto damp hair and comb through.
  2. Apply a dime-size amount of Redken short sculpt 19 touchable texturizing gel evenly throughout hair.
  3. Create a deep side part, then use a fine-tooth comb to blow-dry hair as smooth as possible in the direction you want it to lay.
  4. Once hair is dry, flatiron to smooth out any kinks.
  5. For added sleekness, reapply a small amount of Redken short sculpt 19 touchable texturizing gel and comb through to distribute. Position the fringe across the forehead and finesse the shape as needed, tucking any longer pieces behind the ears.
  6. Finish with a thorough mist of Redken quick dry 18 instant finishing spray for shine and long-lasting control.

pixi cut2

Look #3: Glam Volume

  1. Mist Redken pillow proof blow dry express primer onto damp hair and comb through.
  2. Apply a dime-size amount of Redken short sculpt 19 touchable texturizing gel evenly throughout hair. To maintain natural texture, blow-dry hair using your fingers, lifting sections as you dry to add volume.
  3. After hair is completely dry, use a 1” curling iron to randomly curl sections downward. Take small sections and alternate directions to create dimension
  4. Emulsify 2 – 4 pumps of Redken short sculpt 19 touchable texturizing gel in your palms and run your hands through the hair, using your fingertips to gently lift and shape the front layers into an upward direction.
  5. Finish with a mist of Redken control addict 28 extra high-hold hairspray for maximum control.
  6. The next day, mist Redken pillow proof blow dry two-day extender all over, using your fingers to refresh the texture.

 

All Unique. All United. Introducing Redken’s NEW One United all-in-one multi-benefit treatment.

redken

All Unique. All United.
Introducing Redken’s NEW One United All-In-
One Multi-Benefit Treatment.

Providing 25 benefits in one bottle to give hair all the care it needs to
stand out.

one united

Everyone’s hair has a unique texture, a unique story. Redken’s NEW One United all-in-one, multi-benefit treatment unites every hair type and texture with 25 benefits in one bottle for improved manageability, protection and beauty. To bring the story to life, Redken brought together up-and-coming models and musicians Charlotte Di Calypso, Naleye Dolman, Rachel Trachtenburg, Ashely Moore and Alexander Dominguez. Although these individuals have different ethnicities, hair types, backgrounds and style, they are all #RedkenUnited in their quest for perfect hair.

 

one united hair“My clients are constantly on the go and they don’t always have time in the morning to apply multiple products to tackle their different hair needs,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “One United is my newest must-have because it’s one product that protects, conditions and preps to increase the overall beauty of the hair.”

 

ONE UNITED TECHNOLOGY
Redken’s NEW One United all-in-one, multi-benefit treatment is sulfate-free, paraben-free and provides 25 benefits in three key areas: manageability, protection and beauty. Delivering instant results and improved manageability for all hair types and textures, One United’s technology includes a Cationic Complex, which contains charged cationic agents that adhere to the hair for detangling and conditioning, as well as an unique Kera-Care technology (composed of xylose and hydrolyzed vegetable proteins), that helps for heat protection and Coconut Oil for smoothness, softness and shine.

25 CARING BENEFITS
MANAGEABILITY PROTECTION BEAUTY
1.    Conditions

2.    Nourishes

3.    Improves manageability

4.    Helps even porous hair

5.    Reduces dryness

6.    Detangles

7.    Instant results

8.    Ideal cutting lotion

9.    Primes hair for styling

10.  Helps prevent breaking from brushing

11.  Safe for color-treated hair

12.  Helps prevent heat damage

13.  Helps prevent split ends

14.  Helps seal in hair cuticle

15.  Safe for ombre hair

16.  Helps shield vs. external aggressors

17.  Gives silky touch

18.  Adds smoothness

19.  Adds shine

20.  Helps control frizz

21.  Anti-static

22.  Controls fly-aways

23.  Makes blow-dry easier

24.  Style refresher

25.  Lightweight results

 

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on Twitter @Redken5thAve, Instagram www.instagram.com/redken5thave and Pinterest https://www.pinterest.com/redken5thave/.

July 4th weekend time-saving tips from Pureology

Between backyard BBQs and firework displays, the July 4th weekend often leaves little time for blowouts and hair maintenance. Whether traveling or staying put for the holiday weekend, Pureology and Pureology Artist Sandra Joseph have provided several time-saving tips that will beat the summer heat and leave more time to enjoy the festivities with friends and family.

set

  • Start by saving time in the shower by incorporating Pureology’s NEW Cleansing Condition formulas into your regimen every few showers. These exclusive low-lather formulas will gently cleanse the hair and add a boost of rich conditioners in just one step, protecting your colour-treated locks all weekend long.

 

  • Whether or not you’re heading to the beach, Pureology Highlight Stylist Sea-Kissed Texturizer salt-free tousle mist is all you need to recreate that beachy wave. This salt-free, lightweight mist can be used on damp or dry hair for a natural tousled look with great shine and texture. Also try layering it throughout the day for extra separation and hold.

 

  • UVA and UVB protection isn’t just for your skin! Prime and protect your hair with Pureology Colour Fanatic multi-tasking hair beautifier, a must-have leave-in conditioner with 21 benefits that shields hair from environmental damage while simultaneously moisturizing and strengthening the hair.

 

  • Give your hair a break from the heat and bring out the beauty of your natural curls with Pureology Curl Complete Uplifting Curl treatment styler. This lightweight curl-enhancing formula with coconut oil will add moisturize, erase frizz and protect your colour all weekend long.  After your shower, spray Uplifting Curl throughout. Once dry, shake out hair with your fingers for fabulous bouncy curls. Try using it on days 2 and 3 as a refresher for added shine and bounce.

 

Visit Pureology.com/where-to-buy or Styleseat.com/pureology to find a salon, book your next appointment or buy Pureology products from your local salon.

 

Redken’s Marc Jacobs Resort 2016 Recap, hair by Guido

redken

Guido

MARC JACOBS
Resort 2016 Collection

Hair by Guido, Redken Global Creative Director

 

Inside his Mercer Street store in SoHo, Marc Jacobs unveiled a bold, bejeweled look – from head to toe – at his Resort 2016 Presentation. Drawing inspiration from the the ‘80s, Redken Global Creative Director Guido created a cool, downtown look inspired by a Martha Grahame off duty dancer. Guido used Redken’s satinwear 02 to achieve a voluminous blow-out before working Redken’s move ability 05 lightweight defining cream-paste into the hair and raking it back into a “punky” chignon. He then finished the look with a black head wrap and a spray of Redken’s forceful 23 super-strength finishing spray before the models hit the runway.

“The look for the Marc Jacobs resort show was inspired by a Martha Grahame off duty dancer with a nod to an eighties downtown girl who would use fabric to wrap and knot her hair. I prepped the hair with Redken satinwear 02, and then blow-dried it back off the face. I then applied Redken move ability 05 cream-paste throughout the hair to give definition and an almost wet look. Next, using just my hands, I pulled the hair into a rough ponytail at the crown and wrapped the head with the fabric. The pony tail was then twisted into a rough, punky knot, leaving the ends sticking out and finished with a mist of Redken forceful 23 super-strength finishing spray.”
Guido, Redken Global Creative Director

image009

Redken Products Used:
satinwear 02 prepping blow-dry lotion
move ability 05  light weight defining cream-paste
forceful 23 super-strength finishing spray

 

Create the Look:

  1. Use your hands to work a dime-size amount of Redken satinwear 02 prepping blow-dry lotion into damp hair
  2. Blow-dry hair back and away from the face using a round brush
  3. Emulsify a nickel-size amount of Redken move ability 05 lightweight defining cream-paste into hands and work into hair to add definition and sheen
  4. Pull hair back into a rough ponytail at the crown and secure with a thin elastic
  5. Wrap desired fabric around the head, tying at the base
  6. Twist the ponytail into a knot, leaving the ends sticking out, and finish with a thorough mist of Redken forceful 23 super-strength finishing spray for hold

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

Pureology’s secret to repairing summer hair is Keravis!

 

Pack-Shot-2015

Elevate your hair to platinum status this summer, even if you’re not a blonde, with Pureology’s Perfect 4 Platinum Miracle Filler Treatment, a daily leave-in treatment. Perfect for all types of hair, no matter your color, the Miracle Filler Treatment contains 15x more Keravis* – nature’s most powerful anti-breakage hair fortifier – repairing up to 78% of strength after damage caused by highlighting and lifting**.

 

The Keravis – a vegetable protein – replenishes and plumps keratin gaps to strengthen the hair, keeping it strong, healthy, shiny and able to grow longer. Hair is left even more nourished and softened with plant extracts of chamomile, lemon and coriander which are featured throughout the full Pureology Perfect 4 Platinum system. To use the Miracle Filler Treatment, simply apply the reparative lotion daily to damp hair, blow dry and style as usual.

 

Visit Pureology.com/where-to-buy to find a salon, and visit StyleSeat.com/Pureology to book your next appointment or buy Pureology Perfect 4 Platinum from your local salon.

pureology

 

Put your hair through the “gentle cycle” with Pureology’s NEW! Cleansing Conditions

STOP OVER-CLEANSING. SHOW YOUR COLOUR SOME LOVE.
Gentle shampoo-free cleansing and restorative care
for colour-treated hair

cleansing conditions

With the “lived-in” hair look populating the fashion runways, there is now more reason than ever before to embrace a gentler cleansing alternative and  stop over-cleansing the hair, which ultimately results in expedited colour fading and aggravated hair problems. As experts of colour-treated hair of all types, Pureology is thrilled to introduce an entirely new way to cleanse hair with the targeted Cleansing Condition range, offering a shampoo-free way to cleanse all types of hair while preserving the integrity of the hair’s cuticle. Each of the three formulas combines a low-lather gentle-cleansing base with rich conditioning ingredients for beautifully clean, healthy-looking hair.

 

Introduced into the existing Hydrate and Strength Cure systems, as well a sneak preview to the NEW! Smooth Perfection* system launching this September, the three new low-foam cleansing treatments gently cleanse the hair while simultaneously softening, improving elasticity and helping preserve colour. Customizable based on hair type, Pureology’s Cleansing Condition formulas are gentle enough to be used as few or as many times per week as desired without build-up, resulting in hair that is healthier than ever no matter the frequency of use.

 

“A lot of women love that squeaky-clean feeling they get from shampooing every day, but when your hair is coloured, over-cleansing can actually damage the hair by drying it out and fading the colour,” says Ruth Roche, Pureology Artistic Ambassador. “By incorporating Pureology’s new Cleansing Conditions into their routine, either as a daily cleanser or alternating with their existing shampoo and conditioner, women can still cleanse daily, but also nourish and restore their hair while treating existing hair concerns addressed in the Hydrate, Strength Cure and NEW! Smooth Perfection lines.”

 

Each formula features Pureology’s signature AntiFade Complex, a signature blend of Heliogenol, vitamins C and E and UV filter, as well as the same aromatherapy-inspired fragrances found in the three respective systems. The Cleansing Condition formulas include:

Hydrate Cleansing Condition

 

 

Hydrate Cleansing Condition
For normal to dry colour-treated hair. Features rosemary extract to deeply nourish and soften.

 

 

 

 

Strength Cure Cleansing Condition

 

 

Strength Cure Cleansing Condition
For micro-scarred/damaged colour-treated hair. Features Pureology’s signature Asta-Repair™ to fortify and restore.

 

 

 

Smooth Perfection Cleansing Condition

 

 

NEW! Smooth Perfection Cleansing Condition* (launching in salons September 2015)
For frizz-prone colour-treated hair. Features camellia oil to smooth and control frizz.

 

 

 

FEATURES BENEFITS
Anti Fade Complex® Featured in all three Cleansing Condition formulas ·   Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol, plus vitamins C and E

·        Helps neutralize free radical damage

·        Helps maximize colour retention

 

Signature aromatherapy-inspired scents · Same aromatherapy-inspired fragrances as featured in the existing Hydrate and Strength Cure systems, as well as the NEW! Smooth Perfection system launching this September

 

 

 

About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine.  From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!®  Visit StyleSeat.com/Pureology to book an appointment or buy authentic Pureology products from your local salon. For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

 

Pureology’s “two looks, one technique” for easy Memorial Day style

Looking for fresh and easy hairstyle ideas for your busy Memorial Day weekend? Quickly take your look from the poolside to a night on the town without skipping a beat with a “two looks, one technique” style from Pureology Artist Sandra Joseph.

Visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology products from your local salon.

image001

Bubble ponytail into Bubble Chignon

  1. Begin by taking a parting above the left corner of the eye and slicing a diagonal line to the right corner in the back of the head. This will create two large sections of hair. Keeping the hair soft, apply a small amount of Pureology Colour Stylist Anti Breakage Twist shine texturizer throughout both sections to add extra texture and shine.

 

  1. Secure a ponytail with an elastic in the right section. Add another elastic 1-2 inches beneath the first elastic. Push up the second elastic to create a bubble.

 

  1. Gather all hair from the left section and secure with an elastic to the right ponytail, making one ponytail. Add another elastic 1-2 inches lower and again, push up the elastic to create a bubble. Continue this pattern until you reach the end of the ponytail. Layer Pureology Strengthening Control zero dulling hairspray throughout the Bubble Pony for added support and shine.

 

  1. To create a finished look, drape the Bubble Ponytail over one shoulder.

 

  1. For an easy chignon, take the Bubble Ponytail you created using the above steps and roll around the base, securing with pins. Finish with another light mist of  zero dulling hairspray for added hold.

image003

Get Oliva Palermo’s ballet-inspired braid with Redken’s new Braid Aid 03!

New York’s elite showed off some gorgeous spring styles and beauty looks at the New York City Ballet Gala last night, but if there’s one thing we’re still swooning over, it’s Olivia Palermo’s dreamy 4-strand braid. Redken Styling & Grooming Expert Jenny Balding  has the inside scoop on how you can recreate this look at home with just a few simple steps and two essential Redken products.

 

“You need the right combination of textures to achieve this look. It’s whispy and airy at the front, but comes back into an intricate braid, which is very romantic and beautiful. Redken’s wind blown 05 dry finishing spray and braid aid 03 braid defining lotion are the perfect products because they add just the right amount of hold and grip without looking over-product-y,” says Jenny.

 

Get the Look:

  1. Start by spraying Redken wind blown 05 dry finishing spray all over the hair, and then apply a nickel-size amount of Redken braid aid 03 braid defining lotion from mid-lengths to ends to add some grip.
  2. Divide hair into four equal sections. Take the two middle sections, and cross one on top of the other to make an “x.”
  3. While keeping these two middle sections crossed, take the remaining section from the left side, and cross it underneath the sections that are crossed, holding it in between those two sections.
  4. Keeping those three sections of hair in place, take the final section of hair from the right side and cross it over the section of hair that was used to create the original “x.”
  5. Starting from the other side, cross the outermost strand under the section next to it, and then over the next piece. Repeat this step until you get to the end of your hair and secure with an elastic.
  6. Finish with another mist of Redken wind blown 05 dry finishing spray for added hold with a lightweight, airy finish.

Olivia Palermo 1braidaidwind blown

NEW! SOTAH Hair Care by Celebrity Stylist Janet Zeitoun

logo

CELEBRITY STYLIST JANET ZEITOUN DEBUTS NEW! HAIR CARE BRAND SOTAH
State of the Art Hair (SOTAH) Revitalizes Hair Texture in Just One Step

sotah haircare

Today, Janet Zeitoun, world renowned celebrity hair stylist (with clients such as Janet Jackson, Denzel Washington and Natalie Cole), globally debuts her first hair care line.

Janet Zeitoun’s NEW! SOTAH (State of the Art Hair) hair care line boasts luxurious salon-quality products that offer perfectly moisturized locks and healthy, natural shine.

NEW! SOTAH hair care line consists of three key products that deliver not only the ultimate level of moisture to strands, but repair damaged hair and protect against further harm. The exclusive formulas found in SOTAH products quench hair and bring vitality, vibrance and pure shine back to each and every strand. Enriched with vitamins and minerals, the line is sulfate-free and infused with restorative ingredients making it safe for all hair types and textures.

  • SOTAH Conditioning Shampoo, $36 – This multi-tasking, sulfate-free, amino acid based shampoo, simultaneously cleans and conditions by depositing directly into the hair cuticles

 

 

  • SOTAH Oil/Creme Therapy, $34 – Obliterate frizz and achieve the ultimate smooth and satiny finish you’ve always dreamed of with this product’s mixture of coconut oil and kale extracts.