Redken’s Tracey Cunningham Gives Award-Winning Color to Amy Poehler for the Golden Globes

The Golden Globes brought plenty of glitz and glamour to the red carpet last night. The stars were shining extra bright, whether it was the sequined dresses, brilliant jewels, or luminous haircolor.

Tracey Cunningham, Redken Creative Consultant for Color and colorist to the stars, helped co-host Amy Poehler prepare for the awards with Redken color.

“In the past, Amy has always been a single process blonde, but over the last year we have been growing out her color at the base and only applying highlights vs. all over color. In order to get her camera ready for her Golden Globes hosting duty, I used Redken’s Chromatic Prismatic Permanent Color. The blonde really popped under the lights of the Golden Globe stage.”

Amy may not have left the stage with a Golden Globe win, but her haircolor is definitely the winner in our favorite blonde category! Opting for an elegant updo, Amy’s hair was side swept into delicate bun on the left side of her head. Framed by diamond earrings, and several outfit changes, Amy’s Golden Globes look was as great as her performance.

Visit your Redken salon to receive a Chromatics haircolor service; the ultimate haircolor experience. Chromatics is ammonia-free permanent haircolor that guarantees 2X more fortified hair, multi-dimensional color and up to 100% grey coverage!

Give the Gift of Beautiful Hair and a Beautiful Planet this Holiday Season

Pureology-Logo

Give the Gift of Beautiful Hair and a Beautiful Planet this Holiday Season
Pureology Introduces 2012 Holiday Gift Sets Supporting Global Green USA

 

The saying goes, “It is better to give than to receive,” and this has never been truer than this holiday season.  As a brand with a sustainable vision, Pureologyis getting into the holiday spirit by donating $20,000 to Global Green USA in conjunction with these three holiday gift sets!

Give Back with Pureology!

Giving back is one of Pureology’s core values and Pureology is donating $20,000 to Global Green USA in conjunction with this promotion.  We also want your readers to get involved!  Pureology launched its Crowdrise Fundraising page for Global Green USA for its community to get involved and support Global Green USA!  Thanks to the donations and funds raised by Pureology and its community, Global Green USA continues to focus on greening our nation’s schools, educating on water conservation, and improving the quality of life for people and their communities by fostering environmental awareness about the health and future of our planet.  Visit Pureology’s Crowdrise Fundraising page for Global Green USA to make your donation today!

Hydrate Holiday Gift Set: Gift this beautiful box featuring Pureology’s bestselling Hydrate system complete with a limited edition Pureology Hydrate scented candle – the perfect gift for the holiday hostess with the mostess.

  • Hydrate Shampoo (8.5 oz. retail)
  • Hydrate Condition (8.5 oz. retail)
  • Colour Stylist Supreme Control Hairspray (2.1 oz. retail)
  • Price: $56.00

“A Touch of Glamour” with Perfect 4 Platinum Petites: Keep your blonde hair shining bright this winter season with one of Pureology’s most popular systems – Perfect 4 Platinum!  Perfect 4 Platinum Shampoo, Condition and Radiance Amplifier will make your hair the star at every holiday party!

“A Touch of Luxe” with Nano Works Petites: Give your hair the gift of youth with Nano Works anti-aging system for colour treated hair. Pureology’s luxury award-winning Nano Works gift set is the perfect stocking stuffer!

Availability:       October 2012 in salons while supplies last.

Pureology.com for a Pureology salon in your area

 

As a brand with a sustainable vision, Pureology continually works to reduce its environmental impacts through efficient production and manufacturing processes and by incorporating more environmentally preferred materials.  This year, Pureologyannounces that recent improvements to its Shampoo and Condition packaging, such as the NEW Zero Waste packaging, are helping reduce its environmental impacts.

NEW Zero Waste Shampoo and Condition Packaging

–         Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle

–         100% recyclable bottles feature the latest FDA-approved, 50% post-consumer recycled high-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability.

–         For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council (FSC) certified cardboard boxes made from 100% recycled fibers. Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water.

ABOUT PUREOLOGY SERIOUS COLOUR CARE®

All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!®  For more information visit Pureology.com or Become a Pureology Facebook Fan.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

 

pureology hydrate.

Pureology Styles Hair at the Eco-Fashion Show at Global Green USA’s 8th Annual Gorgeous and Green San Francisco Benefit

As an ongoing supporter of Global Green USA, Pureology is working towards a more sustainable future and enlisted Pureology stylists to lead the Eco-Chic Fashion Show hair team at Global Green USA’s 8th Annual Gorgeous and Green benefit in San Francisco, which celebrated the organization’s smart climate solutions.  Over 300 attendees including James and Kimberly Van Der Beek and Amber Valetta enjoyed a performance by Michelle Branch as well as an Eco-Chic Fashion Show, delicious organic treats, and sustainably sourced cocktails.

The Eco-Chic Fashion Show showcased top designers including Oliver Tolentino, Mina & Olya, Amour Vert Prophetik, PACT and Cari Borja who blend high style with sustainability.  Pureology stylists Natasha Sunshine and Sherilynn Smart co-led the Eco-Chic Fashion Show with the Pureology hair team including PureArtists Sura Radcliffe, Spencer Henry and Shara Deaton.

“We are thrilled to be so involved in this event each year and style the hair for the Gorgeous and Green Fashion Show,” stated Pureology’s Natasha Sunshine of Byu-ti Hair Therapy, A Pureology Salon in Santa Monica and Sherilynn Smart of Sherilynn Jade Salon in Lafayette.  “We collaborated with Lily Achatz, the eco-fashion show producer to develop the hair concept for the show – we borrowed from past trends like hollywood glam and rollers to create the look of young Hollywood today.”

Learn how to achieve the look!

Young Hollywood Lustrous Bouncy Waves
–       Apply Pureology Colour Stylist Fortifying Heat Spray protective primer to damp hair to protect from heat.  Then apply a nickel-sized amount of Colour Stylist Lustrous Volumizer bodifying glaze and blow dry for maximum volume.
–       Take hair in 1 ½ inch sections and mist with Colour Stylist Strengthening Control zero dulling hairspray and place in large hot rollers and roll hair down towards the nape.  Leave rollers in until cool (15-20 minutes)
–       Take out rollers and brush with a natural bristle brush
–       Finish with one pump of Precious Oil versatile caring oil applied to the ends and spray with Colour Stylist Radiance Amplifier anti frizzshine spray for added shine.

 

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ABOUT PUREOLOGY SERIOUS COLOUR CARE®
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!®  For more information visit Pureology.com or Like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

About Global Green USA
Global Green USA is the American affiliate of Green Cross International, founded by President Gorbachev, to foster a global value shift toward a sustainable and secure future.  For 15 years, Global Green USA has been a national leader in advocating for smart solutions to global warming including green building for affordable housing, schools and communities that save money, improve health and create green jobs.  Global Green USA has influenced more than $20 billion dollars for green building projects and educates millions of people about climate friendly solutions through its annual Red Carpet/Green Cars Oscars campaign.  Global Green is also leading efforts to help rebuild a green New Orleans through its sustainable green village and green schools initiatives.

 

Pureology Introduces Lustrous Volumizer Bodifying Glaze












Turn Up the Volume, Load Up the Shine! Pureology Introduces New Lustrous Volumizer Bodifying Glaze

 

Pureology Serious Colour Care knows exactly what women want – beautiful, long lasting haircolour, and voluminous, bouncy hair. But typical colour services can progressively deplete the hair fiber, causing hair to lose its natural body and  lift. Pureology believes women shouldn’t have to choose between beautiful color and lasting volume.

Pureology is excited to welcome Lustrous Volumizer bodifying glaze into the award-winning Colour Stylist line. The moldable, zero-alcohol thickening gel adds instant volume and shine, while protecting hair from heat styling tools and providing  high hold.

“Lustrous Volumizer creates body and bounce for all hair types,” says Ruth Roche, Pureology Colour Ambassador. “It has higher hold for people that need an extra kick of volume, especially at the root. I love to use Lustrous Volumizer to  create a voluminous, bombshell look as seen on red carpets all over.”

Lustrous Volumizer bodifying glaze rounds out the portfolio of Colour Stylist products with formulas that protect hair and prevent color fade. Like other Colour Stylist products, Lustrous Volumizer features Pureology’s exclusive Strengthening  Anti Fade Complex™, enhanced with Keravis protein to provide strength and protect colour from UV and free radical damage. Vegetable-based polymers help provide hold that lasts. Unique reflective lipid extracts deliver maximum radiance:  olive oil replenishes  and nourishes to infuse hair with suppleness, camelina extract helps form a humidity-resistant barrier to help lock in the style, and coriander oil creates mirror surface shine for enhanced colour vibrancy.
Pureology Colour Stylist Stylers for Volume

Description: Pureology Colour Stylist products deliver Radiant Style & Colour. GUARANTEED! Experience the first caring styling range for flawless, lasting colour brilliance that strengthens while it styles. The revolutionary Strengthening AntiFade™ Complex, enhanced with Keravis protein, provides the first anti-breakage styling for colour-treated hair.

PRODUCT BENEFITS
Lustrous Volumizer™
Bodifying Glaze · Moldable, zero-alcohol thickening gel adds instant volume, shine and high hold
· Contains natural Xylose to protect hair from heat styling tools
How to use Apply a quarter size evenly throughout damp hair. Use a round brush and blow dry hair for long lasting volume with shine.
Price $24 (5.2 oz.)
Launch/Availability November 2012; Pureology.com for salons

Root Lift®
Spray Hair Mousse · Build amazing volume with this light, clean, humidity-resistant cream spray mousse.
· Delivers long-lasting targeted volume while adding natural shine without stickiness or tackiness.
How to use Apply throughout towel-dried hair with hands or use the direct-to-root applicator for a root lift. Comb through. Blow dry, scrunch or style as desired.
Price $22 (10 oz.)
Launch/Availability November 2011; Pureology.com for salons

Silk Bodifier™
Voluminizing Mousse · Lightweight, volumizing mousse with concentrated Keravis provides anti-breakage protection.
· Delivers body and fullness while adding natural, radiant shine.
· Olive extracts nourish and repair, infusing hair with moisture and soft texture.
How to use Dispense mousse in palm and apply to damp hair before styling
Price $26 (8.4 oz.)
Launch/Availability November 2010; Pureology.com for salons

FEATURES OF COLOUR STYLIST PRODUCTS BENEFITS
Strengthening AntiFade™Complex with Keravis · Naturally derived Keravis – nature’s most powerful anti-breakage hair fortifier – provides internal and external strengthening for anti-breakage protection from daily wear and tear.
· Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol and Vitamins C & E that neutralize free radical damage and maximize colour retention.
Reflective Lipid Extracts · Olive, Camelina and Coriander extracts penetrate to replenish and restore the hair fiber to boost mirror-like shine and form a natural humidity barrier on the hair.
Natural Extract · Orange Oil nourishes the hair, replenishes moisture to increase smoothness and manageability.
Vegetable-Based Polymers · Help provide caring hold that lasts

Signature Aromatherapy Blend · Vanilla, Rose and Mandarin Orange promote a positive sense of well-being

Exclusive to all Pureology products · AntiFade™Complex
· Zero Sulfate® Shampoos
· 100% Vegan: Formulas contain no animal products or by-products
· Natural Extracts
· Concentrated Formulas
· Signature Aromatherapy Blends
· Against animal cruelty

Tips for the Perfect Blow Dry
1. Apply a quarter-sized amount of Lustrous Volumizer evenly to damp hair from root to ends.
2. Divide hair in sections and secure with clips.
3. Using a natural round brush, take each section and blow dry from root to ends.
4. Finish with Pureology Colour Stylist™ Supreme Control™ maximum hold zero dulling hairspray for lasting hold and volume.
The complete Colour Stylist line includes the following styling products:
Volume
· NEW! Lustrous Volumizer bodifying glaze
· Root Lift® spray hair mousse
· Silk Bodifier™ voluminizing mousse
Curl
· Nourishing Nectar™ sculpting gel
· Illuminating Curl™ 24 hour shaping lotion
Finish
· Strengthening Control™ zero dulling hairspray
· Supreme Control™ maximum hold zero dulling hairspray
Prep/Blow-dry
· Fortifying Heat Spray™ protective primer
· Antisplit BlowDry™ styling cream
Shine
· Cuticle Polisher™ shine serum
· Radiance Amplifier™ anti-frizz shine spray
Texture
· Antibreakage Twist™ shine texturizer
· Control Twist high hold liquid wax

About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com and like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

Pureology Introduces Precious Oil Haircare System Featuring Revolutionary Shamp¹Oil

 

 

Pureology knows you deserve to treat yourself to some luxury; so why not start with your hair?  Pampering your hair has never been easier, as Pureology is pleased to introduce Precious Oil Haircare System featuring revolutionary Shamp’Oil!

After just one use, experience radiant haircolour and 10X softer hair with Pureology Precious Oil haircare system.  Used on all hair types, The Precious Oil system features several groundbreaking beauty products.

•             Green Seal Certified Versatile Caring Oil – the first 100% biodegradable product that is free of silicone and parabens for color treated hair.

•             Shamp’Oil – the first of its kind, this oil-infused Zero Sulfate product features a unique delivery system that penetrates deep into the hair fiber to deliver 4X the active ingredients to drastically replenish hair from the inside out.

•             The Precious Oil system also includes an oil-infused Condition and Softening Masque.

Together, the system evenly recharges every hair strand for softer, shinier, fuller and longer-lasting hair colour guaranteed.

Precious Oil™

Description: Experience Pureology’s Precious Oil system for softer, shinier, fuller and longer-lasting hair colour guaranteed.

Precious Oil advanced system delivers 10X softer hair with the first-of-its-kind Shamp’Oil – an oil-infused Zero Sulfate and silicone free featuring a unique oil delivery system that penetrates deep into hair fiber to deliver 4X the active ingredients to drastically replenish hair from the inside out.  Also featured in the system is the groundbreaking Green Seal Certified Versatile Caring Oil, the first 100% biodegradable product that is free of silicone and parabens for colour-treated hair as well as an oil-infused Condition and Softening Masque.

Discover 4 luxurious formulas:

Product Benefits
Precious OilShamp’Oil  ZeroSulfate, ZeroSilicone concentrated-oil formula that gently foams, intensifies shine, adds suppleness and protects colour vibrancy. Unique oil delivery system penetrates deep into hair fiber to deliver 4X the active ingredients to drastically replenish hair.· How to use: Apply a quarter-sized amount to wet hair, lather, rinse and repeat.  For deeper nourishment, use as a system.· $29 (8.5 oz.)
Precious Oil Condition · Daily, detangling concentrated conditioner that improves manageability, restores softness and boosts shine.· How to use: Massage into hair and scalp.  Wait 1-2 minutes. Rinse.  For deeper nourishment, add one pump of Versatile Caring Oil.· $29 (8.5 oz.)
Precious Oil Softening Hair Masque · Weekly, intense deep-penetrating nourishing treatment that fortifies the hair cuticle to illuminate shine.· How to use: Apply after shampooing and leave on 2-5 minutes.  Rinse.  For deeper nourishment, add one pump of Versatile Caring Oil.· $50 (5.2 oz.)
Precious Oil Versatile Caring Oil · The FIRST beauty product ever to be Green Seal certified: o Minimal environmental impact o Highest health and safety standardso Outstanding quality and performanceo Free from silicone and parabens

o 100% Biodegradable

· Evenly renews every strand of the hair fiber and restores softness, elasticity, shine and moisture to all types of colour-treated hair.

· How to use: Apply a small amount of Precious Oil in palm and work through wet hair in shower or on clean, dry or damp hair.

· $40 (4.2 oz), $12 (1.0 oz)

 

Features Benefits
Precious Oils · Sunflower Seed Oil for Softness – Omega 6 essential fatty acids and phospholipids, equalize the surface to restore suppleness.· Coconut Oil for Vitality – Low molecular weight coconut oil, reduces hairs fragility by increasing flexibility.· Olive Oil for Shine – Envelopes the hair shaft for optimum light reflection and reduced mechanical friction.· Jojoba Seed Oil for Moisture – Locks moisture into hair for improved elasticity.
OleoAntiFadeComplexTM/MC · Oil-based formula replicates the way hair absorbs nutrients to intelligently deliver 4X active ingredients from root to tip to provide superior colour retention for longer lasting hair colour, GUARANTEED.
ZeroSulfate · Sulfate and salt free formulas gently cleanse hair without stripping colour or damaging the hair.
Zero Waste Shampoo and Condition Packaging · Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle.· Bottles feature the latest FDA-approved, 50% post-consumer recycled High-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability.  · For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council (FSC) certified cardboard boxes made from 100% recycled fibers.  Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water.
Availability · Available August 2012 in salons nationwide (Precious Oil Versatile Caring Oil available in salons May 2012.

 

What is Green Seal?
Green Seal is a non-profit organization that uses science-based programs to empower consumers, purchasers and companies to create a more sustainable world.  A product or service awarded the Green Seal Stamp has met rigorous requirements designed to reduce its environmental impact. Pureology is pleased to have received this prestigious honor for Precious Oil as we continue our commitment to a more sustainable future.  To learn more, visit www.greenseal.org.

About Pureology
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!®  For more information visit www.pureology.com and like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

RIDE THE WAVE AND PIECE OUT! Pureology Introduces Control Twist High Hold Liquid Wax

 

Summer is in full swing, so it is time to perfect those beachy waves!  Beachy waves are not just for vacation anymore – surfer girls and city girls alike will love Pureology’s newest addition to the Colour Stylist family, Control Twist high hold liquid wax.   Used on dry or damp hair, this versatile, high hold liquid wax is a must-have product for everyday styling this summer… and every season!

Control Twist can be used as a soft conditioning gel on damp hair to achieve tousled, beachy waves that last all day.  When used on dry hair, Control Twist gives hair texture, separation and shine.

Like other Colour Stylist products, Control Twist features Pureology’s exclusive Strengthening Anti Fade Complex®, enhanced with Keravis protein to provide strength and protect colour from UV and free radical damage. Vegetable-based polymers provide caring hold that lasts. Unique reflective lipid extracts deliver maximum radiance and olive oil replenishes and nourishes to infuse hair with suppleness, while camelina extract forms a humidity-resistant barrier to help lock in the style.  Finally, coriander oil creates mirror surface shine for enhanced colour vibrancy.

Let your hair make a splash this summer!

About Pureology

All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!®  For more information visit www.pureology.com and like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

 

Pureology and Global Green USA Announce Completion of Texas School for the Deaf Green School Makeover

Texas School for the Deaf Unveils its
Global Green USA’s National Green School Makeover Competition Presented by Pureology

Today the Texas School for the Deaf (TSD) in Austin, TX, unveils its Global Green USA Green School Makeover Competition, presented by Pureology . Over the last three months, TSD has worked alongside Global Green USA and Pureology to implement the proposed green upgrades on campus to conserve energy, water, and educate students and school staff on recycling – with cost savings that will be reinvested into the student’s education.

“We are thrilled with the installation and green upgrades at TSD,” said TSD Superintendent Claire Bugen. “We live on this campus 24 hours a day and we generate a lot of waste. With our green upgrades we will see a huge cost savings which we will reinvest back into the school’s curriculum, as well as make a positive impact on our environment!”

“The green makeover has made a great campus even better,” stated Representative Eddie Rodriguez. “The students and faculty at the Texas School for the Deaf will appreciate the benefits of this award for years to come.”

Situated just south of downtown in Austin Texas since established in 1856 by the state legislature, the Texas School for the Deaf is the oldest continuously operating, public school in Texas. Today, TSD’s 67-acre campus provides an exceptional education to deaf and hard of hearing students, ages 0-22. Though TSD’s state-of-the-art educational and residential facilities are fully equipped to meet the diverse needs of its student body, often repair and renovation funds are the first to go when budgets are tightened. With the grant, TSD’s green upgrades help the school address energy use, conservation and waste with:

· Energy efficient upgrades:

o Retrofitting light fixtures to allow for energy efficient bulbs – TSD will save enough energy to power an energy efficient 2 bedroom home for a year!

· Water conservation:

o Replace manual faucets with an automatic technology – with these new faucets, TSD will save enough water to fill 9 swimming pools!

o Install rain barrels to collect for water from the roof to use on campus to water areas that do not have irrigation. In addition, students learn vital functions of rainwater harvesting.

· Waste reduction:

o Install hands-free hand dryers in restrooms which saves paper and materials from going to the landfills. The new dyers take half the electricity to run and are also antimicrobial removing 98% of bacteria.

o Water Filtration: TSD spends $20,000 in bottled water every year – switching to reusable bottles and installing a tap filtration system allows funds saved to be put back into education. The new water filtration system will save TSD 88,000 bottles of water each school year!

· Educate student body on recycling:

o Install recycling bins across campus, making them readily available next to every trashcan, would make recycling easier and encourage recycling campus-wide.

o Educate school community on recycling and spread habits to home life as well would support a greener lifestyle.

“Over the next two years, Global Green USA will work closely with TSD to track the results of this green school makeover,” said Matt Petersen, President and CEO of Global Green USA. “It’s our hope that TSD will be an inspiration to schools, teachers, parents, and students across the country to take action and make their school more sustainable for the health and safety of our children and environment.”

“Pureology is proud to support Global Green USA and TSD with our Green School Makeover Competition to improve the lives of students while educating parents, teachers, students and the public about the importance of creating healthy green classrooms,” states Shae Kalyani, Vice President of Marketing for Pureology. “Stay tuned for more news about next year’s Global Green USA Green School Makeover Presented by Pureology!”

To watch the progress of TSD’s green makeover, please visit Pureology’s Facebook page http://www.facebook.com/pureology . Pureology will be documenting the renovation process with photos and videos from January through June of 2012.

To view the winning entries, and to learn how you can implement green improvements in your school, home and community, please visit please visit www.globalgreen.org/greenschools

 

Redken Celebrity Colorist Tracey Cunningham’s Spring Summer 2012 Haircolor Trends Featuring NEW Redken Chromatics

Tracey Cunningham Colors the Red Carpet with Brunettes Blondes and, Of Course, Redheads
Discover the most requested celebrity haircolors for the Spring/Summer 2012 season

As the weather warms up this Summer, so will the most popular haircolors with golden brunettes, vibrant redheads and platinum blondes. Moving away from the cooler brunette and red tones of last season, Tracey Cunningham, Celebrity Colorist and Redken Creative Consultant for Color has the latest in Spring/Summer haircolor trends and professional haircolor products to achieve these trends and get the hottest looks for the season.

“The summertime is a great excuse for everyone to brighten up their look. My clients are always looking for a haircolor change with each season, even if it’s small,” explains Cunningham. “With Redken’s NEW Chromatics prismatic permanent haircolor, I have unlimited color possibilities and my clients love how healthy and conditioned their hair is!”

Brunette—Minka Kelly (Natural Level 3, Dark Brown)

Spring/Summer 2012 Trend #1: Brunettes
“My clients are still loving Redken’s Illumination technique – darker roots with lighter ends. Brunettes continue to lighten up into the warmer months whether they go a little lighter on the ends or for their overall color. So many of my clients bring in photos of Minka Kelly for their hair inspiration. She has such a pretty warm golden brown color that looks fantastic with her complexion. As the weather warms up, even brunettes like to brighten up their color for summer!” – Tracey Cunningham

Apply all over: 2 oz.  Chromatics 4Gm (4.35) 2 oz.  10 vol. Oil in Cream Developer Highlight with Blonde Icing Power Lift mixed with 30 vol. Blonde Icing Developer in a 1:1 ratio Glaze with SEQ Cream 09Wn Summer Wheat

 

 

 

Redhead—Bryce Dallas Howard (Natural Level 4, Medium Brown)

Spring/Summer 2012 Trend #2: Redheads
“Bryce Dallas Howard is definitely the most requested color for my redhead clients. She’s become such an “it girl” since her role in “The Help” and rightfully so! Her deep red color is definitely going to be a trend for Spring/Summer ’12. No messing around here – deep, strong and vibrant reds are here to stay!”– Tracey Cunningham

Apply all over: 1 oz. Chromatics 4Rr (4.66) 1 oz. Chromatics 6Rr (6.66) 2 oz. 20 vol. Oil in Cream Developer Glaze with SEQ Cream 06Rr  Polished Ruby

 

 




Blonde—Kate Bosworth (Natural Level 7, Medium Blonde)

Spring/Summer 2012 Trend #3: Blondes
“Blondes are not just for LA anymore! Whether I take clients to platinum blonde like Kate Bosworth or a darker blonde like Molly Sims, they’re destined to be on trend. The blonder the better but still keeping the look natural is key.” – Tracey Cunningham

Decolorize with Blonde Icing Ammonia-free mixed with 30 vol. Blonde Icing Developer in a 1:2 ratio.
Glaze with Shades EQ Cream 09Na Slate Blonde

 

 

 

 

 

To make these Spring/Summer haircolor trends accessible, Redken is launching the new Chromatics prismatic permanent haircolor that will result in 2X fortified hair[4]. This Zero Ammonia, Zero Odor formula provides 100% coverage, multi-dimensional, 4D color results and unlimited color possibilities.

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com  , Like Redken on Facebook  or follow us on twitter @Redken5thAve

Pureology Introduces Supreme Control Maximum Hold Zero Dulling Hairspray

 

 

It’s time to take control of your hair!  No longer must you hide your limp locks or frizzy flyaways with hats and scarves, because Pureology is introducing Supreme Control maximum hold zero dulling hairspray!

Supreme Control fortifies your sometimes unpredictable hair with maximum hold and extra shine to keep your ponytails smooth, your braids tight, and your curls bouncy… all while keeping your hair sleek, shiny, and frizz-free.  Join us in discovering the newest addition to the Pureology Colour Stylist line of styling products, which will deliver the hold you want, and the protection and color fade prevention you deserve!

Like other Colour Stylist products, Supreme Control features Pureology’s exclusive Strengthening Anti Fade Complex® enhanced with Keravis protein to provide strength and protect colour from UV and free radical damage. Vegetable-based polymers provide caring hold that lasts. Unique reflective lipid extracts deliver maximum radiance and olive oil replenishes and nourishes to infuse hair with suppleness, while camelina extract forms a humidity-resistant barrier to help lock in the style.  Finally, coriander oil creates mirror surface shine for enhanced colour vibrancy.

 

Pureology Colour Stylist Stylers for Finishing

Description: Perfect any hairstyle with a flawless finish!

Pureology Colour Stylist products deliver radiant style & colour. GUARANTEED!  Experience the first caring styling range for flawless, lasting colour brilliance that strengthens while it styles.  The revolutionary Strengthening AntiFade™ Complex, enhanced with Keravis protein, provides the first anti-breakage styling for colour-treated hair.

Products

 

Benefits

 

NEW! Supreme Control™Maximum Hold Zero Dulling Hairspray

 

 

· Finishes any look with maximum hold and extra shine while providing an intense satin finish with excellent frizz & flyaway control.· Camelina extract forms a humidity control barrier that helps protect against environmental damage, with frizz control.
How to use  Hold 8-12 inches away from dry, styled hair and mist. Excellent for up-dos or styles that require high hold. 

 

Price  $26 (11 oz.)

 

 

Launch/Availability  May 2012; Pureology.com for salons

 

 

Strengthening Control™Zero Dulling Hairspray

 

 

·  Zero Water fast-drying, micro-fine spray provides strong control while Coriander and Camelina extracts deliver shiny, frizz-free, humidity-resistant styles. · Easy brush through formula, with no residue & flaking, even after repeated applications.

· Shapes hair with medium, flexible hold and a radiant finish.

How to use  Spray evenly on dry hair.  Use as a working or finishing spray on dry hair.

 

 

Price  $24 (11 oz.)

 

 

Launch/Availability  October 2010; Pureology.com for salons

 

 

Radiance Amplifier™Anti Frizz Shine Spray

 

 

· Control frizz with intense shine while protecting and maximizing the vibrancy of colour-treated hair. Concentrated, feather light mist amplifies shine and colour with concentrated lipids.
How to use  Hold 10-12 inches away from hair and lightly mist.  For additional shine, mist into palms and distribute through hair. 

 

Price  $26 (3.2 oz.)

 

 

Launch/Availability  November 2011; Pureology.com for salons

 

 

Features

 

(All Colour Stylist Products)

 

Benefits

 

Strengthening AntiFade™Complex with Keravis  · Naturally derived Keravis – known as nature’s most powerful anti-breakage hair fortifier – provides internal and external strengthening for anti-breakage protection from daily wear and tear.· Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol and Vitamins C & E that neutralize free radical damage and maximize colour retention.
Reflective Lipid Extracts  · Olive, Camelina and Coriander extracts penetrate to replenish and restore the hair fiber to boost mirror-like shine and form a natural humidity barrier on the hair.
Natural Extract  · Orange Oil nourishes the hair, replenishes moisture to increase smoothness and manageability.
Vegetable-Based Polymers  · Provide caring hold that lasts
Signature Aromatherapy Blend  · Vanilla, Rose and Mandarin Orange promote a positive sense of well-being
Exclusive to all Pureology products  · AntiFade™Complex
· Zero Sulfate® Shampoos
· 100% Vegan: Formulas contain no animal products or by-products
·Natural Extracts
· Concentrated Formulas
· Signature Aromatherapy Blends
· Against animal cruelty

About Pureology

All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!®  For more information visitwww.pureology.com and like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

 

 

Take Hold and Reach New Heights!

Pureology Introduces Supreme ControlTM Maximum Hold Zero Dulling Hairspray

 

May 2012 (New York, NY) – Pureology Serious Colour Care guarantees longer lasting haircolour from start to finish.  Colour treated hair has special needs and encounters many challenges during the styling process such as breakage, dryness and dullness.  To combat these challenges, Pureology welcomes Supreme Control maximum hold zero dulling hairspray into the award-winning Colour Stylist line.  It fortifies hair with maximum hold and extra shine to keep updos up, curls bouncy and straight styles sleek and frizz-free.

Supreme Control maximum hold zero dulling hairspray is so versatile – whether I’m behind the chair at the salon or working on an editorial shoot, Supreme Control works to keep flyaways at bay, hold up voluminous updos or create dramatic, high-fashion looks,” states Ruth Roche, Pureology Colour Ambassador. “This is an ideal hairspray for my clients who want to achieve high-hold styles and still protect and strengthen their hair.”

Supreme Control maximum hold zero dulling hairspray joins Strengthening Control zero dulling hairspray to round out the portfolio of Colour Stylist hairsprays to deliver all types of hold with formulas that protect and prevent color fade. Like other Colour Stylist products, Supreme Control features Pureology’s exclusive Strengthening Anti Fade Complex®, enhanced with Keravis protein to provide strength and protect colour from UV and free radical damage. Vegetable-based polymers provide caring hold that lasts. Unique reflective lipid extracts deliver maximum radiance and olive oil replenishes and nourishes to infuse hair with suppleness, while Camelina extract forms a humidity-resistant barrier to help lock in the style.  Finally, coriander oil creates mirror surface shine for enhanced colour vibrancy.

The complete Colour Stylist line includes the following styling products:
· NEW! Supreme Control maximum hold zero dulling hairspray
· Fortifying Heat Spray protective primer
· Anti Split Blow Dry styling cream
· Silk Bodifier voluminizing mousse
· Root Lift spray hair mousse
·Nourishing Nectar sculpting gel
· Illuminating Curl 24 hour shaping lotion
· Anti Breakage Twist shine texturizer
· Cuticle Polisher shine serum
· Radiance Amplifier anti-frizz shine spray
· Strengthening Control zero dulling hairspray

“My clients request so many different trends from beachy waves to fishtail braids to elegant updos.  By finishing the styles with Supreme Control, they get maximum hold, amazing shine and bright, beautiful colour that last all day and all night,” explains Roche.

About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine.  From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!®  For more information visit Pureology.com and like Pureology on Facebook. Please note, Pureology products can only be guaranteed authentic when purchased from a salon.We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

 

Pureology Introduces The First Ever Green Seal Certified Beauty Product – Precious Oil Versatile Caring Oil

Pureology Introduces The First Ever Green Seal™ -Certified Beauty Product
Precious Oil™, The 100% Biodegradable,
Silicone and Paraben-Free Versatile Caring Oil

Turn tired strands into silk with Pureology Precious Oil™ Versatile Caring Oil. This month, Pureology announces the first Green Seal™- certified 100% Biodegradable, silicone and paraben-free, versatile caring oil. Precious Oil evenly recharges every strand of all types of colour-treated hair and features Sunflower Seed Oil for softness, Coconut Oil for elasticity, Olive Oil for shine and Jojoba Seed Oil for Moisture. The versatile caring oil also features the exclusive oil-based OleoAntiFadeComplex® that evenly recharges the hair fiber, fortifies the cuticle, restores the lipid barrier and magnifies shine of lifeless colour-treated hair.

“Pureology’s new Precious Oil fills the gap in the colour care market for a versatile hair oil that promises to maintain haircolour while providing exceptional softening, smoothing and shine benefits,” states Steven Henley, Senior Director of US Education for Pureology. “As we all know, water is the biggest enemy of hair colour. The natural state of hair is to be hydrophobic, which means it repels water. However as we colour our hair, our hair shaft weakens and becomes hydrophilic, thus attracting water and causing colour to leak from the hair. Precious Oil penetrates the hair to rebuild the lipid content, thus returning hair from it’s hydrophilic to hydrophobic state. It literally turns back the clock on hair damage!”

Precious Oil can be used in a multitude of ways to achieve a variety of results based on specific needs:
On Fine Colour-Treated Hair
· For Silky Conditioning: Before shampooing, apply 2 drops on dry hair. Do not rinse. Follow with the Pureology shampoo for your hair type, work into a lather and rinse.

On Medium to Coarse Colour-Treated Hair
· For Exceptional Softness: After Shampooing, apply 1 to 3 drops to towel-dried hair. Layer with any Pureology rinse-out masque. Leave on 5-10 minutes. Rinse thoroughly.

· For Anti-Frizz Smoothness: After blow-drying, rub 1-2 drops in your hands and run lightly over dry hair. Reapply as needed.

· For Gentle Detangling: Apply 1 to 2 drops in palm and work through clean, damp hair. Beginning at the ends, use a wide-tooth comb and gently work out tangles.

· For Curl Revitalizing: Apply a small amount in palm and run through curls.

All Types of Colour Treated Hair
· For Radiant Shine: Blend or layer 2 drops with your favorite Pureology style and style as usual. Finish with any heat or styling tools.

· For Overnight Treatment: Apply evenly through hair before going to bed. In the morning leave in or rinse out.

On All Skin Types
· For Skin Softening: Apply on clean skin and massage in to moisturize.

“Pureology has a long-standing commitment to sustainability and therefore we are delighted that Precious Oil has become the first product to receive certification under our standard for Personal Care Products and Cosmetics, GS-50,” says Dr. Arthur Weissman, President and CEO of Green Seal. “This is the first standard in the industry that addresses the whole product life-cycle, including performance, and we are hopeful that Pureology’s leadership will inspire other brands to follow suit and seek certification.”

Green Seal, Inc., is an independent, non-profit organization founded in 1989 to safeguard health and the environment and is recognized as the original “green seal of approval.”

As a brand with a sustainable vision, Pureology continually works to reduce its environmental impacts through efficient production and manufacturing processes and by incorporating more environmentally preferred materials.

Precious Oil meets the Green Seal Standard for Personal Care and Cosmetic Products, and has the following attributes:
· Minimal environmental impact
· Highest health and safety standards
· Outstanding quality and performance
· Free from silicone and parabens
· Biodegradable

To learn more about Pureology products, sustainability efforts, or to locate a salon, please visit Pureology.com.

ABOUT PUREOLOGY SERIOUS COLOUR CARE®
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated ZeroSulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com and like Pureology on Facebook . Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

ABOUT GREEN SEAL, INC.
Green Seal is a nonprofit organization founded in 1989 with the mission of safeguarding human health and the environment. Green Seal is a science-based standard development and certification body that is accredited by the American National Standards Institute. Products only become Green Seal-certified after rigorous testing and evaluations, including on-site audits. For additional information or to contact Green Seal Inc., call (202) 872-6400 or visit http://www.greenseal.org/ .

SACAI and YSL: Redken’s Runway Report from Paris with hair by Guido

 

If the look Redken Creative Consultant Guido created at the Sacai Fall 2012 show yesterday morning was “an innocent ponytail with a dark edge,” then the slicked-back Yves Saint Laurent Fall 2012 look he created later in the afternoon was definitely all dark edge, bordering on dominatrix. His tight, sleek hairstyle combined with the blood-red lacquer lip were essential to the complete look of the darkly sensual, leather and chain-mail clad woman designer Stefano Pilati had in mind for his last YSL show.

SACAI

“The inspiration for this look was a young girl who’s a little naïve, never cut her hair before. I added extensions to all of the girls so their hair was very long and then pulled it back into a messy ponytail – the girl is innocent with an edge.  This is a kind of dark innocence though, a young gothic look.” –Guido, Redken Creative Consultant

Redken Products:

-wool shake 08 gel-slush texturizer
-powder grip 03 mattifying hair powder
-forceful 23 super strength finishing spray

Create the Look:

  1. Apply wool shake 08 gel-slush texturizer all over damp hair to provide texture and blow dry with a flat boar bristle brush.
  2. Create a messy center part and pull hair into a low ponytail, securing with an elastic.
  3. Shake a small amount of powder grip 03 into hands and work into the roots and crown, undoing some of the hair at the top to create a messy look. Take out some of the pieces framing the face as well.
  4. Spray the wisps of hair around the face with forceful 23 hairspray.

 

 

 

 

 

 

*Photos courtesy of Redken.

YVES SAINT LAURENT

“The look at YSL today was inspired by a kind of Helmet Newton beauty. It is very tough-chic and futuristic; I like to describe the look as ‘bladerunner-esque.’” –Guido, Redken Creative Consultant

Redken Products:

-hardwear 16 super-strong sculpting gel
-glass 01 smoothing serum

Create the Look:

1. Start with clean, dry hair.
2. Section hair starting at the nape of the neck and apply hardwear 16 gel from roots to ends of each section, using a wide toothed comb or rake through with fingers so it is slicked back, but not super-smooth.
3. Continue in sections from the back up to the front.
4. Gather hair back into a tight ponytail  at the nape, secure with elastic and twist hair into a flat knot, securing with open fasteners.
5. Finish with glass 01 smoothing serum for an extra glossy finish.

 

 

 

 

 

 

*Photos courtesy of Redken.

Looking for the latest in hair fashion?  For more information visit Redken.com to locate a salon, Become a Redken Facebook Fan or follow us on Twitter @Redken5thAve

 

 

 

VERSACE: Redken’s Runway Report from Milan with hair by Guido

Redken Creative Consultant Guido cut each models’ bangs into a very extreme, short fringe that hit mid-forehead for the Fall 2012 Versace show in Milan yesterday. The woman Guido envisioned when collaborating with Donatella Versace to create the look was strong, sexy, powerful and determined – a woman who knows what she wants. The collection itself was darker than usual, making Guido’s daring, modern hairstyle the perfect match.

“The Versace girl is very rock ‘n’ roll, very cool and very Donatella.  It’s a very strong look that compliments the collection.  It’s a shaggy sort of texture which makes it a younger look, and a lot less blown out than we’ve seen in past seasons.”
–Guido, Redken Creative Consultant

Redken Products:
wool shake 08 gel slush texturizer
-powder refresh 01 aerosol hair powder/dry shampoo ((launches in salons March 1st. More information below)
fashion work 12 versatile working spray
Create the Look:

  1. Blow-dry bangs* straight with a round brush (to give them some movement).
  2. Apply wool shake 08 to damp hair and blow-dry with fingers to give the hair a “rock ‘n’ roll” texture.
  3. Apply powder refresh 01 all over dry hair to make the overall feel and texture more matte (“a little bit more dusty”) and give the hair more dimension.
  4. Finish with fashion work 12 on the ends.

*Bangs cut to mid-forehead with a very sharp finish. Models were fitted with extensions before the bangs were trimmed for the show.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

*Photos courtesy of Redken. Fourth picture of Guido discussing final look with Donatella Versace.

Looking for the latest in hair fashion?  For more information visit Redken.com to locate a salon, Become a Redken Facebook Fan or follow us on Twitter @Redken5thAve

fashion work 12 versatile working spray
powder refresh 01 aerosol hair powder/dry shampoo

 

wool shake 08 gel slush texturizer

Come Clean!

Introducing NEW powder refresh 01 aerosol hair powder/dry shampoo

Introducing the newest style secret from Redken!  Transform any style from day-old to amazing with NEW powder refresh 01 aerosol hair powder/dry shampoo.  It goes above and beyond to absorb oil, neutralize odors and help extend the life of a blow-dry while leaving hair refreshed in seconds.

Powder refresh 01 aerosol hair powder/dry shampoo is the newest addition to Redken’s Style Connection Collection, a groundbreaking collection for dramatic texture transformations with unique formulas.  The lightweight aerosol spray goes on sheer, making it virtually impossible to over-apply.  The colorless formula leaves zero residue and buildup and is the perfect combination to create a refreshing sensation that doesn’t feel dry or wet.  It’s a versatile essential that allows for even more days between shampoos, build a base for updo’s or corrects product over-use in a flash.

“To me, Powder refresh 01 aerosol hair powder/dry shampoo is the one product every woman absolutely needs in her handbag.  You can use it to prep your hair and absorb oiliness in the morning and then to refresh your style all day long.” says Rodney Cutler, Redken Brand Ambassador and Owner of Cutler/Redken Salons.  “It’s just so much more than a dry shampoo, it’s lightweight yet powerful and ultimately refreshing, and there are a million ways to use it. I love to recommend it to women with bangs for example, you can spray on your fringe before you fall asleep to wake up with zero oily residue.”

Powder refresh 01 aerosol hair powder/dry shampoo comes in a large and mini size to help save time and transform any hairstyle at home or on-the-go!

To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit, drugstores, “beauty websites” or other unauthorized retailers.  For further information, please contact us at the information listed above.

PRADA: Redken’s Runway Report from Milan with hair by Guido

Redken Creative Consultant Guido created a look that almost stole the Prada Fall 2012 show in Milan this afternoon, making all of the models into what he called “Virtual Princesses.” The futuristic, other-worldly, two-toned look provided the perfect contrast to Miuccia Prada’s restrained yet lavish collection.

“All hair is away from the face – there’s no emotion and all of the personality is taken away.  I envisioned the way a ‘virtual girl’ is drawn in a cartoon.  Then I added these different colored extensions – white, red and black, which adds to the synthetic feeling of the hair.  I used colors which looked most dramatic against each of the models’ real hair.  The different colors give you that pop of fakeness so we’re not talking about reality.  Like a futuristic princess.” –Guido, Redken Creative Consultant

Redken Products:
-thickening lotion 06 all-over body builder
hardwear 16 super-strength gel
-iron silk 07 ultra straightening spray
forceful 23 super-strength finishing spray

 

Create the Look:

  1. Layer thickening lotion 06 and hardwear 16 on the top portion of the hair when wet and brush straight back.
  2. Blow-dry hair straight, continuing to brush straight back.
  3. Apply iron silk 07 from the mid-shaft to ends of the hair to protect hair from heat iron and then use a straightening iron to give it a crisp, extremely straight look.
  4. Finish with forceful 23 to keep the style in place and looking extra sleek.

** The color was added using extensions at the show, but for those who aren’t afraid to try a pop of color for themselves, ask your Redken colorist (see redken.com for salon locations) to recreate the look.

 

 

 

 

 

 

 

*Photos courtesy of Redken

Looking for the latest in hair fashion?  For more information visit Redken.com to locate a salon, Become a Redken Facebook Fan or follow us on Twitter @Redken5thAve

forceful 23 super-strength finishing spray

 

hardwear 16 super-strength gel
thickening lotion 06 all-over body builder

 

iron silk 07 ultra straightening spray

 

 

 

ALEXANDER WANG: Redken’s Runway Report from New York with hair by Guido

Redken Creative Consultant Guido created a style fit for the classic Alexander Wang girl at the designer’s Fall/Winter 2012 show yesterday- it was a simple downtown look that bordered on tomboyish. The hair was inspired by kind of girl everyone wants to be, a perfect match for Wang’s chic, modern, must-have sportswear (and the star-studded cast of models- see below for Guido styling Gisele Bündchen).

“When designing his collection, Alexander is very in tune to the details and designs for the girl today, and we wanted the hairstyle to reflect that as well.  It’s a very simple look, an easy down style with a center part and hair tucked behind the ears. It’s a very wearable hairstyle as well- straightforward and effortless.”
–Guido, Redken Creative Consultant

 

Redken Products:

–          Satinwear 02 ultimate blow-dry lotion
–          Outshine 01 anti-frizz polishing milk

 

Create the Look:

  • On damp hair, apply satinwear 02 ultimate blow-dry lotion all over to create the foundation for the style and blow-dry the hair until about 80% dry.
  • Create a very clean center part.
  • Apply outshine 01 anti-frizz polishing milk from the mid-lengths to ends and let hair air dry the remaining 20% to bring out the natural texture.  The outshine 01 will prevent that hair from frizzing as it dries.
  • When dry, tuck the hair behind the ears. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Looking for the latest in hair fashion?  For more information visit Redken.com to locate a salon, Become a Redken Facebook Fan or follow us on Twitter @Redken5thAve

 

 

NEW! SHAPE CONTROL For permanently smoothed hair

NEW! SHAPE CONTROL

For permanently smoothed hair

Description: Redken’s newest texture range, Shape Control, addresses the need for safer texture products with innovative technology that will help consumers take permanent control of the shape of their hair. Redken’s Shape Control system, which is formulated without formaldehyde, provides permanent thermal straightening for sleek, smooth styles.

Who is Shape Control for?
Shape Control is a range of customizable permanent texture products designed for high-maintenance clients who desire long-lasting smooth or straight styles without compromising their health and the condition of their hair.

Technology
Shape Control utilizes Kera-Shape Complex technology combined with a breakthrough texture system to achieve the desired end result of sleek smoothness.

How is it Used?

 

TECHNIQUE

 

 

BENEFITS

 

Cold Smoothing

 

 

 · Relaxes curls

· Reduces volume

· Smoothes out frizz

Safe Straightening

 

 

· Straightens hair [with straightening iron]

·Provides volume and frizz control, even at high humidity levels

·Thermally reconditions – hair feels softer, smoother, and shinier

Launch: December 2011
Available:  Salons nationwide

To locate a Redken salon please log on to redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  For further information, please contact us at the information listed above. For more information visit Redken.com <http://www.redken.com> , like Redken on Facebook <http://www.facebook.com/redken>  or follow us on twitter @Redken5thAve <http://www.twitter.com/redken5thave>

 

Lighten Up! Pureology Introduces New Perfect4Platinum™Strengthening System for High-lifted and Highlighted Hair!

 

Lighten Up! Pureology Introduces New Perfect4Platinum™
Strengthening System for High-lifted and Highlighted Hair!

 

Pureology Serious Colour Care introduces new Perfect4Platinum to deliver longer lasting colour vibrancy to hair that has been high-lifted or highlighted, four levels or more. This revolutionary hair care system fortifies distressed blondes with extreme softness, elasticity and shine. Each formula includes keravis, nature’s most powerful anti-breakage hair fortifier. Perfect4Platinum MiracleFiller contains fifteen times the keravis* that will repair up to 78% of strength caused by lightening**. Lemon, chamomile and coriander brighten the cuticle, increase softness and enhance hair colour radiance.

“High-lifted and highlighted colour-treated women face specific challenges such as increased porosity, accelerated dryness, reduced shine and unmanageability,” explains Steven Henley, Senior Director of Education for Pureology. “Perfect4Platinum delivers concentrated keravis to replenish and plump the keratin gaps, equalizing porosity. Chamomile extract improves overall softness, while coriander creates a mirrored surface to magnify shine and lemon extract clarifies and smoothes the cuticle leaving hair healthy and colour brilliant.”

Perfect4Platinum Features:

· Keravis: Vegetable protein that replenishes and plumps keratin gaps to strengthen the hair
· Plant Extracts: Provide natural conditioning to all hair types
o Chamomile Extract: enhances suppleness and softness
o Lemon Extract: clarifies and smoothes the cuticle for enhanced shine
o Coriander Oil: moisturizes to magnify shine
· AntiFadeComplex®: Potent blend of antioxidants and full spectrum UVA/UVB sunscreens, including Heliogenol and Vitamins C & E, to defend hair against damaging free radical activity, optimize colour retention and protect from environmental factors
· ZeroSulfate® Shampoos: Sulfate and salt-free formulas gently cleanse hair without stripping colour or damaging the hair

The Perfect4Platinum system features four products:

· Perfect4Platinum Shampoo
· Perfect4Platinum HairCondition
· Perfect4Platinum ReconstructRepair
· Perfect4Platinum MiracleFiller

“To achieve the best results, begin with Perfect4Platinum Shampoo and Conditioner,” explains Natasha Sunshine, Pureology Colour Ambassador and owner of Byu-ti Hair Therapy, Pureology’s flagship salon. “Apply MiracleFiller before blowdrying to fill in gaps in the hair’s cuticle, which will leave highlighted hair stronger after each use. I recommend clients use the Perfect4Platinum ReconstructRepair as a weekly treatment to strengthen and rebuild the hair.”

ABOUT PUREOLOGY SERIOUS COLOUR CARE®

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated ZeroSulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com, Become a Pureology Facebook Fan or follow us on twitter @PureologyTweet. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

 

 

The Powder to Transform : Redken Introduces NEW powder grip 03 mattifying hair powder!

Do it all with Redken’s latest styling star! NEW powder grip 03 mattifying hair powder transforms hair’s surface, creating instant fullness and texture with a matte finish. In just seconds, powder grip 03 mattifying hair powder can provide tousled texture without product build-up when used as directed to prep hair for updos, and extend the life of a blow-out. It’s your new super powder.

Powder grip 03 mattifying hair powder is the newest addition to Redken’s Style Connection Collection, a groundbreaking collection for dramatic texture transformations with unique formulas. A little powder goes a long way: a very small amount can take your look from flat to full and provide targeted modern matte texture and body. Shake it directly on the roots for targeted volume or rub into your hands and work it through to the ends.

“To me, powder grip 03 mattifying hair powder is genius – it creates maximum hold and volume, yet is so lightweight it feels like there’s nothing in your hair,” says Rodney Cutler, Redken Brand Ambassador and Owner of Cutler/Redken Salons.  “The result is this larger-than-life texture that I could normally only create for my clients by layering in both a volumizing product and a hairspray. It’s the perfect solution whether you’re trying to achieve beachy texture and separation or build the base for a long-lasting updo, yet is easy to apply at home or on-the-go.”

Take your style to the next level and achieve tousled body and long-lasting volume with new powder grip 03 mattifying hair powder– and don’t even spend any time doing it!

To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit, drugstores, “beauty websites” or other unauthorized retailers.  For further information, please contact us at the information listed above. For more information visit Redken.com, Become a Redken Facebook Fan or follow us on twitter @Redken5thAve.

Redken Introduces All Soft with Interlock Protein Network™ (IPN)

 

Redken Introduces All Soft with Interlock Protein Network™ (IPN)

A New Generation of Ultimate Softness, Conditioning & Shine

Redken 5th Avenue NYC continues to perfect their coveted arsenal of haircare products. Reformulated with Redken’s exclusive new delivery system, the Interlock Protein Network(IPN), and Keratin Enrich Complex, new All Softdramatically transforms the texture of dry, brittle hair. Argan oil-enriched formulas restore hair’s protein, comprised of keratin, for renewed elasticity and intense softness.

Research has shown that dry hair is a very common problem. In fact, 31% of women in the U.S. admit to having dry to very dry hair. With Redken’s new IPN technology and Keratin Enrich Complex, the All Soft regimen specifically targets these hair types and provides intense softness and deep conditioning with incredible suppleness and improved manageability. In fact, after just one application of All Soft Shampoo, Conditioner and Argan-6 Oil, hair is instantly softer with 15x more conditioning.

“Dry hair lacks movement, softness and shine, is prone to breakage and has a straw-like appearance and texture,” notes Laure Lafforgue, Director, U.S. Marketing, Haircare for Redken. “The new IPN technology in the All Soft regimen rebuilds surface protection by creating a protective coating that restores hair’s hydrophobicity to a healthy state while providing progressive conditioning and reinforcing hair’s internal support for resilient flexibility.”

The All Soft renovation includes a range of products that will help to cleanse, condition and treat while restoring the health of the hair’s protective layer.

Cleanse

All Soft Shampoo and Conditioner gently cleanse the hair and provide fast detangling for intense softness, manageability and shine.

Treat

All Soft Heavy Cream softening rinse-out mask is a rich moisturizing cream that intensely softens the driest of hair, and leaves it feeling extremely soft, conditioned, and very touchable, with radiant shine.

All Soft Supple Touch softening cream-spray is a leave-in treatment that delivers the benefits of a cream in a lightweight spray; drastically improving manageability with lasting conditioning and amazing shine.

All Soft Argan-6 Oil is a multitasking oil treatment comprised of 4C fair trade Argan oil that intensely nourishes and protects all types of hair and especially dry, brittle hair. It can be used in a multitude of ways to moisturize, protect, smooth, illuminate, soften or recondition and is enriched with omega-6 to provide concentrated softness, deep conditioning and lasting suppleness.

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, Like Redken on Facebook or follow us on Twitter @Redken5thAve