Life is Beautiful Festival Reveals Official Schedule & Map The Killers to Close First Year Festival

Life is Beautiful Festival

Life is Beautiful Festival Reveals Official Schedule & Map
The Killers to Close First Year Festival 

Parking and Shuttle Passes Are Now Available for Purchase

Life is Beautiful Festival announced today the official schedule and detailed map for the first-ever music, food, art and learning festival in Downtown Las Vegas.  The two-day festival, which will take place Saturday, October 26th and Sunday, October 27th, 2013, expects to attract tens of thousands of people to Downtown Las Vegas.

Spanning more than 15 city blocks across Downtown Las Vegas, the Life is Beautiful Festival footprint highlights include five musical stages; two chef demonstration stages; The Culinary Village, themed after a Moroccan Bazaar; The Alchemy Gardens, dedicated to craft cocktails; Art Odyssey, a former motel transformed into a pop-up gallery space; Over 12 murals created by international street artists.

“At the beginning, we said that Life is Beautiful would be a completely new generation festival and, as you’ll see from the schedule & map, we believe we’ve delivered,” said festival co-founder Rehan Choudhry.  “With an unprecedented lineup of music, food, booze, speakers, theatrical performances and street art, we’ve created something we hope fans will be prideful of for years to come.”

Official parking and shuttle pass options are available for advance purchase beginning at 12PM PST for the below locations via ticketmaster.com.  Passes are only valid to and from the selected location at the time of purchase. The Life is Beautiful Festival’s main entrance is located on 6th Street and Carson Avenue.

 

  • World Market Center – 495 S Grand Central Pkwy #2203, Las Vegas, NV 89106

Parking passes including are $39.50 (in advance) per vehicle and include round-trip shuttle rides for vehicle passengers to and from the festival all weekend. If still available, passes will be sold for $40.00 per vehicle onsite during the festival weekend.

  • Shuttle Only Options from the Las Vegas Strip
    • Bally’s Las Vegas Hotel and Casino
    • Caesars Palace
    • Planet Hollywood Resort & Casino

Shuttle passes (excluding cost of parking) are $39.50 (in advance) for the whole weekend and are only valid to and from the property selected at the time of purchase. If available, shuttle passes will be sold at each of the above locations during the festival weekend.

To purchase tickets, or to find detailed information about the festival grounds, transportation to and from the festival, or event programming, visit www.lifeisbeautifulfestival.com.

 

Life is Beautiful Festival Sponsors
Wirtz Beverage Nevada, Caesars Entertainment, Cirque du Soleil, Esquire Magazine, Heineken USA, Las Vegas Events, Las Vegas Review Journal, Red Bull, Sub-Zero Wolf & Westar Kitchen & Bath, Travel + Leisure, Zappos.com, Ketel One Vodka, Murphy-Goode, Pandora, Planet Hollywood Resort & Casino and Flamingo Las Vegas, Samsung, Silicon Valley Bank, Toyota, Dolce Vita + J.D. Fisk,  El Cortez Hotel & Casino, US Foods, Whole Foods Market, Airstream 2 Go, Bacardi, Chef Works, Downtown Grand Las Vegas Hotel and Casino, the D Las Vegas, Le Creuset, MGM Grand, Original Penguin, Ploom, & Silver State Productions.

Life is Beautiful Festival is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project. Visit www.lifeisbeautifulfestival.com and sign up to receive information updates via email. Connect with the Life is Beautiful team socially at Facebook.com/LIBFestival and Twitter.com/LifeIsBeautiful.

 

ABOUT AURELIAN MARKETING GROUP
Aurelian Marketing Group is a brand experience company made up of a group highly experienced brand strategists, creative directors and expert producers with a deep track record in creating and implementing meaningful and impactful branded entertainment and events.  Its CEO, Rehan Choudhry is the former Director of Entertainment for The Cosmopolitan Las Vegas and was previously the Regional Director of Entertainment for Caesars Entertainment Atlantic City.  He was recognized by event trade publication, BizBash as an Event Innovator for his work at The Cosmopolitan in 2011. www.aurelianmg.com

ABOUT ANOTHER PLANET ENTERTAINMENT
Since its inception in 2003, Another Planet Entertainment has produced and promoted events with artists as diverse as Radiohead, Dave Matthews Band, Neil Young, Daft Punk, Tom Petty & The Heartbreakers, Metallica, Paul McCartney and Kanye West. In its first year of operation, Another Planet was selected by a vote of its concert industry peers as “Promoter of the Year” in the United States by Pollstar Magazine. Another Planet is the exclusive promoter of several venues in Northern California also produces two major yearly festivals in San Francisco  Outside Lands Music & Arts Festival (beginning in 2008) and Treasure Island Music Festival (beginning in 2007). www.apeconcerts.com.

ABOUT MAKTUB MARKETING
MAKTUB Marketing is directed by Joey Vanas.  Vanas is the managing partner of First Friday Las Vegas and the Executive Director of the First Friday Foundation, a non-profit organization dedicated to supporting local and civic art. Vanas has overseen the growth of the First Friday event to 20,000+ people while creating positive media attention and awareness for the Downtown Vegas Arts scene in markets across the country and around the world.

ABOUT DOWNTOWN PROJECT
Downtown Project is a group of passionate people committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world.  The organization has allocated $350 million to aid in the revitalization of Downtown Las Vegas through investments in real estate, residential development, education, small business, and tech startups.  With a goal of reaching residential density of 100 people per acre, coupled with ground level activities, Downtown Project aims to accelerate community and co-learning through the serendipitous interactions of the people of Downtown Las Vegas. www.downtownproject.com

Life is Beautiful Festival Announces Inaugural Dates

Life is beautiful

Life is Beautiful Festival Announces Inaugural Dates
Two Days of World Class Music, Food, Art & Learning in Downtown Las Vegas
Saturday, October 26th and Sunday, October 27th, 2013

The Life is Beautiful (L.I.B.) festival has announced Saturday, October 26th and Sunday, October 27th, 2013 as the dates of its first event. L.I.B hopes to attract thousands of people to enjoy live music performances, culinary demonstrations, art exhibitions and speaker forums in existing and temporary venues erected across more than 10 city blocks in and surrounding the Fremont East District of Downtown Las Vegas.

“We are assembling an unprecedented lineup of musicians, chefs, artists and speakers to entertain, engage and encourage festival goers all within a historic urban environment,” says Rehan Choudhry, CEO of Aurelian Marketing Group. “We want the convergence of entertainment and ideas that weekend to inspire people to find the beauty in life.”

Music is Beautiful

Over the course of the two days, the festival will feature an eclectic lineup of internationally established and emerging bands on four outdoor stages and several indoor venues. The full music lineup will be announced in the coming weeks.

 

Food is Beautiful

The heart of the festival will be a full scale food festival featuring demonstrations, culinary affairs, intimate meals and a large-scale Moroccan-style village featuring more than 60 chefs, restaurants, mixologists and winemakers.  The design of the food & wine program will allow attendees the opportunity to engage these talented chefs up close and gain insight into their creative process in the kitchen and beyond.

 

Art is Beautiful

With a focus on supporting the thriving and growing Las Vegas art scene, the art element of L.I.B. will offer local artists a global platform to showcase their works alongside internationally acclaimed talent from around the globe. The program will feature a collection of artists including performance, street, graffiti, and gallery-inspired art.

 

Learning is Beautiful

At Learning is Beautiful, speakers from a variety of backgrounds including: music, culinary, art, technology, social entrepreneurship, and more will share their life stories with festival goers including the triumphs, obstacles and lessons they experienced on the road to success.

L.I.B. is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project. Additional Festival information including tickets, music and chef line-ups will be released at a later date. Visit www.lifeisbeautifulfestival.com and sign up to receive information updates via email. Connect with the Life Is Beautiful team socially at Facebook.com/LIBfestival and Twitter.com/LifeIsBeautiful.

 

ABOUT AURELIAN MARKETING GROUP
Aurelian Marketing Group is a brand experience company made up of a group highly experienced brand strategists, creative directors and expert producers with a deep track record in creating and implementing meaningful and impactful branded entertainment and events.  Its CEO, Rehan Choudhry is the former Director of Entertainment for The Cosmopolitan Las Vegas and was previously the Regional Director of Entertainment for Caesars Entertainment Atlantic City.  He was recognized by event trade publication, BizBash as an Event Innovator for his work at The Cosmopolitan in 2011. http://www.aurelianmg.com

ABOUT ANOTHER PLANET ENTERTAINMENT
Since its inception in 2003, Another Planet Entertainment has produced and promoted events with artists as diverse as Radiohead, Dave Matthews Band, Neil Young, Daft Punk, Tom Petty & The Heartbreakers, Metallica, Paul McCartney and Kanye West. In its first year of operation, Another Planet was selected by a vote of its concert industry peers as “Promoter of the Year” in the United States by Pollstar Magazine. Another Planet is the exclusive promoter of several venues in Northern California also produces two major yearly festivals in San Francisco  Outside Lands Music & Arts Festival (beginning in 2008) and Treasure Island Music Festival (beginning in 2007). http://www.apeconcerts.com.

ABOUT MAKTUB MARKETING
MAKTUB Marketing is directed by Joey Vanas.  Vanas is the managing partner of First Friday Las Vegas and the Executive Director of the First Friday Foundation, a non-profit organization dedicated to supporting local and civic art. Vanas has overseen the growth of the First Friday event to 20,000+ people while creating positive media attention and awareness for the Downtown Vegas Arts scene in markets across the country and around the world.

ABOUT DOWNTOWN PROJECT
Downtown Project is a group of passionate people committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world.  The organization has allocated $350 million to aid in the revitalization of Downtown Las Vegas through investments in real estate, residential development, education, small business, and tech startups.  With a goal of reaching residential density of 100 people per acre, coupled with ground level activities, Downtown Project aims to accelerate community and co-learning through the serendipitous interactions of the people of Downtown Las Vegas. http://www.downtownproject.com

Life is Beautiful Festival Set for Downtown Las Vegas Fall 2013

Life is Beautiful Festival Set for Downtown Las Vegas Fall 2013
Two Day Festival to Feature Music, Food and Art

Life is Beautiful (L.I.B.), a new two-day music, food and arts festival plans to attract thousands of locals and tourists to Downtown Las Vegas in the fall of 2013.  L.I.B. is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project.

“We’re incredibly excited to be bringing this unprecedented lineup of partners, together,” stated Rehan Choudhry, CEO of Aurelian Marketing Group. ” This group of first class producers will make Life is Beautiful an incredible first of its kind festival.”

Aurelian Marketing Group is a Las Vegas-based marketing strategy company specializing in branded entertainment & event experiences.  Choudhry is the former Director of Entertainment for The Cosmopolitan Las Vegas and was recognized by event trade publication, BizBash as an Event Innovator for 2011.

Bay Area based Another Planet Entertainment will be responsible for music booking and stage production for L.I.B. Another Planet also produces the annual Outside Lands Music and Arts Festival and the Treasure Island Music Festival in San Francisco.

MAKTUB Marketing is headed by Joey Vanas, a managing partner of First Friday Las Vegas and the Executive Director of the First Friday Foundation, a non-profit organization dedicated to supporting local and civic art. Vanas has overseen the growth of the First Friday event to 20,000+ people while creating positive media attention and awareness for the Downtown Vegas Arts scene in markets across the country and around the world.

“We’re bringing this Festival to Downtown Las Vegas because there is a tremendous community here driving real change, and we are looking to be a partner in the effort to make the arts an integral part of this growth movement,” stated Vanas.

Downtown Project is committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world by inspiring and empowering people to follow their passions and through investments in real estate, residential development, education, small business and tech startups to create a vibrant, connected urban core.

Festival dates, music, food and arts details will be released at a later date.  For additional information on L.I.B. please visit www.lifeisbeautifulfestival.com.

ABOUT AURELIAN MARKETING GROUP
Aurelian Marketing Group is a brand experience company made up of a group highly experienced brand strategists, creative directors and expert producers with a deep track record in creating and implementing meaningful and impactful branded entertainment and events.  Its CEO, Rehan Choudhry is the former Director of Entertainment for The Cosmopolitan Las Vegas and was previously the Regional Director of Entertainment for Caesars Entertainment Atlantic City.  He was recognized by event trade publication, BizBash as an Event Innovator for his work at The Cosmopolitan in 2011. www.aurelianmg.com

 

ABOUT ANOTHER PLANET ENTERTAINMENT
Since its inception in 2003, Another Planet Entertainment has produced and promoted events with artists as diverse as Radiohead, Dave Matthews Band, Neil Young, Daft Punk, Tom Petty & The Heartbreakers, Metallica, Paul McCartney and Kanye West. In its first year of operation, Another Planet was selected by a vote of its concert industry peers as “Promoter of the Year” in the United States by Pollstar Magazine. Another Planet is the exclusive promoter of several venues in Northern California also produces two major yearly festivals in San Francisco  Outside Lands Music & Arts Festival (beginning in 2008) and Treasure Island Music Festival (beginning in 2007). www.apeconcerts.com.

 

ABOUT MAKTUB MARKETING
MAKTUB Marketing is directed by Joey Vanas.  Vanas is the managing partner of First Friday Las Vegas and the Executive Director of the First Friday Foundation, a non-profit organization dedicated to supporting local and civic art. Vanas has overseen the growth of the First Friday event to 20,000+ people while creating positive media attention and awareness for the Downtown Vegas Arts scene in markets across the country and around the world.

 

ABOUT DOWNTOWN PROJECT
Downtown Project is a group of passionate people committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world.  The organization has allocated $350 million to aid in the revitalization of Downtown Las Vegas through investments in real estate, residential development, education, small business, and tech startups.  With a goal of reaching residential density of 100 people per acre, coupled with ground level activities, Downtown Project aims to accelerate community and co-learning through the serendipitous interactions of the people of Downtown Las Vegas. www.downtownproject.com