The hairstyle you need to beat the heat!

redken

MIU MIU
Resort 2016
Hair by Guido, Redken Global Creative Director

 

“The inspiration for the Miu Miu Resort show was the 80’s club kids. First, I applied Redken’s Diamond Oil Shatterproof Shine to the hair, concentrating on the ends and the fluffy hairs around the hairline to give the hair an almost sweaty look. Then, I gathered the hair into a ponytail, twisting it into a loose unstructured, arrogant topknot. Pieces were pulled out to fall over the eyes like the girls had been dancing all night in a hot night club.”Guido

 

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Diamond-Oil_Amber---Hi-Res

GET THE LOOK

  1. Apply 2 – 3 drops of Redken Diamond Oil Shatterproof Shine all over dry hair, focusing on the ends and pieces around the hairline
  2. Gather hair into a high ponytail and twist into a loose topknot
  3. Secure with an elastic, leaving the ends sticking out
  4. Use your fingers to pull out a few wispy strands around the hairline, sticking them to the forehead with a bit of water or additional Diamond Oil Shatterproof Shine if desired
  5. Finish with a mist of Redken control addict 28 high control hairspray, focusing on the ends of the topknot that are sticking out to hold the shape 494605_ControlAddict28

 

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

All Unique. All United. Introducing Redken’s NEW One United all-in-one multi-benefit treatment.

redken

All Unique. All United.
Introducing Redken’s NEW One United All-In-
One Multi-Benefit Treatment.

Providing 25 benefits in one bottle to give hair all the care it needs to
stand out.

one united

Everyone’s hair has a unique texture, a unique story. Redken’s NEW One United all-in-one, multi-benefit treatment unites every hair type and texture with 25 benefits in one bottle for improved manageability, protection and beauty. To bring the story to life, Redken brought together up-and-coming models and musicians Charlotte Di Calypso, Naleye Dolman, Rachel Trachtenburg, Ashely Moore and Alexander Dominguez. Although these individuals have different ethnicities, hair types, backgrounds and style, they are all #RedkenUnited in their quest for perfect hair.

 

one united hair“My clients are constantly on the go and they don’t always have time in the morning to apply multiple products to tackle their different hair needs,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “One United is my newest must-have because it’s one product that protects, conditions and preps to increase the overall beauty of the hair.”

 

ONE UNITED TECHNOLOGY
Redken’s NEW One United all-in-one, multi-benefit treatment is sulfate-free, paraben-free and provides 25 benefits in three key areas: manageability, protection and beauty. Delivering instant results and improved manageability for all hair types and textures, One United’s technology includes a Cationic Complex, which contains charged cationic agents that adhere to the hair for detangling and conditioning, as well as an unique Kera-Care technology (composed of xylose and hydrolyzed vegetable proteins), that helps for heat protection and Coconut Oil for smoothness, softness and shine.

25 CARING BENEFITS
MANAGEABILITY PROTECTION BEAUTY
1.    Conditions

2.    Nourishes

3.    Improves manageability

4.    Helps even porous hair

5.    Reduces dryness

6.    Detangles

7.    Instant results

8.    Ideal cutting lotion

9.    Primes hair for styling

10.  Helps prevent breaking from brushing

11.  Safe for color-treated hair

12.  Helps prevent heat damage

13.  Helps prevent split ends

14.  Helps seal in hair cuticle

15.  Safe for ombre hair

16.  Helps shield vs. external aggressors

17.  Gives silky touch

18.  Adds smoothness

19.  Adds shine

20.  Helps control frizz

21.  Anti-static

22.  Controls fly-aways

23.  Makes blow-dry easier

24.  Style refresher

25.  Lightweight results

 

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on Twitter @Redken5thAve, Instagram www.instagram.com/redken5thave and Pinterest https://www.pinterest.com/redken5thave/.

Redken’s Marc Jacobs Resort 2016 Recap, hair by Guido

redken

Guido

MARC JACOBS
Resort 2016 Collection

Hair by Guido, Redken Global Creative Director

 

Inside his Mercer Street store in SoHo, Marc Jacobs unveiled a bold, bejeweled look – from head to toe – at his Resort 2016 Presentation. Drawing inspiration from the the ‘80s, Redken Global Creative Director Guido created a cool, downtown look inspired by a Martha Grahame off duty dancer. Guido used Redken’s satinwear 02 to achieve a voluminous blow-out before working Redken’s move ability 05 lightweight defining cream-paste into the hair and raking it back into a “punky” chignon. He then finished the look with a black head wrap and a spray of Redken’s forceful 23 super-strength finishing spray before the models hit the runway.

“The look for the Marc Jacobs resort show was inspired by a Martha Grahame off duty dancer with a nod to an eighties downtown girl who would use fabric to wrap and knot her hair. I prepped the hair with Redken satinwear 02, and then blow-dried it back off the face. I then applied Redken move ability 05 cream-paste throughout the hair to give definition and an almost wet look. Next, using just my hands, I pulled the hair into a rough ponytail at the crown and wrapped the head with the fabric. The pony tail was then twisted into a rough, punky knot, leaving the ends sticking out and finished with a mist of Redken forceful 23 super-strength finishing spray.”
Guido, Redken Global Creative Director

image009

Redken Products Used:
satinwear 02 prepping blow-dry lotion
move ability 05  light weight defining cream-paste
forceful 23 super-strength finishing spray

 

Create the Look:

  1. Use your hands to work a dime-size amount of Redken satinwear 02 prepping blow-dry lotion into damp hair
  2. Blow-dry hair back and away from the face using a round brush
  3. Emulsify a nickel-size amount of Redken move ability 05 lightweight defining cream-paste into hands and work into hair to add definition and sheen
  4. Pull hair back into a rough ponytail at the crown and secure with a thin elastic
  5. Wrap desired fabric around the head, tying at the base
  6. Twist the ponytail into a knot, leaving the ends sticking out, and finish with a thorough mist of Redken forceful 23 super-strength finishing spray for hold

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

Redken’s Dior Resort 2016 Recap, hair by Guido

redkenGuido

 

 

 

 

 

 

 

 

 

CHRISTIAN DIOR
Resort 2016 Collection

 

 

 

Hair by Guido, Redken Global Creative Director

 

CHRISTIAN DIOR

 

To complement the destination-inspired designs of Creative Director Raf Simons, Redken Global Creative Director Guido created an easy, luxurious look for Dior’s 2016 Cruise Collection, which was presented at Pierre Cardin mansion on the French Riviera. Guido’s trick to achieving the luscious locks? Simply wash hair with Redken’s All Soft Shampoo and Conditioner and let the hair air dry. Then lightly bend sections of hair around a large-barreled curling iron, apply a few drops of Diamond Oil Shatterproof Shine from mid-lengths to ends and finish with a mist of wind blown 05 dry finishing spray.

 

“The hair for Dior cruise this season epitomizes an easy, natural texture. Each girl kept her individual texture and length. I just enhanced the shine a bit with Redken’s Diamond Oil Shatterproof Shine and then sprayed wind blown 05 all over for a very beautiful, airy texture and a little volume at the roots.”
Guido, Redken Global Creative Director

Diamond-Oil_Amber---Hi-Res

Redken Products Used:all soft conditionerall soft shampoo

Redken All Soft Shampoo
Redken All Soft Conditioner
Diamond Oil Shatterproof Shine
wind blown 05 dry finishing spray

 

Create the Look:

  1. Start with clean hair by washing with Redken All Soft Shampoo and Conditioner
  2. Use your fingers to create a natural, off-center part, and then allow hair to air dry
  3. When hair is completely dry, take small sections of hair and bend them around a 1-1/2 inch curling iron to smooth the cuticles and give subtle movement
  4. Finish by applying a few drops of Redken Diamond Oil Shatterproof Shine from mid-lengths to ends, and then misting Redken wind blown 05 dry finishing spray all over for a lightweight, airy effect.

 

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

Get Oliva Palermo’s ballet-inspired braid with Redken’s new Braid Aid 03!

New York’s elite showed off some gorgeous spring styles and beauty looks at the New York City Ballet Gala last night, but if there’s one thing we’re still swooning over, it’s Olivia Palermo’s dreamy 4-strand braid. Redken Styling & Grooming Expert Jenny Balding  has the inside scoop on how you can recreate this look at home with just a few simple steps and two essential Redken products.

 

“You need the right combination of textures to achieve this look. It’s whispy and airy at the front, but comes back into an intricate braid, which is very romantic and beautiful. Redken’s wind blown 05 dry finishing spray and braid aid 03 braid defining lotion are the perfect products because they add just the right amount of hold and grip without looking over-product-y,” says Jenny.

 

Get the Look:

  1. Start by spraying Redken wind blown 05 dry finishing spray all over the hair, and then apply a nickel-size amount of Redken braid aid 03 braid defining lotion from mid-lengths to ends to add some grip.
  2. Divide hair into four equal sections. Take the two middle sections, and cross one on top of the other to make an “x.”
  3. While keeping these two middle sections crossed, take the remaining section from the left side, and cross it underneath the sections that are crossed, holding it in between those two sections.
  4. Keeping those three sections of hair in place, take the final section of hair from the right side and cross it over the section of hair that was used to create the original “x.”
  5. Starting from the other side, cross the outermost strand under the section next to it, and then over the next piece. Repeat this step until you get to the end of your hair and secure with an elastic.
  6. Finish with another mist of Redken wind blown 05 dry finishing spray for added hold with a lightweight, airy finish.

Olivia Palermo 1braidaidwind blown

Create the hottest haircolor trends without the commitment with Redken Color Rebel Naturals

Color Without the Commitment
Create the season’s hottest haircolor trends with
Redken’s NEW! Limited Edition #ColorRebel Naturals hair
makeup!

color rebel

From Luxe Blur and ombre to babylights and sombre, trendy yet achievable color is in this season. With Redken’s NEW! Limited Edition Color Rebel Naturals temporary hair makeup, available in five natural shades, rock everything from the hottest new Luxe Blur trends to subtle rose gold tones in just minutes, providing the same look of permanent color without the commitment!

 

“Trends like ombre and highlights are the perfect solution to low-maintenance color which my celebrity clients, brunettes and blondes alike, are constantly asking for,” says Redken Celebrity Colorist Tracey Cunningham. “Color Rebel Naturals take these trends to a new level, making it easy to create a DIY ombre look, add subtle highlights or a touch of shimmer at-home and without the commitment!”

 

#ColorRebel Technology

Using makeup technology with direct color pigments, Color Rebel deposits a very fine colored micro-coating on the surface of the hair, making it resistant against water and mechanical aggressors, such as brushing, blowdrying or flatironing. The hydrophobic nature of its micro-coating limits modification or transfer due to water. Water slides along the surface of the hair fibers coated by Color Rebel. Color Rebel washes out easily after two to five shampoos, depending on the hair’s state and porosity.

  • NEW! Pearlescent pigments create multi-dimensional iridescent color effects (featured in the Limited Edition Color Rebel Naturals shades only)
  • Water-based ink allows for easy flow through the sponge applicator and dries quickly
  • Polymer duo limits the transfer of color and coats each hair individually without clumping
  • Clay allows the polymer duo to disperse in water for a fluid application and ultra-thin coating

 

HOW TO USE

Use Color Rebel to achieve the look you want in just a few easy steps.

  1. Prime the product by shaking well and twisting the cap in the direction of the arrows until the tip is saturated.
  2. Apply Color Rebel to clean or day-after hair by gently pulling sections taut and applying in a smooth sweeping motion. Start with a light layer – you can always add more to build color intensity.
  3. Simply let hair air dry or blowdry for faster results. Keep combing or brushing to a minimum after applying as this will break up the color pigments. Color Rebel washes out easily after two to five shampoos, depending on the hair’s state and porosity.

HOT TIP: For a more subtle effect, dispense just a drop of product on the sponge tip applicator and use longer sweeping motions to apply the color in one thin layer to a smaller section of hair. Gently comb or brush each section to break up the color pigments.

 

#MakeupForHair Hues

For those who aren’t ready to commit to the new Luxe Blur looks, Redken’s NEW! Limited Edition Color Rebel Naturals allows users to combine two shades of Color Rebel to recreate the three Luxe Blur looks – Rebel Blur, Midnight Rebel Blur and Champagne Rebel Blur – at home without the commitment of permanent salon color.

 

blonde

 

NEW! Limited Edition Knock ‘Em Blonde (blonde): Go ombre! Apply Knock ‘Em Blonde from mid-lengths to ends, using light to medium pressure as you work down each section. You’ll have diffused, ombre color, without the commitment!

 

 

 

 

 

 

brunette

 

NEW! Limited Edition No Holds Brunette (brunette): Get rich… your haircolor, that is! Add rich brunette lowlights with No Holds Brunette. Have blonde hair? Try a few brunette lowlights in your underneath layers to give your style extra edge.

 

 

 

 

 
Hazel

 

NEW! Limited Edition Hazel & Confused (hazel): Want to lighten up dark brunette hair just a touch? Try some (temporary) face-framing highlights. Apply Hazel & Confused to thin sections around your face and on your fringe.

 

 

 

 

 

rose

 

NEW! Limited Edition Rose Revolution (rose gold): Love rose-gold jewelry? Add a little glimmer to your updo with Rose Revolution, a shimmering rose-gold. Pull hair into a ponytail, apply to select strands, then pin into a loose twist.

 

 

 

 

 

Coppers

 

NEW! Limited Edition Call the Coppers (copper): Add interest to your next braid. Split hair into three sections, as if you were making a basic braid. Isolate one piece and apply Call the Coppers. Braid as usual for pops of eye-catching copper.

 

 

 

 

 

Removal 101:
Apply a dab of Redken All Soft Argan-6 Oil, Redken Diamond Oil Shatterproof Shine or Redken Diamond Oil High Shine Airy Mist to each section where you would like to remove Color Rebel. Then, rub each section between fingers to dissolve and remove color pigments. Lastly, shampoo with Redken Hair Cleansing Cream and again with your favorite Redken shampoo.

 

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve, Instagram and Pinterest.

Runway-ready wedding hair from Redken Global Creative Director Guido!

Wedding season is among us, and whether you’re the bride-to-be, a bridesmaid or a guest, your look isn’t complete without the perfect hairstyle! From elegant updos to windswept styles, Redken Global Creative Director Guido shares his looks straight from the runways of Fall/Winter 2015 Fashion Week that you can recreate for the big day.

updo

The Elegant Updo
“This Oscar de la Renta style is very elegant and classic – very uptown chic, but there’s a sense of ease to it. I prepped the hair first with Redken’s Stay High 18 high-hold gel to mousse. The key here is to secure the French twist at the back of the neck, making sure it’s flat and tight against the head, which creates a super beautiful profile.”

Chignon

A Charming Chignon
“I achieved this feminine, beautiful hairstyle at Dolce & Gabbana using Redken’s Wind Blown 05 dry finishing spray, which gave me that soft, airy texture. But, the real star of the look is the jewelry in the hair. Placing various broaches, pearls and diamonds throughout the hair instantly add charm.”

Naturally Chic

Naturally Chic
“I created this very natural, rich look at Ralph Lauren by washing the hair with Redken’s Frizz Dismiss Sulfate-Free Shampoo and Conditioner and letting it air dry so it has that richness. Then, I used the curling iron to put a little bit of bend in the hair and sprayed Wind Blown 05 dry finishing spray all over add texture. It has ease, richness and shine with just enough body to get that feeling of luxury.”

Braids

Boho Braids
“This look from Valentino is classic, feminine and romantic – perfect for weddings. I took two small pieces of hair from underneath the head on each side of the face and pulled them back into two little braids using Redken’s Braid Aid 03 braid defining lotion to add grip and texture, and then pulled out one strand over the face to add something a little more interesting to the eye.”

 

The wait is over! Introducing Redken’s NEW Fashion Collection!

redken

You’re Invited to this Season’s Ultimate Styling Collection

Introducing Redken’s Fashion Collection: four NEW products inspired by Guido’s must-have hairstyles of the season.

fashion collection

Redken Global Styling Director Guido is the fashion world’s most visionary stylist and the creative force behind the runway’s most iconic hairstyles. Now, you can recreate his must-have looks from Spring/Summer 2015 Fashion Week with four NEW runway-ready products in Redken’s Fashion Collection!

 

“These days, people are very aware of what’s going on in fashion. Everyone has a front row seat. They want to know how to create the looks, and they need products to help them achieve that,” says Guido, Redken Global Styling Director. “The great thing about fashion and beauty now is there’s no right and wrong. You make your own rules. Redken products help you achieve the look you want.”

 

From New York to Paris, Guido creates the most coveted runway hairstyles for designers such as Alexander McQueen, Marc Jacobs, Prada, Lanvin and many more. Whether you’re after a voluminous style, a bold braid or metallic effects, Redken is bringing you the products you need to achieve these runway-ready looks. Each product features three looks created by Guido with step-by-steps and how-to videos that you can follow to recreate the styles at home.

 

Product Line-Up

stay high 18 high-hold gel to mousse
A gel that magically transforms into the most dramatic volumizing mousse for high-fashion fullness, oversized volume and lasting hold. “With stay high 18, you get the hold of a gel and the airiness of a mousse. Whether you want a little bit of root lift or a full head of volume, this is your go-to product,” says Guido.

How to use: Emulsify stay high 18 high-hold gel to mousse in your hands until it transforms into a rich mousse. Apply section by section to damp hair, focusing on the roots. Comb through to distribute evenly, then blow-dry and style as desired.

 

short sculpt 19 touchable texturizing gel
A touchable texturizing formula gives high-hold gel a fashion twist with a sleek or textured finish. “With short cuts, you need to create a personality, whether it’s romantic or rock ‘n’ roll. Short sculpt 19 touchable texturizing gel gives you hold and sheen, and enhances short hair with life and dimension,” says Guido.

How to use: Apply a small amount of short sculpt 19 touchable texturizing gel evenly throughout hair. Blow-dry and style as desired. To enhance texture and definition, apply another small amount of product.

 

braid aid 08 braid defining lotion
The ultimate braiding product that defines braids and twists, adds grip for easy braiding and helps braids last longer. “Braids are a runway staple, but so often they slip or don’t hold well. Braid aid 03 fixes that and allows you to achieve any type of braid or twist,” says Guido.

How to use: Emulsify in your hands and work 3 – 5 pumps of braid aid 03 braid defining lotion through the mid-lengths and ends. Braid or twist as desired, securing with an elastic. Reapply throughout the day as needed.

 

metal fix 08 metallic liquid pomade
For runway-ready silver and gold effects, this pomade is ideal for sleek styles and achieves a high-fashion metallic shimmer. “When I’m working backstage, I think of hair as a material that can be reinvented. With metal fix 08, I can add a flash of gold or silver for a fashion-forward feeling,” says Guido.

How to use: Use your index finger to paint on metal fix 08 metallic liquid pomade in short, quick strokes. To build intensity, allow each layer to dry, and then reapply. Tip: use a small color brush to create a metallic design.

 

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

Redken’s #PFW Fall/Winter 2015 Alexander McQueen Recap

Guidoredken

 

 

 

 

 

 

 

 

ALEXANDER MCQUEEN
Fall/Winter 2015

 

Hair by Guido, Redken Global Creative Director

 

To complete the darkly romantic woman at Alexander McQueen’s Fall/Winter 2015 runway show, Redken Global Creative Director Guido created a soft, but strategically shaped hairstyle for each girl. Guido created the fantasy-like, fluffy texture by blow drying the hair with Redken’s new Stay High 18 high-hold gel to mousse, and then setting tight pin curls with Redken’s Iron Shape 11 finishing thermal spray. He then brushed out the pin curls and created a structured style suited for each girl’s face shape using Redken’s Forceful 23 super strength hairspray.

 

“The McQueen woman this season is much more romantic and soft than the more futuristic, robotic looks we’ve seen in past seasons. This romantic, melancholy idea was partly inspired by the artworks of the Austrian painter Gustav Klimt.  I created this very fluffy texture, and then sculpted the hair into different shapes based on what looks best with each girl’s face shape. I used Redken’s Stay High 18 to set very tight pin curls, and then brushed them out and sprayed Redken’s Forceful 23 hairspray to hold the different shapes. The finished look really draws attention to the face and enhances each girl’s natural, individual beauty.”
Guido, Redken Global Creative Director

11

forceful 23

Redken Products Used:redken 18

pillow proof blow dry express primer
stay high 18 high-hold gel to mousse
iron shape 11 finishing thermal spray
forceful 23 super strength hairspraypillow proof

 

Create the Look:

  1. Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
  2. Work a quarter-size amount of Redken Stay High 18 high-hold gel to mousse into hairfrom roots to ends to create volume and a base for styling
  3. Rough blow dry hair and then create a center part with fingers
  4. Mist Redken Iron Shape 11 finishing thermal spray all over hair to protect hair for heat protection and hold when curling hair
  5. In a zigzag pattern, take small sections of hair and wrap around a U-shaped pins and flat iron to create very tight pin curls; continue until all hair is wrapped in pin curls
  6. Allow pin curls to set and unpin each curl once hair has cooled
  7. Brush curls out with a boar bristle brush to add volume
  8. Gather hair from back of the ear to ear, and put pieces in a high ponytail, securing in place with an elastic
  9. Put a donut on the head and pin the shape around the donut
  10. Finish by generously spraying Redken Forceful 23 super strength hairspray all over to hold the style

ALEXANDER MCQUEENALEXANDER MCQUEEN1

 

 

 

 

 

 

ALEXANDER MCQUEEN1

 

 

 

 

 

 

 

 

 

 

 

 

 

Photos by Lucas Flores Piran for Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

 

Redken’s #PFW Fall/Winter 2015 Hermes Recap

redken Guido

 

 

 

 

 

 

HERMES
Fall/Winter 2015

 

Hair by Guido, Redken Global Creative Director

 

Redken Global Creative Director Guido created an understated, elegant updo to enhance the richness and luxury on the runway at Hermes’s Fall/Winter 2015 runway show in Paris. Before twisting the hair into an easy French twist, Guido achieved a silky smooth blow out using Redken’s Satinwear 02 prepping blow-dry lotion, and then applied Redken’s Move Ability 05 lightweight defining cream-paste for added texture. He finished the look with a mist of Redken’s Diamond Oil High Shine Airy Mist to play up the hair’s natural shine.

 

“The Hermes woman is always very luxurious and rich. She has this timeless, classic elegance that’s sort of reinvented or modernized each season. For this show, I created an easy, but very chic and sophisticated French twist that a real woman could wear. I used Redken’s Satinwear 02 to get a super smooth, silky blowout, and then took sections of hair and created pin curls to add some body and movement. Then, I worked a Redken’s Move Ability 05 into the hair to give it some toughness and texture before I raked it back into a simple French twist. To add just a touch of modernity, I finished the style with a spray of Redken’s Diamond Oil High Shine Airy Mist, which gives it that beautiful, natural shine.”
Guido, Redken Global Creative Director

494605_Satinwear02_Single_revpillow proofredken 01

Redken Products Used:

pillow proof blow dry express primer
satinwear 02 prepping blow-dry lotion
move ability 05  light weight defining cream-paste
Diamond Oil High Shine Airy Mist

 

Create the Look:

  1. Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
  2. Apply a nickel-size amount of Redken Satinwear 02 prepping blow-dry lotion to damp hair, working into the hair from roots to ends
  3. Section by section, blow dry hair using a large, round, natural bristle brush, and pin curl each section of hair after drying
  4. Take out the pin curls once they have cooled and brush back, away from the face with a flat brush so there is not a part
  5. Emulsify a quarter-size amount of Redken Move Ability 05 lightweight defining cream-paste in hands and rake through the hair to add shine and toughness
  6. Gather hair into a French twist and secure with U-pins
  7. Finish by misting Diamond Oil High Shine Airy Mist all over hair for added shine

 

  HERMESHERMES1

 

 

 

 

 

 

 

 

HERMES2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Photos by Lucas Flores Piran for Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

 

Redken’s PFW Fall/Winter 2015 Sacai Recap

Guidoredken

 

 

 

 

 

 

SACAI
Fall/Winter 2015 

Hair by Guido, Redken Global Creative Director

 

Redken Global Creative Director Guido sculpted a sleek hairstyle to accompany the structured silhouettes seen on the runway at Sacai’s Fall/Winter 2015 show. For a futuristic feeling, Guido used Redken’s new Short Sculpt 19 touchable texturizing gel to comb the hair back into a low ponytail with distinct comb marks and finished the look with a mist of Redken’s Forceful 23 super strength hairspray to enhance the shine.

 

“I created a very futuristic, sculptural look for Sacai this season, which we’re seeing quite a lot of this season with the different ponytails and updos that have very defined shapes or silhouettes. I blow dried the hair straight back using a flat brush, and then used Redken’s new Short Sculpt 19, which I applied only to the front of the head, and combed back into the hair to get those distinct comb marks. The finished look is very modern and sleek with just a hint of shine, which I enhanced using Redken’s Forceful 23 hairspray.”
Guido, Redken Global Creative Director

forceful 23redken 19pillow proof

Redken Products Used:

pillow proof blow dry express primer
short sculpt 19 touchable texturizing gel
forceful 23 super strength hairspray

 

Create the Look:

  1. Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
  2. Blow dry hair straight back using a flat brush
  3. Apply a nickel-size amount of Redken Short Sculpt 19 touchable texturizing gel to dry hair only on the crown, and then comb straight back (do not part the hair)
  4. Gather into a low ponytail and tie with an elastic
  5. Take a small section of hair from the ponytail, wrap it around the elastic and secure with a U-shaped pin to conceal it
  6. Finish by misting Redken Forceful 23 super strength hairspray to hold the style and add natural shine

SACAISACAI1

 

 

 

 

 

 

 

 

SACAI2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Photos by Lucas Flores Piran for Redken

 

 

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

Redken’s PFW Fall/Winter 2015 Akris Recap

Guidoredken

 

 

 

 

 

 

 

 

AKRIS
Fall/Winter 2015

Hair by Guido, Redken Global Creative Director

 

To play up the stony gray palette seen on the runway at Akris’s Fall/Winter 2015 show, Redken Global Creative Director Guido custom-cut wigs into a choppy bowl shape and colored each a beautiful shade of gray using Redken’s Shades EQ. Guido then sprayed Redken’s Fashion Work 12 versatile working spray all over the hair to enhance the texture and layers of the surfer-inspired cut.

 

“The look at Akris this season is very Zen and cool, but still very luxurious and a little bit edgy. I custom cut these choppy, kind of punk-y wigs for each girl and then dyed them a few different shades of gray, so you have this very cool palette of grays on the runway. It’s a bit surfer-inspired, but still very modern with the different grays and textures, which I really enhanced with Redken’s Fashion Work 12 hairspray so you can see more of the choppy layers.”
Guido, Redken Global Creative Director
redken 12
494605_ControlAddict28redken 16

Redken Products Used:

hardwear 16 super strong sculpting gel
control addict 28 high control hairspray
fashion work 12 versatile working spray
Blonde Idol Custom-Tone Conditioner in Violet

 

Create the Look:

  1. Apply Redken Hardwear 16 super strong sculpting gel to dry hair from root to ends and comb through until hair is completely saturated
  2. Divide hair into two sections (top and bottom) in the back
  3. Clip the bottom section down and out of the way
  4. Using a finishing brush, start to brush the top section flat against the head, following the round of the head in one direction
  5. Repeat with each section, making sure it’s very clean and neat-looking when finished
  6. Blow dry hair until completely dry
  7. Apply Redken Control Addict 28 high hold hairspray to smooth any fly-aways
  8. Place wig on head
  9. Cut the wig into a choppy bowl-shape with short bangs
  10. Spray  Redken Fashion Work 12 versatile working spray all over the hair to enhance texture
  11. To maintain the cool gray tones, use Redken Blonde Idol Custom-Tone Conditioner in violet as needed

 

AKRISAKRIS1 

 

 

 

 

 

 

 

AKRIS2

 

 

 

 

 

 

 

 

 

 

 

 

 

Photos by Lucas Flores Piran for Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

Join Kim and Jared on the blonde bandwagon with Redken’s NEW! Blonde Idol

In the blink of an eye, Hollywood’s “golden ones” have turned platinum with Kim Kardashian and Jared Leto jumping on the blonde bandwagon. But, achieving the lightened look doesn’t have to cost you hours in the salon chair, an empty wallet or damaged locks. For those looking to achieve Kim’s new ‘do while saving on the processing time and expenses, look no further than Redken’s NEW! Blonde Idol Professional Haircolor Collection.

 

The new Blonde Idol Blue Oil Lightening System from the Blonde Idol Professional Haircolor Collection provides up to 7 levels of lift while conditioning the hair, taking even dark brunettes like Kim to a lightened color; while the Blonde Idol Base Breakers (available in Cool and Clear) lift up to 1 level in just 10 minutes, ideal for root touch-ups or express services.

 

Visit Redken.com to find your nearest salon, or StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon today!

BlondeIdolPro_OilLighteningSystem_WithCarton_Large BlondeIdolPro_HighLift_TubeCarton_Silver_Large BlondeIdolPro_HighLift_TubeCarton_Gold_Large BlondeIdolPro BaseBreaker Cool BlondeIdolPro BaseBreaker Clear

Tracey Cunningham’s Spring/Summer 2015 Haircolor Trends

Daylight Saving Time begins this weekend which means spring is just around the corner. With that comes the desire to spring clean and “lighten” our diets, our unwanted baggage and now, our haircolor. Looking ahead to Spring/Summer 2015 haircolor trends, Tracey Cunningham, Redken Celebrity Colorist with a lengthy list of Hollywood starlets, reveals her inside scoop on the blonding trend that we are seeing on A-list stars, blonde and brunette alike. Chat with your colorist about how to incorporate Tracey’s trends into your lifestyle and leave the salon chair looking and feeling like a celebrity, no matter your natural shade!

 

Gwyneth PaltrowJessica BielEmma Stone

 

 

 

 

 

 

 

 

 

Spring/Summer 2015 Trend #1: Babylights Blondes
“It is all about going blonde this season, whether or not you consider yourself a natural blonde. A cool blonde like Gwyneth Paltrow, who has a gorgeous all-over color, can easily be elevated to another level by creating babylights, which has been my go-to blonding technique for many years that mimics the sun-kissed tones your hair took on as a child. Redken’s NEW Blonde Idol Base Breakers allow me to experiment with warm blondes like Charlize Theron by enhancing the undertones without taking away from the existing blonde shade.”

 

Spring/Summer 2015 Trend #2: Brightened Brunettes
“So many of my brunette clients believe that blonde highlights are off-limits but it is in fact the opposite; highlights on a brunette create a gorgeous lift! With Jessica Biel who is a darker shade, I created a balayage effect using the Blond Idol High Lift Conditioning Cream on the ends. A wildly popular trend on the opposite end of the spectrum is a rich monochromatic look which is ideal for brunettes like Julia Louis-Dreyfus who want one solid color instead of dual tones. I love Redken’s NEW Chromatics Ultra Rich to get that monochromatic, rich-looking color with great coverage.”

 

Spring/Summer 2015 Trend #3: Rich Red
“Deep, strong reds like Emma Stone are here to stay, both on and off the red carpet, with blondes like Kate Bosworth even making the transition to red! Redken’s NEW Carmin’R shades, featured in Redken Chromatics, Shades EQ Cream and Color Fusion, give me the versatility to customize red hues for all skintones and create everything from a rich cool ruby to a vibrant copper.”

 

No matter your natural shade, leave the salon chair looking and feeling like a celebrity by asking your colorist about Tracey’s above trend tips. To continue to protect your haircolor after your service, Tracey recommends using Redken Color Extend Magnetics Sulfate-Free Haircare or Blonde Idol Haircare to seal in colour and deliver maximum vibrancy and shine.

 

About Redken
To locate a Redken salon please log on to redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

Go blonde and have more fun with Redken’s NEW Blonde Idol Professional Haircolor Collection

Go Blonde. Have More Fun.
Redken’s NEW! Blonde Idol Professional Haircolor Collection proves
blonde isn’t just for blondes anymore
Customizable haircolor innovation makes lightening trends accessible to all

redken blonde

redken blonde1 redken blonde 2

 

 

 

 

 

 

 

 

 

For light-and dark haired consumers alike, lightening trends continue to manifest themselves in all of today’s top haircolor trends. With blonde services accounting for nearly 50% of all salon color services*, the need for a custom range of professional lightening products has never been greater. The launch of Redken’s NEW! Blonde Idol Professional Haircolor Collection revolutionizes what it means to be blonde and makes highlights accessible to all, no matter your natural shade.

 

“We continue to see Hollywood trends defy the common misconception that highlights are just for blondes. In reality, highlights are flattering on all clients whether they are a platinum blonde or a dark brunette,” says Tracey Cunningham, Redken Celebrity Colorist. The new Blonde Idol Professional Haircolor Collection is one of the most consistent and easy to apply color formulas I have ever worked with. It allows for so much versatility and customization on all looks, from balayage to babylights to ombre to all-over color!”

redken survey

The Blonde Idol Professional Haircolor Collection features three new products including eight new Blonde Idol High Lift shades to provide multiple lifting speeds and power, no matter the existing hair type or color. Whether you are a medium brunette looking for rich caramel highlights, a dark blonde in search of a golden blonde ombre or a light blonde looking to enhance pale blonde tones, customizable highlight enhancements are now easier than ever to achieve. Following your Blonde Idol salon service, maintain your beautiful color at home with Redken’s Blonde Idol haircare system for a guaranteed longer-lasting blonde.

 

Why ask your colorist for the NEW! Blonde Idol Professional Haircolor Collection?

  • Achieve the widest variety of blonde shades, from icy platinum to balanced beige
  • Save time with subtle brightening in just 10 minutes
  • Features ceramides that repair and seal to help protect color, cationic polymers which nourish and smooth the hair fiber for condition and shine, and conditioning violet leaf extracts to optimize the state of the hair

  BlondeIdolPro_OilLighteningSystem_WithCarton_Large BlondeIdolPro_HighLift_TubeCarton_Silver_Large BlondeIdolPro_HighLift_TubeCarton_Gold_Large BlondeIdolPro BaseBreaker Cool

BlondeIdolPro BaseBreaker Clear

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

 

Redken’s #MFW Fall/Winter 2015 Dolce & Gabbana Recap

 

 

redken

Guido

 

 

 

 

 

 

 

 

 

 

DOLCE & GABBANA
Fall/Winter 2015

Hair by Guido, Redken Global Creative Director

 

Dolce & Gabbana’s Fall/Winter 2015 runway show celebrated mothers and la famiglia with a genuine and beautiful look from head to toe. To enhance the story, Redken Global Creative Director Guido created a feminine, loose chignon adorned with charming broaches, pearls and jewels that might have been found in a mother’s jewelry box in the ‘50s. Using Redken’s Wind Blown 05 dry finishing spray to add airy, light texture, Guido achieved a pretty, but easy style that’s ideal for the everyday woman.

 

“There’s always something about this feminine, beautiful Dolce & Gabbana woman that is timeless, and every season, we just reinvent the look in small ways. The whole show is about mothers, so the idea for the hair is this woman getting out of bed and just pinning her hair up in an easy, feminine and beautiful way. The boys wanted a very clean, easy and pretty look, with little bits sticking out, so I created this kind of messy chignon, using pins to hold it in place and drop it over the ears a bit to add some femininity. My main product was Redken’s Wind Blown 05, which I used to get that soft, airy texture, but the real star of the look is the jewelry in the hair. These various broaches, pearls and diamonds that you might find in a mother’s jewelry box back in the ‘50’s. It’s a look that a busy mother can easily do in the morning – it’s not perfect and the accessories aren’t perfect, but that’s what gives the look its charm.”
Guido, Redken Global Creative Director

redken 05redken 10redken 03

Redken Products Used:

guts 10 volumizing spray-foam mousse
wind blown 05 dry finishing spray
braid aid 03 braid defining lotion (available in salons in April)

 

Create the Look:

  1. Apply a quarter-size amount of Redken Guts 10 volumizing spray-foam mousse to damp hair, working into the hair from roots to ends
  2. Use fingers to create a messy natural part
  3. Rough blow dry hair until it is 90% dry, letting it fully dry naturally
  4. Thoroughly mist Redken Wind Blown 05 dry finishing spray all over dry hair to add some texture
  5. Emulsify a nickel-size amount of Redken Braid Aid 03 braid defining lotion in hands, and apply to dry hair from mid-lengths to ends for added grip
  6. Twist hair back into a loose, messy chignon that hangs over the ears, and secure with small U-shaped pins
  7. Spray Redken Wind Blown 05 dry finishing spray all over for airy texture
  8. Finish the look by adding accessories or jewelry of choice

 

Dolce & GabbanaDolce & Gabbana2

 

 

 

 

 

 

 

 

 

Dolce & Gabbana2

 

 

 

 

 

 

 

 

 

 

 

 

 

Photos by Lucas Flores Piran for Redken

 

 

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

 

Redken’s #MFW Fall/Winter 2015 Jil Sander Recap

redken

 

Guido

 

 

 

 

 

 

 

JIL SANDER
Fall/Winter 2015

 

Hair by Guido, Redken Global Creative Director

 

Inspired by the simple, polished looks from the 20’s and 30’s, Redken Global Creative Director Guido achieved a style with the perfect touch of modernity and masculinity to enhance Jil Sander’s Fall/Winter 2015 show. With the help of two key Redken products: Wind Blown 05 dry finishing spray and Forceful 23 super strength hairspray, Guido created a charming side-swept style that stunned on the runway.

 

“There’s always a masculine-feminine sort of feeling at Jil Sander – it’s very minimal and a little boyish, and this season there’s a little bit of inspiration from the 20’s and 30’s. I created a messy side part with my fingers, and then used two Redken products to update a very classic, simple look: Wind Blown 05 to add a little texture to the natural hair and Forceful 23 hairspray, which I sprayed in the front to give it some firmness and to hold the side-swept style. Then, I tucked the hair behind the ears and swept it over to one side, securing it with a bobby pin to add just a bit of charm.”
Guido, Redken Global Creative Director

WindBlown05_Reno

Redken Products Used:494605_Satinwear02_Single_revforceful 23

pillow proof blow dry express primer494605_Express-Primer
satinwear 02 prepping blow-dry lotion
forceful 23 super strength hairspray
wind blown 05 dry finishing spray

 

Create the Look:

  1. Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
  2. Apply a nickel-size amount of Redken Satinwear 02 prepping blow-dry lotion to damp hair, working into the hair from roots to ends
  3. Use fingers to create a messy middle part
  4. Blow dry hair at the roots to add some volume, but let the length of the hair dry naturally
  5. Thoroughly mist Redken Wind Blown 05 dry finishing spray all over dry hair to add some texture
  6. If desired, pull hair back into a low ponytail or twist into a loose chignon, securing with a U-shaped pin

  Jil SandeJil Sander1

 

 

 

 

 

 

 

 

 

Jil Sander2

 

 

 

 

 

 

 

 

 

 

 

 

 

Photos by Lucas Flores Piran for Redken

 

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Frizz Happens. Dismiss it with Redken’s NEW Frizz Dismiss haircare collection!

redken

Frizz Happens. Dismiss it with Redken’s
NEW Frizz Dismiss Haircare Collection.
Introducing the first-ever Frizz Protection Factor (FPF) scale that m
easures hair type and humidity level for lasting frizz control

redken frizz

Frizz is the #1 complaint women have about their hair. Now you can fight frizz with Redken’s NEW Frizz Dismiss haircare collection, which delivers up to 82% less frizz after one use of Sulfate-Free Shampoo, Conditioner and FPF 30 Instant Deflate after 24 hours. Featuring Redken’s Frizz Protection Factor (FPF), the first-ever professional scale that allows you to choose the protection you need based on your hair type and humidity level, Frizz Dismiss is the ultimate solution for maintaining smooth, strong hair anytime and anywhere!

 

Nearly all of my clients tell me how concerned they are about frizz. And, it’s not just those with thick, coarse or curly hair – even people with extremely fine hair battle frizz on a daily basis. If your hair has any kind of natural texture and you’re trying to keep it frizz-free or smooth, moisture in the air will cause it to frizz up, says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. Frizz Dismiss is the ultimate anti-frizz solution, providing heat, humidity and smoothing protection. The new FPF scale makes it easy to select which of the four new FPF treatments is right for you, based on hair type and humidity level, so you can go about your day frizz-free.

 

 

FRIZZ DISMISS TECHNOLOGY

Frizz Dismiss features Redken’s new Humidity Resist Complex, a breakthrough technology straight from our labs in Brazil. This complex contains a combination of Aquatoril, a molecule that repels humidity and locks in moisture, with Brazilian Pracaxi Oil, which smoothes, nourishes and strengthens hair for lasting manageability and frizz control.  Frizz Dismiss provides the ultimate heat and humidity protection and smoothing for all hair types, with a sulfate and sodium chloride-free cleansing system is formulated to be safe for chemically straightened hair.

 

What’s Your FPF?

frizz protection

 

FRIZZ DISMISS PRODUCT LINE-UP

  • Sulfate-Free Shampoo: Sulfate and sodium chloride-free shampoo gently cleanses and shields hair from frizz for a smooth, controlled finish.
  • Conditioner: Moisturizes and detangles to help provide smoothing, humidity protection, manageability and shine.
  • Mask intense smoothing treatmentProvides intense nourishment, smoothness and manageability to sensitized, unruly frizz-prone hair.
  • FPF 10 Fly-Away Fix finishing sheets for all hair types in all humidity levels: Dismiss static and fly-aways on dry hair anytime, anywhere. Excellent on-the-go finisher when used on dry hair with any combination of FPF treatments.
  • FPF 20 Smooth Force lightweight smoothing lotion for fine/medium hair in low to high humidity: Leave-in spray provides ease in detangling, manageability and protection from heat styling up to 446F. Provides lasting frizz control, smoothing and humidity protection without weighing strands down.
  • FPF 30 Instant Deflate leave-in smoothing oil serum for medium/coarse hair in low to high humidity: Smoothes hair cuticle to deflate frizz-prone hair, provides manageability and shine and protection from heat styling up to 446F. Can be applied to damp or dry hair as a finisher.
  • FPF 40 Rebel Tame leave-in smoothing control cream for coarse hair in medium to high humidity: Provides discipline, control and manageability to the most difficult, unruly hair, and protects from heat styling up to 446F. Blow dry for maximum results.

 

 

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, beauty websites or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.