DRAI’S BEACH CLUB • NIGHTCLUB AT THE CROMWELL
LAS VEGAS CELEBRATES GRAND OPENING WITH
INTERNATIONAL POWER-HOUSE DJ RESIDENCIES
65,000 Square-Foot Rooftop Venue to Launch with 17 Resident Artists
Including: Eric Prydz, Adventure Club, Showtek and DVBBS
Las Vegas, long recognized as the dominant force for setting the trends in nightlife and music, took another giant step forward today when Victor Drai announced he will celebrate the opening of his 65,000 square foot Drai’s Beach Club • Nightclub at The Cromwell Las Vegas by tapping an exciting and diverse mix of resident DJ’s to perform at the state-of-the-art club which opens this Memorial Day weekend. Hailing from all corners of the globe including the U.S., Sweden, Australia, the Netherlands, Russia, Canada and Italy, the roster of resident DJ’s featured at the newly minted club represents the most exciting group of performers on the scene today.
“We couldn’t be more thrilled with the line-up of Resident Artists we will be featuring at Drai’s,” explains Alex Soifer, talent buyer for Drai’s. “Victor’s goal is to showcase the most talented, ground-breaking artists from around the world and provide them with a dramatic and electrifying setting that is unrivaled in Las Vegas – day and night.” “We are assembling a line-up that is reflective of what is on the top of the charts right now,” adds Victor Drai. “These are the artists that get people onto the dance floor – now they will be live here in Las Vegas performing in a venue that will both awe and inspire. It is a going to be a true 360 degree music and social experience.”
In addition to Eric Prydz, Adventure Club, Showtek and DVBBS, the Resident Artist line-up includes:
• DJ Irie
• Project 46
• Sick Individuals
• Sidney Samson
• Ummet Ozcan
• 12th Planet
Soifer has assembled a roster of talent that crosses the musical spectrum and will appeal to music fans and club-goers of all types. Highlighted by Prydz’s most recent Ultra performance and from his unrivaled ability to combine commercial success with underground notoriety to Adventure Club’s slick EDM and floor-rumbling dubstep to Showtek, the Dutch dance music duo who have been cruising the Beatport’s Top 10 for the past year, Drai’s will focus on artists that are both ground-breaking and exciting to see in a live setting. “We are booking artists that will ignite the crowd and create an energy that is missing from many Las Vegas clubs today,” adds Soifer. “You won’t come to Drai’s and stand there holding your camera phone above your head aimed at a DJ a football field away. Instead, you are going to be in the middle of the biggest dance party on the Strip.”
Set 11 stories above the iconic Las Vegas Strip atop The Cromwell (the Strip’s first stand alone boutique hotel), Drai’s Beach Club • Nightclub has been meticulously designed by Victor Drai with the intention to completely transform the nightclub and nightlife scene in Las Vegas. Since envisioning his rooftop dream, Drai was determined to provide his artists and his guests with a venue like non-other in Las Vegas (or the world). Drai’s features Las Vegas’ only rooftop pool and deck with an indoor/outdoor club, panoramic views of the entire Las Vegas Strip and a concept where the DJ, club and guests are intertwined in a unified experience from sun-up to dusk back to dawn.
“I’ve been dreaming about a rooftop experience for 15 years,” notes Victor Drai. “Now with The Cromwell, I’m making that dream a reality. It’s sophisticated, it’s sexy it’s everything people love about coming to Las Vegas. Now they will get to experience it all from a spectacular rooftop setting with the best DJ’s in the business.” “We have a venue that will showcase some of the best DJ’s in the world at transitional points in their careers,” adds Drai’s partner, Michael Gruber. “The only difference is that they are part of a whole experience for the consumer, rather than being the sole experience. We believe that each one brings something special, and the whole experience is greater than the sum of the parts.”
Drai’s also features nine exclusive VIP Bungalows sharing five elevated pools and 15 luxury mezzanine level cabanas with their own mezzanine level pool overlooking the venue and the city below. Each VIP Bungalow also features its own shower and restroom, offering guests privacy while still being in the middle of all the action. The Beach Club is fully stocked with more than 40 surrounding daybeds, 15 VIP booths, two full bars, an elevated DJ booth, and (ten) 35 foot natural palm trees providing ample amounts of shade.
About The Cromwell
Caesars Entertainment Corporation, the world’s largest casino-entertainment company, will open the Strip’s first, stand-alone boutique hotel, The Cromwell, Memorial Day Weekend. Rooms are on sale now. Following a $185 million renovation of the former Bill’s Gamblin’ Hall & Saloon, the resort is situated on the bustling corner of Las Vegas Boulevard and Flamingo Road. The Cromwell will bring an exclusive, luxury lifestyle hotel experience to the Strip, focusing on hospitality, amenities and personalized service. An intimate collection of 188 rooms and suites, a 40,000 square-foot casino space, and the first-ever restaurant by celebrity chef and television personality Giada De Laurentiis will set the resort apart, while the rooftop pool experience will redefine Las Vegas nightlife culture. Drai’s Beach Club • Nightclub, designed and operated by nightlife impresario, Victor Drai , will span 65,000 square-foot with day and nightlife experiences boasting open-air, panoramic views from 11 stories above the iconic Las Vegas skyline.