UFC® AND ROOTS OF FIGHT™ LAUNCH NEW COLLABORATION
ROOTS OF FIGHT™ UFC® LEGENDS SERIES OF SHORT FILMS AND APPAREL IN
EXCLUSIVE VIDEO AVAILABLE ONLY ON UFC MAGAZINE’S TABLET EDITION JULY 17
UFC® Magazine, the official publication of the Ultimate Fighting Championship®, will debut Roots Of Fight™ UFC® Legends Series, a collaboration between Roots Of Fight™ and UFC®in the October/November issue of the magazine’s print and tablet edition.
The Roots Of Fight UFC Legends Series pays tribute to historic battles waged in the Octagon with an exclusive documentary combining new interviews with the combatants and includes archival fight footage. Each documentary provides a new perspective on fights years after they take place and oftentimes long before the participants reached superstar status. The first documentary in the Roots Of Fight UFC Legends Series reaches back to April 2005 when Forrest Griffin and Stephan Bonnar made their Octagon debuts to fight for the light heavyweight title on the premiere season The Ultimate Fighter®.
The full six-minute documentary Roots Of Fight UFC Legends Series: Bonnar vs. Griffin debuts exclusively on the tablet edition of UFC Magazine available here [LINK: www.ufc.com/magazine] on July 17.
In addition to producing the exclusive documentary, Roots Of Fight also created a capsule collection of high-end apparel that pays homage to this TUF 1 battle – available for purchase exclusively at rootsoffight.com.
Roots of Fight UFC Legends Series: Bonnar vs. Griffin debuts on the tablet edition of UFC Magazine on July 17. Subscriptions as well as single copies of the tablet edition of UFC Magazine are available on the iTunes Newsstand for iPad devices or through Zinio (www.zinio.com or the Zinio app) for Android devices. For more information go to www.ufc.com/magazine
The August/September “Olympic Issue” of UFC® Magazine features No. 1 light heavyweight contender and two-time Olympian Dan “Hendo” Henderson on the lifestyle cover. Strikeforce women’s bantamweight champion and 2008 Bronze medalist in judo “Rowdy” Ronda Rousey graces the fitness cover of the same issue. Rousey is the first female fighter ever featured on the cover of UFC Magazine.
About UFC Magazine
UFC Magazine, the official publication of the Ultimate Fighting Championship, publishes six issues per year on a bi-monthly basis plus an annual special issue. The magazine is published in partnership with Transworld Media, a division of Bonnier Corporation. To subscribe to the magazine’s print or tablet edition go to ufc.com/magazine. Follow us on Twitter @UFCmag like us on Facebook http://www.facebook.com/UFCMagazine
About Roots of Fight
Roots Of Fight pays tribute to the rich history and tradition of martial arts from regions around the globe and connects the history and images of iconic fighters like Muhammad Ali® and Bruce Lee™ with the contemporary global scale of mixed martial arts. Roots Of Fight tells an authentic story that reflects a genuine place and time and weaves the true stories of icons from the past with those of the present – paying homage to the roots, regional influence and diversity of each discipline. The “Sweet Science”, “Jun Fan Gung Fu”, Jeet Kune Do along with Muay Thai, Russian Sambo and Krav Maga – legends about these fighting systems and others are explored by Roots Of Fight.
About the Ultimate Fighting Championship® Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX.
In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter. Ancillary UFC businesses include best-selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, a new partnership with EA Sports for video game distribution with the first scheduled release in 2014, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.