Restored Hard Rock Café Sign to be Illuminated for the First Time in the Neon Museum Boneyard, March 4

RESTORED HARD ROCK CAFÉ GUITAR SIGN TO BE ILLUMINATED FOR THE FIRST TIME IN THE NEON MUSEUM BONEYARD, MARCH 4

WHAT:
The newly restored, re-electrified Hard Rock Café guitar sign will be illuminated for the first time during a private event for museum donors and VIPs. The sign was divided into six pieces in order to be transported to the Neon Museum Boneyard from the Young Electric Sign Company (YESCO). Prior to restoration by YESCO, the sign had been located in front of the Hard Rock Café for 27 years. In its new Boneyard home, it joins many other historical Las Vegas neon signs where its history can be shared with guests and visitors from around the world.

FAST FACTS:

  • The restoration took approximately 1,650-man hours to complete the rebuild and install.
  • The Hard Rock letters comprise up to 1,538, 10-watt clear incandescent light bulbs, spaced out 3-inches on center.
  • Neon colors used on the guitar were ruby red, clear red, 3500K white and gold II.
  • There are approximately 4,110 feet of neon tubing on the sign, equating to more than three-quarters of a mile and more than 700 individual neon units.
  • The footing of the sign required 648 cubic feet of concrete.
  • The area of the face of the sign is 800 square feet.
  • The largest of the six sections of the sign that had to be transported from YESCO to the Boneyard is the head, which measures 13-feet-six-inches; a special permit was required in order to transport the sign due to its height.
  • The neck section is 23-feet tall, and the body sections are between eight and 10 feet tall.

WHEN:
Monday, March 4
6 to 8 p.m.

WHERE:
Neon Museum Boneyard
770 N Las Vegas Blvd
Las Vegas, NV 89101

 

ABOUT THE NEON MUSEUM
Founded in 1996, the Neon Museum is a non-profit 501(c)3 organization dedicated to collecting, preserving, studying and exhibiting iconic Las Vegas signs for educational, historic, arts and cultural enrichment. It has been ranked No. 1 in Las Vegas Weekly’s list of “Twenty Greatest Attractions in Las Vegas History,” one of “Sin City’s Best Retro Sites” by MSN, “No. 1 Las Vegas Museum Sure to Entertain and Educate” by USAToday’s 10best.com, “One of the Top 10 Coolest Things You Didn’t Know You Could Do” by Forbes.com, one of the “Top 10 Historic Spots in Las Vegas” by Vegas.com; one of “15 Most Fascinating Museums in the U.S.” by VacationIdea.com; and earns a consistent 4.5 out of 5 rating on TripAdvisor. On its 2.27-acre campus, the Neon Museum houses an outdoor exhibition space known as the Neon Boneyard (“boneyard” is traditionally the name for an area where items no longer in use are stored); the North Gallery, home to the immersive audiovisual spectacle “Brilliant!” which uses technology advances to re-illuminate more than 40 non-operational signs; the new Boulevard Gallery outdoor exhibit and event space; and its visitors’ center, housed inside the former La Concha Motel lobby. The museum collection also includes nine restored signs installed as public art throughout downtown Las Vegas. Public education, outreach, research, archival preservation and a grant-funded neon sign survey represent a selection of the museum’s ongoing projects. The museum is located at 770 Las Vegas Blvd. North in Las Vegas. For tour schedules and pricing information, visit neonmuseum.org.

Neon Museum Launches Fundraising Campaign to Restore Hard Rock Guitar Sign

NEON MUSEUM LAUNCHES FUNDRAISING CAMPAIGN TO RESTORE HARD ROCK GUITAR SIGN

 

This Giving Tuesday, the Neon Museum kicks off a fundraising campaign to transport the Hard Rock Café guitar sign from the Young Electric Sign Company (YESCO), install it in the world-famous Neon Boneyard and provide an endowment for its ongoing maintenance and conservation efforts. The museum’s goal is to raise $350,000.

“Having this sign in the Neon Boneyard will elevate the experience of visiting our collection to a brand-new level,” said Rob McCoy, president and chief executive officer, Neon Museum. “We thank the community in advance for their support in helping us bring this jewel of Las Vegas sign history to the museum.”

The Hard Rock Café opened in 1990 and closed on New Year’s Eve 2016. Its monumental guitar sign measured 22 feet wide by 80 feet tall and was situated on the corner of Paradise Road and Harmon Avenue. Over the years, it was featured in countless Hollywood productions, becoming an iconic symbol of Las Vegas. The museum is grateful YESCO, which designed and owned the sign, opted to donate the retired sign to the Neon Museum.

Donors to the Hard Rock sign campaign will be recognized for their contributions, 100 percent of which will go directly to the efforts to transport, install and maintain the sign. Donors of $250 or more will be invited to attend the illumination party for the Hard Rock sign after its installation in the Neon Boneyard. Donors of $100 or more will be recognized with a plaque bearing their name on the base of the Hard Rock sign. In addition, all donors will be entered into a raffle to win a unique neon art piece.

Supporters of the Neon Museum who wish to participate in the Hard Rock Guitar campaign can do so online by clicking here.

ABOUT THE NEON MUSEUM
Founded in 1996, the Neon Museum is a non-profit 501(c)3 organization dedicated to collecting, preserving, studying and exhibiting iconic Las Vegas signs for educational, historic, arts and cultural enrichment. It has been ranked No. 1 in Las Vegas Weekly’s list of “Twenty Greatest Attractions in Las Vegas History,” one of “Sin City’s Best Retro Sites” by MSN, “No. 1 Las Vegas Museum Sure to Entertain and Educate” by USAToday’s 10best.com, “One of the Top 10 Coolest Things You Didn’t Know You Could Do” by Forbes.com, one of the “Top 10 Historic Spots in Las Vegas” by Vegas.com; one of “15 Most Fascinating Museums in the U.S.” by VacationIdea.com; and earns a consistent 4.5 out of 5 rating on TripAdvisor. On its 2.27-acre campus, the Neon Museum houses an outdoor exhibition space known as the Neon Boneyard (“boneyard” is traditionally the name for an area where items no longer in use are stored); the North Gallery, used mainly for education programs and special events; the new Boulevard Gallery outdoor exhibit and event space; and its visitors’ center, housed inside the former La Concha Motel lobby. The museum collection also includes nine restored signs installed as public art throughout downtown Las Vegas and one restored sign on view at the outdoor Fashion Show Plaza on the Las Vegas Strip. Public education, outreach, research, archival preservation and a grant-funded neon sign survey represent a selection of the museum’s ongoing projects. Both the Neon Boneyard and the La Concha Visitors’ Center are located at 770 Las Vegas Blvd. North in Las Vegas. For tour schedules and pricing information, visit neonmuseum.org.

Swarovski Opens On Las Vegas Strip, Featuring Starburst Light Show

SWAROVSKI CRYSTAL

WORLD’S FIRST SWAROVSKI STARBURST LIGHT SHOW SPECTACULAR DEBUTS ON LAS VEGAS STRIP

Swarovski

The Las Vegas Strip has welcomed its newest outdoor entertainment spectacle: the Swarovski Midnight Celebration at Grand Bazaar Shops. Created for Swarovski’s custom pavilion and six-story-tall Starburst, the Swarovski Midnight Celebration was designed to be the centerpiece of the new Grand Bazaar Shops, providing a unique retail and entertainment experience.

The Swarovski Midnight Celebration is a dazzling three-minute-long light-and-sound show designed to mark the dawn of a new day. The spectacle was envisioned as a way to bring New Year’s Eve-style excitement to the Strip every night of the year. The production’s focal point is the Starburst—a one-of-a-kind, 14-foot-diameter structure composed of 911 custom-cut crystal spheres designed by Swarovski and fabricated by the Young Electric Sign Company (YESCO). YESCO is renowned for having created some of Las Vegas’ most iconic neon signs; the Swarovski Starbursts represents the most contemporary, technologically advanced iteration of the city’s most famous vernacular art form now visible on the Las Vegas Strip.

Also featured in the Swarovski Midnight Celebration is a large video screen, which is  embedded into the multi-faceted façade of the Swarovski pavilion. Evocative scenes from exotic bazaars, together with the Starburst’s more than 1,800 points of LED light, are choreographed to a dramatic original score featuring enchanting beats of world music.

Representing a first for Swarovski, the 400-square-foot boutique is a free-standing pavilion whose exterior is composed of dozens of large, angular facets designed to make the structure resemble a cut crystal. Inside, the boutique boasts hand-selected finishes—such as linen, paper and burlap forms and inlays—throughout, as well as eye-catching, crystal-enhanced glass spheres playfully suspended from the ceiling. Specially crafted panels provide an artful platform for the presentation of Swarovski jewelry and décor.

In keeping with the Grand Bazaar theme, the boutique features Swarovski’s first-ever “bartering window,” allowing passersby to negotiate the price they pay for select items. Among the items slated to be featured in the barter window are limited-edition pieces such as crystallized Beats Headphones; a Martin custom-designed crystal classic acoustic guitar; a Gibson Les Paul electric guitar and crystallized white, black and pink skulls. Specific items for which visitors can barter will change from day to day.

Grand Bazaar Shops and the Swarovski boutique will be open daily from 9:30 a.m. to 12:30 a.m. For more information about Grand Bazaar Shops, go to: Grandbazaarshops.com and for Swarovski, go to Swarovski.com.

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Swarovski Debuts Custom 14-foot Crystal Starburst, Feb 26

SWAROVSKI CRYSTAL

FIRST-OF-ITS-KIND SWAROVSKI BOUTIQUE TO DEBUT AT GRAND BAZAAR SHOPS FEB. 26

Custom-designed, 14-foot-diameter Crystal Starburst Feature to Bring New Year’s Eve-style Spectacle to Strip 365 Nights a Year

 On Thursday, Feb. 26, 2015, the leading designer and producer of fashion jewelry and crystal décor objects, Swarovski, will debut a unique boutique and crystal installation at the new Grand Bazaar Shops on Las Vegas Boulevard.

Representing a first for Swarovski, the boutique is a free-standing pavilion whose exterior is composed of dozens of large, angular facets designed to make the structure resemble a cut crystal. Inside, the boutique boasts hand-selected finishes—such as linen, paper and burlap forms and inlays—from floor to ceiling, distinguishing it from every other Swarovski boutique in the world. Eye-catching lighting features crystal-enhanced glass spheres playfully suspended from the ceiling, while specially crafted panels provide an artful platform for the presentation of Swarovski jewelry and décor.

Towering above the Swarovski pavilion, a glittering 14-foot-diameter, custom-designed crystal-and-LED-light Swarovski Starburst emits 911 “rays” capped by custom-cut crystal spheres. In addition, the Starburst has more than 1,800 multi-colored, continuously changing LED lights, which scintillate brilliantly against the night sky. Fabricated by the Young Electric Sign Company (YESCO), famously associated with the design and construction of some of Las Vegas’ most iconic signs including the

“Welcome to Fabulous Las Vegas” sign, the Swarovski Starburst provides a stunning addition to the world-famous spectacle of the Las Vegas Strip.

“Swarovski is excited to be part of the unique retail environment at Grand Bazaar Shops,” said Jean-Jacques Sebbag, senior vice president, Swarovski North America Limited’s Consumer Goods Business. “We look forward to the Swarovski Starburst becoming a new icon on the Las Vegas Strip.”

The boutique encompasses 400 square feet and will showcase some of Swarovski’s most popular crystal objects, including jewelry, accessories and some Vegas-only and limited-edition pieces. In keeping with the Grand Bazaar theme, the boutique will feature Swarovski’s first-ever “bartering window,” allowing passersby to negotiate the price they ultimately pay for select items. Among the items slated to be featured in the barter window are only-in-Vegas creations such as crystallized Beats Headphones in white, black and blue; a Martin custom-designed crystal classic acoustic guitar; a Gibson Les Paul electric guitar and crystallized white, black and pink skulls. Specific items for which visitors can barter will change from day to day.

Each night at midnight, the boutique will become the focal point for the Swarovski Midnight Celebration at Grand Bazaar Shops, a dazzling 3-minute-long light-and-sound show designed to mark the dawn of a new day. The spectacle was envisioned as a way to bring New Year’s Eve-style excitement to the Strip every night of the year. The production incorporates both the Starburst and a large video screen embedded into the multi-faceted façade of the Swarovski boutique. Evocative scenes from exotic bazaars, as well as the Starburst’s more than 1,800 points of light, will be choreographed to a dramatic original score featuring the enchanting beats of world music. 

The boutique will be open daily from 9:30 a.m. to 12:30 a.m. For more information about Swarovski, go to www.Swarovski.com.

ABOUT SWAROVSKI
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal. Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while the Swarovski Foundation supports creativity and culture, promotes wellbeing, and conserves natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,480 stores in around 170 countries, more than 24,000 employees, and revenue of about 2.33 billion euros in 2013. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2013, the Group generated revenue of about 3.02 billion euros and employed more than 30,000 people.

www.Swarovski.com

ABOUT GRAND BAZAAR SHOPS
Located at the entrance to Bally’s Las Vegas at one of the busiest intersections in the world, Las Vegas Boulevard and Flamingo Road, Grand Bazaar Shops introduces a new paradigm to Las Vegas retail.  A “21st century bazaar,” the immersive retail experience features approximately 120 shops including exclusive first-to-market brands and unique international retailers. Vibrantly colored rooftops highlight a distinctive open-air setting that emulates the world’s greatest markets. Grand Bazaar Shops offers an urban shopping scene ripe with culture, fashion, food and entertainment in a modern attraction. The mix of tenants, many offering engaging experiences within or outside their stores, will create a place of excitement where visitors will

 

One-Of-A-Kind Swarovski Crystal Starburst on Las Vegas Strip

SWAROVSKI CRYSTAL

WORLD’S FIRST SWAROVSKI CRYSTAL STARBURST INSTALLED BY YESCO SIX STORIES ABOVE THE LAS VEGAS STRIP

Newest Strip Landmark to Be Crown Jewel of Grand Bazaar Shops Las Vegas

Early Friday morning, a one-of-a-kind Swarovski Crystal Starburst was transported and installed at Grand Bazaar Shops™ Las Vegas. The Young Electric Sign Company (YESCO) oversaw the construction and delivery.  The 14-foot-diameter structure, composed of 924 custom-cut Swarovski crystal spheres and more than 1,800 points of light, was created to be the focal point of the new retail venue.

The Starburst represents the high-tech collaboration between Swarovski, the 119-year-old, internationally renowned crystal company, and YESCO, whose monumental signs have defined the Las Vegas skyline for nearly 70 years. Destined to become one of the most recognizable landmarks on the world-famous Las Vegas Strip, the Swarovski Starburst will be the focal point of the nightly LED-light spectacle that will make its dazzling debut when Grand Bazaar Shops Las Vegas opens early next year.

WHERE: Grand Bazaar Shops Las Vegas
Located in front of Bally’s Las Vegas Hotel & Casino
3645 Las Vegas Blvd. South
Las Vegas, Nev. 89109

 

ABOUT SWAROVSKI:

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal. Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while the Swarovski Foundation supports creativity and culture, promotes wellbeing, and conserves natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,480 stores in around 170 countries, more than 24,000 employees, and revenue of about 2.33 billion euros in 2013. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2013, the Group generated revenue of about 3.02 billion euros and employed more than 30,000 people.

ABOUT GRAND BAZAAR SHOPS LAS VEGAS:

Located at the entrance to Bally’s Las Vegas at one of the busiest intersections in the world, Flamingo Road and Las Vegas Boulevard, Grand Bazaar Shops introduces a new paradigm to Las Vegas retail.  A “21st century bazaar,” the immersive retail experience features approximately 120 shops including exclusive first-to-market brands and unique international retailers. Vibrantly colored rooftops highlight a distinctive open-air setting that emulates the world’s greatest markets. Grand Bazaar Shops offers an urban shopping scene ripe with culture, fashion, food and entertainment in a modern attraction. The mix of tenants, many offering engaging experiences within or outside their stores, will create a place of excitement where visitors will be able to interact with retail. For more information, please visit www.GrandBazaarShops.com.

WEBSITE:  www.Swarovski.com

NEON MUSEUM TO HOST “SIGN DESIGN: PAST, PRESENT AND FUTURE,” TUESDAY, APRIL 22

neon museum

NEON MUSEUM TO HOST “SIGN DESIGN: PAST, PRESENT AND FUTURE,” TUESDAY, APRIL 22

Panel Discussion Part of PRISM Times of the Signs Series Sponsored By CenturyLink

On Tuesday, April 22, the Neon Museum will host its next PRISM Times of the Signs event sponsored by CenturyLink, “Sign Designers: Past, Present and Future.”  Open to the public (reservations are required in advance), Times of the Signs programs take place in the famous Neon Boneyard and bring illuminating lectures, panel discussions, presentations or performances to the community.

Participants in the event, which will follow a panel discussion format, will be:

  • Rick Juleen, vice president, special projects, Young Electric Sign Company (YESCO)
  • Jim Gietzen, design director, YESCO
  • Brian Henry, owner, Brian Henry Design
  • Rudy Crisostomo, former sign designer, YESCO

Helga Watkins, associate professor of art, University of Nevada, Las Vegas, will serve as the evening’s moderator.

The event will begin with a meet-and-greet with the panelists for Neon Museum members only from 5 to 6 p.m. Doors open to the general public at 5:30 p.m. and the discussion, followed by a question-and-answer session, begins promptly at 6 p.m. A cash bar serving wine, beer, soda and water will be available.

Space is limited and attendees are encouraged to RSVP in advance via email to education@neonmuseum.org. Admission is free and museum members receive reserved section seating. For more information about Times of the Signs events, go to www.neonmuseum.org or call (702) 387-6366.

star dust

ABOUT THE NEON MUSEUM

Founded in 1996, the Neon Museum is a non-profit 501(c)3 organization dedicated to collecting, preserving, studying and exhibiting iconic Las Vegas signs for educational, historic and cultural enrichment. In addition to an approximately two-acre Neon Museum campus, which includes the outdoor exhibition space known as the Neon Boneyard, the museum also encompasses a visitors’ center housed inside the former La Concha Motel lobby as well as nine restored signs installed as public art throughout downtown Las Vegas. Public education, outreach, research, archival preservation and a grant-funded neon sign survey represent a selection of the museum’s ongoing projects. Both the Neon Boneyard and the La Concha Visitors’ Center are located at 770 Las Vegas Blvd. North in Las Vegas. For more information, visit www.NeonMuseum.org.