The Coffee Bean & Tea Leaf®, Las Vegas Supports the Spread the Word to End the Word® Campaign
The Coffee Bean & Tea Leaf®, Las Vegas donating 10% of Tea Granita Sales in March
The Coffee Bean & Tea Leaf®, Las Vegas is stepping up to support the Spread the Word to End the Word® campaign on Wednesday, March 5, 2014, aimed at ending the hurtful use of the R-word (“retard(ed)”) directed at those with intellectual and developmental disabilities (IDD).
Held the first Wednesday in March, Spread the Word to End the Word® was founded by college students in 2009 to promote respectful and inclusive language honoring the dignity and humanity of people with IDD.
To create additional awareness and support, beginning Monday, March 10, 2014 through the end of the month, The Coffee Bean & Tea Leaf®, Las Vegas will donate 10 percent of net sales from the new Tea Granita beverage to Best Buddies of Nevada, part of a national volunteer movement that creates one-to-one friendships and employment for people with IDD.
“We know the many unique gifts and talents people with intellectual and developmental disabilities provide to our community,” said Jeffrey Fine, Founder and CEO of The Coffee Bean & Tea Leaf®, Las Vegas. “That’s why we actively support nonprofit groups who work with those with IDD.”
Since 2009, thousands of schools have taken part in Spread the Word to End the Word® campaigns which have created more tolerant and accepting school climates. The year-round effort continues to be supported by passionate young people, along with Special Olympics athletes and Best Buddies participants across the country.
In Southern Nevada, 16 high schools, eight middle schools as well as UNLV have Best Buddies chapters working to promote the respect and inclusion of people with IDD.
“This is a great opportunity to help raise awareness of what those with IDD can do and what they offer to our communities,” said Jason Smith, State Director of Best Buddies Nevada. “Part of that education process includes letting people know using the R-word to describe this community is no longer acceptable.”
About The Coffee Bean & Tea Leaf® Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company has grown to be an international icon and currently has nearly more than 900 stores in 28 countries. In 2010, The Coffee Bean & Tea Leaf® launched the CBTL™ Single Serve Beverage System that allows consumers to make their favorite espresso, brewed coffee, tea and specialty beverages at home with the touch of a button. Please visit CoffeeBean.com or CBTL.com for more information.
About The Coffee Bean & Tea Leaf®, Las Vegas Brewing locally since 2001 The Coffee Bean and Tea Leaf®, Las Vegas has expanded to 15 franchise operated locations. Las Vegas Coffee Investors, LLC is founded by local Las Vegas entrepreneur Jeffery Fine and maintains the rights to all 15 of The Coffee Bean and Tea Leaf®, Las Vegas locations. Please visit coffeebeanlv.com/ for more information