The Hard Rock Store Hosts Book Signing with Rock and Roll Journalist Lonn Friend and his Latest Memoir, Sweet Demotion, August 19
WHAT: Veteran writer and multi-media personality, Lonn Friend gets up close and personal with fans and hosts a book signing for his newest book, Sweet Demotion: How an Almost Famous Rock Journalist Lost Everything and then Found Himself (almost). WHEN: Friday, August 19 6 – 8 p.m. WHO: Lonn Friend, journalist and author Friend is best known for his work in the late 1980s and 90s as editor of RIP Magazine, which covered the debaucheries in the world of heavy metal music and the rock stars who led the movement. Friend began his career in 1982 as associate editor of Hustler Magazine, the flagship journal of Larry Flynt Publications (LFP). After rising to senior editor at Hustler, he transitioned to executive editor of Chic Magazine and then to RIP in the spring of 1987. RIP was the first non-pornographic publication produced by LFP. After six months on staff, Friend was promoted to editor-in-chief, where he transformed RIP into one of the leading heavy metal magazines of its time. Friend documented his experiences with the heroes of heavy metal in his 2006 memoir, Life on Planet Rock and released his follow-up, Sweet Demotion, in 2011. WHERE: The Hard Rock Store at Hard Rock Hotel & Casino 4455 Paradise Road
Las Vegas, NV 89169 MORE: Guests who visit The Hard Rock Store during Friend’s book signing may purchase the book for $30. Sweet Demotion chronicles a thirteen-year period of personal deconstruction, spiritual madness, and bizarre anecdotal wordplay where faith was lost in everything but the moment and the music. Friend’s intimate adventure invites the reader to a porn burial in the desert, a Janis Joplin ghost sighting, a Dallas meditation on the anniversary of JFK’s assassination following the interview of a heavy metal legend and the sharing of sacred space on a northeast lake with the lead singer of Aerosmith. Sweet Demotion is a sojourn to near-enlightenment that no one but Friend could have possibly experienced. The book is available at major bookstores nationwide as well as on Amazon.com. About Hard Rock Hotel & Casino Hard Rock Hotel & Casino is a premier destination entertainment resort in Las Vegas, owned by Brookfield Real Estate Finance Fund II, a division of Brookfield Asset Management (NYSE: BAM) and managed by WG-Harmon, LLC, a subsidiary of Warner Gaming, LLC. Built in 1995, the property completed a $750 million expansion in 2010. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where such acts as The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, Nine Inch Nails and The Killers have all performed. Features of the property include an 11-story Hard Rock Hotel tower with 640 guest rooms, 17-story Paradise Tower with 490 rooms and suites and the all-suite HRH Tower with 359 suites, eight spa villas and seven penthouse suites; 72,000 square feet of casino space; 80,000 square feet of flexible meeting and convention space; the luxurious Vanity nightclub; Reliquary Water Sanctuary & Spa; Reliquary Salon; 4.8 acres of tropical pool paradise; REHAB, the trendsetting Sunday afternoon pool party; The Joint concert venue; Hart & Huntington Tattoo Co.; Poker Lounge; restaurants including Rare 120 steakhouse, the Tuscan-style Italian eatery AGO, world-renowned Nobu, Johnny Smalls, Pink Taco and Mr. Lucky’s 24/7 diner; numerous cocktail lounges; several retail stores; and a state-of-the-art Fitness Center. For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit hardrockhotel.com.