The Shade Tree Named a Finalist in Toyota¹s 2012 100 Cars for Good Program

The Shade Tree Named a Finalist in Toyota’s 2012 100 Cars for Good Program 

Toyota Donating 100 Cars to 100 Nonprofits in 100 Days – Public to Choose the Winners

The Shade Tree, a Las Vegas shelter for women and children, announced that it has been selected as one of 500 finalists in Toyota’s 100 Cars for Good Program, a major philanthropic initiative in which the automaker is giving 100 cars to 100 nonprofit organizations over the course of 100 days. The Shade Tree was selected as a finalist from more than 4,000 applicants nationwide.

Each day, beginning May 14, 100 Cars for Good will profile five finalists at Individual members of the public will be able to vote for which nonprofit they think will be benefit the most with a new vehicle. On Thursday, June 14, the public will be able to vote for The Shade Tree to win a new vehicle by visiting At the end of the day, the nonprofit with the most votes will win a Toyota vehicle. With only five organizations being highlighted each day, The Shade Tree has a 1 in 5 chance of winning the car. A six-year, 100,00-mile powertrain warranty will also be provided for each vehicle, compliments of Toyota Financial Services. Runners-up will each receive a $1,000 cash grant from Toyota.

“Everyone at The Shade Tree is thrilled to have been selected as a finalist for the 2012 100 Cars for Good program,” said Marlene Richter, Executive Director of The Shade Tree. “We are so grateful for this incredible opportunity to showcase our services and continue to make a difference in Las Vegas. We hope everyone will help us spread the word and make time to visit on June 14 to vote for us.”

“At Toyota, we appreciate what a significant impact a new car can have for nonprofits nationwide,” noted Michael Rouse, vice president of philanthropy for Toyota Motor Sales, U.S.A. “Toyota has donated more than half a billion dollars to nonprofits across the U.S. over the past 20 years, and 100 Cars for Good allows us to expand that commitment to local communities in important new ways. The 500 finalists are an extraordinary group, and we look forward to the public learning more about them.”

100 Cars for Good is the first initiative to directly engage the public to determine how Toyota’s philanthropic donations are awarded.

Local residents are encouraged to support The Shade Tree and their quest for a new Toyota Sienna Mobility. For more information on The Shade Tree and its efforts to win one of Toyota’s 100 Cars for Good, please visit You can also follow them on Twitter at or “like” them on Facebook at For complete information on 100 Cars for Good and how to vote for The Shade Tree, please visit

About The Shade Tree
The Shade Tree is a 501(c)3 non-profit organization dedicated to improving the lives of women, children and their animals affected by domestic violence in the Las Vegas valley for over twenty years. As the only organization with an animal shelter on campus, named Noah’s Animal House, The Shade Tree brings families together with their pets and connects them with assistance and services. The Shade Tree is the largest shelter of it’s kind in Nevada and is the only 24-hour accessible shelter designed specifically to meet the needs of women and children in Southern Nevada. With 364 permanent beds, The Shade Tree provides over 100,000 nights of shelter each year. To remove any barrier that might prevent a woman from accessing necessary services for herself and her children, 100% of our services are provided completely free of charge, regardless of the length of stay. To learn more about The Shade Tree, please visit

About Toyota
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants in eight states. Toyota directly employs nearly 30,000 people in the U.S. and its investment her is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design facilities. Toyota’s annual purchasing of parts, materials, goods and services from U.S. suppliers totals more than $23 billion.

Toyota is deeply committed to being a great community partner and is focused on supporting programs in ways that achieve long-term sustainable results. Toyota supports numerous organizations across the country, with a particular concentration on education, the environment and safety. Since 1991, Toyota has contributed more than half a billion dollars to philanthropic programs across the U.S.

For more information on Toyota, please visit

About Toyota Financial Services (TFS)
TFS is the finance and insurance brand for Toyota and Lexus in the U.S., offering retail auto financing and leasing through Toyota Motor Credit Corporation (TMCC) and Toyota Lease Trust and extended service contracts and other payment protection products through Toyota Motor Insurance Services (TMIS). TFS employs 3,300 associates nationwide, and has managed assets totaling more than $91 billion. It is part of a worldwide network of comprehensive financial services offered by Toyota Financial Services Corporation, a wholly-owned subsidiary of Toyota Motor Corporation.

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