VERSACE: Redken’s Runway Report from Milan with hair by Guido

Redken Creative Consultant Guido cut each models’ bangs into a very extreme, short fringe that hit mid-forehead for the Fall 2012 Versace show in Milan yesterday. The woman Guido envisioned when collaborating with Donatella Versace to create the look was strong, sexy, powerful and determined – a woman who knows what she wants. The collection itself was darker than usual, making Guido’s daring, modern hairstyle the perfect match.

“The Versace girl is very rock ‘n’ roll, very cool and very Donatella.  It’s a very strong look that compliments the collection.  It’s a shaggy sort of texture which makes it a younger look, and a lot less blown out than we’ve seen in past seasons.”
–Guido, Redken Creative Consultant

Redken Products:
wool shake 08 gel slush texturizer
-powder refresh 01 aerosol hair powder/dry shampoo ((launches in salons March 1st. More information below)
fashion work 12 versatile working spray
Create the Look:

  1. Blow-dry bangs* straight with a round brush (to give them some movement).
  2. Apply wool shake 08 to damp hair and blow-dry with fingers to give the hair a “rock ‘n’ roll” texture.
  3. Apply powder refresh 01 all over dry hair to make the overall feel and texture more matte (“a little bit more dusty”) and give the hair more dimension.
  4. Finish with fashion work 12 on the ends.

*Bangs cut to mid-forehead with a very sharp finish. Models were fitted with extensions before the bangs were trimmed for the show.
























*Photos courtesy of Redken. Fourth picture of Guido discussing final look with Donatella Versace.

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fashion work 12 versatile working spray
powder refresh 01 aerosol hair powder/dry shampoo


wool shake 08 gel slush texturizer

Come Clean!

Introducing NEW powder refresh 01 aerosol hair powder/dry shampoo

Introducing the newest style secret from Redken!  Transform any style from day-old to amazing with NEW powder refresh 01 aerosol hair powder/dry shampoo.  It goes above and beyond to absorb oil, neutralize odors and help extend the life of a blow-dry while leaving hair refreshed in seconds.

Powder refresh 01 aerosol hair powder/dry shampoo is the newest addition to Redken’s Style Connection Collection, a groundbreaking collection for dramatic texture transformations with unique formulas.  The lightweight aerosol spray goes on sheer, making it virtually impossible to over-apply.  The colorless formula leaves zero residue and buildup and is the perfect combination to create a refreshing sensation that doesn’t feel dry or wet.  It’s a versatile essential that allows for even more days between shampoos, build a base for updo’s or corrects product over-use in a flash.

“To me, Powder refresh 01 aerosol hair powder/dry shampoo is the one product every woman absolutely needs in her handbag.  You can use it to prep your hair and absorb oiliness in the morning and then to refresh your style all day long.” says Rodney Cutler, Redken Brand Ambassador and Owner of Cutler/Redken Salons.  “It’s just so much more than a dry shampoo, it’s lightweight yet powerful and ultimately refreshing, and there are a million ways to use it. I love to recommend it to women with bangs for example, you can spray on your fringe before you fall asleep to wake up with zero oily residue.”

Powder refresh 01 aerosol hair powder/dry shampoo comes in a large and mini size to help save time and transform any hairstyle at home or on-the-go!

To locate a Redken salon please log on to Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit, drugstores, “beauty websites” or other unauthorized retailers.  For further information, please contact us at the information listed above.

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