Wedding season is upon us! Whether you’re in the double digit countdown for a summer wedding or are anxiously awaiting your “big day” this Fall, Pureology Artistic Ambassador Ruth Roche has put together the ultimate survival guide, using Pureology products, on how to achieve the perfect Ruth Roche .
Before you walk down that aisle and say “I do”, be sure to follow Ruth’s simple DIY step-by-steps to prep hair leading up to the big day in order to maintain color and strength, as well as her easy-to-follow day-of tips. With Ruth’s pro tips and Pureology in your corner, you’ll be on your way to achieving your dream hairstyle in no time.
- Prepare Your Hair – “You want your hair to look it’s healthiest on the day of so it’s crucial to take care of your hair and use the right products prior to your weddi Many brides grow their hair out in order to achieve elaborate hairstyles and, in an effort, avoid trims altogether, resulting in breakage and spilt ends. Use a strength-building regimen like Pureology’s Strength Cure system which uses Asta-Repair™ to heal, strengthen, and protect from colour oxidation. As your hair grows, protect it from heat and damage by using Pureology Strength Cure Fabulous Lengths and heal any split ends using Pureology Strength Cure Split End Salve.
- Fight Frizz, Not Tears – “If you’re planning to get married outside or in a humid climate, be prepared for frizz. Your best bet could be to wear your hair up, but no matter your final look, your first line of defense will be Pureology’s Smooth Perfection Style + Care Infusion. Emulsify a small amount in your palms and smooth evenly onto damp hair, comb through, then blow dry and style however you wish. The Style + Care Infusion will protect and seal the hair cuticle in addition to preventing frizz. It won’t weigh your hairdo down and will leave your hair looking product-free for the rest of the day. No matter the weather – don’t let it put a damper on your hair!”
- Extensions? Who needs them? – “For weightless shine and voluptuous hair to create that drool-worthy up-do, ditch extensions and try Pureology’s NEW! Fullfyl 3-Step Thickening System to create the appearance and feel of thicker, denser hair. The Fullfyl Shampoo, Conditioner, and Densifying spray feature PhytoBlend™, a plant-derived protein that wraps around the hair fiber, allowing more grip and control when styling the hair. You’re left with a canvas that’s ready for whatever style you choose!”
- Quick Change – “If your plan is to quickly switch hairstyles between the ceremony and reception, try wearing your hair in a look that can be worn in a twisted chignon, with the front already done for a half-up half-down look. Use Pureology’s Colour Stylist Strengthening Control Hairspray to hold the style, but drop down the chignon at the back and gently rake through with your fingers to create waves at the back. Lightly mist the hair again for lasting hold without stiffness to keep the half-up half-down look.”Be sure to check out Ruth’s video with step-by-steps on the half-up half-down style.
For more product and purchase information, to find a salon, book your next appointment or buy genuine Pureology products from your local salon, visit Pureology.com. Pureology is also available at Ulta, Beauty Brands and JCPenney Salons.
