10 Ways to Freshen Your Style with Pureology Fresh Approach

As much as we all wish we were perfect, everyone has those days – whether that means hitting ‘snooze’ one too many times and having to forfeit your morning shower, getting invited to last-minute drinks after a sweaty gym session, fighting a bad case of frizzy hair, or simply wanting to maintain a fabulous blowout from the day before. Pureology understands that today’s girl is one on-the-go and has provided the solution to her every need with Fresh Approach Dry Shampoo and Condition.

 

Fight colour fade caused by water abrasion and keep your blowout looking perfect one more day with Fresh Approach’s unique formulas for all hair types that feature a combination of Pure Minerals and Pureology’s exclusive AntiFade Complex. For ideas on how to incorporate Fresh Approach Dry Shampoo and Condition into your daily routine, see the below tips below! For the ultimate girl-on-the-go, try the travel-size Pureology Fresh Approach Condition petite, perfect for throwing in your purse, suitcase or gym bag!

 

Visit StyleSeat.com/Pureology to book an appointment or buy authentic Pureology products from your local salon.

 

 

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About Pureology
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!®

For more information visit www.pureology.com and like Pureology on Facebook. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

Beauty drawer spring cleaning done the right way with Pureology

March is around the corner which means cue the inevitable spring cleaning fever! With the line between which beauty products in your drawer to keep versus toss growing more unclear by the day, Pureology Pure Artist Natasha Sunshine shares her favorite arsenal of hair products worth keeping around a few seasons longer to help make morning styling sessions that much smoother.

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Pureology Fresh Approach Shampoo and Condition
Not only does it save your hair color by having to wash less, it spares you precious time a few mornings each week. With Pureology’s Fresh Approach Dry Shampoo, you can likely pull off another two days of blowdry loveliness. To keep your ends looking brilliant and not dull, try Fresh Approach Dry Condition as well.

  • Styling tip: Spray Fresh Approach Dry Shampoo in at your roots, applying one section at time starting at your natural part. Take one-inch partings until you have covered the entire horseshoe section from front hairline to crown. Next, give your ends a light mist of Fresh Approach Dry Shampoo. Though it may feel backward, brush through your entire head with a brush such as a Denman or vent brush, ensuring there is space between the bristles. Flip your head over and brush from bottom to top. Flip it back and brush from top to bottom. You’ll be amazed how your hair literally looks like you just left the salon!

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Pureology Curl Complete
As a stylist obsessed with texture, I adore my curly clients and love when I can find a product that gives them exactly what their curls crave. Pureology recently launched a new family of six products called Curl Complete and the results are exactly what we needed, with the Curl Complete Shampoo and Conditioner being perfect for all hair whether fine, course, kinky or wavy.

 

If you struggle to get an even curl or have fine hair that goes flat mid-day, try the Curl Complete Uplifting Curl treatment styler. It will pump up your curls and give you a lasting bounce all day long. For those that have course, dry or unruly texture, try the Taming Butter. The name says it all – it will smooth out even the wildest textures and leave your hair feeling soft and nourished!

  • Styling tip: For second day hairstyles, skip your wash and save precious time by applying a second dose of Curl Complete Uplifting Curl treatment styler and scrunch, or use the Taming Butter to smooth out hair with your heat tool of choice.

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Pureology Strength Cure Split End Salve
Just when you thought you had to lop off those troublesome split ends, a star product was born. Pureology’s Strength Cure Split End Salve literally seals your damaged ends back together while adding Astaxanthin, a powerful antioxidant, for lasting strength and longevity. The celebrated product in the Strength Cure line is great for all hair types that need repair on unruly ends.

Introducing NEW Pureology Fresh Approach Dry Shampoo and Condition

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NEW FRESH APPROACH™

Dry Shampoo and Condition for Colour Treated Hair 

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Loss of pigment can occur anytime hair comes in contact with water. In fact, water abrasion, when the hair is exposed to extreme water saturation in the shower or bath, is the #1 cause of hair colour fade. To combat this, Pureology introduces a cleansing collection of dry shampoo and conditioner to extend the life of your haircolor.

“Shine isn’t a word that’s normally associated with dry cleansing products, as they tend to have a mattifying finish when working to absorb oil,” says Steven Henley, Senior Director of Education Development for Pureology. “In developing Fresh Approach, we knew that shine is a top priority for consumers, especially those with colour-treated hair; consequently, shine was a top priority for this launch.” Launch Date: October 2013 Available: In salons nationwide

About Pureology Serious Colour Care All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!®  For more information visit www.pureology.com and like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.