Sam Villa Introduces Pro-Results Texturizing Iron the easiest and fastest way to create volume


Sam Villa Introduces Pro-Results Texturizing Iron
the easiest and fastest way to create volume


Create salon worthy styles with massive volume and lived-in texture at home with the Sam Villa Pro-Results Texturizing IronFrom carefree texture to Insta-worthy braids and updos, texturize all over or just underlying sections for hidden lift and volume.  The flexible plates feature tiny round ridges that compress hair for long-lasting body and texture, and a ceramic-core with a titanium coated surface distributes heat evenly for safe and consistent styling.  Launched May 2020, see the lift HERE!


“Texturizing hair with an iron is what creates that salon-quality, eye-catching volume and lift.  It’s also what stylists use to add definition and grip for bigger braids and long-lasting updos,” explains Sam Villa, co-founder of Sam Villa® and Global Artistic Ambassador for Redken 5th Avenue.


How to Create Volume with a Texturizing Iron:

Crown Area

  • Working off the part, take a top slice of hair and pin to the opposite side.
  • Compress the next section at the base with the iron.
  • Let cool and massage with fingers to separate.
  • Flip the smooth pinned section over the textured area and see the crown lift!

Braids and Updos

  • Randomly compress iron down the hair shaft to expand the cuticle and style. The texture creates a sturdy foundation for long-lasting style.


Why This Iron is Unique

  • Comfort and Control – The ergonomic handle comfortably fits in any hand size and the longer body allows for precision compression (how tightly the plates close around hair), without tiring the wrist and hands.
  • Heats Up Quickly – Located at the back of the iron to prevent accidently turning the iron off, an LED indicator light displays a different color for every heat level. It blinks while heating up and stays solid when the desired temp is reached.
  • Good For All Hair Types – Three heat settings maintain consistent heat without spikes; Low – 375º for fine hair; Color Treated – 392º (helps protect color and prevent fading) and High – 410º for virgin or highly resistant hair.

“Remember to always apply a heat styling product to protect hair from damage and lock in the texture.  Redken iron shape 11 thermal holding spray is one of my favorites.  And, the more you compress, the better the indentation and the longer its memory will be,” adds Villa.


Retail Price: $89.95, available on

Sam Villa is co-founder of Sam Villa® and Global Artistic Ambassador for Redken 5th Avenue.  He is the 2020 International Hairdressing Awards International Hair Influencer of the Year and 2017 NAHA Lifetime Achievement Award Victor.  He designs professional tools for consumers so they can achieve salon-quality results at home with minimum effort. Make the most of your hair with samvilla.comFacebook: @SamVillaPros ;YouTube: @SamVillaHair; Twitter: @SamVillaPro; Instagram: @SamVillaHair; Pinterest: @SamVillaHair.


The Sam Villa Pro-Results Straightening Iron for salon-quality, smooth, straight hair and glossy waves and curls


The Sam Villa Pro-Results Straightening Iron
for salon-quality, smooth, straight hair and glossy waves and curls


Pro-results at home?  Yes please!  Top stylist, Sam Villa, co-founder of Sam Villa® and Global Artistic Ambassador for Redken 5th Avenue, designed his Pro-Results Straightening Iron for salon-quality smoothness and shiny waves and curls, created right at home!  Every detail from the snag-free plates to the color-treated temperature setting is designed to make heat styling easy, fun and fast!  Launched May 2020, see the unique features in action HERE!


How to Create Flat Iron Curls:

  • Apply heat protectant and comb through.
  • Grab a section of hair and twist iron 180 degrees away from the face.
  • Let curls cool.
  • Pull hair from the back forward.
  • Don’t get too close to scalp on top.
  • Shake it out.


How to Create Ruffle Waves with a Flat Iron:

  • Apply heat protectant and comb through.
  • Start a few inches away from the scalp.
  • Insert a section of hair and rock the curved plates forward and back.
  • Finish with the ends going under to avoid hair from sticking out.
  • Start further out on the top section.
  • Bend face framing layers away from the face.


What to Look for in a Pro Straightening Iron:

  • Snag free plates to prevent breakage and a tourmaline coating for that added salon-quality shine and smoothness.
  • A ceramic heating element for even heat distribution and a slightly longer body for controlled compression with less fatigue.
  • Targeted Temperature Technology to maintain consistent heat without spikes and geared for specific hair types; Low – 375º for fine hair; Color Treated – 392º and High – 410º for virgin or highly resistant hair.

“This iron was created to deliver salon-quality results at home with minimum effort…because sometimes you just can’t get to the salon!” says Villa.


Retail Price: $89.95, available on

Sam Villa is co-founder of Sam Villa® and Global Artistic Ambassador for Redken 5th Avenue.  He is the 2020 International Hairdressing Awards International Hair Influencer of the Year and 2017 NAHA Lifetime Achievement Award Victor.  He designs professional tools for consumers so they can achieve salon-quality results at home with minimum effort. Make the most of your hair with samvilla.comFacebook: @SamVillaPros ;YouTube: @SamVillaHair; Twitter: @SamVillaPro; Instagram: @SamVillaHair; Pinterest: @SamVillaHair.

Volume Hack

Why fall flat?  Salon owner and Influencer, Jessica Scott Santo of Jessica Scott Hair, shares an easy Volume Hack that creates gorgeous lift and texture at the top of the head.  VIDEO:

  • Style hair as usual.
  • Add a leave in conditioner or water where volume is desired, usually around the face and crown of the head – try Design.Me Fab.Me Leave-in Treatment.
  • Insert a clip without teeth to prevent indents, right at the start of the part line.
  • Blow dry part line for 1-2 minutes until it is completely dry, it will lift immediately.
  • Touch up curls and style as needed – use Mint Tools 1.5” Curling Iron for added movement.
  • Add some texture spray like Design.ME Puff.Me Dry Texturing Spray and take out clip.


“This volume hack can be done right after you style your hair for the day or to pump up volume before going out at night!” adds Santo.


For more inspiration, visit @jessicascotthair.


Jessica Scott Santo is an influencer and owner of Jessica Scott Hair (PA).  With over a decade of experience, she is known for her natural-looking Balayage on beautiful long hair.  She is a Balayage and Foil Design Specialist serving as a Schwarzkopf Professional Ambassador and Sunlights Balayage Educator.  She is also a DesignMe.Artist and certified in Hair Talk and Great Lengths Extensions, as well as Brazilian Blowout. She was named “Best Hairstylist in the Lehigh Valley” (2018) for Style Magazine, and recognized as a Modern Salon’s Top 100, and BTCTeam 3X Finalist.  Scott believes that encouraging and celebrating the accomplishments of others on social media leads to personal growth and success.  Website:; Instagram: @jessicascotthair.


Introducing Redken’s NEW! Extreme Length Range – Now, Grow Stronger,Then, Grow Longer!


Does your hair refuse to grow longer? Do breakage, split ends and fragile strands get in your way? This March, Redken has the answer with the NEW! Redken Extreme Length range! Formulated with biotin to help hair grow longer and stronger, this new length-protecting range in Redken’s iconic Extreme family is the perfect lengthening and strengthening system for stronger strands that can grow the distance.


How does it work? First, the NEW! Redken Extreme Length Shampoo With Biotin gently cleanses strands and features biotin to help promote strong hair. Then, the NEW! Redken Extreme Length Conditioner With Biotin gently conditions the hair, adds shine, and strengthens fragile strands with biotin and castor oil. Finally, gently towel-dry your hair and apply a small amount of Redken Extreme Length Leave-In Treatment With Biotin to your lengths and ends. This leave-in treatment adds manageability, smoothness, and shine. It’s formulated with biotin and soy protein to strengthen hair, and even visibly reduces the appearance of split ends by 78%.


In fact, overall hair breakage is reduced by 81%* when you use the NEW! Redken Extreme Length range as a full system.


“I can’t tell you how many clients I have coming into the salon every day that are looking to grow their hair out. Some of my clients have a lot of breakage, and are always looking for a solution to get their hair stronger. I always recommend consistent hair trims and taking care of your strands in between appointments, but now, with this NEW! Redken Extreme Length range, I can also send my clients home with something that I know will gently nurture their hair and help it grow longer with less breakage.”Redken Brand Ambassador Rodney Cutler.


Check out some of our ‘Expert Tips On How To Grow Your Hair Longer And Stronger’ for more suggestions on hair length help. The NEW! Redken Extreme Length range (Shampoo: $22.50, Conditioner: $22.50, and Leave-In: $25.00) is available at Ulta, and starting March 2020. Please find press and high-res images here. Please reach out to for any additional information.


About Redken

For over 60 years, Redken has been a leader in the professional salon industry, providing stylists and consumers with a unique mix of fashion, innovation, and inspiration to achieve today’s ever-evolving techniques and trends. Redken supports the expertise of salon professionals with principle-based education, cutting edge technologies rooted in protein-science, and a portfolio of products including Shades EQ – the #1 demi-permanent haircolor on the market – for maximum versatility and flexibility for clients of all hair types and hair textures. Based in New York, Redken is also at the forefront of backstage beauty with the fashion industry’s most prestigious designers trusting Redken styling products season after season to create their runway looks. For more information, visit, follow us on Instagram, like us on Facebook, or follow us on Twitter.

NEW! diptyque – Impossible Bouquets – Spring 2020 Launch


Do Son – Eau Rose – Eau des Sens – Eau Mohéli – Olène – L’Ombre dans l’Eau

$140 USD for 100ML

*** Limited edition collection ***

































What traits do Eau Rose,
Do Son, or Eau des Sens share
with a floral still life?


They all have flowers at the heart of their composition – with bunches
of roses, white tuberoses alongside abundant green stems, or cascading
jasmines. Each time, the result is an unreal bouquet, liberated from flowering times or seasons.

Every artist offers his or her own perspective on nature. The painter with colors and the perfumer with raw materials. The latter, free to create at will, might for example bring together an orange blossom with a rose essence, then throw in a touch of blackcurrant, a hint of pepper or a few savory notes. Within these floral olfactory compositions, diverse elements rub shoulders in defiance of the natural laws of the seasons, native soil or climate. An unsuspected contrast here, an unexpected freshness there… In short, impressions of a form of nature that invite us to regard them with a different eye, through the filter of artistic creation. The floral compositions of the Maison diptyque comprise singular stories and visions of an idealized nature.

Impossible bouquets is realized around a flower presented in all its glory. A snapshot in time made up of flowers, fruits and leaves. Telling its tale on the skin or on a canvas, like a narrative that conjures up memories of childhood, travel, or the atmosphere of an unreal garden. To highlight this theme of nature enhanced, diptyque has chosen to collaborate with Bas Meeuws, an artist who defines himself as a digital florist.

One by one, he photographs the flowers that will become part of his composition, then assembles them digitally. Styling himself after the great Flemish still life painters, while digitally expressing the process of the perfumer, he captures their grace and the delicacy of their colors in bouquets that are timeless, surreal and poetic. Using his lens, Bas Meeuws has created illustrations of six floral fragrances from the Maison: Do Son, Eau Rose, Eau des Sens, l’Ombre dans l’Eau, Eau Moheli and Olene. A collection to be discovered or rediscovered, like a voyage through imaginary gardens.


Do Son
Eau des Sens
Eau Mohéli
Eau Rose
L’Ombre dans l’Eau
100ml – $140



50% of women who color their hair are brunette*, yet most pigmented color care products on the market have historically been created for toning high levels of blonde hair. This January, Redken is taking its pigmented color care offerings to the next level with a new addition for brunettes: the NEW! Redken Color Extend Brownlights Shampoo and Conditioner, which wards off brassy brunette hair in between lightening/color appointments as well as in natural brunettes.


Formulated with blue pigment to target deeper levels of brass, Redken Color Extend Brownlights works to neutralize warm undertones to keep your natural or colored brunette hair color cool, bright and healthy. Simply use as needed to ward off brass – the more you use it, the more it tones! Our formula features brand-new progressive color deposit technology to help prolong cool tones by depositing the perfect balance of blue pigment with every wash. When used daily, the color deposit gradually builds up to prevent the brassy tones and warmth that usually start to appear 4-6 weeks after your color service. The progressive technology is also perfect for natural brunettes in hard water areas, which tends to make hair more prone to brass.


“The NEW! Redken Color Extend Brownlights Shampoo and Conditioner is the perfect solution for my busy brunette clients who tend to get brassy in-between salon appointments. It’s easy – all they need to do at home is use this shampoo and conditioner system to keep their hair healthy and to ward off brass in between their color appointments, which helps keep their fresh-out-of-the-salon color longer. Using the right color care products at home in between salon appointments is the key for healthy, beautifully-colored hair.” – Redken Brand Ambassador Cassondra Kaeding.


HOW TO USE:                                     


Available: The NEW! Redken Color Extend Brownlights Shampoo and Conditioner retails for $22.50 each, and can be found at Ulta,, and starting January 2020.


About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

Redken’s NEW! Color Extend Brownlights On Shelves Now


NEW! Redken Color Extend Brownlights Shampoo ($22.50) and Conditioner ($22.50) a


What exactly is the NEW! Brownlights? Redken is taking pigmented color care to the next level with a new addition to its color care range for a huge sector of the population: brunettes! The NEW! Redken Color Extend Brownlights Shampoo and Conditioner wards off brass in between lightening/color appointments as well as in natural brunettes via blue pigments, which work to neutralize warm undertones and keep your hair color cool, bright and healthy. Use as needed to ward off brass – the more you use it, the more it tones!



  • Use 2–3 times per week, alternating if necessary with Redken Color Extend Magnetics Shampoo and Conditioner. Use as a complete system with the NEW! Redken Color Extend Brownlights Conditioner.
  • For color-treated brunettes: Use immediately after salon service to prolong cool tones. Progressive color depositing system helps to counteract brassy and orange tones until your next salon appointment.
  • For Natural Brunettes: Use as needed to control brassy and orange undertones.


The NEW! Redken Color Extend Brownlights Shampoo + Conditioner Retails for $22.50 each, and can be found at and starting now.

lilah b. to expand skincare offerings with these two clean beauty saviors!

lilah b. is expanding their cult favorite Aglow franchise (Aglow Face Mist) with two additional skin prep skus. These will be launching in January 2020


lilah b. Aglow Cleansing Butter ($44, A transformative lightweight butter to oil facial cleanser that melts away makeup and impurities leaving skin nourished and hydrated. Can be a traditional rinse off cleanser, a no-rinse cleaner to be wiped away with a cloth and can even double as a hydrating mask if left on for 10 minutes in between rinsing.


lilah b. Aglow Priming Oil ($68, A hybrid moisturizer and primer in one. This quick absorbing, silicone-free priming face oil balances and improves skin texture leaving it perfectly primed for makeup application with a glowing and radiant finish.

Charlotte Tilbury tested over 650 men and women to create her new foundation!




Charlotte Tilbury Airbrush Flawless Foundation ($44,

  • Natural matte finish
  • Full coverage
  • Stay all day and night! 16-hour wear
  • 44 skin-coded shades
  • “Flawless is a feeling!” – designed to release the FLAWLESS FEELING you get when you feel the most BEAUTIFUL, POWERFUL and JOYFUL version of yourself
  • Contains ground-breaking Magic REPLEXIUM® to reduce the appearance of wrinkles by up to 22% after 8 weeks of use!
  • Also contains MAGIC MOSSCELLTEC™ NO. 1 – for a surge of hydration and stretch,
  • Moisturizes for up to 24 hours! Skin moisture levels boosted by 216% in 1 hour!
  • Gives a FLAWLESS, PORELESS looking finish – 95% agree pores look reduced!
  • Weightless! 98% agree that the foundation feels lightweight and comfortable
  • Contains AirCool™ for instant fresh feel on skin – 97% agree skin feels cool after use!
  • Has a unique C.T. DEFENCE™ that is a patented blend of natural ingredients, designed to limit exposure of the skin to everyday pollutants
  • Sweat, humidity and waterproof!
  • Transfer resistant!

Charlotte Tilbury Magic Vanish Color Correctors ($32, a BUTTERY, FEATHER LIGHT compact formula in 4 shades to suit ALL SKINTONES and correct the appearance of various intensities of pigmentation to balance the colours!


  • Flavanoids – derived from the unripe sweet orange (Citrus senesis), help to visibly diminish the appearance of under eye puffiness in 5 hours!
  • Carnauba Wax – adds structure and body to the formula, acting as an emollient, allowing for smooth application
  • Mica – provides a smooth, silky feeling to the powder, as well as an outstanding illuminating effect, which enhances skins luminosity.
  • Microspheres – spherical particles promote better blendability on the skin for a more natural finish

LUXURY GIFT SETS: Best-Selling Beauty Buys from TATCHA + Charlotte Tilbury


Mini Hot Lips: Charlotte has bottled the beauty DNA of 11 strong, magic women & men to create 11 new Hot Lips shades inspired by rule breakers, record makers and history shakers. This gift includes a trio of mini Hot Lips 2 shades, JK Magic, Amazing Amal and Viva la Vergara.

Price: $25, Sephora Exclusive


Pillow Talk Diamonds Set: A new dimension of pillow talk! Bejewel yourself with Pillow Talk Diamonds. The secret to lips that dazzle and delight as they play with the light!

  • Pillow Talk Diamonds: A gorgeous rose-pink shade that leaves a wash of sparkling, golden Pillow Talk magic in its path!
  • Pillow Talk Lucky Diamonds: A beautiful, bronze coral-pink embellished with a warm golden sparkle, for an instantly kissable, 3-dimensional finish that brings luck wherever you go!

Price: $34,



Legendary Eyes: Charlotte’s Legendary Lashes Volume 2 and Rock ‘n’ Kohl liner for iconic eyes! Underline and unleash your inner rock ‘n’ roll star.

Price: $32,

Superstar Lips Set: A luminous, rich glossy finish for lips that lead astray… 3 new shades, exclusive to

Glow Kiss: a sheer, glossy peachy nude

Princess Kiss: a sheer, glossy posy pink

Everlasting Kiss: sheer glossy tawny nude

Price: $34

The Gift of Pillow Talk Lips: Charlotte Tilbury’s best-selling, award-winning icon, Pillow Talk is on EVERYONE’S LIPS! The perfect nude-pink, suits-all, effortless, lip-enhancing shade for everyone, everywhere, every occasion!

Price: $34,

Wonderglow: Charlotte’s go-to base product to ensure every makeup stays in place. With a genius fluorescent core technology that soft-focuses fine lines and pores absorbing light

and re-emitting it across your skin to giving you a natural lit-from-within radiance.

Price: $40,

Magic Star Highlighter: High-pigment Gold champagne metallic highlighter with gold and silver shimmer for a soft-focus glow

Price: $45,

Mini Magic Brush Set: An array of magic minis – all of Charlotte’s best-selling brushes in a sleek, crushed velvet, midnight blue travel pouch!

Price: $50

Bright Magic Skin Glow: An award-winning skincare duo for brighter, younger-looking skin.

  • Brightening Youth Glow: a brightening skin solution which helps prevent signs of aging with color-correcting, anti-shadow and glow boosting super powers from the first use
  • Charlotte’s Magic Cream: Magic Cream is Magic Skin. Charlotte’s best-selling, award-winning Magic Cream is an instantly hydrating, comforting and gentle cream. With a uniquely magical blend of oils + ingredients…a ‘magic 8’ of skin-saviour ingredients including Bionymph Peptide, Vitamins C + E, Hyaluronic Acid, Rosehip Oil, Shea Butter, Aloe Vera Extract, Frangipani Extract and Camellia Oil. The cream is instantly hydrating, nourishing and gentle.

Price: $55,

Luxury Palette of Pops: Celestial Eyes: 4 eye-glowing shades that gild the eye with an otherworldly, decadent shimmer effect.

Price: $53,

Instant Look in a Palette: Instant look in a palette – GORGEOUS GLOWING BEAUTY. For a gorgeous, glowing look on the go! Includes 3 eye shades, 2 face shades and 2 cheek shades.

Price: $75,

Filmstar Bronze & Glow Swarovski Edition: Charlotte’s hero Filmstar Bronze & Glow in a Limited Edition palette dazzling with Swarovski Crystals, and a

Mini Powder & Sculpt brush

Price: $75,

Starry Eyes to Hypnotise Palette: Four hypnotic eye glow looks. Inspire emotion with your choice of four captivating eye glow looks… how will you light up your night? Which will you choose…? Happy Glow, Love Glow, Cream Glow and Seduce Glow
Price: $75,

Magic Dreams Set: Charlotte’s award-winning skincare to transform your skin day to night. Inclusive of Charlotte’s Magic Cream, Magic Night Cream and a Lavender-scented Cushion Sleep Mask

Price: $110,

Advent Calendar: Charlotte Tilbury’s Glittering Galaxy of Make-up Magic: FULL SIZED Colour Chameleon in Champagne Diamond, FULL SIZED Eyes to Mesmerize in Star Gold, FULL SIZED Matte Revolution in Pillow Talk, FULL SIZED Superstar Lips in Sexy Lips, Mini Charlotte’s Magic Cream 15ml, Mini Wonderglow 15ml, Mini Multi Miracle Glow 15ml, Mini Goddess Skin Clay Mask 15ml, Mini Rock’n’Kohl Amber Moon, Mini Legendary Lashes 4ml, Mini Supermodel Body 15ml, Mini Take it All Off  30ml

Price: $200,

Hot Lips Wardrobe: Charlotte has bottled the beauty DNA of 11 strong, magic women & men to create 11 new Hot Lips shades inspired by rule breakers, record makers and history shakers. Your Hot Lips wardrobe includes 10 of the mesmerising new lipstick shades and five refills. Each magic shade comes in one of the five NEW! collectable, refillable and interchangeable designs inspired by Charlotte’s universe of fashion, Hollywood, Rock ‘n’ Roll and Magic: The Timeless Leopard in classic rose gold and modern red leopard, The Magic Panther, The Magic Infinity Starburst and The Power of the Universe.

Price: $260, exclusive to Bergdorf Goodman

Hydration Obento:
This set is perfectly crafted to help anyone find their skin’s ideal match amongst our collection of bestselling, anti-aging moisturizers. Includes travel sizes of The Dewy Skin Cream, The Silk Cream, The Water Cream, and the Indigo Cream

Price: $56 ($90 value),

Pampering Indulgences: Calm, comfort, and indulge with three tried-and-true treasures packed with naturally soothing Japanese indigo and antioxidant-rich camellia. Includes a full-size Indigo Soothing Hand Cream and Camellia Goldspun Lip Balm, and a travel-size Indigo Soothing Body Butter

Price: $59 ($80 value),

Skin-Protecting, Makeup-Perfecting Essentials: Ideal for the skincare and makeup lover, this selection of bestsellers primes, protects, hydrates, and refreshes for a beautiful complexion – with or without makeup. Includes a full-size The Silk Canvas and travel sizes of The Water Cream and Luminous Dewy Skin Mist

Price: $62 ($92 value),

Pure Skincare Delights: This four-piece skincare ritual nourishes and hydrates for youthful radiance using time-tested essentials advanced by science to reveal brighter, smoother, baby-soft skin. Includes a full-size The Dewy Skin Cream and travel sizes of The Rice Polish: Gentle, Pure One Step Camellia Cleansing Oil, and The Essence

Price: $88 ($118 value),

Little Luxuries Obento: This curated collection of travel-size treasures gives the gift of youthful radiance from morning to night. These little luxuries can be taken anywhere and provide essential anti-aging nourishment for all skin types. Includes a Camellia Goldspun Lip Balm and travel sizes of The Silk Cream, The Silk Canvas, Violet-C Radiance Mask, Luminous Dewy Skin Mist, and Pure One Step Camellia Cleansing Oil.

Price: $88 ($132 value),

Purifying & Pore-Perfecting Trio: Enjoy three essentials for a pure and poreless complexion from morning to evening, powered by natural Japanese ingredients that purify and hydrate skin while minimizing the appearance of pores. Includes full sizes of The Deep Cleanse, The Water Cream, and Pure One Step Camellia Cleansing Oil.

Price: $115 ($154 value),

Silk Treasures: Generations of Japanese women lived, slept, and bathed in silk to beautiful their skin. This gift set of three anti-aging luxuries marries the timeless wonder of silk with modern science. Includes a travel-size The Silk Canvas and full sizes of The Silk Cream and The Silk Peony.

Price: $140 ($202 value),

Brightening Secrets: Inspired by time-tested Japanese beauty secrets and made with pure, kind-to-skin ingredients, these three gently effective essentials work together to reveal softer, smoother, more radiant skin. Includes full sizes of The Essence, Violet-C Brightening Serum, and Violet-C Radiance Mask.

Price: $175 ($251 value),

Special Edition Luxury Obento: Discover a feeling of Zen from skin to soul with this stunning luxury set of Tatcha treasures.Inside a luxurious ojubako tiered box traditionally used to serve special treats during meaningful celebrations, you’ll find a full ritual containing everything you need to care for your skin. This keepsake box was hand-crafted in Japan by gold-leaf artisans, creating beautiful storage for treasured items that will bring joy to you or your loved one for years to come. Includes Pure One Step Camellia Cleansing Oil, The Rice Polish: Classic, The Essence, Violet-C Brightening Serum, The Silk Cream, The Silk Peony, Silken Pore-Perfecting Sunscreen (SPF 35), and Violet-C Radiance Mask.

Price: $420 ($609 value),

Available Now: Redken’s NEW! Triple Pure 32 Hairspray – High Hold, No Crunch, and a Neutral Fragrance


Redken’s newest styling innovation: the NEW! Redken Triple Pure 32 Hairspray: a high-hold, no crunch hairspray with a neutral fragrance! Perfect for those who don’t like products with a strong fragrance, or don’t want their hair products to compete with their perfume/cologne, the NEW! Redken Triple Pure 32 Hairspray delivers professional performance sans a strong smell – for a high-hold, no crunch look you can see, but not smell. Plus, it’s housed in a crisp white and rose gold bottle, which is perfect for an Instagrammable top shelf. This hairspray also features our beloved, patented tri-actuator that you can find on Triple Take 32 for a superfine, even mist.


“I always have a high-hold hairspray in my kit. It’s the perfect product that works with you: you can spritz it directly on your client’s hair for a high-hold finish without any crunch or residue, or spritz a bit on your palms and run it down your lengths for frizz control with a looser hold. The neutral fragrance in the NEW! Redken Triple Pure 32 Hairspray is great for picky clients who don’t like a strong smell. Plus, everyone keeps asking me about the rose gold bottle – it really stands out in my kit!” – Redken Brand Ambassador Chad Wood.


The NEW! Redken Triple Pure 32 Hairspray is $24.00 and is available in September 2019. However, you can get it NOW at!



Coming This September… NEW! Redken Brews Thickening Shampoo, Pomade and Spray – For Thicker, Denser-Looking Hair


This September, Redken is pleased to introduce three new additions to our Redken Brews Men’s range that give the appearance of thicker, fuller hair. The NEW! Thickening Range gives you everything you need to give the appearance of thicker hair, while also strengthening hair strands. The regimen includes a NEW! , Redken Brews Thickening Shampoo, a NEW! Redken Brews Thickening Spray, and a NEW! Redken Brews Thickening Pomade.


  • Redken Brews Thickening Shampoo: ($17.00) an invigorating shampoo for men that improves the appearance of advanced thinning hair. This shampoo gently cleanses the hair while stimulating and nourishing the scalp, and strengthens the hair fiber to prevent hair breakage. Features an invigorating ginger mint scent.
  • Redken Brews Thickening Pomade: ($20.00) Redken Brews Thickening Pomade provides a densifying finish for hair that instantly looks and feels fuller. The formula is great for fine or thinning hair types. Creates instant volume and definition with mild control.
  • Redken Brews Thickening Spray: ($18.50) Redken Brews Instant Thickening Spray creates the look and feel of thicker, denser hair by increasing the diameter of each hair strand. It also strengthens the hair fiber to prevent hair breakage.


All products will be available on starting September 1st.

Get The Look: The Beachy Bride, With Redken Artist Jackie Litscher


Going to a beach wedding this summer, or always wanted to have your wedding at the beach? Redken Artist Jackie Litscher shows us how to get beachy waves yourself, or what to tell your stylist you want, below!

“My beachy, bridal inspiration for this look was a chic, effortless look that also has a classiness behind it. This look will last all day and night, and you can really make it your own by adding in a hair piece like I did here, twisting your hair into a knot at the back of your head, or leaving all your hair down with the loose waves. The hair piece really adds a fun element to the look – it’s the perfect addition to have an effortless look with a twist, an accessory you wouldn’t normally wear.” – Redken Artist Jackie Litscher.



  • Prep dry hair with a few spritzes of Redken Iron Shape 11 throughout your lengths and ends for heat protection and a touch of hold.
  • Comb out 1” sections of your hair with a fine-tooth comb, then use a 1” curling iron on each section moving away from your face.
  • Allow all of the areas to cool.
  • Using a crimping iron, crimp the under layers at the back of your head for added root volume. If you don’t have a crimping iron, simply backcomb these sections with a fine-toothed comb.
  • Starting on one side of your head, take the face-framing sections of your hair in the front (about ¼ of your total hair’s thickness) and separate into two sections.
  • Twist these sections around each other, then secure in the back with bobby pins. Repeat on the other side of your head.
  • Using your fingers, allow your face-framing baby hairs to peek out on either side to soften the look and add to its effortless vibe.
  • Spray a few spritzes of Redken Control Addict 28 all over the look for hold and humidity protection.
  • If desired, secure a glitzy barrette in the back to add a bit of extra polish.


Check out the video of how Redken Artist Jackie Litscher created the look here. Check out more of Redken’s bridal looks here.


Get The Look! Redken Brand Ambassador Chad Wood Styles Isabela Moner Using Redken Products


On Monday, August 5th, Redken Brand Ambassador Chad Wood got Isabela Moner ready for a full day of press for her new movie, Dora and the Lost City of Gold, utilizing Redken products. Check out how to get the look, below!


“Isabela and I wanted to go for a soft, luxurious wave for her press day to perfectly balance out her exaggerated sleeve. I used one of my new favorites, Redken Extreme Play Safe, which came out this month, to heat protect her hair and keep it healthy and shiny.” – Redken Brand Ambassador Chad Wood.



  • Prep damp, freshly-washed hair with the NEW! Redken Extreme Play Safe to heat protect and strengthen.
  • Blow out hair with a round brush, keeping volume on the lengths and ends.
  • Once full dry, create soft bends in the hair using a 1” iron, alternating the direction back and forth with each section.
  • Allow hair to cool then brush through with a wide-toothed comb to soften.
  • Add a few spritzes of Redken Triple Dry 15 throughout your lengths and tousle with your fingertips to add volume and an effortless finish.
  • Finish the look with a few spritzes of Redken Control Addict 28 Hairspray for hold and to ward off humidity-related frizz, then add a final few sprays of Redken Shine Flash 02 for a glossy finish.

Beat The Heat – Coming This August: Redken’s NEW! Extreme Play Safe


Coming this August, Redken is proud to introduce a NEW product into its iconic Extreme Range: our NEW! Redken Extreme Play Safe, a leave-in treatment that provides care + heat protection of up to 450F all-in-one. Infused with tourmaline (like a lot of hot iron tools!) and plant protein, Redken Extreme Play Safe fortifies the hair to prevent split ends while reducing their appearance by 70%, and helps shield from hot tool damage. This product will be available in August and will retail for $24.00 at Ulta. The NEW! Redken Extreme Play Safe should be applied to clean, damp hair prior to blow-drying or diffusing hair.



  • STEP 1: Prep hair by washing with Redken Extreme Shampoo and Conditioner.
  • STEP 2: Apply a dime-sized amount of product to damp hair, concentrating on fragile or damaged mid-lengths and ends. Leave in. Do not rinse.
  • STEP 3: Blow dry and heat style hair as usual. Redken Extreme Play Safe will protect hair from heat damage up to 450 degrees Fahrenheit.


Fourth Of July Is Less Than A Week Away! Pack Your Haircare + Styling Essentials

With the Fourth of July right around the corner, now is the perfect time to start thinking about revamping your summer travel bag essentials. Check out the below offering from Redken to keep your hair frizz-free, color protected, detangled, and effortless – no matter your summer destination or favorite style.

  • FIGHTING FRIZZ? Pack your must-have anti-frizz set with Redken Frizz Dismiss Shampoo and Conditioner Minis ($6.50 each), which are both sodium chloride and sulfate-free and contain sustainably sourced Babassu Oil to tame frizzy hair, increase smoothness and enhance shine while moisturizing, detangling and protecting hair from frizz. Follow up with a Redken Frizz Dismiss Rebel Tame Mini ($10), a hydrating and heat protective leave-in cream for frizzy hair that also contains sustainably-sourced Babassu Oil to provide frizz control while hydrating, detangling and protecting hair from heat up to 450 degrees. Finally, finish all your summer looks with a few spritzes of Redken Control Addict 28 Hairspray Mini, Redken’s anti-humidity hairspray that holds hair in place for 24 hours without residue or flaking – so all of your summer looks will stay put.


  • HAVE COLOR-TREATED HAIR? Check out Redken’s Color Extend Magnetics Shampoo and Conditioner Minis ($6.50 each) to keep your color vibrant all summer long. Our sulfate-free formula also features Redken’s RCT Protein Complex to treat hair from the root to the core to the tip, giving all 3 levels the custom nourishment they need. Plus, this formula is non-stripping, lightweight, and gentle and features amino-ions to help seal in your color.

  • LOVE BEING BLONDE, HATE BEING BRASSY? Bring along a packet of Redken’s NEW! Redken Blondage Mask ($6.00) – our NEW! ultra-pigmented purple hair mask for blonde hair that ensures brighter, cooler blonde haircolor in just 5 minutes. Featuring our most powerful toning formula, this hair mask helps to correct and neutralize unwanted yellow and orange undertones in even the brassiest blondes.

  • LOVE NATURALLY-BASED PRODUCTS? Check out Redken’s Nature + Science All Soft Shampoo and Conditioner Minis ($6.50 each, com only) which are formulated with naturally-derived birch sap to cleanse, soften and replenish moisture for beautiful, healthy-looking hair. Plus, they’re sulfate, silicone and paraben-free with 100% Natural-Origin Fragrance. Learn more here.


  • CARRYING ON AND LOOKING FOR A MULTI-PURPOSE PRODUCT? Check out Redken’s One United Mini ($10) our best-selling, do-it-all leave-in. From detangling, to conditioning, strengthening, heat protecting, smoothing and anti-static benefits, this leave-in spray really does it all (in fact, it has 25 benefits overall!) Plus, it’s lightweight and easy to layer with any other products in your regimen. This is such a beloved do-it-all that in 2018, one bottle sold every 30 seconds in the US!


All products can be found at Ulta or

Join VLB Skincare in Supporting Vision Awareness


Globally, it is estimated that approximately 1.3 billion people live with some form of vision impairment. Of these, an estimated 2 million children around the world are visually impaired, according to the World Health Organization. With a condition that affects so many people, additional support in raising awareness and funding research is greatly needed.


It is with this goal in mind that VictoriaLand Beauty, an all-natural skincare brand founded by a mom of four, the youngest of whom is visually impaired, has made the commitment to partner with Boston Children’s Hospital’s Dream Dare Deliver Program with a portion of all products sold supporting the organization’s research and awareness initiatives. Together, VictoriaLand Beauty and Boston Children’s Hospital are working towards achieving their shared “vision”, so that seeing for children born visually impaired becomes a reality.


Show your support! Wear your favorite glasses, take a pic and share it using #visionawareness. Together we can help drive awareness and spread the word.


Should you have any questions regarding VictoriaLand Beauty, please visit or or find us @victorialandbeauty.

New This Month: Redken’s Color Extend Blondage Express Anti-Brass Mask, Our Most Pigmented Color Care Product








Redken is proud to introduce a new addition to its beloved Redken Color Extend Blondage collection: the NEW! Redken Color Extend Blondage Express Anti-Brass Mask, designed for those looking for even more toning power to help correct and neutralize unwanted yellow undertones in just 5 minutes. In fact, the NEW! mask is Redken’s most toning haircare formula, so it’s perfect for those who are looking to maximize their toning results.


How does it work? Just like the Redken Color Extend Blondage Shampoo and Conditioner, this formula works hard to tone unwanted brass in the hair while maintaining its strength. The NEW! Redken Color Extend Blondage Express Anti-Brass Mask’s ultra-concentrated formula contains purple pigment, wheat protein, amino acids and glycerin to tone, strengthen and moisturize blonde hair. Plus, it’s sulfate-free!


Please find usage details, below.


Available: The NEW! Redken Color Extend Blondage Express Anti-Brass Mask comes in two sizes: a retail size of 250ml for $29.00, and a 30ml packette for $6.00 for toning on-the-go. They can be found at Redken salons nationwide,, and JCPenney, and starting June 2019.



The NEW! Redken Color Extend Blondage Express Anti-Brass Mask comes in two sizes: a retail size of 6.8oz for $29.00, and a 1oz packette for $6.00 for toning on-the-go. It is available at starting in June.