Life is Beautiful Announces National Our School is Beautiful Initiative with Communities In Schools of Nevada

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Life is Beautiful Announces National Our School is Beautiful Initiative with Communities In Schools of Nevada


The team behind the internationally-acclaimed Life is Beautiful music, food, art and learning festival announced a new initiative, Our School is Beautiful, on Tuesday, Feb. 17. In collaboration with its inaugural partner, Communities in Schools of Nevada (CIS of Nevada), the Nevada affiliate of the nation’s leading dropout prevention program, Our School is Beautiful aims to empower at-risk students with pride in their schools, their community and in themselves.


“Life is Beautiful was created to make a positive impact on the communities in which we operate,” said Rehan Choudhry, founder of Life is Beautiful. “We aim to give people the tools and perspective needed to continue to see that life is beautiful and full of opportunity and hope. With Our School is Beautiful, we are working with incredible partners to focus our efforts on our Nevada children attending at-risk schools.”


At a private assembly held inside Las Vegas’ William H. “Bob” Bailey Middle School, more than 500 students gathered with Clark County School District (CCSD) staff and administration for a special video presentation to introduce the new initiative. The video recapped a day-long event that sought to remind students that they are not forgotten, they have potential and they are special, all while educating and empowering them. The day was elevated with participation from a variety of celebrities including chefs Rick Moonen and Bruce Bromberg, UFC fighter Miesha Tate, The Killers’ lead singer Brandon Flowers and GRAMMY-winning band Imagine Dragons.


“With the help of Life is Beautiful, students who face daily challenges were able to enjoy this special and magical event which planted the seed of hope in so many and reminded our students of their potential,” said Diane Fearon, chief executive officer of CIS of Nevada. “This event, combined with the reinforcement of the mentor relationship many students have with CIS of Nevada site coordinators at school every day provides great support and inspiration to low-income, high-risk students.”


“Nevada has the lowest-rated public education in America right now,” said Robert Reynolds of Reynolds Management and manager of Flowers. “That needs to change. I went to Bonanza. Brandon went to Chaparral. Like anyone who grew up here, we were happy to help.”


The concept for the initiative arose during dinner between Choudhry and Fearon. A perfect marriage between the mission of CIS of Nevada and the drive behind Life is Beautiful, Our School is Beautiful was born a mutually-beneficial fit. After 30 days of planning, the brainchild came to life when three at-risk CCSD schools had the experience of a lifetime.


“I knew we had to get involved in the effort as soon as Rehan and the Communities in Schools team told us the general concept of taking three at risk schools and helping turn them around,” said Mac Reynolds of Reynolds Management and manager of Imagine Dragons. “Dan [Reynolds, lead singer of Imagine Dragons] and I grew up in Las Vegas and attended public schools not too different from the ones we visited.  Having your own kids makes you realize just how important it is to foster an environment where they feel empowered and full of hope.  This program does just that.”


At Tuesday’s announcement, Bailey Middle School Principal Greg Cole, along with Choudhry, addressed the students before playing a 10-minute video that captured the day and explained the process behind and importance of Our School is Beautiful.


Beyond Las Vegas, the initiative aims to equip individuals in other cities with the tools and information they need to create similar events across the country.


For more information on Our School is Beautiful and to find out how you can get involved by creating your own event, visit

brandon flowers chef rick moonen Imagine Dragons students

About CIS of Nevada
Communities In Schools of Nevada is the local affiliate of the nation’s largest and most effective organization dedicated to keeping kids in school and helping them succeed in life. Working with both schools and the surrounding community, Communities In Schools of Nevada does whatever it takes to help kids stay in school and succeed in life.  Based directly inside schools, Communities In Schools of Nevada connects students and their families to basic and critical educational and community-based resources, tailored to each student’s specific needs.


Operating in 43 school sites in Southern Nevada, Western Nevada and Northeastern Nevada, Communities In Schools of Nevada serves over 44,000 students.  Nationally, Communities In Schools provides services in more than 2,200 schools in 26 states and the District of Columbia, serving 1.3 million young people and their families every year.  As the nation’s leading dropout prevention organization, Communities In Schools is the only program proven to both decrease dropout rates and increase graduation rates. For more information, please see our website


Keep up with CIS of Nevada events and news on FacebookTwitter and Instagram.



About Life is Beautiful

Life is Beautiful is an inspirational company dedicated to helping people conquer their fears and chase their dreams. Its signature project, the Life is Beautiful Festival was founded in 2013 and launched in October of that same year as a highly successful lifestyle event featuring marquee musicians, chefs, artists and speakers. Held in the heart of Downtown Las Vegas, Life is Beautiful Festival attracted more than 90,000 patrons in 2014. For more information on the company’s projects and the latest festival news, visit, or connect with Life is Beautiful socially at,, and


EVENT RECAP/Photos: Life is Beautiful Festival in Downtown Las Vegas: Day 1

Event Recap: Kick-Off of Life is Beautiful Festival in
Downtown Las Vegas – Day 1


On Friday, October 25, Life is Beautiful Festival hosted its official kick-off party, Grills & Guitars.  The party featured a culinary feast prepared by 16 celebrity chefs, including Bruce Bromberg, Aarón Sánchez, Scott Conant, Cat Cora, Rick Moonen, Kim Canteenwalla, Susan Feniger, Mary Sue Milliken, David Myers, Jet Tila, Clayton Arakawa with musical performances by Dawes and Todd Rundgren.

The first day of the festival, Saturday, October 26, 2013, attracted tens of thousands of people to Downtown Las Vegas to explore the 15-block music, food, art and learning event consisting of five music stages, a culinary village, an alchemy garden, an eclectic street art program curated by Charlotte Dutoit, a learning program with a range of notable speakers, and much more.

Highlights of the festival so far include:

  • Kanye West toured the footprint of the festival with co-founder Rehan Choudhry & Zappos CEO Tony Hsieh on the eve of the openin
  • At Grills & Guitars, Nancy Silverton presented Jonathan Waxman with the Lifetime Achievement Award surrounded by Aarón Sánchez, Bruce Bromberg, Michael Symon and the festival’s co-founder, Rehan Choudhry
  • Hometown favorites Imagine Dragons played their biggest show in Vegas to date, and spoke about their excitement of being part of the transformation of Downtown Las Vegas. The show ended with a surprise appearance from the cast of Mystère by Cirque du Soleil
  • Childish Gambino performed his own rendition of Adele’s “Rolling in the Deep”
  • Capital Cities covered a Bee Gee’s song and two different versions of their hit “Safe and Sound”
  • Beck performed Michael Jackson’s hit song “Billie Jean”
  • Aarón Sánchez packed the room with energetic fans during his “Chefs on Stage” cooking demonstration
  • Ben McKee of Imagine Dragons joined Jet Tila during his cooking demonstration and Youngblood Hawke cooked with Cat Cora
  • Speakers including Tony Horton and the creators and cast of MTV’s “The Buried Life” inspired attendees when sharing their stories about following their passions
  • The Beatles LOVE by Cirque du Soleil surprised guests with a pop-up performance on Fremont Street
  • Headliner Kings of Leon closed out the festival’s first night with an inspiring performance featuring a three-song encore (details and photos to follow)

Life Is Beautiful Festival - Pre-Party Life Is Beautiful Festival - Pre-Party Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Pre-Party Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1

Photo credit: FilmMagic

Life is Beautiful Festival Sponsors
Wirtz Beverage Nevada, Caesars Entertainment, Cirque du Soleil, Esquire Magazine, Heineken USA, Las Vegas Events, Las Vegas Review Journal, Red Bull, Sub-Zero Wolf & Westar Kitchen & Bath, Travel + Leisure,, Ketel One Vodka, Murphy-Goode, Pandora, Planet Hollywood Resort & Casino and Flamingo Las Vegas, Samsung, Silicon Valley Bank, Toyota, Dolce Vita + J.D. Fisk,  El Cortez Hotel & Casino, US Foods, Whole Foods Market, Airstream 2 Go, Bacardi, Chef Works, Downtown Grand Las Vegas Hotel and Casino, the D Las Vegas, Le Creuset, MGM Grand, Original Penguin, Ploom, & Silver State Productions.


Life is Beautiful Festival is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project. Visit and sign up to receive information updates via email. Connect with the Life is Beautiful team socially at and




Aurelian Marketing Group is a brand experience company made up of a group highly experienced brand strategists, creative directors and expert producers with a deep track record in creating and implementing meaningful and impactful branded entertainment and events.  Its CEO, Rehan Choudhry is the former Director of Entertainment for The Cosmopolitan Las Vegas and was previously the Regional Director of Entertainment for Caesars Entertainment Atlantic City.  He was recognized by event trade publication, BizBash as an Event Innovator for his work at The Cosmopolitan in 2011.


Since its inception in 2003, Another Planet Entertainment has produced and promoted events with artists as diverse as Radiohead, Dave Matthews Band, Neil Young, Daft Punk, Tom Petty & The Heartbreakers, Metallica, Paul McCartney and Kanye West. In its first year of operation, Another Planet was selected by a vote of its concert industry peers as “Promoter of the Year” in the United States by Pollstar Magazine. Another Planet is the exclusive promoter of several venues in Northern California also produces two major yearly festivals in San Francisco  Outside Lands Music & Arts Festival (beginning in 2008) and Treasure Island Music Festival (beginning in 2007).


MAKTUB Marketing is directed by Joey Vanas.  Vanas is the managing partner of First Friday Las Vegas and the Executive Director of the First Friday Foundation, a non-profit organization dedicated to supporting local and civic art. Vanas has overseen the growth of the First Friday event to 20,000+ people while creating positive media attention and awareness for the Downtown Vegas Arts scene in markets across the country and around the world.


Downtown Project is a group of passionate people committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world.  The organization has allocated $350 million to aid in the revitalization of Downtown Las Vegas through investments in real estate, residential development, education, small business, and tech startups.  With a goal of reaching residential density of 100 people per acre, coupled with ground level activities, Downtown Project aims to accelerate community and co-learning through the serendipitous interactions of the people of Downtown Las Vegas.


Life is Beautiful Festival Releases Single-Day Lineup

Life is Beautiful Festival

Life is Beautiful Festival Releases Single-Day Lineup

Single Day GA and Single Day VIP go on sale September 27 at

Life is Beautiful Festival to release a limited quantity of single day general admission and single day VIP tickets for sale beginning on Friday, September 27 at 10 a.m. PT on

Priced at $95 and $209.50 (plus taxes and fees) for GA and VIP respectively, single day tickets are available for both Saturday and Sunday, October 26 and 27, 2013.  A limited number of VIP tables and cabanas will also go on sale this Friday; for more information, visit the festival’s website.

A basic schedule featuring musical acts, chefs, artists and speakers includes:

Saturday, October 26: Doors 12pm – 12am


Kings of Leon Joey Bada$$ Dreamers
Beck Capital Cities RNR
Imagine Dragons Youngblood Hawke Ekoh
Pretty Lights ZZ Ward Rusty Maples
Alabama Shakes Poolside Same Sex Mary
Childish Gambino Family of the Year Sabriel
Purity Ring Cayucas Crazy Chief
Big Gigantic Nico Vega A Crowd of Small Adventures
Dawes Wallpaper. GoldBoot
Cults Alpine Turner
Earl Sweatshirt Chancellor Warhol Shalvoy Music
Andrew McMahon Children of the Night DJ Zo
Tink Albi Loves Chicken Tenders



Bruce Bromberg Susan Feniger Rebecca Wilcomb
Eric Bromberg Akira Back Ben Hammond
Scott Conant Sven Mede Natalie Young
Michael Mina Francois Payard Nina Manchev
Michael Symon David Myers Steve Martorano
Tom Colicchio Kerry Simon Carlos Buscaglia
Jonathan Waxman Carla Pellegrino Vinod Ahuja
Aarón Sánchez Richard Camarota Dan Coughlin
Cat Cora Gerald Chin Sean Kinoshita
Hubert Keller Jason Tuley Frank Gorriceta
Rick Moonen Megan Romano Massimiliano Campanari
Donald Link Marcel Vigneron Dustin Lewandowski
Jet Tila Grant MacPherson Peter Bastien
Kim Canteenwalla Madison Cowan Steve Piamchuntar
Mary Sue Milliken Tony Luke Brett Ottolenghi



“13 Most Beautiful…Songs for Andy Warhol’s Screen Tests” Vhils Trifecta Gallery
“Human Nature “ The Stencil Network Jonah Jakin
“Mystère “ Aware Fletcher Benton
“Recycled Percussion “ Catherine Borg Mary Hull Webster
“The Beatles LOVE” Yasmina Chavez CJ
“Zarkana” Matthew Couper Western Project
Bicicleta Sem Freio Wendy Kveck Alastair MacKinven
Interesni Kazki Miguel Rodriquez All Done Well
Zio Ziegler Jo Russ Eric Tillinghast
D*Face Javier Sanchez Chuck Close & Kiki Smith
Ana Maria Lance Smith Rick Siggins
Alexis Diaz (La Pandilla) Jesse Smigel Molly White
VAST Art Project



The Cast of “The Buried Life” Paull Young Courtnee LeClaire Westendorf
Tony Horton Will Travis David Uslan
Cirque du Soleil Brad Sugars Michael Karnjanaprakorn
Aarón Sánchez David Daniel Hudson Chris Culos
Jason Pollock Marcia Wieder
Dr. Sean Stephenson Miki Agrawal


Sunday, October 27: Doors 12pm – 11pm


The Killers Living Colour Moondog Matinee
Vampire Weekend Allen Stone American Cream
Empire of the Sun HAIM The Dirty Hooks
Passion Pit Smith Westerns Most Thieves
Jurassic 5 twenty one pilots Kid Meets Cougar
Zedd Robert DeLong Beau Hodges Band
Janelle Monáe Five Knives HaleAmanO
STS9 Wildcat! Wildcat! Jordan Kate Mitchell
Portugal. The Man The Kingston Springs Joey Pero and His Band
Danny Brown Cosmic Suckerpunch Dusty Sunshine
The Joy Formidable Knocked Up Kids DJ88
Charli XCX The Dig DJ Supra



Nancy Silverton Jonathan Waxman Gerald Chin
Todd English Cat Cora Megan Romano
Mike Minor Hubert Keller Tony Luke
Jason Tuley Rick Moonen Rebecca Wilcomb
Elias Cairo Donald Link Ben Hammond
Josh Graves Jet Tila Natalie Young
Bruce Bromberg Kim Canteenwalla Nina Manchev
Eric Bromberg Francois Payard Steve Martorano
Scott Conant Kerry Simon Carlos Buscaglia
Michael Mina Carla Pellegrino Vinod Ahuja
Dan Coughlin Massimiliano Campanari Steve Piamchuntar
Sean Kinoshita Dustin Lewandowski Brett Ottolenghi
Frank Gorriceta Peter Bastien Tony Abou-Ganim



“Absinthe” Vhils CCSD
“Jabbawockeez” Zio Ziegler Trifecta Gallery
“Michael Jackson ONE” Bicicleta Sem Freio Jonah Jakin
“Million Dollar Quartet” Catherine Borg Fletcher Benton
“O” Yasmina Chavez Mary Hull Webster
“Rock of Ages” Matthew Couper CJ
“Zumanity” Wendy Kveck Western Project
Interesni Kazki Miguel Rodriquez Alastair MacKinven
Ana Maria Jo Russ All Done Well
The Stencil Network Javier Sanchez Eric Tillinghast
Aware Lance Smith Chuck Close & Kiki Smith
D*Face Jesse Smigel Rick Siggins
Alexis Diaz (La Pandilla) VAST Art Project Molly White



UFC Fighters Forrest Griffin, Miesha Tate & Pat Barry Jim Kwik Rajil Kapoor
Tony Hsieh Daniel Kraft, M.D. Lars Schmidt
Harry Shum Jr. Steve Brown Prerna Gupta
Matt Mullenweg Scott Flansburg Dr. Cristina de Jesus
Rehan Choudhry Maneesh K. Goyal & David Munczinski Rudy Lopez-Negrete
Jason Lester Jamie Wheal Jia Jiang
Quddus Tim Chang


*Lineup Subject to Change. Detailed schedule to be released at a later date

A full lineup of bands, chef demonstrations, art presentations and learning speeches is available at

Life is Beautiful Festival expects to attract tens of thousands of people to Downtown Las Vegas Sponsors of the inaugural Festival include Wirtz Beverage Nevada, Heineken USA, Esquire MagazineLas Vegas Review Journal, Travel + Leisure, Sub-Zero Wolf, Westar Kitchen & Bath, Las Vegas Events, Cirque du, Red Bull, El Cortez Hotel & Casino, the D Las Vegas, Toyota, Silicon Valley Bank, Whole Foods Market, Downtown Grand Las Vegas, Le Creuset, Airstream 2 Go, Chef Works, Ploom, Planet Hollywood Resort & Casino and Flamingo Las Vegas.*Sponsors listed are current as of release date.

Life is Beautiful Festival is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project. Visit and sign up to receive information updates via email. Connect with the Life is Beautiful team socially at and

Bruce and Eric Bromberg, Jonathan Waxman and Sandy Tuason Collaborate for Celebrity Chef Tour Dinner at Blue Ribbon Sushi Bar & Grill to Benefit the James Beard Foundation

Bruce and Eric Bromberg, Jonathan Waxman and Sandy Tuason Collaborate for Celebrity Chef Tour Dinner at Blue Ribbon Sushi Bar & Grill to Benefit the James Beard Foundation

The Celebrity Chef Tour benefitting the James Beard Foundation will be making a stop at Blue Ribbon Sushi Bar & Grill Tuesday, May 15, 2012 at 6 p.m. for an exclusive dinner featuring a collaborative menu by acclaimed chefs Bruce & Eric Bromberg (Blue Ribbon Sushi Bar & Grill), Jonathan Waxman (Barbuto) and Sandy Tuason (Mauna Lani Bay Hotel and Resort Hawaii).


The evening will commence with a cocktail hour featuring hors d’oeuvres such as Oyster Tempura with spinach and sesame sauce; Ahi Poisson Cru with coconut, lime and chili pepper; and Foie Gras wontons with pineapple-jalapeno dipping sauce. The light bites will be complemented by an array of wine and beers including Segura Viudas Cava, “Reserva Heredad” Spain; Segura Viudas Cava, Brut Rose, Spain; Spottswoode Sauvignon Blanc 2011, Napa Valley; and Stella Artois, Hoegaarden, Leffe Blonde.


For the seated dinner, guests will dine on five family-style entrees: Lobster Salad, which includes lobster, cranberry, pear, cucumber and mizuna poppyseed dressing; Toshi Special, a seasonal sushi and sashimi platter; Ribs, Wings & Rice served with Blue Ribbon’s famous fried chicken, Mexican honey, slow roast pork ribs, black vinegar glaze and oxtail fried rice with bone marrow omelet paired with Domaine Serene, “Evenstad Reserve,” Pinot Noir, Oregon 2007; Shoyu and Sake Braised Hawaiian Pork Belly with spiced chicharones and wilted greens with miso butter paired alongside Chase Cellars Hayne Vineyard Zinfandel, Napa Valley 2008; and Meat and Potatoes, comprised of grilled strip steak complemented by local vegetables and potatoes paired with Rodney Strong Symmetry, Red Meritage, Alexander Valley 2008. Chateau Ste Michelle Late Harvest Riesling will cap off the evening as dessert.


All-inclusive tickets begin at just $140 for Visa Signature card holders and $150 for non-card holders. The experience offers complementary wine pairings with each course and an once-in-a-lifetime opportunity to interact with the eclectic group of award-winning chefs. Sponsors include the American Humane Association, Chase Family Cellars, Chateau Ste. Michelle, Creekstone Farms, Domaine Serene, Forever Cheese, Hudson Valley Foie Gras, Leidy’s, Rain Crow Ranch, Rodney Strong Vineyards, Hawaiian Hog Incorporated, Springer Mountain Farms, Wüsthof, Mercedes-Benz, Stella Artois and Visa Signature. For tickets, please visit



Bromberg Bros. Blue Ribbon Restaurants was founded in 1992 by brothers Eric and Bruce Bromberg.   The Bromberg Brothers received their formal training at Paris’ famed Cordon Bleu, and at fine restaurants around France and New York City before opening the original Blue Ribbon in Manhattan’s SoHo neighborhood in 1992.  The Blue Ribbon family of restaurants has since grown to include in Manhattan, Blue Ribbon Sushi, Blue Ribbon Bakery, Blue Ribbon Sushi Bar & Grill, Blue Ribbon Market, Blue Ribbon Downing Street Bar and Blue Ribbon Sushi Izakaya; in Brooklyn, Blue Ribbon Brooklyn, and Blue Ribbon at Brooklyn Bowl; and in Las Vegas, Blue Ribbon Sushi Bar & Grill Las Vegas in The Cosmopolitan of Las Vegas.  Blue Ribbon Restaurants are annually recognized for excellence by many leading culinary institutions and publications including Zagat Survey, the James Beard Foundation, the Michelin Guide, Wine Spectator, Gourmet, Time Out New York, New York Magazine, and   For more information please visit


About the James Beard Foundation

Founded in 1986, the James Beard Foundation is dedicated to celebrating, preserving, and nurturing America’s culinary heritage and diversity in order to elevate the appreciation of our culinary excellence. A cookbook author and teacher with an encyclopedic knowledge about food, James Beard, who died in 1985, was a champion of American cuisine. He helped educate and mentor generations of professional chefs and food enthusiasts. Today, the Beard Foundation continues in the same spirit by administering a number of diverse programs that include educational initiatives, food industry awards, scholarships to culinary schools, and publications, and by maintaining the historic James Beard House in New York City’s Greenwich Village as a “performance space” for visiting chefs. For more information, please visit Find insights on food at the James Beard Foundation’s blog Delights & Prejudices. Join the James Beard Foundation on Facebook. Follow the James Beard Foundation on Twitter.