Announcing Redken’s newest muse, top model, street style star and trendsetter Soo Joo Park!

Soo Joo to Unveil Her Latest Extreme Hair Transformation in

Soo Joo Park for Redken, photo by Matt Irwin

Redken is excited to announce its newest brand muse, model and trendsetter Soo Joo Park. Known for her hair transformations and sartorial street style, Soo Joo is a favorite of top fashion designers and magazines. She has redefined the meaning of a modern-day model thanks to her animated personality and candid use of social media. Soo Joo joins an elite collective of Redken muses and trend creators, including musician Sky Ferreira, international fashion blogger Chiara Ferragni, model Lea T, renowned hairstylist and fashion industry legend Guido and celebrity haircolorist Tracey Cunningham.

“Soo Joo is a true sensation who can’t help but break the mold, especially when it comes to her hair transformations. Her fearlessness and modern approach to beauty make her a perfect fit for Redken,” says Leslie Marino, General Manager, Redken US. “She’s engaging, daring and has a style of her own, which has helped make her a star not only on the runway and in magazines, but in the social media world as well.”

Soo Joo will make her Redken debut in early 2015, appearing in the campaign for Extreme, Redken’s second bestselling haircare line in the portfolio and will launch an exciting new innovation set for early next year. With Redken’s help, Soo Joo is repairing and strengthening her hair, taking it to new lengths.

“I’ve gone through a lot of changes with my hair,” says Soo Joo. “Hair is the ultimate self-expression and I love how it can really transform my look and show my style. I’m so excited to be chosen as a Redken muse and can’t wait to share my hair journey with other people.”

Born in Seoul, South Korea, Soo Joo Park’s family relocated to Southern California when she was 10. While studying at the University of California at Berkeley, Soo Joo was spotted at a San Francisco Bay Area thrift store, and then she quickly moved to New York City to begin modeling. At the suggestion of her agent, she colored her hair a career-transforming platinum blonde. Soo Joo has starred in campaigns for Chanel, Tom Ford and DKNY, walked the runway for countless designers, and graced the covers of a myriad of magazines including Harper’s Bazaar, V, Interview, Vogue Korea, Vogue Japan, Wonderland, Numero and many more.

Follow @Redken5thAve and @Soojmooj for more to come.


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