Kentucky Derby style with a twist from Pureology

The sundresses, the thoroughbreds, the hats and fascinators – there is an undeniable energy and elegance to the annual Kentucky Derby that reminds us of the thrill of dressing up and flaunting our finest. Whether you are heading to Louisville on May 2nd or will be toasting with your mint julep from afar, Pureology has the perfect hairstyles to match.


“Events like the Kentucky Derby call for elaborate hats, but the look can become too busy when the hair is worn down or if the hair is too textured. If you are going to wear it down, wear smooth waves all over to one side. This look is clean, beautiful, and does not distract from the hat,” says Pureology Artistic Ambassador Ruth Roche. “Wearing your hair in a side chignon, which sits to one side at the nape, is a beautiful and visible style to wear with a hat without distracting from the hat’s beauty. Another benefit is that the hair will still look great when you take off the hat. No hat hair!”


Please see below for step-by-steps from Pureology Artistic Ambassador Ruth Roche on creating a side chignon to pair with your Derby hat.


  1. Blow dry hair with Pureology Pure Volume Levitation Mist and a round brush to create volume and hold.
  2. Curl away from the face using a 1 ¼ inch barrel iron. Set style with Colour Stylist Strengthening Control zero dulling hairspray as you go.
  3. Create a side part, smooth over and around the head and create a sleek ponytail on one side at the nape.
  4. Apply a small amount of Colour Stylist Cuticle Polisher shine serum into your palm and rub palms together until the cream turns to a serum. Smooth over the entire surface of the hair except for the ponytail, which will create amazing shine.
  5. Twist ponytail all the way to the end, and hold on to the ends. Use your other hand to hold the hair close to the head as you wrap the twisted ponytail around the elastic.
  6. When you reach the ends, tuck them under the ‘bun’ you have created and secure with bobby pins.
  7. Spray with Colour Stylist Supreme Control high hold hairspray for a lasting hold.





Supreme-Control-EPS Strengthening-Control instant-levitation-mist


Quick fix hair fix tips for holiday travel from Pureology



The busiest travel season is officially among us and with it comes the dry skin, flat hair and overall lack of freshness that sitting on a long flight, train or car ride inevitably brings. No matter your mode of transportation to grandma’s house for the holidays, keep your hair looking its freshest with minimal upkeep with Pureology!



Fresh Approach Shampoo

  1. Refresh your hair post-flight and extend your style in-between your next wash with Pureology Fresh Approach. Made with minerals, the Shampoo and Condition help keep your hair fresh for up to 3 days – no washing necessary! Just apply Fresh Approach Shampoo to the crown of your hair for added volume. For static and frizz control and restored softness, use Fresh Approach Condition on dry hair and brush through.

Pureology Colour Fanatic

  1. The holy grail of all hair products, Pureology Colour Fanatic is the answer to all hair prayers – it detangles, primes, conditions and much more! Lightly mist Colour Fanatic on second day hair after hopping off the plane to refresh, create waves or refresh curls!


  1. Invite your hair to soar to new heights as you travel with Pureology Pure Volume Levitation Mist, providing all-day lift without the weight for enviable volume. Perfect for spot styling, mist on dry hair where you need to create the most volume. Once you arrive at your destination, head to the nearest bathroom and quickly blow-dry hair with a round brush for added height!