Stance Set to Open Retail Location at Fashion Show Las Vegas on July 27





Stance Set to Open Retail Location at Fashion Show Las Vegas on July 27

The new retail location invites shopper to uncover its uncommon line of elevated basics


Stance, the brand known for turning socks into a statement piece, today announced that it will open the doors of its newest retail location at Fashion Show Las Vegas on Friday, July 27. Located on the first level near Saks Fifth Avenue, the store is just the eighth store for the brand, and only its third location in the western United States.

The store opens shortly after Stance launched its first t-shirt collection, solidifying its position as an elevated dual-gender basics brand with extensive collections of casual and performance socks, men’s underwear and women’s intimates, and t-shirts. With the store opening coming on the heels of the first Stance t-shirt release, the Fashion Show location will be one of three store locations where consumers can experience the new collection in its entirety. Comprised of three different types, Stance’s inaugural t-shirt line showcases the brand’s distinct ability to use innovative material science to reimagine a canvas for self-expression.

“It’s an exciting time for us to be opening a new retail location, and we couldn’t be happier to do it in Las Vegas,” said Paul Zaengle, EVP of Direct-to-Consumer at Stance. “We have a large customer base in Clark County with passionate people who have been proudly wearing Stance for years, and with the added benefit of being able to introduce the brand to visitors who come to Vegas from all over the world, we felt like the opportunity at Fashion Show was perfect for us to bring our retail experience to the area.”

Like its counterparts, the Stance store at Fashion Show will offer an eclectic look at its basics collections that are anything but. Known for first injecting art and innovation into the sock category, and with a roster of brand ambassadors known as ‘Punks & Poets,’ the store at Fashion Place will showcase the influence of the Punks & Poets on the brand, and the material science behind its products that its consumers know as much for quality as they do for creativity.

One of the unique features that shoppers will experience at Stance at Fashion Show is Stance Self-Checkout, which is the first true self-checkout solutionrolled out by any retailer globally. Stance Self-Checkout allows customers to completely skip lines or kiosks and purchase items by simply using their smartphone – no app download required. Shoppers simply navigate to a short URL where they easily scan the barcodes on product tags, add them to their cart, and check out using a credit card, Apple Pay or Google Pay. This means that the customer doesn’t have to download an app, or go to a special kiosk to ring up their purchase, making it the first true hassle-free self-checkout experience anywhere in retail.

For more information about Stance, please visit

The Backstory
After it came to market in 2010, Stance quickly turned the overlooked category of socks into a fashion statement by breathing art and design into an unlikely canvas. As people began taking notice of how Stance was turning the category on its head on the fashion side, the company’s relentless focus on innovation and material science also began to earn the brand major recognition in the performance and sports worlds. The 8-year journey is marked with impressive milestones and multiple firsts for any brand, regardless of industry.

On the fashion and lifestyle side, Stance boasts an impressive list of projects and collaborations, especially in light of its relatively short history. They include having Rihanna as a contributing creative director, and collaborations with brands like Maharishi, Neighborhood Japan, Libertine, New Balance, and Modernica. Additionally, projects with legendary cultural influences like Mark Gonzalez, TDE, and artists like Kevin Lyons and Mister Cartoon, provide a glimpse into the work that has made the brand a go-to choice for original thinkers and creatives.

On the performance side, Stance was the first brand to have its logo appear on any piece of the NBA’s official uniform. It was named the league’s on-court sock for the 2015 and 2016 seasons, and is still the official casual sock of the NBA. A year after the NBA designation, Stance was chosen as the official sock of Major League Baseball, and is currently worn on-field by every team in MLB.

Quickly regarded as a must-have amongst cultural influencers and top athletes across multiple genres, and with a growing list of “best of” accolades, the company has drawn an iconic group of personalities to its roster of ‘Punks & Poets,’ including skateboarders Nora Vasconcellos and Ishod Wair, NBA legends and future legends Allen Iverson, Dwyane Wade, James Harden and Donovan Mitchell, MLB American League MVP Jose Altuve, two-time Masters Champion Bubba Watson, world-renowned mountaineer and photographer Jimmy Chin, back-to-back World Surf League Champion John John Florence, Transworld Rider of the Year Louif Paradis, and US track-and-field pioneer Lauren Fleshman.

About Fashion Show
At 2 million square feet, Fashion Show is the largest shopping, dining and entertainment destination on the Las Vegas Strip and one of the largest shopping centers in the USA. Anchored by Neiman Marcus, Saks Fifth Avenue, Macy’s, Macy’s Men’s, Dillard’s, DICK’S Sporting Goods, Nordstrom and Forever 21, Fashion Show houses an eclectic mix of more than 250 retail boutiques and over two dozen restaurants.

The LINQ Promenade Announces Three New Entertainment, Retail Experiences



This spring brings new developments at The LINQ Promenade, the popular open-air shopping, dining and entertainment district anchored by the High Roller, the world’s tallest observation wheel on the Las Vegas Strip. In addition to recent high-profile announcements, including Kind Heaven and Fly LINQ, the following partners are debuting new entertainment and retail experiences for guests.

“Throughout 2018, we will continue to announce new and exciting dining, retail and entertainment experiences, many of which will be the first of their kind for Las Vegas,” says Shaun Swanger, vice president and general manager, The LINQ Promenade and Caesars Attractions. “Developments include everything from multimillion-dollar projects, such as Fly LINQ and Kind Heaven, to popular existing venues moving to new locations along the Promenade. One thing is certain — with so many new openings, guests will encounter a new experience every time they visit.”

Guests “Riding” the New VRoller Coaster
(Photo Courtesy of Virtual Reality Adventures)




OPENING THIS MONTH – Virtual Reality Adventures (VR) recently moved to a new location within The LINQ Promenade. This never-before-seen immersive experience plunges guests into a three-dimensional virtual world. Guests put on high-tech goggles to be transported to a virtual reality. Unlike other video games, VR Adventures requires gamers to use hand movement, walk, sidestep or jump to explore or fly through the virtual world with several unique and exhilarating experiences. With the new location, VR will feature nine experiences for guests of all ages, including VRoller Coaster. The attraction also has four virtual reality motion simulators that whisk guests away for thrilling adventures such as whitewater rafting. Click here for ticket information.

Rendering Courtesy of Socks and Bottoms






OPENING JUNE 2018 – From matching sock collections for families and matching underwear for couples to exclusive lines found only at The LINQ Promenade, Socks & Bottoms will be a fun and trendy retail store for those seeking the most common essentials in any wardrobe. The store’s objective is to create a store where the most popular and unique brands of socks and underwear can be found under one roof. In addition, to developing its own exclusive line of products, Socks & Bottoms will carry numerous popular brands including Stance, ODD SOX, Savvy Sox, PSD Underwear, Piero Liventi and many more.






OPENING JUNE 2018 – Due to overwhelming customer response, Marshall Retail Group will open their new retail concept, Welcome to Las Vegas Gift Shop, the location for Vegas souvenirs at The LINQ Promenade. The permanent location will be unveiled this summer.

The LINQ Promenade is an open-air shopping, dining and entertainment district anchored by the High Roller, the world’s tallest observation wheel. The High Roller consistently ranks as one of the best, “must see” and most photographed attractions by media outlets around the world. Each of the wheel’s 28 glass-enclosed cabins can accommodate up to 40 guests and features an interactive journey incorporating video, music and spectacular views of the famed resort city during the 30-minute revolution. Unique in-cabin experiences include Happy Half Hour (featuring an open bar inside select cabins for guests 21 and over during the 30-minute ride); North America’s first in-cabin Chocolate Tasting with Ethel M Chocolates and Yoga in the Sky (a 60-minute session that can accommodate up to six guests). Cabins are also available for private events and groups.

The LINQ Promenade is home to more than 30 unique restaurants, bars, retail stores and attractions; with numerous high-profile openings on the horizon, guests will have a different experience with every visit. Expected to launch by the end of 2018, Fly LINQ will become the first and only zipline on the Las Vegas Strip and will feature 10 side-by-side zip lines capable of simultaneously launching riders. In 2019, Kind Heaven will debut as the world’s first entertainment venture where visitors will embark upon an exotic journey through 100,000 square feet of music, food, fashion, music, mystery and technology.

For more information regarding The LINQ Promenade’s current partners, please visit Find @LINQPromenade on Facebook and follow on Twitter and Instagram.