Eight Million Pound Dirt Dump Marks the Opening of South Point Arena
and Equestrian Center’s New Priefert Pavilion
Multi-million dollar expansion brings two new arenas to Vegas
After installing eight million pounds of dirt, South Point Arena and Equestrian Center’s new Priefert Pavilion is officially open for business. South Point broke ground on construction of the new equestrian facility in spring 2013 to launch a joint project to expand the current Arena and Equestrian Center and build a new bowling tournament facility.
The Priefert Pavilion offers an additional 100,000 square feet of competition space to the already existing South Point Arena and includes two new world-class arenas within the center’s unique blueprint. In addition, the current Arena and Equestrian Center offers more than 1,200 climate-controlled stalls, an indoor practice arena and a 4,600-seat main show arena. In total the South Point Arena and Priefert Pavilion now offer more than 240,000 square feet for events.
With more than 31 weeks of equestrian and rodeo events scheduled in just 2014, the new arena space creates a unique opportunity to expand on current scheduled events while also introducing South Point to new events of a much larger caliber. Since the announcement of the Priefert Pavilion, South Point has added nine groups to the 2015 event roster that have never before hosted their event in Las Vegas.
“We envision the new Priefert Pavilion will allow us to continue enhancing the premier equestrian facility in the country while increasing our hotel room occupancy by 15,000 room nights in the first year of operation,” said Ryan Growney, general manager of South Point Hotel, Casino & Spa. “Not only will the two additional arenas allow our current events to grow, but our partnership with the Preifert family will allow us to coordinate some of the most unique equestrian events in the country. This is a win-win scenario for South Point and Las Vegas as new groups continue to bring their business to our city.”
South Point is Las Vegas’ only property to offer three state-of-the art transformable arenas suitable for the city’s vibrant event scene. South Point, commonly referred to as “Vegas Cowboy Central,” is home to a variety of exceptional events, including the Arabian Breeders World Cup, Cowboy Mounted Shooting Association’s (CMSA) Western U.S. Championship, Indian National Finals Rodeo, multiple National Cutting Horse Association (NCHA) Cutting Horse events and the World Series of Team Roping. In addition, the Arena hosts collegiate basketball tournaments, BMX competitions, the annual Amazing Las Vegas Comic Con, Western lifestyle expos, the annual Art N’ Ink Festival and a variety of other entertainment niches.
For more information on upcoming events and the South Point Arena and Equestrian Center, please visit the Arena website.
About Priefert® Manufacturing
Founded by Marvin Priefert in 1964, Priefert has grown into one of the largest farm, ranch and rodeo equipment manufacturers in the world. When Marvin built his first headgate, he had no idea that his first piece of ranch equipment would help revolutionize the livestock handling industry and go on to become the foundation of one of the most respected ranch equipment manufacturing companies in the business. Now in its third generation of leadership, Priefert is still family owned and operated. Its product offerings have expanded to include cattle, equine, poultry, canine, and rodeo lines, making Priefert a one stop shop for all your farm, ranch, and rodeo needs.
Priefert has a dealer network of over 1000 dealers around the world. Considered the leading innovator in the livestock handling industry, Priefert continues to develop and produce equipment that is safe and durable for both the animal and the operator. Priefert is recognized as having the highest quality equipment on the market and is proud to have its products used and endorsed by the top cattle, equine, rodeo and roping organizations in the country. For more information or to find a dealer in your area, call 1-800-527-8616 or visit www.priefert.com.
About South Point Hotel, Casino & Spa
Featuring more than 2,100 guestrooms, South Point Hotel, Casino & Spa overlooks the famous Las Vegas Strip and the serenity of the surrounding mountains. Each oversized guest room features state-of-the-art LED televisions as well as WiFi with high-speed internet connections. Guests visiting South Point will experience affordable luxury through a casino offering top-of-the-line gaming technology, more than 60 table games and a race and sports book area featuring separate viewing areas for both horse racing and general sporting events; a wide variety of dining options, including the award-winning Michael’s Gourmet Room; the world-class Costa Del Sur Spa and Salon; a fabulous 400-seat showroom featuring headliner entertainment; a16-screen Cinemark movie complex; a state-of-the-art, 64-lane bowling center; and a 165,000-square foot convention center. In addition, South Point holds one of the finest event facilities in the country with the South Point Arena and Equestrian Center, which features more than 1,200 climate-controlled stalls and plays host to some of the country’s most unique events. South Point Hotel, Casino & Spa is at 9777 Las Vegas Blvd. South, Las Vegas, NV 89183.