First Friday announces unique beer, wine and spirit beverage destinations at monthly event


First Friday joins forces with Back Bar USA to amp up the party

with unique Beer, Wine and Spirit beverage destinations


The Third Street Wine Studio, Casino Center Beer Garden and The Fourth Street Mixology Bar are new among festival options

First Friday Las Vegas, the celebrated arts festival in downtown Las Vegas, is teaming with Back Bar USA to give the downtown crowds more options to find wine, beer and spirits at the monthly celebration. Back Bar USA has created innovative and unique beverage destinations for patrons to enjoy, while revamping the beverage stations to save time and get back to the art, music and food.

There is something for everyone over 21 to enjoy. The Third Street Wine Studio, Casino Center Beer Garden and The Fourth Street “Mixology Bar,” are all secluded enough to mingle with friends, but close enough to still see and feel the action and energy of First Friday.

The Third Street Wine Studio is an outdoor area offering guests a chance to get away for a moment and enjoy different varietals from winemakers and featured brands. Local artists will create the vibe for a perfect evening of wine and fun. Tastings and education is an added perk of the Third Street Wine Studio sure to keep people coming back for more.

Stop and enjoy a glass of frothy beer served in the Casino Center Beer Garden, complete with long tables and Beer Maids. First Friday guests can enjoy this outdoor space and relax while listening to the music of DJ’s, live bands and entertainers. The Casino Center Beer Garden will offer featured, imports and craft beers from local distributor Bonanza Beverage.

The Fourth Street “Mixology Bar” is an upbeat space highlighting local Mixologist, cocktails and the finest spirit brands available today. This month the mixology bar is transformed into, “Burn Bar” using the actual hand-made, artistic bar from “Burning Man” as it travels back to the high desert for this year’s upcoming festival. Mix and mingle with friends as you try featured cocktails from Patron, Tito’s Vodka, Skyy Spirits and Jim Beam Brands.

Back Bar USA is revamping the three existing beverage stations throughout the festival, partnering with Red Bull, VitaminWater and Coca-Cola, adding a separate area to buy nonalcoholic drinks to shorten wait times.


First Friday Las Vegas has been a mainstay of arts and culture in downtown Las Vegas for nine years. In 2011, just shy of the October nine year anniversary, the arts and culture festival welcomed a new ownership group, First Friday Las Vegas, LLC, comprised of executives Tony Hsieh, Fred Mossler and Steve Hill, as well as downtown developer Andrew Donner and marketing executive Joey Vanas. The outdoors event features several areas throughout Downtown Las Vegas that showcase artists of all calibers and genres, supplementing with live music, food and other celebratory events.

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