Now Available: Redken’s Nature + Science Range!

 

Now’s your chance to try out Redken’s NEW! Nature + Science range, which is designed to combine the power of nature and the performance of Redken! Featuring the three best-selling ranges of shampoos and conditioners, Redken Color Extend, Redken Extreme, and Redken All Soft, this NEW! range is vegan, sulfate-free, silicone-free and paraben-free. The NEW! Redken Nature + Science Range also features recyclable packaging that contains recycled plastic as well as 100% natural fragrance. Each cater to specific hair needs while delivering a high-performance with naturally-derived ingredients. You can find high-res images of the range here. You can get the range at Ulta and Ulta.com starting TODAY.

 

NEW! REDKEN NATURE + SCIENCE ALL SOFT SHAMPOO AND CONDITIONER, ($22) EACH

  • BENEFITS: Redken’s Nature + Science All Soft range is ideal for dry/brittle hair. Formulated with naturally-derived ingredients such as amino acids, sugars and birch sap to cleanse, replenish moisture and enhance softness for beautiful, healthy-looking hair.
  • USAGE:  Apply Shampoo daily or every time you wash on damp hair. Follow with Conditioner.

 

NEW! REDKEN NATURE + SCIENCE EXTREME SHAMPOO AND CONDITIONER, ($22) EACH

  • BENEFITS: Anti-breakage and strengthening Shampoo and Conditioner that help prevent split ends. Lupine protein naturally fortifies strands and repairs damage and distressed hair.
  • USAGE: Apply Shampoo daily or every time you wash on damp hair. Follow with Conditioner.

 

NEW! REDKEN NATURE + SCIENCE COLOR EXTEND SHAMPOO AND CONDITIONER, ($22) EACH

  • BENEFITS: Color-safe Shampoo and Conditioner that enhance color vibrancy and shine. Features ginseng, phytonutrients and antioxidants to help maintain fresh, vibrant haircolor and add shine protects color for long-lasting vibrancy. Gentle, non-stripping formulas.
  • USAGE: Apply Shampoo daily or every time you wash on damp hair. Follow with Conditioner.

 

Coming This October… Redken Color Extend Bonder Kit

75% of women over the age of 25 color their hair and post-color service, they want their hair to look shiny and vibrant while still feeling super silky and conditioned.

 

Knowing this, in 2016, Redken launched our beloved pH-Bonder collection to maintain the hair’s integrity during a coloring service. Now, in 2017, we’ve expanded the collection to include a 3-step, post-salon treatment called the Redken Color Extend Bonder Kit (launching October 2017) to help repair the hair fibers for two weeks after a coloring treatment, when hair is most vulnerable. With the new Redken Color Extend Bonder collection, hair regains full strength and consumers can then go back to their regular Redken haircare routine based on their hair needs (Redken Color Extend Magnetics is great for color protection, Redken Extreme for damage, Redken All Soft for softness, etc.)

 

But why two weeks after a coloring treatment? Your hair is in its most vulnerable state during the 2 weeks after a color service. Inside the hair fiber, bonds are fragile and chemical residue remains. Outside the fiber, the lipid layer is worn away and the cuticle is slightly lifted. The pH Bonder in-salon treatment protects the inner hair fiber during a color service while our NEW Redken Color Extend Bonder Kit continues to protect the inner hair fiber while ALSO repairing the outer lipid layer during the two weeks following a coloring appointment.

 

The Redken Color Extend Bonder Kit is a three-step process, including a Pre-Shampoo Treatment, Shampoo, and Conditioner, used 3 times a week for two weeks for professional-grade protection. (SRP: $30)

  • STEP ONE: In the shower, apply Redken Color Extend Bonder Pre-Shampoo Treatment, which contains Maleic Acid which targets and chelates mineral deposits left after color services and helps maintain hair’s natural pH level, to damp hair from roots to tips. Leave on hair for 5 minutes. Rinse.
  • STEP TWO: Redken Color Extend Bonder Shampoo and STEP THREE: Redken Color Extend Bonder Conditioner (regular shampoo / conditioner usage) contains Citric Acid and Taurine which reconnects and strengthen weak bonds while restoring the lipid layer for smoothness and shine and helping to protect the cuticle to maintain color vibrancy.
  • *Step 1, 2 and 3 come in 3.4 Fl. Oz tubes – a smaller size to use every wash for the 2-weeks after their color service.

 

WHAT IS THE RESULT? While this level of strengthening is not completely visible to the eye (as it is happening on the weak bonds inside the hair fiber), improvements to the quality of hair are seen in visible sleekness, shine, bounce/shape when styled and overall smoothness/less flyaways. These results are especially impressive on blondes with high lift who often feel that their hair is dull/limp after being processed.

 

Redken Blonde Boot Camp prepares your locks for summer

With summer around the corner, the blonde authority – Redken – is here to ensure both you and your blonde locks are well-equipped to fight the many environmental and mechanical aggressors that lead to damage, brassiness and color-fading.

 

Redken’s Blonde Authority Boot Camp
Redken Artists’ favorite hot tips for blondes this summer

 

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  1. What are your tips for getting more mileage out of my highlights?

“The best way to get more mileage out of highlights is to ask your stylist to blur the color in the area close to the scalp. Techniques like Redken Blur give a softer and more natural-looking grow-out instead of a hard root line.” – Redken Artist Sean Godard

 

  1. What is the ideal blonde maintenance plan for in-between my salon appointments?

“The ideal plan is to shampoo every 2 or 3 days using Redken Blonde Idol or Redken Extreme. To keep the color fresh in between salon visits, I recommend Blonde Idol Custom-Tone Conditioner to maintain the color weekly. Using treatments like Extreme CAT Strengthening Spray on a weekly basis helps to prep the hair for the next service and strengthen it to avoid dryness and breakage.” – Redken Artist Sean Godard

 

  1. How do I know if I have the right shade of blonde for my skin tone?

“Generally speaking, paler skin tones usually suit cooler shades of blonde and deeper/olive skin tones tend to suit warmer tones of blonde. To truly determine what color will work best for you, it’s always best to see a professional colorist as they can take into account crucial factors that play into this like skin tone, skin texture, eye color and your overall lifestyle.” – Redken Artist Sean Godard

 

  1. My hair is dark and I want highlights. How light can I go?

“For darker hair, getting to the desired lightness can be a journey that may take up to three salon visits. It is better to lighten it gradually and do at-home treatments in between your salon visits to help maintain healthy hair.” – Redken Artist Sean Godard

 

“More importantly, ask yourself how much time and money am I willing to invest in order to sustain the desired highlights and/or color, both in the salon and at home?”  – Redken Artist Veronica Vasilevsky

 

  1. What are some tips for maintaining my new ombre look?

“Maintaining ombre is simple. Between major visits to touch up the ombre, I recommend to my clients that they come in for a Shades EQ service to correct/refresh the tone of the ombre and add amazing shine and condition to the hair.” – Redken Artist Sean Godard

 

“What’s great about ombre is that less maintenance is required. However, because trips to the salon are less frequent, it’s important to use a color-depositing treatment conditioner like Blonde Idol Custom-Tone Conditioner once a week. This will keep your ombre fresh and bright!” – Redken Artist Veronica Vasilevsky

 

  1. Help! My hair is too brassy. How do I get a softer look?

“Brassy hair is simple to fix with a Shades EQ service. It will correct the tone of the blonde and add amazing shine and condition to the hair. Another quick fix is the Blonde Idol Custom-Tone Conditioner Violet for Cool Blondes – use it in place of conditioner every time you wash to control unwanted brassy tones.” – Redken Artist Sean Godard

 

  1. How can I go lighter without severely damaging my hair? How can I better protect my blonde locks?

“The best way to go lighter is gradually with lots of strengthening treatments in-between each service. Using Redken Extreme CAT strengthening spray really helps rebuild the hair from within and helps prep the hair for the next lightening service. Protect blonde hair by using heat stylers like Pillow Proof Blow Dry Express Primer before blow drying, flat ironing and curling to help protect the hair and the color. Using a lower heat setting on the hot tools is another great tip for lighter and more fragile blondes.” – Redken Artist Sean Godard

 

  1. How often is too often to have my hair lightened?

“It varies depending on history of hair or type of hair. Your colorist, and your hair, will let you know!” – Redken Artist Veronica Vasilevsky

 

“I would recommend waiting at least two weeks between most lightening services with lots of treatments in-between so the hair can rebuild from any damage created in the lightening process.” – Redken Artist Sean Godard

 

  1. Any additional “hot tips” for blonde clients?

“Use a clarifying shampoo like Redken Hair Cleansing Cream every few weeks to help keep the blonde from going dull and to remove any impurities from the hair like water deposits, pollution, etc.” – Redken Artist Sean Godard

 

“Blondes are like a white T-shirt – they show stains more so than dark clothing. This is why it so easy for blondes to look dull. Get rid of the stains with a hair cleansing cream shampoo, like Redken Hair Cleansing Cream.” – Redken Artist Veronica Vasilevsky