ASICS + Christina Applegate Breast Cancer Awareness Collection

With Breast Cancer Awareness month right around the corner, ASICS America has once again joined forces with Christina Applegate to launch a pink collection in honor of Breast Cancer Awareness, including the brand’s most popular footwear and apparel items in the eye-catching bright pink.

Thanks in part to a successful partnership with ASICS America last October, Right Action for Women increased its assistance for MRI screenings six-fold from 2011 to 2012. Christina is thrilled to be a part of this year’s program again and to partner with ASICS to continue her reach. After receiving her own breast cancer diagnosis in 2008, she created Right Action for Women to educate women and encourage them to talk to their doctors about appropriate screening.

For the 2013 Breast Cancer Awareness Collection, ASICS has revamped its products, offering the latest GT-1000™ 2 performance running sneaker for men, women and children in an electric pink color. The collection also includes the ASICS The Smuggler™ Sports Bra and ASICS Pink Ribbon Nimbus Classic LC sock.

ASICS has guaranteed a minimum donation of $100,000 (and up to $125,000) to Right Action for Women from the specially marked products now available at retail stores nationwide and at

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Product Details**:

· ASICS GT-1000™ 2 PR running sneaker – The latest generation of the GT-1000™ Series gets an energetic update, including more Rearfoot GEL® Cushioning and a sleek new upper. The additions of full-length SpEVA® 55 lasting and full blown rubber outsole provide mild to moderate overpronators an extra boost of comfort to the beloved bouncy ride (SRP $100)


  • ASICS GT-1000™ GS 2 PR running sneaker (kids) – This exciting new update of the GT-1000™ 2 GS PR provides excellent cushioning and a stable platform, thanks to DuoMax® Support and Rearfoot GEL® Cushioning. Built to be comfortable, durable, and fun. ($65.00)


· ASICS Pink Ribbon Nimbus Classic LC sock – This classic features the high-density cushioning that feels like a cloud under your feet with a pink ribbon signifying ASICS’ support of breast cancer awareness and research (SRP $9.00)


· ASICS The Smuggler™ Bra – Provides soft, seamless comfort, removable cups for shaping and a pink ribbon signifying ASICS’ support for breast cancer awareness and research. (SRP $42.00)




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