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Dueling Axes Joins AREA15’s Collection of Interactive Experiences

 

Rendering showcases new Dueling Axes venue coming to AREA15 in 2020.
(Rendering Courtesy of Dueling Axes)

DUELING AXES JOINS AREA15’S EVOLVING COLLECTION OF
INTERACTIVE EXPERIENCES

AREA15 gets primal with the newest addition to its experiential retail and entertainment tenant lineup: Dueling Axes, the premiere indoor axe-throwing lounge native to Columbus, Ohio. Dueling Axes joins AREA15’s recently announced growing collection of attractions including Nomadic, Emporium, Meow Wolf Las Vegas and the recently announced cocktail and coffee bar, Oddwood.

Dueling Axes prides itself on a unique approach to customer experience, competitive play, interior design, technology and location selection. These factors make Dueling Axes the leader in the axe-throwing arena, while AREA15 represents an optimal destination for the expanding brand. As its second location, Dueling Axes’ Las Vegas location will encompass nearly triple the space and number of throwing lanes than its Columbus venue. Occupying 6,300 square feet inside AREA15, the dynamic attraction will feature 18 throwing lanes accommodating up to six participants each; four lanes will be dedicated to the VIP and private party room which accommodates groups of up to 25 guests.

Whether guests are throwing for the first or hundredth time, on a date or with a large group of friends and coworkers, Dueling Axes makes axe throwing approachable and safe for everyone, transforming the primitive activity into a high-energy pastime. The Dueling Axes’ lounge will include a beer and wine bar, and guests will be encouraged to bring their favorite takeout from any of AREA15’s eateries into the venue.

Opening in 2020, AREA15 promises to be a portal to the extraordinary, the world’s first purpose-built experiential retail and entertainment complex designed to bring the best-in-class of immersive experiences together under one roof. AREA15 will announce additional attractions and food and beverage experiences this fall.

ABOUT DUELING AXES
Dueling Axes is the nation’s premiere indoor axe throwing lounge. Satisfying the drive for new experiences, axe throwing is a fun and safe activity for groups of all sizes. Similar to darts but way more exciting, you now can experience the unique sport of axe throwing in a safe, comfortable, and modern setting. Let’s face it, you’ve thought of what it would be like to throw an axe – now you have the chance to bring your primal desires to life. With our unique approach to the sport, we’ve created a one-of-a-kind atmosphere and facility that sets us apart from the competition. No beards or flannel required. Visit theduelingaxes.com for more information. 

ABOUT AREA15
AREA15, located minutes from the Las Vegas Strip, is the world’s first purpose-built experiential retail and entertainment complex offering live events, exhilarating attractions, immersive activations, art installations, bars and eateries and much more. With a growing collection of dynamic destinations including Nomadic, Emporium, Oddwood and its anchor experience, Meow Wolf Las Vegas, AREA15 will also host ongoing pop-up events designed to attract locals and tourists of all ages when it opens in 2020. AREA15 is the development project led by a joint venture between real estate development firm Fisher Brothers and creative agency Beneville Studios, both of New York. For more information visit www.AREA15.com and follow on Instagram and Twitter: @AREA15Official; Facebook: AREA15LasVegas and YouTube: AREA15. Hashtag: #SomethingIsComing. Click here for directions and here to download high-res renderings.

 

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AREA15 Announces New Bar and Arcade Venue, Emporium, to Open in Early 2020

 

Interior of Emporium, the ultimate bar and arcade entertainment experience.
(File Photo Courtesy of Emporium)

AREA15 ANNOUNCES NEW BAR AND ARCADE VENUE, EMPORIUM,
TO OPEN IN EARLY 2020 

Emporium Continues National Expansion at AREA15 Las Vegas 

 

 AREA15, the experiential retail and entertainment complex offering live events, immersive activations, art installations and much more, announces its new tenant: Emporium, the ultimate bar and arcade entertainment experience.

This new venue will house the best arcade in Las Vegas featuring nearly 100 classic arcade games including pinball, skee-ball, air hockey, pool tables, foosball, pop-a-shot and much more. The backdrop for the fun will be a full multimedia experience consisting of large projection and TV screens, live DJs and music acts and large-scale murals from Las Vegas artists, creating an eclectic mix of entertainment. Emporium’s curated bar menu will include regional craft beers, craft cocktails on draft, wine and a wide range of whiskeys and mixed drinks. Emporium’s event program offers a calendar full of fun gaming, music and beverage events plus a full-scale private events program for companies and special occasions.

AREA15 will mark Emporium’s first location in Las Vegas. Currently, they have five additional locations including three in Chicago, one in San Francisco and their most recently opened location in Oakland, California. 

“AREA15’s unique curation of tenants and inspiring commitment to taking things to the next level in experience-based entertainment provide an exciting next step in the expansion of our unique arcade/bar/venue concept across the country,” says Danny Marks, founder and partner, Emporium.

“Adding Emporium to AREA15 will provide guests with another exemplary entertainment option as they join Nomadic and Meow Wolf Las Vegas,” concludes Winston Fisher, chief executive officer, AREA15. “Emporium will occupy 10,000 square feet of space in the complex and bring yet another one-of-a-kind offering to Las Vegas.”

Additional details regarding specific experiences planned for AREA15 will be announced later this year.

ABOUT AREA15
AREA15 is an experiential retail and entertainment complex offering live events, immersive activations, art installations and much more. The complex will attract locals and tourists of all ages seeking an ever-changing landscape of new and unique experiences. AREA15 is the development project led by a joint venture between real estate development firm Fisher Brothers and creative agency Beneville Studios, both of New York. AREA15 is located on W. Desert Inn Road between Rancho Drive and Sirius Avenue. For more information visit www.AREA15.com and follow on Twitter and Instagram: @AREA15Official; Facebook: AREA15LasVegas and YouTube: AREA15.

ABOUT EMPORIUM
Emporium presents a unique take on the popular arcade bar concept through the combination of games, beverage, art and music. The arcade features the finest in classic gaming entertainment including retro and modern video arcade games and pinball machines plus table games such as pool, air hockey, skee-ball, foosball and more. Emporium locations, three in Chicago and two in the Bay Area, all feature carefully curated drink menus with a focus on local and regional craft beer, fine whiskey, handmade cocktails and other fine spirits. Emporium also proudly offers a wide variety of non-alcoholic beverages for guests to enjoy. Live DJ’s, musical performances, and murals from local artists highlight the entertainment experience on a nightly basis at every Emporium location.

 

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AREA15 Las Vegas Signs Mixed Reality Experience: Nomadic

Rendering of Nomadic, opening inside of AREA15 Las Vegas, by the end of the year.

(Rendering courtesy of Design + Distill)

AREA15,

THE IMMERSIVE ENTERTAINMENT, RETAIL DESTINATION OPENING

IN LAS VEGAS THIS DECEMBER,

SIGNS MIXED REALITY EXPERIENCE: NOMADIC

New Experience Becomes

First of Many New Tenants to be Announced this Year

 

AREA15, the experiential retail and entertainment complex offering live events, immersive activations, art installations and much more, announces a new tenant: the premier mixed reality (MR) experience, Nomadic.

Founded by veterans of the film, gaming, and retail sectors, Nomadic blurs the line between ‘virtual’ and ‘reality’ by creating video-game-like experiences guests can physically-engage with as they step into the action. These unique experiences incorporate physical props, set design and environmental effects into story-driven VR content. The most deeply immersive, tactile and realistic virtual reality experiences ever developed, Nomadic’s first owned and operated location in Orlando quickly ascended to one of the top three locations in the region, according to TripAdvisor.

“Nomadic’s vision of being the leader for next generation, out-of-home, fully immersive VR entertainment fits perfectly with the curated collection of unique entertainment and retail businesses, artists and best-in-class live events that will find a home at AREA15,” says Winston Fisher, chief executive officer, AREA15.

Nomadic will occupy 6,000 total square feet of the 200,000 square foot complex and will be located near AREA15’s anchor tenant, the art collaborative Meow Wolf. Similar to Meow Wolf, Nomadic will transport guests on journeys through shorter-form mixed-reality (virtual reality + physical engagement) experiences. Nomadic content is appropriate for participants age 10 and older.

“Nomadic is creating a new medium of immersive entertainment. Bringing this to market with a partner such as AREA15, which is committed to achieving that same high level of innovation and entertainment as us, is a perfect match for us,” said Doug Griffin, founder, Nomadic. “To be paired with other groundbreaking activations is exactly why we chose Las Vegas as our next location and we know locals and visitors alike will enjoy getting lost in these incredible adventures.”

Additional details regarding specific experiences planned for AREA15 will be announced later this year.

 

ABOUT AREA15

AREA15 is an experiential retail and entertainment complex offering live events, immersive activations, art installations and much more. The complex will attract locals and tourists of all ages seeking an ever-changing landscape of new and unique experiences. AREA15 is the development project led by a joint venture between real estate development firm Fisher Brothers and creative agency Beneville Studios, both of New York. AREA15 is located on W. Desert Inn Road between Rancho Drive and Sirius Avenue. For more information visit www.AREA15.com and follow on Twitter and Instagram: @AREA15Official; Facebook: AREA15LasVegas and YouTube: AREA15. 

 

ABOUT NOMADIC

Nomadic is a location-based VR company shaping the future of entertainment. It creates immersive, tactile VR experiences that allow people to move freely through a space while interacting with both the physical and virtual world. Blurring the line between reality and fantasy, Nomadic experiences are simply, the most deeply immersive, tactile, and realistic virtual reality experiences ever developed. Formed by a team of veterans from the film, gaming, brand and retail worlds, Nomadic’s turnkey, convertible environments and rich VR content provide venues with the platform to convert their locations to ever-changing VR experiences. Visit www.BlurTheLine.com.

 

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AREA15 to Offer Las Vegas’ Most Distinctive Special Events Space, Opening this Dec.

New rendering illustrates AREA15 event space, opening this December.
(Rendering Courtesy of Design + Distill)  

AREA15,
IMMERSIVE ENTERTAINMENT, RETAIL DESTINATION
OPENING THIS DECEMBER,
TO OFFER LAS VEGAS’ MOST DISTINCTIVE, SPECIAL EVENTS SPACE  

 

For the first time, AREA15, Las Vegas’ new immersive entertainment, retail and dining destination opening this December, unveils 40,000 square feet of unique event space within a wholly reimagined world of art, technology and design. Space will be available for group event bookings of all sizes for any occasion beginning in January 2020.

Located just seven minutes from the Las Vegas Strip, AREA15 is an experiential retail and entertainment complex offering live events, immersive activations, art installations and much more. The complex will attract locals and tourists of all ages seeking an ever-changing landscape of new and unique experiences. Anchor tenant, Meow Wolf, will create interactive art activations to transport audiences of all ages into fantastic realms of story, exploration and discovery. 

The backbone tying everything together is The SPINE, an ever-changing corridor filled with one-of-a-kind art installations, engaging brand activations, unique commerce and inspiring food and beverage offerings. Seamlessly situated throughout the complex will be 40,000 square feet of flexible indoor and outdoor event space available for all types of events including live music, festivals, corporate events, private parties, theater performances and weddings. The unique venues are infinitely customizable for any type of event to come to life.   

EVENT AND MEETING PLANNER FAST FACTS

  • SECTAR I – outdoor event space
    • 32,000 square feet
    • Capacity – up to 4,500 people 
    • 10-foot perimeter wall for privacy
    • Ability to tent completely or outfit with whole or partial sun shade
  • SECTAR II – indoor event space
    • 7,000 square feet
    • Capacity – up to 800 people 
    • Professional-grade audio
    • Lighting and sound package
    • 3D projection mapping technology throughout entire room
  • SECTAR V – a circular bamboo volcano structure
    • 1,900 square feet
    • Capacity – up to 200 people  
    • Designed by Balinese design firm, IBUKU Studio. This an intimate setting is a space like no other in Las Vegas – or the world.
  • Additional available event spaces:
    • The SPINE – AREA15’s backbone, filled with unique art installations and immersive activations
    • The Art Gallery – a curated collection of festival-inspired art installations on the outside grounds of AREA15
  • All AREA15 event spaces will have access to:
    • State-of-the-art green room
    • Full service catering kitchen
    • Ample back of house (BOH) storage
    • More than 800 free parking spaces and easy ride-share access      

To learn more or to book events for 2020, email events@area15.com or call (702) 846-1900.

ABOUT AREA15
AREA15 is an experiential retail and entertainment complex offering live events, immersive activations, art installations and much more. The complex will attract locals and tourists of all ages seeking an ever-changing landscape of new and unique experiences. AREA15 is the development project led by a joint venture between real estate development firm Fisher Brothers and creative agency Beneville Studios, both of New York. AREA15 is located on W. Desert Inn Road between Rancho Drive and Sirius Avenue. For more information visit www.AREA15.com and follow on Instagram: @AREA15Bunker; Facebook: AREA15LasVegas; Twitter: @AREA15Bunker and YouTube: AREA15.

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AREA15 Announces Art Gallery as Part of Immersive Retail and Entertainment Complex

 

AREA15 Announces Art Gallery as Part of Immersive Retail and Entertainment Complex

Large scale, festival-inspired art will be for sale and integrated throughout AREA15

AREA15, the experiential retail and entertainment complex opening in late 2019 in Las Vegas, announced today the project will include an indoor and outdoor art gallery with large-scale works of art for sale to the public. Curated by Joshua Levine of Fired Up Management, unique and dynamic pieces of art will be sourced from around the globe, taking AREA15 visitors on an artistic journey like no other. Davis McCarty’s Pulse Portal and Ivan McLean’s Trogdor, a fire breathing dragon, will be the first of many pieces to debut in the gallery. AREA15 is a development project led by a joint venture between real estate development firm Fisher Brothers and creative agency Beneville Studios, both of New York.

 

“When conceiving of AREA15, we always considered art to be central to the visitors’ experience,” said Winston Fisher, CEO of AREA15 and Partner of Fisher Brothers. “We are thrilled to be working with Fired Up Management to bring these incredible artists and their work together in one place.”

 

AREA15’s immersive bazaar concept of blending together music, events, commerce, food, drink, technology and design, led seamlessly to the idea of an art gallery.  Projected to be one of the most eclectic and compelling galleries of its kind, the featured works of art will evoke the feeling of being at popular outdoor desert art festivals and trending interactive pop-up installations. While some of the art will be on display inside AREA15, a majority will reside outside on the expansive parking grounds of the complex, appealing to visitors of all ages and levels of art appreciation.

 

“Art is in the DNA of AREA15,” said Michael Beneville, chief creative officer of AREA15 and founder/CEO of Beneville Studios. “We want our visitors to feel a sense of discovery and playfulness from the moment they arrive in the parking lot. These spectacular pieces of art are rarely seen in urban settings. They’re a unique backdrop to the Las Vegas cityscape and the AREA15 experience.”

 

AREA15’s first two installations will be by artists Davis McCarty with his piece Pulse Portal and Ivan McLean’s project entitled Trogdor. McCarty is known for his use of geometric patterning and space age materials to create experiences that transport his audience to another dimension. McLean is a sculptor in Portland, Oregon, working with a variety of materials and styles. He creates commissioned installation pieces of any size for both public and private spaces.

 

The gallery will include a variety of artistic mediums, large sculptures, industrial art, custom builds, fabrications, extreme performance, new media projection mapping, LED and video. A range of 15 to 20 pieces will be on display and offered for sale at any given time.

 

The gallery space will be open to the public, complementing AREA15’s own collection of art by local and international artists Henry Chang, Bart Kresa, Matt Elson and Ibuku.

For more information, visit www.area15.com and follow on Instagram @area15bunker, Facebook Area 15, Twitter @area15bunker and YouTube AREA15.

About AREA15

AREA15 is a wholly re-imagined world weaving together immersive experiences, themed events, art installations, restaurants, bars, and nightlife. Opening in late 2019, the complex will appeal to a variety of clientele, including gamers, comic-con and sci-fi enthusiasts, artists, music and festival lovers, and anyone simply looking for an immersive and unique experience. AREA15 is a development project led by a joint venture between real estate development firm Fisher Brothers and creative agency Beneville Studios, both of New York. The complex offers up to 126,000 square feet of customized tenant space for a curated collection of experiential and retail businesses, 68,000 square feet of leasable ground floor space, and up to 58,000 square feet of mezzanine space. A 40,000-square-foot indoor and outdoor event space—ideally suited for live music, festivals, corporate events, e-sport tournaments and much more—will be adjacent to the retail and dining options. Complementing the retail and event space is the interconnected “Spine,” a destination unto itself as an immersive bazaar and promenade that ties all of the tenants together.

 

About Fired Up Management

Fired Up Management is a full-service management and production firm that offers turn key solutions for immersive experiences, festivals, parades, film and commercial shoots, corporate and private events, fundraising galas, weddings, theme parties and any other special occasion worthy of a celebration. At Fired Up Management, the philosophy is to provide a unique experience that will last a lifetime. Joshua Levine is the founder and creator of Fired Up Management, a management and production firm that has proven to be in a league of its own. Combing his 20 years of experiential and immersive marketing experience, together with his artistic vision, Joshua is an 18-year burner and has successfully bridged the gap between large scale festival art and the corporate world. Most recently Joshua was appointed head curator of the AREA15 Art Gallery in partnership with Fired Up Management.