THE COSMOPOLITAN OF LAS VEGAS TEAMS UP WITH EA SPORTS
TO BRING LAS VEGAS’ FIRST-EVER EA SPORTS BAR TO THE STRIP
EA SPORTS™ Extends Partnership and Offers Fans Unique Las Vegas Sports
Experience through Facebook Promotion
The Cosmopolitan of Las Vegas transforms the traditional sports bar concept by partnering with EA SPORTS, one of the leading sports entertainment brands in the world, to create Las Vegas’ first-ever EA SPORTS BAR powered by Sharp® opening March 31.
Combining the excitement of a sports bar, the comfort of a living room and EA SPORTS video games that ignite the emotions of sport, the EA SPORTS BAR will offer a unique new environment of gaming and luxury. The one-of-a-kind experience will feature Sony PlayStation 3 game consoles, a selection of EA SPORTS games, high-definition televisions broadcasting the day’s sporting events and a lively bar set among nine living room style vignettes.
“We are thrilled to present a new experience to Las Vegas that combines brands with the prestige of EA SPORTS, Sharp and PlayStation. Guests can expect a mash-up of sports bar, game room and your best friend’s living room. Whether or not you’re a video gamer, it’s a great place to spend a few hours with friends,” said Lisa Marchese, Chief Marketing Officer of The Cosmopolitan of Las Vegas. “In the spirit of the pop-up wedding chapel, we will continue to experiment in this space, giving our guests a fresh experience each time they visit the resort.”
“We are happy to provide EA SPORTS fans a new and unique pop-up experience in the heart of Las Vegas,” said Christopher Erb, Vice President of EA SPORTS Brand Marketing. “We’re changing the way fans are connecting and playing with our games. This opportunity with The Cosmopolitan of Las Vegas demonstrates the social and immersive experiences our games provide to consumers on multiple platforms anytime, anywhere.”
On the 50-yard line of Las Vegas Boulevard, the glass affronted space provides a street-side view of The Strip. Inside, video game and sports aficionados are greeted by a warm setting of classic sophistication and masculinity surrounded in the best technology has to offer. Each of the nine seating vignettes will have a variety of premium hand-tanned Italian leather sofas and chairs, vintage media trunks – all centered around an immersive sports gaming experience.
In addition to being a great lounge experience, video game concierges will offer fans such games as Tiger Woods PGA Tour 13, Madden NFL 12 and FIFA 12, to name a few. The bar area will lend itself to sports-watching on one of the six wall-mounted 70” LED screens and an antique 1930’s foosball table will add an old school charm to the experience.
In addition to the food and beverage offerings including a wide selection of bottled beers and snacks, the retail area will feature EA SPORTS, MLB and NBA branded t-shirts, sweat shirts, hoodies and fitted caps from brands including New Era, Junk Food and Banner 47. EA SPORTS BAR will carry an assortment of gift items, books and EA SPORTS games including FIFA 12, Grand Slam Tennis 2, Tiger Woods PGA Tour 13, Fight Night Champion, Madden NFL 12, NBA JAM, and many more.
Keeping in line with its commitment to provide fans unique experiences that further connect them with the brand and the sports they love, EA SPORTS will be offering three fans of the EA SPORTS Facebook page an exclusive package complete with airfare and a VIP experience for two at The Cosmopolitan. The trips will be timed around major sporting events throughout the year, including the NFL Draft, Stanley Cup Finals and Wimbledon.
In addition, any fan that visits the EA SPORTS Bar will have an opportunity to win prizes, guests that check-in on FOURSQUARE and become mayor of the bar will be awarded a special EA SPORTS prize.
EA SPORTS BAR will be a 2,500 square foot venue able to accommodate up to 125 guests. The venue will be open Sunday through Thursday from 11 a.m. – midnight and Friday and Saturday from 11 a.m. – 1 a.m. Minimum age requirement to engage in the space is 21 years or older. For more information about please call 702-698-7640.
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ABOUT THE COSMOPOLITAN OF LAS VEGAS
The Cosmopolitan of Las Vegas is the city’s newest luxury resort offering a decidedly different perspective. Located at the heart of The Strip, the resort’s uniquely vertical multi-tower design offers spectacular views of the vibrant city. The new 2,995-room resort features oversized residential-style living spaces with expansive, one-of-a-kind private terraces. The Cosmopolitan’s luxurious resort amenities include a 100,000 square foot casino; Sahra Spa & Hammam and Violet Hour Hair Nails Beauty; three unique pool experiences; Marquee Nightclub & Dayclub, a multi-level integrated indoor/outdoor nightclub and 150,000 square feet of state-of-the-art convention and meeting space. An eclectic line-up of new-to-market retailers include: AllSaints Spitalfields, Beckley, CRSVR Sneaker Boutique, DNA2050, Droog, EATDRINK, Jason of Beverly Hills, Kidrobot, Molly Brown’s Swimwear, Monogram, Retrospecs & Co, Skins 6l2 Cosmetics, Stitched and Utique. Signature restaurants include: Blue Ribbon Sushi Bar & Grill by restaurateurs Bruce and Eric Bromberg; Comme Ça by Los Angeles Chef David Myers; Estiatorio Milos, by international restaurateur Costas Spiliadis; Holsteins from Block 16 Hospitality; Jaleo and China Poblano restaurants by acclaimed Chef José Andrés; Scarpetta and D.O.C.G. by award-winning Chef Scott Conant; and popular steakhouse STK from The ONE Group.
