NEW! REDKEN CLEAN MANIAC
Gentle. Powerful. Clean. For all hair types.
Redken has tapped longwear makeup’s unrivaled remover, micellar water, and brought its dirt-magnet technology into the new Redken Clean Maniac Micellar Shampoo. Micellar technology utilizes cleansing ‘micelles’ to attract and remove dirt and oily substances on the surface of the hair like a magnet, leaving a soft, clean feel without stripping strands. Free of sulfates and silicones, the Shampoo and Conditioner leave a clean-touch feel to the hair while providing a fresh-from-the-shower clean all day, and are gentle enough for everyday use.
But what exactly is micellar technology? Micellar technology contains surfactants that have waterloving and oil-loving “moieties” that encase the oil and dirt particles into a “micelle,” that is then rinsed off of the hair, leaving it clean and fresh. Next, Redken Clean Maniac Clean-Touch Conditioner lightly moisturizes strands for a clean, healthy feel. Both the Shampoo and Conditioner also feature
Redken’s patented Neofresh Technology, an odor-neutralizing technology which surrounds odors and repels them so hair remains fresh and pleasant.
“Working in New York City, many of my clients are exposed to pollution and other environmental stressors that can make hair feel lackluster and less than fresh,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “Redken has specific products for every clients’ needs – dry, damaged, color-treated. This new shampoo and conditioner provides consumers with what they want most today: clean, touchable hair. The Clean Maniac range cleanses and softens hair without weighing it down, and cleanses hair of pollution, excess sebum, styling buildup and daily dirt and grime. I recommend it to all of my clients who want their hair to feel clean, fresh and healthy.”
The suggested retail price for Clean Maniac Micellar Shampoo is ($19) and Conditioner is ($20.) The
Clean Maniac range is available at Redken authorized salons nationwide starting in June 2017.
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.