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Sam Villa Introduces Pro-Results Texturizing Iron the easiest and fastest way to create volume

 

Sam Villa Introduces Pro-Results Texturizing Iron
the easiest and fastest way to create volume

 

Create salon worthy styles with massive volume and lived-in texture at home with the Sam Villa Pro-Results Texturizing Iron.  From carefree texture to Insta-worthy braids and updos, texturize all over or just underlying sections for hidden lift and volume.  The flexible plates feature tiny round ridges that compress hair for long-lasting body and texture, and a ceramic-core with a titanium coated surface distributes heat evenly for safe and consistent styling.  Launched May 2020, see the lift HERE!

 

“Texturizing hair with an iron is what creates that salon-quality, eye-catching volume and lift.  It’s also what stylists use to add definition and grip for bigger braids and long-lasting updos,” explains Sam Villa, co-founder of Sam Villa® and Global Artistic Ambassador for Redken 5th Avenue.

 

How to Create Volume with a Texturizing Iron: https://youtu.be/vdU_xDcdVsY

Crown Area

  • Working off the part, take a top slice of hair and pin to the opposite side.
  • Compress the next section at the base with the iron.
  • Let cool and massage with fingers to separate.
  • Flip the smooth pinned section over the textured area and see the crown lift!

Braids and Updos

  • Randomly compress iron down the hair shaft to expand the cuticle and style. The texture creates a sturdy foundation for long-lasting style.

 

Why This Iron is Unique

  • Comfort and Control – The ergonomic handle comfortably fits in any hand size and the longer body allows for precision compression (how tightly the plates close around hair), without tiring the wrist and hands.
  • Heats Up Quickly – Located at the back of the iron to prevent accidently turning the iron off, an LED indicator light displays a different color for every heat level. It blinks while heating up and stays solid when the desired temp is reached.
  • Good For All Hair Types – Three heat settings maintain consistent heat without spikes; Low – 375º for fine hair; Color Treated – 392º (helps protect color and prevent fading) and High – 410º for virgin or highly resistant hair.

“Remember to always apply a heat styling product to protect hair from damage and lock in the texture.  Redken iron shape 11 thermal holding spray is one of my favorites.  And, the more you compress, the better the indentation and the longer its memory will be,” adds Villa.

 

Retail Price: $89.95, available on samvilla.com.

Sam Villa is co-founder of Sam Villa® and Global Artistic Ambassador for Redken 5th Avenue.  He is the 2020 International Hairdressing Awards International Hair Influencer of the Year and 2017 NAHA Lifetime Achievement Award Victor.  He designs professional tools for consumers so they can achieve salon-quality results at home with minimum effort. Make the most of your hair with samvilla.com.  Facebook: @SamVillaPros ;YouTube: @SamVillaHair; Twitter: @SamVillaPro; Instagram: @SamVillaHair; Pinterest: @SamVillaHair.

 

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Introducing Redken’s NEW! Extreme Length Range – Now, Grow Stronger,Then, Grow Longer!

 

Does your hair refuse to grow longer? Do breakage, split ends and fragile strands get in your way? This March, Redken has the answer with the NEW! Redken Extreme Length range! Formulated with biotin to help hair grow longer and stronger, this new length-protecting range in Redken’s iconic Extreme family is the perfect lengthening and strengthening system for stronger strands that can grow the distance.

 

How does it work? First, the NEW! Redken Extreme Length Shampoo With Biotin gently cleanses strands and features biotin to help promote strong hair. Then, the NEW! Redken Extreme Length Conditioner With Biotin gently conditions the hair, adds shine, and strengthens fragile strands with biotin and castor oil. Finally, gently towel-dry your hair and apply a small amount of Redken Extreme Length Leave-In Treatment With Biotin to your lengths and ends. This leave-in treatment adds manageability, smoothness, and shine. It’s formulated with biotin and soy protein to strengthen hair, and even visibly reduces the appearance of split ends by 78%.

 

In fact, overall hair breakage is reduced by 81%* when you use the NEW! Redken Extreme Length range as a full system.

 

“I can’t tell you how many clients I have coming into the salon every day that are looking to grow their hair out. Some of my clients have a lot of breakage, and are always looking for a solution to get their hair stronger. I always recommend consistent hair trims and taking care of your strands in between appointments, but now, with this NEW! Redken Extreme Length range, I can also send my clients home with something that I know will gently nurture their hair and help it grow longer with less breakage.” – Redken Brand Ambassador Rodney Cutler.

 

Check out some of our ‘Expert Tips On How To Grow Your Hair Longer And Stronger’ for more suggestions on hair length help. The NEW! Redken Extreme Length range (Shampoo: $22.50, Conditioner: $22.50, and Leave-In: $25.00) is available at Ulta, Ulta.com and Hair.com starting March 2020. Please find press and high-res images here. Please reach out to kbuttolph@redken.com for any additional information.

 

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About Redken

For over 60 years, Redken has been a leader in the professional salon industry, providing stylists and consumers with a unique mix of fashion, innovation, and inspiration to achieve today’s ever-evolving techniques and trends. Redken supports the expertise of salon professionals with principle-based education, cutting edge technologies rooted in protein-science, and a portfolio of products including Shades EQ – the #1 demi-permanent haircolor on the market – for maximum versatility and flexibility for clients of all hair types and hair textures. Based in New York, Redken is also at the forefront of backstage beauty with the fashion industry’s most prestigious designers trusting Redken styling products season after season to create their runway looks. For more information, visit Redken.com, follow us on Instagram, like us on Facebook, or follow us on Twitter.

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Ready, Sweat, Spray! Redken And Flywheel Have Teamed Up In Celebration Of Redken’s NEW! Deep Clean Dry Shampoo

 

Redken and Flywheel have teamed up this February through April in celebration of Redken’s NEW! Dry Shampoo! As a part of the partnership, you’ll be able to find the NEW! Redken Deep Clean Dry Shampoo in select Flywheel studio locations throughout the country. The NEW! Redken Deep Clean Dry Shampoo is the perfect post-workout five-minute fix to get you out the studio doors and into the office, off to dinner, or on time to a night out without having to totally restyle your hair.

 

“We’re thrilled to partner with Redken in celebration of their NEW! Dry Shampoos. Our riders are often taking a class before work or a night on the town, and having a product like Redken Deep Clean Dry Shampoo allows them fit a workout into their busy schedules by refreshing their style and letting them head right out the door after class.” – Jake Spitz, Senior Vice President, Business Development, Flywheel Sports.

 

Redken Deep Clean Dry Shampoo features a high-performance formula with rice and tapioca starches to provide maximum oil absorption on all hair types. It’s perfect for reviving hair post-blowout, post-workout, and everything in between. For more information on the NEW! Redken Deep Clean Dry Shampoo, please click here. Redken Deep Clean Dry Shampoo retails for $24.00 is available for purchase now on Hair.com. Please find high-res images and a press release surrounding the partnership here, more information about the partnership here, and more ways to use dry shampoo here! Please reach out with any questions.

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

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INTRODUCING NEW! REDKEN COLOR EXTEND BROWNLIGHTS, AVAILABLE THIS MONTH

 

50% of women who color their hair are brunette*, yet most pigmented color care products on the market have historically been created for toning high levels of blonde hair. This January, Redken is taking its pigmented color care offerings to the next level with a new addition for brunettes: the NEW! Redken Color Extend Brownlights Shampoo and Conditioner, which wards off brassy brunette hair in between lightening/color appointments as well as in natural brunettes.

 

Formulated with blue pigment to target deeper levels of brass, Redken Color Extend Brownlights works to neutralize warm undertones to keep your natural or colored brunette hair color cool, bright and healthy. Simply use as needed to ward off brass – the more you use it, the more it tones! Our formula features brand-new progressive color deposit technology to help prolong cool tones by depositing the perfect balance of blue pigment with every wash. When used daily, the color deposit gradually builds up to prevent the brassy tones and warmth that usually start to appear 4-6 weeks after your color service. The progressive technology is also perfect for natural brunettes in hard water areas, which tends to make hair more prone to brass.

 

“The NEW! Redken Color Extend Brownlights Shampoo and Conditioner is the perfect solution for my busy brunette clients who tend to get brassy in-between salon appointments. It’s easy – all they need to do at home is use this shampoo and conditioner system to keep their hair healthy and to ward off brass in between their color appointments, which helps keep their fresh-out-of-the-salon color longer. Using the right color care products at home in between salon appointments is the key for healthy, beautifully-colored hair.” – Redken Brand Ambassador Cassondra Kaeding.

 

HOW TO USE:                                     

 

Available: The NEW! Redken Color Extend Brownlights Shampoo and Conditioner retails for $22.50 each, and can be found at Ulta, Ulta.com, and Hair.com starting January 2020.

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

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Available Now: Redken’s NEW! Triple Pure 32 Hairspray – High Hold, No Crunch, and a Neutral Fragrance

 

Redken’s newest styling innovation: the NEW! Redken Triple Pure 32 Hairspray: a high-hold, no crunch hairspray with a neutral fragrance! Perfect for those who don’t like products with a strong fragrance, or don’t want their hair products to compete with their perfume/cologne, the NEW! Redken Triple Pure 32 Hairspray delivers professional performance sans a strong smell – for a high-hold, no crunch look you can see, but not smell. Plus, it’s housed in a crisp white and rose gold bottle, which is perfect for an Instagrammable top shelf. This hairspray also features our beloved, patented tri-actuator that you can find on Triple Take 32 for a superfine, even mist.

 

“I always have a high-hold hairspray in my kit. It’s the perfect product that works with you: you can spritz it directly on your client’s hair for a high-hold finish without any crunch or residue, or spritz a bit on your palms and run it down your lengths for frizz control with a looser hold. The neutral fragrance in the NEW! Redken Triple Pure 32 Hairspray is great for picky clients who don’t like a strong smell. Plus, everyone keeps asking me about the rose gold bottle – it really stands out in my kit!” – Redken Brand Ambassador Chad Wood.

 

The NEW! Redken Triple Pure 32 Hairspray is $24.00 and is available in September 2019. However, you can get it NOW at Ulta.com!

 

 

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Coming This September… NEW! Redken Brews Thickening Shampoo, Pomade and Spray – For Thicker, Denser-Looking Hair

 

This September, Redken is pleased to introduce three new additions to our Redken Brews Men’s range that give the appearance of thicker, fuller hair. The NEW! Thickening Range gives you everything you need to give the appearance of thicker hair, while also strengthening hair strands. The regimen includes a NEW! , Redken Brews Thickening Shampoo, a NEW! Redken Brews Thickening Spray, and a NEW! Redken Brews Thickening Pomade.

 

  • Redken Brews Thickening Shampoo: ($17.00) an invigorating shampoo for men that improves the appearance of advanced thinning hair. This shampoo gently cleanses the hair while stimulating and nourishing the scalp, and strengthens the hair fiber to prevent hair breakage. Features an invigorating ginger mint scent.
  • Redken Brews Thickening Pomade: ($20.00) Redken Brews Thickening Pomade provides a densifying finish for hair that instantly looks and feels fuller. The formula is great for fine or thinning hair types. Creates instant volume and definition with mild control.
  • Redken Brews Thickening Spray: ($18.50) Redken Brews Instant Thickening Spray creates the look and feel of thicker, denser hair by increasing the diameter of each hair strand. It also strengthens the hair fiber to prevent hair breakage.

 

All products will be available on Amazon.com starting September 1st.

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Get The Look: The Beachy Bride, With Redken Artist Jackie Litscher

 

Going to a beach wedding this summer, or always wanted to have your wedding at the beach? Redken Artist Jackie Litscher shows us how to get beachy waves yourself, or what to tell your stylist you want, below!

“My beachy, bridal inspiration for this look was a chic, effortless look that also has a classiness behind it. This look will last all day and night, and you can really make it your own by adding in a hair piece like I did here, twisting your hair into a knot at the back of your head, or leaving all your hair down with the loose waves. The hair piece really adds a fun element to the look – it’s the perfect addition to have an effortless look with a twist, an accessory you wouldn’t normally wear.” – Redken Artist Jackie Litscher.

 

GET THE LOOK:

  • Prep dry hair with a few spritzes of Redken Iron Shape 11 throughout your lengths and ends for heat protection and a touch of hold.
  • Comb out 1” sections of your hair with a fine-tooth comb, then use a 1” curling iron on each section moving away from your face.
  • Allow all of the areas to cool.
  • Using a crimping iron, crimp the under layers at the back of your head for added root volume. If you don’t have a crimping iron, simply backcomb these sections with a fine-toothed comb.
  • Starting on one side of your head, take the face-framing sections of your hair in the front (about ¼ of your total hair’s thickness) and separate into two sections.
  • Twist these sections around each other, then secure in the back with bobby pins. Repeat on the other side of your head.
  • Using your fingers, allow your face-framing baby hairs to peek out on either side to soften the look and add to its effortless vibe.
  • Spray a few spritzes of Redken Control Addict 28 all over the look for hold and humidity protection.
  • If desired, secure a glitzy barrette in the back to add a bit of extra polish.

 

Check out the video of how Redken Artist Jackie Litscher created the look here. Check out more of Redken’s bridal looks here.

 

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Get The Look! Redken Brand Ambassador Chad Wood Styles Isabela Moner Using Redken Products

 

On Monday, August 5th, Redken Brand Ambassador Chad Wood got Isabela Moner ready for a full day of press for her new movie, Dora and the Lost City of Gold, utilizing Redken products. Check out how to get the look, below!

 

“Isabela and I wanted to go for a soft, luxurious wave for her press day to perfectly balance out her exaggerated sleeve. I used one of my new favorites, Redken Extreme Play Safe, which came out this month, to heat protect her hair and keep it healthy and shiny.” – Redken Brand Ambassador Chad Wood.

 

GET THE LOOK:

  • Prep damp, freshly-washed hair with the NEW! Redken Extreme Play Safe to heat protect and strengthen.
  • Blow out hair with a round brush, keeping volume on the lengths and ends.
  • Once full dry, create soft bends in the hair using a 1” iron, alternating the direction back and forth with each section.
  • Allow hair to cool then brush through with a wide-toothed comb to soften.
  • Add a few spritzes of Redken Triple Dry 15 throughout your lengths and tousle with your fingertips to add volume and an effortless finish.
  • Finish the look with a few spritzes of Redken Control Addict 28 Hairspray for hold and to ward off humidity-related frizz, then add a final few sprays of Redken Shine Flash 02 for a glossy finish.
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Beat The Heat – Coming This August: Redken’s NEW! Extreme Play Safe

 

Coming this August, Redken is proud to introduce a NEW product into its iconic Extreme Range: our NEW! Redken Extreme Play Safe, a leave-in treatment that provides care + heat protection of up to 450F all-in-one. Infused with tourmaline (like a lot of hot iron tools!) and plant protein, Redken Extreme Play Safe fortifies the hair to prevent split ends while reducing their appearance by 70%, and helps shield from hot tool damage. This product will be available in August and will retail for $24.00 at Ulta. The NEW! Redken Extreme Play Safe should be applied to clean, damp hair prior to blow-drying or diffusing hair.

 

HOW TO USE:

  • STEP 1: Prep hair by washing with Redken Extreme Shampoo and Conditioner.
  • STEP 2: Apply a dime-sized amount of product to damp hair, concentrating on fragile or damaged mid-lengths and ends. Leave in. Do not rinse.
  • STEP 3: Blow dry and heat style hair as usual. Redken Extreme Play Safe will protect hair from heat damage up to 450 degrees Fahrenheit.

 

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Fourth Of July Is Less Than A Week Away! Pack Your Haircare + Styling Essentials

With the Fourth of July right around the corner, now is the perfect time to start thinking about revamping your summer travel bag essentials. Check out the below offering from Redken to keep your hair frizz-free, color protected, detangled, and effortless – no matter your summer destination or favorite style.

  • FIGHTING FRIZZ? Pack your must-have anti-frizz set with Redken Frizz Dismiss Shampoo and Conditioner Minis ($6.50 each), which are both sodium chloride and sulfate-free and contain sustainably sourced Babassu Oil to tame frizzy hair, increase smoothness and enhance shine while moisturizing, detangling and protecting hair from frizz. Follow up with a Redken Frizz Dismiss Rebel Tame Mini ($10), a hydrating and heat protective leave-in cream for frizzy hair that also contains sustainably-sourced Babassu Oil to provide frizz control while hydrating, detangling and protecting hair from heat up to 450 degrees. Finally, finish all your summer looks with a few spritzes of Redken Control Addict 28 Hairspray Mini, Redken’s anti-humidity hairspray that holds hair in place for 24 hours without residue or flaking – so all of your summer looks will stay put.

 

  • HAVE COLOR-TREATED HAIR? Check out Redken’s Color Extend Magnetics Shampoo and Conditioner Minis ($6.50 each) to keep your color vibrant all summer long. Our sulfate-free formula also features Redken’s RCT Protein Complex to treat hair from the root to the core to the tip, giving all 3 levels the custom nourishment they need. Plus, this formula is non-stripping, lightweight, and gentle and features amino-ions to help seal in your color.

  • LOVE BEING BLONDE, HATE BEING BRASSY? Bring along a packet of Redken’s NEW! Redken Blondage Mask ($6.00) – our NEW! ultra-pigmented purple hair mask for blonde hair that ensures brighter, cooler blonde haircolor in just 5 minutes. Featuring our most powerful toning formula, this hair mask helps to correct and neutralize unwanted yellow and orange undertones in even the brassiest blondes.

  • LOVE NATURALLY-BASED PRODUCTS? Check out Redken’s Nature + Science All Soft Shampoo and Conditioner Minis ($6.50 each, com only) which are formulated with naturally-derived birch sap to cleanse, soften and replenish moisture for beautiful, healthy-looking hair. Plus, they’re sulfate, silicone and paraben-free with 100% Natural-Origin Fragrance. Learn more here.

 

  • CARRYING ON AND LOOKING FOR A MULTI-PURPOSE PRODUCT? Check out Redken’s One United Mini ($10) our best-selling, do-it-all leave-in. From detangling, to conditioning, strengthening, heat protecting, smoothing and anti-static benefits, this leave-in spray really does it all (in fact, it has 25 benefits overall!) Plus, it’s lightweight and easy to layer with any other products in your regimen. This is such a beloved do-it-all that in 2018, one bottle sold every 30 seconds in the US!

 

All products can be found at Ulta or Ulta.com.

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New This Month: Redken’s Color Extend Blondage Express Anti-Brass Mask, Our Most Pigmented Color Care Product

 

 

 

 

 

 

 

Redken is proud to introduce a new addition to its beloved Redken Color Extend Blondage collection: the NEW! Redken Color Extend Blondage Express Anti-Brass Mask, designed for those looking for even more toning power to help correct and neutralize unwanted yellow undertones in just 5 minutes. In fact, the NEW! mask is Redken’s most toning haircare formula, so it’s perfect for those who are looking to maximize their toning results.

 

How does it work? Just like the Redken Color Extend Blondage Shampoo and Conditioner, this formula works hard to tone unwanted brass in the hair while maintaining its strength. The NEW! Redken Color Extend Blondage Express Anti-Brass Mask’s ultra-concentrated formula contains purple pigment, wheat protein, amino acids and glycerin to tone, strengthen and moisturize blonde hair. Plus, it’s sulfate-free!

 

Please find usage details, below.

 

Available: The NEW! Redken Color Extend Blondage Express Anti-Brass Mask comes in two sizes: a retail size of 250ml for $29.00, and a 30ml packette for $6.00 for toning on-the-go. They can be found at Redken salons nationwide, ULTA.com, and JCPenney, and starting June 2019.

 

 

The NEW! Redken Color Extend Blondage Express Anti-Brass Mask comes in two sizes: a retail size of 6.8oz for $29.00, and a 1oz packette for $6.00 for toning on-the-go. It is available at Ulta.com starting in June.

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Give Your Dad the Gift of Thicker-Looking Hair, A Freshly-Groomed Beard and Multipurpose Products from Redken Brews This Father’s Day – Right on Amazon!

 

This Father’s Day, give your dad the gift of Redken Brews’ extensive grooming line – easily! You can get any of the below products on Amazon.com.

 

FOR A FLAKE-FREE SCALP AND THICKER-LOOKING HAIR:

  • Prep by washing hair with Redken Brews Anti-Dandruff Shampoo to gently cleanse hair and clarify the scalp to reduce itch and helps to eliminate flakiness. Formulated with Pyrithione Zinc to fight and control dandruff, the formula gently cleanses and reduces dandruff on all hair types.
  • If desired, follow with Redken Brews Daily Conditioner to moisturize, detangle and nourish men’s hair without weighing it down.
  • For fine or thinning hair, style dry hair with the NEW! Redken Brews Thickening Pomade, which provides a densifying finish for hair that instantly looks and feels fuller. The formula is great for fine or thinning hair types, and creates instant volume and definition with mild control.
  • For those with thicker hair, or those who like a light-hold gel, try out NEW! Redken Brews Extra Clean Gel to get lightweight control and a barely there, no crunch finish. The lightweight formula offers an extra clean feel to guarantee a smooth hold for his style with no stickiness or flakey residue.

 

FOR A FRESH, GROOMED BEARD:

  • BEFORE SHAVING:
    • First, prep with Redken Brews Shave Cream to moisturize skin during shaving and provide protection for an extra close and comfortable shave. Plus, it’s dermatologist-tested for safety.
  • AFTER SHAVING:
    • Option 1: apply a small amount of the NEW! Redken Brews After Shave to soothe and moisturize just-shaved, sensitive skin. After Shave prevents irritation from shaving, minimizes skin redness on men and moisturizes dry skin. This after shave balm contains aloe vera for additional soothing.
    • Option 2: for men with (or without!) beards, get him the gift of soft, hydrated skin and beards with Redken Brews Beard Oil – a beard softener by Redken Brews that also moisturizes dry skin under the beard. It’s a must have for facial hair upkeep and grooms and softens facial hair so it looks and feels great. Plus, our Redken Brews Beard Oil is 99% natural origin including oils such as avocado and olive fruit oil.

 

FOR ON-THE-GO AND HIS GYM BAG:

  • For those on-the-go and those who are lovers of multipurpose products/minimalists at heart, try out the two below offerings:
    • For a perfect do-it-all, get him the Redken Brews 3-in-1 Shampoo, Conditioner and Body Wash for the only product he’ll need in the shower. This formula also contains malt to strengthen and nourish hair.
    • For freshness on-the-go and perfect for a gym bag, grab him a Redken Brews Cleansing Bar to leave skin feeling clean and balanced. This pH-balanced cleansing bar gently cleanses skin without any tightness, and leaves skin smooth and refreshed.

 

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Get-The-Look! Hailey Bieber and Lili Reinhart’s Haircolor by Redken Brand Ambassadors Ryan Pearl and Matt Rez

Hailey Bieber: Beachy Blonde by Redken Brand Ambassador Ryan Pearl

 

Hailey Bieber and Lili Reinhart hit the red carpet for the Met Gala this evening in full-on “Camp” glam.

Image Source: Getty / Dia Dipasupil

“Hailey loves changing up the tone of her blonde throughout the year, but currently it’s a beachy blonde. She can pretty much rock any shade of blonde with her skin tone, so it gives us a lot of options and makes it easy to color. We did a highlight to break up her root a bit, but also kept some of her natural base peeking through to complement her golden tan and pink dress. I used Redken Flash Lift Bonder Inside to brighten everything up and Redken Shades EQ Gloss to tone her hair and add some shine. Before washing with Redken Nature + Science Color Extend Shampoo and Conditioner, I used Redken pH-Bonder to protect her hair and prevent breakage.” – Redken Brand Ambassador Ryan Pearl

Lili Reinhart: Baby Blonde Color by Redken Brand Ambassador Matt Rez
Image Source: Getty / Neilson Barnard
“Lili loves a cooler blonde, so we always go for neutral, cool tones when rooting and glossing her hair. Her character “Betty” on Riverdale is super blonde, so Redken Shades EQ is key for keeping her blonde fresh in-between highlights. To get her ready for the red carpet, we added in lowlights to create a really nice neutral tone with depth and then glossed all over, all using Redken Shades EQ. Glossing with Redken Shades EQ is always my first choice for my actress clients when they’re in-between projects – or just for anyone who wants frequent changes – because it’s easily reversible, the color fades on tone and it keeps the hair super healthy. After washing with Redken Color Extend Blondage Shampoo and Conditioner, I used Redken One United Spray Multi-Benefit Treatment for extra shine and softness.” – Redken Brand Ambassador Matt Rez

Still wondering how to achieve the haircolor of Hailey Bieber or Lili Reinhart, or are interested in speaking with Matt Rez or Ryan Pearl? Please contact Hillary.Calandra@redken.com.

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This Redken Product Sells Every 30 Seconds

Since its launch in 2015, Redken’s One United Spray ($24.00, Ulta.com) has proven to be the go-to multi-tasking, heat-protecting, detangling and hydrating spray for all hair types. In fact, in 2018, one bottle sold every 30 seconds in the US!* Plus, it’s sulfate-free and paraben-free. With hydrating coconut oil and a fresh, clean scent, it’s the perfect product to prep any hairstyle.

“I recommend One United to all my clients whose hair needs added moisture without the weight. I always send a bottle home with my clients after a color appointment to keep their hair soft, shiny and healthy.” –Redken Brand Ambassador Matt Rez

“When I’m backstage at Fashion Week finishing the looks on 40+ models before a show, or behind the chair at my salon with clients who are always rushing to their next appointment, I need a product that works and works quickly. I always have Redken’s One United Spray in my toolkit because it does it all – but I especially love its heat protection benefits to keep hair healthily styled.” – Redken Brand Ambassador Rodney Cutler

“I LOVE One United! One of my favorite ways to use this multi-purpose product is as a detangler – I simply spritz onto the hair’s mid-lengths and ends, about a bottle’s length away from the head, then use a wide-toothed comb to evenly distribute.” – Redken Global Artistic Ambassador Sam Villa

*2018 US Sales results from SalonCentric, JCPenney, Ulta, Regis, Ratner, Beauty Brands

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On Counters Now… Try Out The NEW! Redken Frizz Dismiss Range for ALL Types of Frizz!

 

Do you suffer from frizzy hair? Redken is excited to share its reinvented Frizz Dismiss Range: a collection of haircare products and treatments that provide humidity protection and smoothing benefits for all types of frizzy hair. The collection features a new generation of technologies infused with sustainably-sourced Babassu Oil to tame flyaways and decrease puffiness, while increasing manageability and shine.

 

All products are available at Ulta.com starting in February 2019.

 

  • REDKEN FRIZZ DISMISS SHAMPOO ($22, Ulta.com starting in February)
    • A gentle, Sodium Chloride-Free and Sulfate-Free formula to tame frizzy hair, increase smoothness and enhance shine.
    • Ideal for all hair types.

 

  • REDKEN FRIZZ DISMISS CONDITIONER ($22, Ulta.com starting in February)
    • A gentle, Sodium Chloride-Free formula with sustainably sourced Babassu Oil to tame frizzy hair, increase smoothness and enhance shine.
    • Moisturizes, detangles and protects the hair from frizz while providing softness and shine.

 

  • REDKEN FRIZZ DISMISS MASK ($24, Ulta.com starting in February)
    • An intense smoothing treatment for all hair types.
    • Features sustainably-sources Babassu Oil for enhanced manageability and frizz control.
    • Nourishes, softens, and hydrates unruly hair.
    • Enhances manageability and smoothness.

 

  • REDKEN FRIZZ DISMISS REBEL TAME HEAT PROTECTIVE LEAVE-IN CREAM ($24, Ulta.com starting in February)
    • A multi-benefit smoothing cream.
    • Features sustainably-sourced Babassu Oil.
    • Provides frizz control while hydrating, detangling and protecting hair from heat up to 450 degrees.
    • Best for unruly frizz.
    • Sodium Chloride-Free and Sulfate-Free.

 

  • REDKEN FRIZZ DISMISS INSTANT DEFLATE OIL-IN-SERUM ($28, Ulta.com starting in February)
    • A hair oil-in-serum suitable for all hair types that helps control the effects of humidity on the hair.
    • The formula helps prevent excess volume, puffiness and frizz while increasing manageability.
    • Also features sustainably sourced Babassu Oil for enhanced smoothness and shine.
    • For all hair types.
    • Protects hair from swelling and offers instant smoothness.
    • Sulfate Free & Sodium Chloride Free.
    • Best for moderate frizz.

 

  • REDKEN FRIZZ DISMISS ANTI-STATIC OIL MIST ($32, Ulta.com starting in February)
    • Instantly smooths flyaways and static without weighing hair down.
    • Features sustainably-sourced Babassu Oil for enhanced smoothness, frizz control, manageability and shine.
    • For all hair types.
    • Instantly smooths flyaways and unwanted static.
    • Best for mild frizz.

 

  • REDKEN SMOOTH FORCE ($24)
    • Lightweight hydrating spray detangles and protects against frizz.
    • For all hair types.
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Redken’s New Addition to Color Care… Redken Color Extend Graydiant Shampoo + Conditioner, a New Friend to Color Extend Magnetics and Color Extend Blondage!

Redken is pleased to announce a new launch to its color care shampoo and conditioner ranges… the NEW Redken Color Extend Graydiant Shampoo and Silver Conditioner, which launched this month! The new Redken Color Extend Graydiant Shampoo and Silver Conditioner joins Redken’s other prestigious color care ranges, such as our Redken Color Extend Magnetics Shampoo & Conditioner (launched February 2017) and Redken Color Extend Blondage Shampoo and Conditioner range, (which launched in May 2018)

 

REDKEN’S NEW! REDKEN COLOR EXTEND GRAYDIANT! REDKEN COLOR EXTEND GRAYDIANT SHAMPOO ($20) & SILVER CONDITIONER ($20) (LAUNCHED OCTOBER 2018):

 

REDKEN COLOR EXTEND MAGNETICS SHAMPOO ($19) & CONDITIONER ($20), (LAUNCHED FEBRUARY 2017):

  • Achieve the ultimate color protection and hair softness with Redken Color Extend Magnetics Shampoo & Conditioner, ($20), which contain Redken’s exclusive RCT Protein Complex, and treats the root, core, and tip of the hair by utilizing a multi-targeted delivery system, soy protein adds structure for root lift, arginine maintains health at the core, and sepicap restore ends of damaged hair. The sulfate free formula gently cleanses color treated hair for four weeks of color vibrancy and radiance. Redken Color Extend Magnetics Conditioner leaves hair feeling softer, smoother and enhances shine and manageability.
    • Color Extend Magnetics Shampoo ($19, 10.1oz) has a non-stripping, lightweight, gentle, sulfate-free conditioning cleanser formula that strengthens hair fiber from root to tip with soft, flexible results. Contains amino-ions to help seal in color.
    • Color Extend Magnetics Conditioner ($20, 8.5oz) features an easy detangling formula that leaves you with a softer, smoother, and more conditioned feel. Contains high levels of amino-ions to help seal in color. Sulfate-Free.
    • Also include the Redken Color Extend Magnetics Mega Mask ($29, 6.8oz) just 3 minutes a week will seal in benefits up to 3 washes! A deep treatment & care extender for color-treated hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

REDKEN COLOR EXTEND BLONDAGE SHAMPOO ($20) & CONDITIONER ($20) (LAUNCHED MAY 2018):

  • The color-depositing purple shampoo and conditioner system for blonde hair is part of Redken’s newest Color Extend color care collection. This toning and strengthening system will help keep your blonde brighter and healthier. The purple Redken Color Extend Blondage Shampoo and light purple Conditioner have ultra violet pigment and Triple Acid Protein complex to tone, strengthen and brighten all in one for a brighter, stronger blonde. The ultra violet pigments help to preserve blonde haircolor between appointments by keeping undertones at bay, while the conditioner helps detangle and smooth processed blonde hair or to condition natural blonde while keeping your color protected and bright.
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Coming This October… NEW! Redken Color Extend Graydiant Shampoo and Conditioner, for Naturally Gray and Silver Hair!

 

Redken is proud to introduce a new color care line specifically formulated for naturally gray and silver hair this October… our NEW! Redken Color Extend Graydiant! Redken Color Extend Graydiant Shampoo is an anti-yellow, color-depositing shampoo that, along with the Silver Conditioner, tones, strengthens and nourishes naturally gray and silver hair. How does it work? Our violet-pigmented, anti-yellow Shampoo neutralizes unwanted yellow and orange undertones left in gray hair once natural pigment is gone. With a newly even-toned base, the Silver Conditioner then deposits custom direct dyes onto the fiber for a beautiful, brightening silver pay off. Both formulas help to nourish and strengthen gray and silver hair for balanced, conditioned texture.

 

Speaking of texture, when hair loses its pigment, it becomes more susceptible to environmental factors. In pigmented hair, the melanin plays a protective role – in gray hair, this filtering no longer takes place and this exposure causes a weakening of the fiber and a yellowing caused by UV interacting with keratin and lipids. Because of this, the Redken Color Extend Graydiant Shampoo and Silver Conditioner help to nourish and strengthen gray and silver hair for balanced, conditioned texture.

 

Although usage may vary depending on desired brightening and toning levels, we recommend using Redken Color Extend Graydiant Shampoo and Silver Conditioner 1–2 times per week for optimum results.

 

The Redken Color Extend Graydiant! Redken Color Extend Graydiant Shampoo ($20) and Silver Conditioner ($20) will be available starting in October at Ulta, JCP, Regis, and Beauty Brands.

 

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Redken’s Dry Texture Styling Range… Now Available This October!

Looking for soft, effortless style with a boost of volume in freshly washed or second-day hair? Redken is proud to present the NEW! Redken Dry Texture range, featuring three formulas for all hair types: the NEW! Redken Triple Dry 15 Dry Texture Finishing Spray: a tri-mist dry texture finishing spray, the NEW! Redken Dry Shampoo Paste 05: our first dry shampoo and styling paste hybrid, and the NEW! Redken Dry Shampoo Powder 02: a dry shampoo in a lifting powder.

NEW! REDKEN DRY TEXTURE RANGE
PRODUCT NAME DETAILS HOW TO USE

NEW! REDKEN TRIPLE DRY 15 DRY TEXTURE FINISHING SPRAY,

-$22.00, 8.5 oz

-$11.00, 4.0 oz

 
BENEFITS:

– Ultra-fine texturizing spray

– Tri-actuator for all-over, barely-there dry finish

– Provides airy texture, touchable hold and lift

– Style refresher

– No powdery finish or residue

 
TO USE: Shake well/shake vigorously before use. Hold 6-8 inches away and spray on dry or previously-styled hair. If clogging occurs, rinse nozzle under warm water.

 

CONTROL LEVEL: Medium.

NEW! REDKEN DRY SHAMPOO PASTE 05

-$20.00, 2.0 oz

-$10.00, 1.0 oz

 BENEFITS:

– Reworkable control with the freshness of a dry shampoo

– Dry shampoo in paste format

– Absorbs oils and impurities

– Provides undone texture and root lift

 

 TO USE: Work a small amount onto fingertips and apply at the roots and through the mid-lengths. Can be used on damp or dry hair.

 

CONTROL LEVEL: Mild.

 

NEW! REDKEN DRY SHAMPOO POWDER 02

-$20.00, 2.1 oz

 BENEFITS:

– Loose powder dry shampoo with charcoal

– Absorbs oils and impurities while adding light volume to roots

– Extends and refreshes styles

– Non-dulling / non-staining formula suitable for all hair colors

 TO USE: Shake gently at the roots and massage into hair and scalp. Brush through to remove any excess and to refresh your lengths.

 

CONTROL LEVEL: Mild.

 

Available: The NEW! Redken Dry Texture range is available at Redken salons nationwide, ULTA, Beauty Brands, JCPenney, and lookfantasic.com starting October 2018.

 

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.