ALBERTA FERRETTI: Redken’s Runway Report from Milan with hair by Guido

Redken Creative Consultant Guido kicked off Fashion Week in Milan today with a sharp, sleek and shiny chignon at Alberta Ferretti’s Fall 2012 show. Her collection this season was a departure from her typical ultra-feminine wear, designed for a strong, modern woman; it was decidedly darker, more masculine and more architectural. Guido wanted to match this with a hairstyle that was simple but strong.

“There seems to be a toughness going around.  Even though Ferretti is a very romantic designer, she wanted something a little stronger than normal. We created a very clean, strict center part and sprayed fashion work 12 and shine flash 02 into the hair.  I then used my fingers to rake it down so it’s not too flat – I wanted it to have some thickness.  Then I used the shine flash 02 again to add extra shine just before the models walk.  It’s a severe look but has a very glamorous, seductive feel to it.”

–Guido, Redken Creative Consultant

Redken Products:

–          Body Full Volume Amplifier
–          shine flash 02 glistening mist
–          fashion work 12 versatile working spray


Create the Look:

  1. Apply Body Full Volume Amplifier throughout damp hair (which will add thickness) and blow dry straight.
  2. Create a clean center part.
  3. Pull hair into a low ponytail and apply shine flash 02 and fashion work 12 hairspray.
  4. Twist hair into a small chignon and secure with an open fastener.
  5. Finish with additional shine flash 02 for added shine and fashion work 12 to keep the chignon looking sleek and fly-away free.

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