COACH PRESENTS THE COACH X CHAMPION COLLECTION
Campaign featuring Paloma Elsesser, Wisdom Kaye and more
The Coach x Champion® Athleticwear collection launches today with a campaign featuring model Paloma Elsesser and TikTok stars Wisdom Kaye, Maha Gondal and Jeffrey Tung, and photographed and directed by Alessandro Simonetti.
The limited-edition collaboration brings together two American icons, combining Coach’s distinct attitude and legacy of craftmanship with Champion’s authority in authentic athletic apparel. Featuring leather bags, leather jogger pants, sweaters and shearling jackets printed with new branding that unites Coach’s storypatch, one of its house symbols, with Champion’s iconic C-logo, the collection reimagines the shared heritage of both brands with a fresh, modern lens.
To celebrate the new collection, Coach released a series of campaign images and “How to Coach a Champion” TikTok challenges. The challenges star Wisdom Kaye, the platform’s most fashionable star, stylist Maha Gondal, known for advocating modest style, and Jeffrey Tung, singer, actor and star of China’s “Idol Producer.” In the campaign, the cast invites Coach and Champion fans to participate in a series of fun challenges inspired by Coach’s fashion authority and Champion’s expertise in athleticwear.
“I’m excited to introduce Coach x Champion, a collection grounded in the authentic American heritage we share,” said Coach Creative Director Stuart Vevers. “I was inspired by the idea of elevating sportswear silhouettes in an unmistakably Coach way using leather, shearling and by combining our iconic symbols in a way that feels fresh, youthful and immediate.”
“The opportunity to partner with Stuart and the Coach team and merge the design expertise, as well as the great heritage of these two iconic American brands, is what was so inspiring,” said Champion Chief Global Design Officer Ned Munroe. “To be able to pair Champion’s roots in sport with Coach’s exceptional craftsmanship creates the opportunity for Champion’s iconic styles to come to life through a new and elevated lens.”
Shop the Coach x Champion collection here.
About Coach
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.
About Champion®
Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for its consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. For more information, please contact us at 1-800-315-0563 or at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of HanesBrands. (NYSE:HBI).
