Las Vegas Bowl Launches Online Series to Encourage Youth Health
The Las Vegas Bowl has launched a new initiative this week to help kids stay active and healthy.
The Las Vegas Bowl Playbook for Success was created to engage boys and girls through a series of videos and challenges, all presented for free online at www.lvbowl.com and on the bowl’s social media channels.
Hosted by Las Vegas Bowl staffer and former University of Oregon running back JJ Jones, Playbook for Success offers detailed workout instruction videos along with health and cooking tips for young fans. The program’s introductory video is now live and a new video is scheduled to be released each week.
“With the continued need to practice social distancing, as a result of our popular summer youth clinic being canceled, we looked to create a platform for youth to stay active and healthy while being safe,” said John Saccenti, executive director of the Las Vegas Bowl. “Playbook for Success not only helps get kids in Southern Nevada moving but also provides access for kids around the country to get active from the comfort of their own home.”
The next Las Vegas Bowl will be the first to take place at the recently completed Allegiant Stadium and feature a new matchup between teams from the Pac-12 Conference and Southeastern Conference.
The Las Vegas Bowl is one of 17 bowl games owned and operated by ESPN Events, a division of ESPN.
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ESPN Events, a division of ESPN, owns and operates a portfolio of 35 collegiate sporting events nationwide. The roster includes four early-season college football games, 17 college bowl games, 11 college basketball events, a college softball event and two college award shows, which accounts for approximately 400 hours of live programming, reaches nearly 64 million viewers and attracts over 800,000 attendees each year. With satellite offices in more than 10 markets across the country, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.