Nevada Zero Fatalities Program Introduces New Tagline, “Lives are on the Line


Nevada Zero Fatalities Program Introduces New Tagline

“Lives Are On The Line”

The new tagline delivers a message of urgency and personal responsibility to all Nevada road-users


 Zero Fatalities, a Nevada Departments of Public Safety and Transportation program with the ultimate goal of achieving Zero Fatalities on Nevada’s roadways, unveils its new program tagline today, reminding Nevada road-users that “Lives are on the Line.” Replacing the decade-old tagline “Drive Safe Nevada,” the new tagline conveys a sense of urgency and responsibility to all Nevadans to take action to reduce, and eventually eradicate, roadway fatalities because Lives are on the Line.

So far in 2020, a year when Nevadans were asked to stay home, the state has seen an 8% increase in roadway fatalities across all behaviors compared to this same time last year. As the year ends, and moving into 2021, Zero Fatalities calls upon all Nevadans to take the matter of traffic safety personally and practice safe driving behaviors because when it comes to friends and family, Zero Fatalities is the only acceptable number.

“The thought process behind the new tagline was to leverage the collective experience we’ve had throughout the past year. It is remarkable to witness the speed at which the general public’s everyday behaviors have changed in order to combat the current pandemic,” said Zero Fatalities Program Manager, Andrew Bennett. “The ‘Lives are on the Line’ tagline taps into that mindset by emphasizing that it is everyone’s personal responsibility to always drive sober, watch out for each other, always buckle up, focus on the road and check your speed in order to reach our goal of Zero Fatalities on Nevada’s roadways.”

Zero Fatalities encourages Nevada road-users to practice safe driving behaviors, including checking speed, always driving sober, watching out for each other and riding safe. Zero Fatalities will look to continue amplifying this message locally and nationally through marketing efforts, grassroots engagement within the community and public forums like the 2020 Traffic Safety Summit in December. Additional resources and information on how to remain vigilant in safe driving behaviors can be found at

For additional information and for resources on how to get involved, please follow Zero Fatalities on Facebook, Instagram and Twitter.

About Zero Fatalities

Nevada’s Zero Fatalities Program is all about eliminating fatalities on Nevada roadways. Some people may think zero is an impossible goal, but when it comes to your family and friends, what other number would be acceptable? We’re aiming for zero because everyone matters. The road to zero targets key behaviors like always driving sober, focusing on the road, watching out for each other, checking your speed, stopping on red, always buckling up and riding safe.

To learn more about Nevada traffic safety, log on to  Follow Zero Fatalities on Facebook, Twitter and Instagram.

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Nevada Zero Fatalities Program Introduces New Tagline, "Lives are on the Line