PRADA: Redken’s Runway Report from Milan with hair by Guido

Redken Creative Consultant Guido created a look that almost stole the Prada Fall 2012 show in Milan this afternoon, making all of the models into what he called “Virtual Princesses.” The futuristic, other-worldly, two-toned look provided the perfect contrast to Miuccia Prada’s restrained yet lavish collection.

“All hair is away from the face – there’s no emotion and all of the personality is taken away.  I envisioned the way a ‘virtual girl’ is drawn in a cartoon.  Then I added these different colored extensions – white, red and black, which adds to the synthetic feeling of the hair.  I used colors which looked most dramatic against each of the models’ real hair.  The different colors give you that pop of fakeness so we’re not talking about reality.  Like a futuristic princess.” –Guido, Redken Creative Consultant

Redken Products:
-thickening lotion 06 all-over body builder
hardwear 16 super-strength gel
-iron silk 07 ultra straightening spray
forceful 23 super-strength finishing spray


Create the Look:

  1. Layer thickening lotion 06 and hardwear 16 on the top portion of the hair when wet and brush straight back.
  2. Blow-dry hair straight, continuing to brush straight back.
  3. Apply iron silk 07 from the mid-shaft to ends of the hair to protect hair from heat iron and then use a straightening iron to give it a crisp, extremely straight look.
  4. Finish with forceful 23 to keep the style in place and looking extra sleek.

** The color was added using extensions at the show, but for those who aren’t afraid to try a pop of color for themselves, ask your Redken colorist (see for salon locations) to recreate the look.








*Photos courtesy of Redken

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forceful 23 super-strength finishing spray


hardwear 16 super-strength gel
thickening lotion 06 all-over body builder


iron silk 07 ultra straightening spray




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