Get the Look in 4 Easy Steps with Takashi and NEW! RUSKPRO

Get the Look in 4 Easy Steps with Takashi Kitamura and New!
RUSKPRO® Professional Hair Care System

 

Rusk®Global Ambassador and world renowned platform artist, Takashi Kitamura, shares the 4-1-1 on how to achieve salon quality hair in just 4 easy steps with NEW! RUSKPRO®. This revolutionary hair care system contains CDEpHlex³™ Technology, which creates an invisible barrier that wraps around the hair fiber to help seal and protect hair from Color fading, Damage and Environmental pollution. With Takashi’s pro tips and techniques combined with these high-performance products, you’ll look (and feel!) like a superstar in no time

 

STEP 1: CLEANSE

After cleansing hair with shampoo, generously spray Restore01 Leave-in Conditioner approximately 10 to 12 inches from hair. Use a wide tooth comb to help distribute product evenly through the hair from roots to ends. Now, get ready for some heat! SRP: $19

 

STEP 2: VOLUMIZE

Take horizontal sections and spray Volumize02 Volumizing Foam in a zig-zag pattern down the entire length of the section. Use a wide tooth comb to evenly distribute product from roots to ends. Now it’s blow dry time! Use Rusk Engineering Speed Freak®Professional 2000 Watt Dryerand a round brush to create maximum body. “I like to blow dry starting from the side and working towards the front, so clients can immediately see the results,” says Takashi. “Once both sides are finished, I starting blow drying the back of the head, paying close attention to the crown, ensuring I create a lift from the root.” SRP: $19

 

STEP 3: POLISH

Use a pea size amount of Polish04 Gloss Wax, work into palm of hands and emulsify between fingers. Apply product from the mid shaft to the ends to create separation, adding just the right amount of sophistication to your new glam look. SRP: $19

 

STEP 4: BUILD

We’re almost done! Section hair and spray Build04 Light Hold Hairspray approximately 10 to 12 inches from the hair to help build body. “I like this product for its layer-able quality and the versatility it provides. It delivers instant shine, humidity resistance and control, and yet it brushes out easily, creating a piecey look with movement,” says Takashi. SRP: $19 

 

RUSKPROcollection consists of 14 products that harness cutting-edge technologies to meet high-performance standards across every category: CARE01, STYLE02, TEXTURIZE03 and FINISH04. The collection of products is suitable for all hair types, colors and textures, are free of Sulfates and Parabens, and are animal Cruelty Free.Available in liter, retail and travel sizes, RUSKPRO is sold at Ulta, Amazon, Comosprof stores and Professional Beauty Distributors nationwide. For more information, visit www.rusk1.com.

 

Redken’s New Addition to Color Care… Redken Color Extend Graydiant Shampoo + Conditioner, a New Friend to Color Extend Magnetics and Color Extend Blondage!

Redken is pleased to announce a new launch to its color care shampoo and conditioner ranges… the NEW Redken Color Extend Graydiant Shampoo and Silver Conditioner, which launched this month! The new Redken Color Extend Graydiant Shampoo and Silver Conditioner joins Redken’s other prestigious color care ranges, such as our Redken Color Extend Magnetics Shampoo & Conditioner (launched February 2017) and Redken Color Extend Blondage Shampoo and Conditioner range, (which launched in May 2018)

 

REDKEN’S NEW! REDKEN COLOR EXTEND GRAYDIANT! REDKEN COLOR EXTEND GRAYDIANT SHAMPOO ($20) & SILVER CONDITIONER ($20) (LAUNCHED OCTOBER 2018):

 

REDKEN COLOR EXTEND MAGNETICS SHAMPOO ($19) & CONDITIONER ($20), (LAUNCHED FEBRUARY 2017):

  • Achieve the ultimate color protection and hair softness with Redken Color Extend Magnetics Shampoo & Conditioner, ($20), which contain Redken’s exclusive RCT Protein Complex, and treats the root, core, and tip of the hair by utilizing a multi-targeted delivery system, soy protein adds structure for root lift, arginine maintains health at the core, and sepicap restore ends of damaged hair. The sulfate free formula gently cleanses color treated hair for four weeks of color vibrancy and radiance. Redken Color Extend Magnetics Conditioner leaves hair feeling softer, smoother and enhances shine and manageability.
    • Color Extend Magnetics Shampoo ($19, 10.1oz) has a non-stripping, lightweight, gentle, sulfate-free conditioning cleanser formula that strengthens hair fiber from root to tip with soft, flexible results. Contains amino-ions to help seal in color.
    • Color Extend Magnetics Conditioner ($20, 8.5oz) features an easy detangling formula that leaves you with a softer, smoother, and more conditioned feel. Contains high levels of amino-ions to help seal in color. Sulfate-Free.
    • Also include the Redken Color Extend Magnetics Mega Mask ($29, 6.8oz) just 3 minutes a week will seal in benefits up to 3 washes! A deep treatment & care extender for color-treated hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

REDKEN COLOR EXTEND BLONDAGE SHAMPOO ($20) & CONDITIONER ($20) (LAUNCHED MAY 2018):

  • The color-depositing purple shampoo and conditioner system for blonde hair is part of Redken’s newest Color Extend color care collection. This toning and strengthening system will help keep your blonde brighter and healthier. The purple Redken Color Extend Blondage Shampoo and light purple Conditioner have ultra violet pigment and Triple Acid Protein complex to tone, strengthen and brighten all in one for a brighter, stronger blonde. The ultra violet pigments help to preserve blonde haircolor between appointments by keeping undertones at bay, while the conditioner helps detangle and smooth processed blonde hair or to condition natural blonde while keeping your color protected and bright.

Did You Go Lighter For Summer? Banish Brass with Redken’s NEW! Blondage Shampoo and Conditioner

Knowing clients’ struggle to maintain bright blonde locks while keeping hair healthy, Redken has created the NEW Redken Color Extend Blondage Shampoo and Conditioner range to fight the dreaded brassiness that comes with blonding and lightening services. Specially designed with pure violet pigments to neutralize and tone brassiness and Triple Acid Protein complex to proactively strengthen for less breakage, the new Shampoo and Conditioner help maintain a brighter*, stronger** blonde when used twice a week.

 

 

Both the Shampoo and Conditioner contain pure violet pigments to minimize unwanted brassy and yellow undertones. The Triple Acid Protein complex of Amino, Citric and Maleic Acids along with wheat protein is also found in both the Shampoo and the Conditioner and works to strengthen your strands. What’s more, while the range is intended for all blondes, anyone with concerns of saying bye to brass + strengthening can benefit from the Color Extend Blondage regimen.

 

“The number one thing my blonde clients ask me is how they can maintain their bright blonde locks in between appointments. In the past, I have recommended color-safe haircare products, since they are a great option to gently cleanse and soften strands. With Redken’s NEW Blondage system, specifically formulated with violet color-depositing technology, blonde hair is properly toned and strengthened with each use, benefits keep that keep my clients’ hair stronger and blonder, for longer.” – Redken Brand Ambassador Cassondra Kaeding.

 

 

Available: The NEW! Redken Color Extend Blondage Shampoo and Conditioner are $20.00 each. Both can be found at Redken salons nationwide, ULTA, Beauty Brands, JCPenney, and lookfantasic.com starting May 2018.

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

Get The Look! Hailey Baldwin’s Pink Hair at the 2018 Met Gala, colored by Redken Influencer Ryan Pearl

Hailey Baldwin walked the Met Gala red carpet with a whole new look: a bright, candy-colored pink mane by Redken Influencer Ryan Pearl.

attends the Heavenly Bodies: Fashion & The Catholic Imagination Costume Institute Gala at The Metropolitan Museum of Art on May 7, 2018 in New York City.

Both Hailey and I wanted to make a statement with her color. Pink hair is perfect for spring, and it’s incredibly flattering to all skin tones. I like to think of hair color as an accessory: it can add a pop of color to an otherwise neutral look. I used a combination of Redken Shades EQ Gloss and Redken City Beats for this new hue.” – Redken Influencer Ryan Pearl.

 

GET THE LOOK: THE COLOR

Highlights Formula:

  • 1 oz Redken Up to 7 De-Dusted Powder Lightener
  • 1 oz Redken 20 Volume Pro-Oxide Cream Developer
  • 4 mls Redken pH Bonder

Glaze, Zone 1

Glaze, Zone 2- 3

On Counters Now: Redken Color Extend Vinegar Rinse!

 

NEW! REDKEN COLOR EXTEND VINEGAR RINSE
RINSE. SHINE. REPEAT. Now, brighter and more brilliant color-treated hair is just one
rinse away.

 

Once a multipurpose product used only in the kitchen, apple cider vinegar has now become a hot-ticket ingredient in health, skin and haircare formulations. Now, Redken announces the launch of NEW Redken Color Extend Vinegar Rinse, designed to condition, smooth, strengthen and purify your hair with each use! The new treatment, designed to be used once a week for 3-5 minutes, also rebalances hair’s pH and gently cleanses for enhanced smoothness and shine.

 

The NEW Redken Color Extend Vinegar Rinse is formulated with Citric Acid to strengthen hair to the core and Apple Cider Vinegar to remove residue, smooth your hair without coating and enhance shine. Simply use weekly before, after, or in place of conditioner to instantly brighten and refresh hair for more radiant color. Redken recommends using the NEW Redken Color Extend Vinegar Rinse as a complete system with Redken Color Extend Magnetics Shampoo and Conditioner.

 

Below please find 3 great ways to use the NEW Redken Color Extend Vinegar Rinse to smooth, balance pH and add shine.

 

  • Use as an add-on treatment.
    • NEW Redken Color Extend Vinegar Rinse can be used as an add-on treatment after shampoo and conditioner to increase shine. After conditioning, squeeze out excess water from hair. Spread NEW Redken Color Extend Vinegar Rinse throughout hair from scalp to ends and leave on for 3-5 minutes. Rinse. In case of contact with eyes, rinse them immediately.
  • Use as a shampoo substitute.
    • NEW Redken Color Extend Vinegar Rinse replaces shampoo to gently clarify. Simply apply to damp hair from scalp to ends for 3-5 minutes, rinse, then apply conditioner as usual. In case of contact with eyes, rinse them immediately.
  • Use as a conditioner substitute.

 

Available: The NEW! Redken Color Extend Vinegar Rinse is $24.00 and is available at Redken salons nationwide, ULTA, Beauty Brands, JCPenney, and lookfantasic.com starting May 2018.

Ditch Your Blow Dryer in This Warmer Weather With Redken’s No Blow Dry Cream!

 

NEW! NO BLOW DRY #NBD
Redken introduces a whole new way to achieve styled hair without the heat.

One in two women air-dry their hair. * With this fact in mind, Redken has developed NEW No Blow Dry air dry stylers, the easy solution that allows consumers to achieve a frizz-controlled style without the use of a blow dryer. Designed for people on-the-go who are either short on time or do not have the desire to heat style their hair, No Blow Dry is a great alternative to a heat styler.

The air-drying trend has also been seen across the New York, London, Milan and Paris Fashion Week runways, where embracing one’s natural hair texture is now more on-trend than ever. Designers have drawn inspiration from each model’s individual esthetics and style, incorporating their own personalities into the overall ‘look.’ This trend has translated from runway to every day, where consumers are letting their hair air dry naturally, then taming frizz with a leave-in cream.

Ideal for consumers who are tight on time, taking a break from heat tools, or want to achieve an effortless it-girl look, No Blow Dry gives a perfected air-dried finish with the help of Redken’s Air-Tex Technology, which contains flexible polymers for control and movement as well as quick dry polymers to speed up drying time. Each cream gives noticeable style results with natural movement and control, a soft touch and a no-product feel.

“It can seem counterintuitive for a stylist to recommend a styling product that involves nothing more than air-dry,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “However, for me, products like No Blow Dry perfectly capture today’s consumers: they’re multitaskers on-the-go, and as we’ve seen at Fashion Week, that effortless look is more chic than ever. As a stylist, it’s important for me to give a client a great cut and shape so that their hair can dry naturally, and this product is the perfect complement. It’s unrealistic to think that a customer will blow dry their hair every single day for that fresh-out-of-the-salon look, so recommending an air dry cream is a great alternative to suggest so clients can still achieve amazing style.”

The NEW No Blow Dry collection contains three new creams: Airy Cream for fine hair, Just Right Cream for medium hair and Bossy Cream for coarse hair types. To use any of the No Blow Dry creams, simply work a dime-sized amount evenly into damp hair, then scrunch or twist in and air-dry for best results.

TIPS & TRICKS

  •  For loose beach waves, apply the appropriate No Blow Dry to damp hair. Create one loose
    braid and let hair air-dry. Undo braid, and shake out hair to perfectly waved tendrils.
  •  For tighter beach waves, apply the appropriate No Blow Dry then create two or more braid,
    depending on hair’s thickness. Let hair air-dry, then undo braids and shake out hair.
  •  For a soft, face-framing bend, apply the appropriate No Blow Dry then clip hair behind ears
    and allow it to air-dry. Unclip, then gently tousle.
  • For bouncy waves with root volume, apply the appropriate No Blow Dry then twist hair into a
    high topknot, and allow to air-dry. Undo the topknot and gently brush through.
  •  For tousled waves with sleek roots, apply the appropriate No Blow Dry then twit hair into
    two low buns, and allow to air-dry. Undo the buns and gently brush through.
  • For enhanced natural texture, apply the appropriate No Blow Dry then scrunch hair and
    allow it to air-dry.
  • For defined natural curls, apply the appropriate No Blow Dry then gently twist curls into
    shape using fingers and allow to air-dry.

The suggested retail price for No Blow Dry is ($24) and is only available at Redken authorized salons
nationwide starting in April 2017.

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets thepace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request hat you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.

Get Sexy Spring Hair in Seconds

Want to change up your look for a cocktail party or try something new? Check out these easy non-permanent fixes with LUXAIR and Secret Extensions® !

                                                                    

Is the unpredictable Spring weather wreaking havoc on your natural hair? LUXHAIR by Sherri Shepherd is here to save the day! LUXHAIR is the most stylish, comfortable, and ready to wear line of wigs in the world. Besides their affordability, they come in 15 salon inspired colors and styles. Gone are the days of lifeless and dull wigs. Now, exclusively from Sherri, finally there are wigs available that look, feel, and react like freshly cut and colored hair.  With 15 different styles available, you will be able to take your pick from tone on tone pixie cuts, romantic soft curls, or sleek short to long bobs. Lux Hair Wigs are solely available at www.luxhair.com with prices ranging from just $69-$89, and available specials every day.

 

Want to add a little volume or length for sexier look in a matter of seconds, Secret Extensions® is your new go-to . Secret Extensions® were created to give women the opportunity to have amazing hair full of volume and on trend colors without the cost and commitment of salon prices and visits. The extensions are adjustable, so they fit every head beautifully without any bumps or ridges.  The secret is the revolutionary headband, which is completely invisible. Simply slip it on, and you get thicker, fuller, and longer hair in seconds. Secret Extensions® now have two layers that provide easier blending, and twice the amount of hair than the original version for fuller and more glamorous styling. You can cut, curl, wash, and straighten your extensions as they look, feel, and perform like real hair.  The pieces are available in 11 dimensional colors to perfectly blend with your own hair. Create highlights, low lights, or sought after ombre and balayage dark to light shades. Secret Extensions® are available for purchase at www.secretextensions.com.

LUXHAIR


SECRET EXTENSIONS

Last minute holiday gift for the hair obsessed? Pureology to the rescue!

be-merry

Give colourfully this holiday season with Limited Edition Gift Sets featuring the most popular haircare systems and complimentary petites from Pureology

 

Trying to find the perfect gift for everyone on your list? This holiday season, look no further than Pureology’s colourful Limited Edition Holiday Gift Sets, featuring the brand’s best-selling shampoos and conditioners paired with three complimentary Pureology petites. Give the gift of healthy and vibrant hair, customized to fit your recipient’s hair type, completed with three petites for the perfect present.

 

The Limited Edition Holiday Gift Sets include:

 

Hydrate Holiday Gift Set
 hydrate-holiday-gift-set Moisturizing hair care for dry colour-treated hair

Includes:

  • Hydrate Shampoo (8.5 oz)
  • Hydrate Condition  (8.5 oz)
  • NEW! Colour Fanatic Instant Conditioning Whipped Cream (1.8 oz.)
  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)

Price: $58.00

Strength Cure Holiday Gift Set  
 2 Reparative hair care for micro-scarred, damaged, colour-treated hair

Includes:

  • Strength Cure Shampoo (8.5 oz)
  • Strength Cure Condition (8.5 oz)
  • NEW! Colour Fanatic Instant Conditioning Whipped Cream (1.8 oz.)
  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)

Price: $58.00

 

Pure Volume Holiday Gift Set
 3 Body-inducing haircare for fine colour-treated hair

Includes:

  • Pure Volume Shampoo (8.5 oz)
  • Pure Volume Condition (8.5 oz)
  • NEW! Colour Fanatic Instant Conditioning Whipped Cream (1.8 oz.)
  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)

Price: $58.00

Smooth Perfection Holiday Gift Set
 4 Smoothing hair care for frizz-prone colour-treated hair

Includes:

  • Smooth Perfection Shampoo (8.5 oz)
  • Smooth Perfection Condition (8.5 oz)
  • NEW! Colour Fanatic Instant Deep-Conditioning Mask

(1 oz.)

  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2 oz.)

Price: $58.00

Nano Works Gold Holiday Gift Set
 5 Luxurious hair care for mature and aging colour-treated hair

Includes:

  • Nano Works Gold Shampoo (8.5 oz)
  • Nano Works Gold  Condition (8.5 oz)
  • NEW! Colour Fanatic Instant Deep-Conditioning Mask

(1 oz.)

  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2 oz.)

Price: $91.00

NEW! FullFyl Holiday Gift Set
 fullfyl-holiday-gift-set Thickening hair care to boost colour-treated hair

Includes:

  • FullFyl Shampoo (8.5 oz)
  • FullFyl Condition (8.5 oz)
  • NEW! FullFyl Densifying Spray (1.0 oz)
  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)

Price: $58.00

 

NEW! Style + Care Infusions
 7 Styling made simple with this all-in-one product to control

frizz, maintain vibrant colour, and protect from heat

Free gift box with purchase of one:

  • Pure Volume (5 oz)
  • Smooth Perfection (5 oz)
  • Curl Complete (5 oz)

Price: $34.00

 

Launch/Availability:  October 2016 in salons and on Ulta.com while supplies last. Visit Pureology.com to find a salon, book your next appointment or buy the Pureology Limited Edition Holiday Gift Sets from your local salon.

 

Where to buy link:  www.pureology.com/where-to-buy

 

About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine.  From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!®  Visit StyleSeat.com/Pureology to book an appointment or buy authentic Pureology products from your local salon. For more information, visit Pureology.com and like Pureology on Facebook, Instagram and Pinterest.

Unleash your color creativity with NEW Redken City Beats Collection

redken

 

redken

From the streets to the masses, vibrant haircolor is everywhere, with women and men flocking to the salon chair to rock bold looks adopted by celebrities and seen across numerous editorial spreads. Redken answers their growing demand with City Beats, a conditioning color cream designed to create the edgiest looks for the ultimate in color expression. The twelve high vibrancy shades of City Beats unleash the sights and sounds of New York City through professional salon haircolor so women and men can now feel the energy and hear the beat of the city streets while blazing their own creative path.

 

The City Beats collection consists of twelve stay-true hues from bold to pastel shades in a new formula that conditions and seals the hair cuticle for lasting vibrant color and healthy-looking hair. The haircolor is a direct-dye that lasts for up to twelve shampoos and can be applied to both natural and previously colored hair. Each shade has its own story and namesake inspired by the edge and energy of New York City’s iconic landmarks and trendiest neighborhoods:

 

  • West Village Sunset: Discover one of NYC’s chicest neighborhoods. Walk the cobblestone streets, pop into shop or two and then grab a seat at a sidewalk café to watch the vivid orange sunset.
  • Broadway Blue: Experience the unique edge of NYC. Feel the energy of the crowds, hear the beat of the music, and see the stage lights shining in shades of bold blue.
  • Yellow Cab: Explore NYC from Central Park to South Ferry. Look out the window as you zoom down Fifth Avenue, past The Redken Exchange, and take in the sights and sounds of the city from an iconic yellow cab.
  • Chelsea Coral: Explore the art galleries of Chelsea and get inspired. Stop by the iconic Chelsea Market for a quick bite and then back to gallery-hopping to NYC’s coolest contemporary artwork with pops of coral.
  • High Line Green: Spend an afternoon at The High Line, NYC’s most innovative urban green space. See the native plants that bloom on this once-abandoned stretch of elevated rail line, now transformed into a modern and beautiful city park.
  • Brooklyn Blue: Bike over the Brooklyn Bridge and gaze at the crystal blue sky over the East River. Discover the coolest restaurants, trendiest shops, and under-the-radar music venues of NYC’s hippest borough.
  • East Village Violet: Meet up in the East Village for the best nightlife in NYC. Start with cocktails and then go club hopping and dance to the beat of your favorite DJ underneath the vivid violet strobe lights.
  • Midtown Magenta: Go window shopping in Midtown and treat yourself to some serious fashion inspiration. See the bright magenta lights of the Empire State Building, then snap a selfie to show off your NYC street style.
  • Times Square Teal: Take on Times Square and experience the hustle and bustle that’s the hallmark of NYC. Walk past the neon teal billboards, see the spot where the ball drops on New Year’s Eve, and snag tickets to the hottest show in town.
  • Big Apple Red: Get inspired by the sights and sounds of the city that never sleeps. Meet under the clock at Grand Central Station wearing your chicest show-stopping red, then see a show at Radio City Music Hall.
  • City Ballet Pink: Sit center at the city ballet and fall in love with the romance of NYC. See the dancers glide across the stage in pale pink pointe shoes and get swept away by the beauty and grace.
  • Indigo Skyline: Admire the NYC skyline and experience one of the most inspiring sights in the world. Feel your creativity awaken as you’re greeted by the iconic city lights sparkling against the deep indigo skyline.

 

“Trend-conscious women and men are looking to mimic the vibrant haircolor hues seen everywhere,” says Redken Artist Sean Godard. “I’m so excited Redken has answered this growing demand with City Beats. The shade possibilities are endless and the semi-permanent formula allows women to customize their look for the ultimate in color expression.”

 

Keeping true to the city that never sleeps, Redken has enlisted art icon Eric Haze, a native New Yorker, to create City Beats’ street-inspired package design. From galleries to boutiques, Haze’s graffiti writing is easily recognizable and has made an impact in the worlds of art and design for over three decades. Chloe Nørgaard, New York City-based model, trendsetter and haircolor chameleon, was also announced as the newest Redken muse. For her debut, Redken Artist, Justin Isaac gave her a bold turquoise blue look. Chloe will work with Redken Artist, Sean Godard to debut a new look every month on Instagram so be sure to follow @Redken5thAvenue and @chloenorgaard for more colorful looks and inspiration.

 

After receiving a professional color service using City Beats shades, consumers can maintain their color at home with Redken’s Color Extend Magnetics Shampoo and Conditioner. To find the nearest Redken salon, visit http://www.redken.com/salon-finder.

 

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.

 

Time Saving Tips with Pureology!

pureology

 

With jam packed summer schedules, we are all looking for simple ways to maximize time spent getting ready in the morning. Sandra Joseph, Pureology Artistic Ambassador, shares her expert tricks to minimize hair routine and maintenance so you can get out the door faster and spend more time enjoying the sun.

pureology

 

Start the morning off right! “Pureology Cleaning Conditioners will give a light cleanse plus a conditioning boost that will moisturize, repair and fight frizz all in one step! Apply a few pumps into your palms then massage onto the scalp. Gently massage down the length of the hair and allow it to rest for a few minutes (when the conditioning happens!) before rinsing. Cleaning Condition is also perfect after a morning workout – it’s the only product you need in your gym bag!”

pureology

Extend your style! “Pureology Fresh Approach Dry Shampoo is the perfect product to keep your style looking brand-new. Lightly mist Fresh Approach all over your root area, allow to set for a minute then brush or run fingers through hair for an instant boost. Or, mist all over hair to add texture, support and color protection to a second day messy bun or braid.”

pure

 

 

Effortless Style in 1-2-3 “Brush hair thoroughly then lightly mist Pureology Colour Stylist Strengthening Control zero dulling hairspray throughout for hold, heat protection, and shine. Create a few simple braids, then press over braids with a flat iron to lock in the texture. Allow the braid to cool then shake out for a “beachy or messy wave look”. Finish with a few bursts of Strengthening Control hairspray for extra hold and shine.”

pureology

 

 

Got curls? “Put aside the heat styling tools and embrace your natural texture! For perfectly conditioned curls, use Pureology Curl Complete Style + Care Infusion. This do-it-all product will control frizz, give crunch-free curl definition, soften hair, and enhance color and shine on all types of curls. Right out of the shower, scrunch hair with a towel to remove excess moisture, apply a quarter-size amount throughout hair and tousle with your fingers. Allow hair to air dry for that perfect frizz-free finish. Refresh your curls on days 2 and 3 by applying a small amount to sections of dry hair and smooth over with your palms to keep curls frizz-free.”

 

 

For more product and purchase information, to find a salon, book your next appointment or buy genuine Pureology products from your local salon, visit Pureology.com. Pureology is also available at Ulta and Beauty Brands.

Met Gala Inspired Hairstyles By Redken Artist Blake Reed Evans

This year’s Met Gala theme was “Manus x Machina”, where we witnessed the worlds of fashion and technology coming together to unveil extravagant, futuristic and jaw dropping outfits paired with equally amazing and unusual hairstyles. Inspired by the Met Gala, Redken artist Blake Reed Evans has provided step-by-steps using Redken to re-create at home some of the hairstyles worn by celebrities who attended the annual event.

 

(Please note, Blake did not create these hairstyles on the below celebrities. The below are step by steps on how to re-create the looks at-home.)

redken

Image Source: Getty / Taylor Hill

  • Spray the hair evenly with pillow proof blow dry express primer spray and comb through.
  • Mist the hair all over with Beach Envy Wave Aid.
  • Diffuse the hair.
  • Using a one inch curling iron, pick up random sections of hair to add definition to curls. Rotate wrapping sections toward your face and away from your face. Leave out about one inch of the hair.
  • Gather a two inch section of hair on each side of the head.
  • On each section, use braid aid 03 braid defining lotion to form a traditional three strand plait. Blouse the braid to make it bigger. Secure the ends with an elastic.
  • Pin the two braids in center back and let the ends of the braids hang loose.
  • Use a decorative necklace as the headpiece and secure it to the head using a hair pin.
  • Finish the look by misting wind blown 05 dry finishing spray all over to give it a textured finish.

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Image Source: Getty / Karwai Tang

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Image Source: Getty / George Pimentel

  • On damp hair, apply pillow proof blow dry express treatment primer cream for heat protection and longer lasting volume.
  • Apply guts 10 volume spray foam to the roots and full frame 07 all-over volumizing mousse to the mid lengths and ends.
  • Blow dry the hair using a 9 row Denman styling brush creating volume at the roots and directing the hair away from the face.
  • In the root area happy quick tease 15 backcombing finishing spray and over direct the sections toward the face to create more volume.
  • Backcomb the root area to secure volume. Make sure the hair moves away from the face.
  • Mist the ends of your hair with iron shape 11 finishing thermal spray and curl hair using a 1 inch curling iron. Avoid curling the top of the head.
  • Finish with triple take 32 extreme high-hold hairspray to lock in shape.

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Image Source: Getty / Larry Busacca

  • Prep damp hair with Glow Dry style enhancing blow-dry oil.
  • Prime the hair with pillow proof blow dry express treatment primer cream.
  • Apply guts 10 volume spray foam in the root area and isolate the top of the head and clip out of the way.
  • Blow dry the hair back and away from the face. Be sure not to lift the hair to avoid volume on either side or at the back of the head.
  • Drop the top section down and blow dry to create volume by lifting each section with a large round brush.
  • Once dry, spray the hair with control addict 28 extra high-hold hairspray and comb away from the face. Use a clip on each side to secure the shape. Remove the clip once dry.

 

To learn more about Redken products, find a salon, book your next appointment or buy genuine Redken products from your local salon, visit Redken.com. Also available at Ulta, Beauty Brands and JCPenney Salons.

Mother’s Day Treats for Every Mom!

Mother’s Day is just around the corner! This year, give your mom the gift of endless ‘good hair days’ with Pureology. With every product designed to help colour-treated hair retain its fresh-from-the-salon vibrancy with every use while its 100% Vegan, Dual Benefit Formulas provide custom care for every hair type, hair never felt or looked so good. Whether it’s for the mom-on-the-go or the always fabulously chic head-to-toe mom, Pureology is the perfect gift for all the moms on your list.

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Glamour Chic…

For the über glamorous, always polished and never without her lipstick mom, Nano Works Gold is the perfect daily dose of luxury. The luxurious formula renews hair for a more youthful appearance while the full bodied signature aroma containing Bergamot, Jasmin, Vanilla and Sandalwood awaken the senses at first touch. Featuring fairly-traded Golden Marula Oil to provide the best in nutrition and antioxidant protection, including four times more Vitamin C than an orange and 60% more antioxidants than Argan Oil, Nano Works Gold restores movement, suppleness and shine to hair. And of course the packaging! The sleek, shimmering gold bottles make for a beautiful addition to any shower.

 

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Super Sweet…

All the baking connoisseur moms are sure to love NEW! Colour Fanatic Instant Conditioning Whipped Cream. The innovative aerosol packaging contains a star-tip dispenser to give the product a luxurious whipped cream texture. Designed to replace a traditional conditioner without weighing hair down, the formula also lightly conditions, maintains hair movement, preserves volume and provides static control. All the “sweet” benefits hair could want without the added sugar!

 

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Workout Enthusiast…

Frequent shampoo washing can be taxing on hair. So for the workout loving mom who is constantly hitting the showers as a result, Pureology’s Cleansing Conditioners, a shampoo-free way to cleanse all hair types while preserving the integrity of the hair’s cuticle, is sure to be a win! The low-foam cleansing treatments come in three variations specific to hair needs, with each containing the exclusive AntiFadeComplex® and 100% vegan formulas, providing extraordinary colour protection and superior hydration. The low-lather cleansing base with rich conditioning ingredients gently cleanse the hair as it softens, improves elasticity and helps to preserve colour vibrancy.

Style + Care Infusions

 

Mom-on-the-go…

Multi-tasking moms who crave products with multiple benefits and uses, will love NEW! Style + Care Infusions, the all-in-one solution to both haircare and styling. The dual chamber infusions provide a caring formula as well as a styling formula, providing the perfect blend of style and care in one easy-to-use formula for styling made simple. Each infusion features Xylose, to insulate the cuticle layer and protect against heat damage, and Intracylane to strengthen the hair.

 

 

For more product and purchase information, find a salon, book mom’s next appointment or buy her genuine Pureology products from your local salon, visit Pureology.com. Pureology is also available at Ulta, Beauty Brands and JCPenney Salons.

Say bye-bye to shampoo and hello to the new clean. Don’t wash, Unwash

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What if we told you there’s
a new movement in hair care?

One that challenges conventional wisdom and
the harsh cycle of shampoo, condition, repeat.

One that actually cleanses without stripping – leaving hair
more vibrant, more manageable, and simply more beautiful.

Welcome to Unwash®

A new method to clean hair in a more civilized way, gently removing dirt and surface build up while locking in moisture, extending the life of hair color, and upholding your hair’s natural integrity.

 

 

 

bioBIO-CLEANSING CONDITIONER
• Replaces shampoo
• Locks in natural oils & color
• No sulfate detergents or parabens
• Moisturizing, non-strip cleanser
• Use regularly

 

 

Applying Emulsion Co-Wash Method™, this unique formula attracts and removes daily dirt and surface build-up without stripping hair of its healthy, natural oils. Essential moisture is locked in to restore balance and promote healthy, smooth hair. Combined with nourishing oils and extracts, hair is left soft, more manageable, free of frizz and full of bounce, body and vibrant natural beauty.

 

 

 

 

 

Safe for Color-Treated Hair | For All Hair Types & Textures
How to Use: Apply to wet hair. Massage into scalp, working
product through ends of hair. Rinse thoroughly.

MSRP. $36

 

 

With Pureology, begin your Earth Day commitments in the shower

Just as each New Year prompts revived promises to ourselves for better health and happiness, the annual Earth Day celebration reminds us to make the same commitment to our planet. Dedicated to sustainability, Pureology knows that not only does great hair start in the shower, but so do our sustainable practices. Below are ways in which Pureology does its part every day in reducing its carbon footprint and helping to conserve environmental resources.

 

  • Pureology’s bottles are 100% recyclable and contain up to 50% post-consumer recycled material.
  • Each Pureology shampoo bottle provides up to 70+ shampoos, which helps conserve more energy and water required during the manufacturing process.
  • All Pureology products are 100% vegan, are ZeroSulfate, and are made from naturally derived plant extracts.
  • Discover more about Pureology’s commitment to sustainability here.

 

To incorporate more environmentally-friendly practices into your daily routine, beginning in the shower, try Pureology favorites including Hydrate and Pure Volume. Details and hi-res images are attached. To purchase Pureology products, visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology products from your local salon. Also available at Ulta, Beauty Brands and JCPenney Salons.

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Redken launches new Chromatics Ultra Rich Cityscape shades, inspired by NYC at sunset

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Color That Shines Like Never Before

Introducing Redken’s Chromatics Ultra Rich Cityscape collection, five
highly-reflective monochromatic shades inspired by the New York
cityscape at sunset

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Sunset in New York City is always a picturesque experience as Mother Nature creates a unified scene of both warm and cool tones that light up the smooth, mirror-like facades of the city’s most modern buildings. Inspired by the hints of red and gold reflected off of New York City skyscrapers at sunset, Redken has launched five NEW! shades to the popular Redken Chromatics Ultra Rich family to broaden the color line’s palette and create a dynamic new offering of warm and cool tones, including new rich reds with Carmin’R™ technology plus opulent gold beiges, for a rich, monochromatic look from roots to ends. With the new shades, achieve a true-to-tone color with 2X fortified results*, 100% gray coverage and luminous shine.

 

The new oil-powered launch introduces five new shades in NEW! Red red, Red violet, and Gold Beige families. The two new rich red shades – Red Red 6Rr and Red Violet 5Rv –feature Redken’s Carmin’R™ technology to create dramatic depth to the red colors and better gray coverage perception. All Chromatics shades are ammonia- and odor-free formulas, powered by the exclusive ODS2 (Oil Delivery System) and Protein Extract technology that surround the hair cuticle and ultimately propel the dyes and protein extracts into the hair’s cortex. The result is hair that is twice as fortified, and infused with rich color with zero ammonia and zero odor.

 

“Twenty percent of clients visiting the salon are looking for a monochromatic finish that is even from root to tip with a saturated feel,” says David Stanko, Redken Master Colorist.The new Chromatics Ultra Rich shades give me the power to create an intensely cool or warm color with an unmatched shine that most people think is unachievable with color-treated hair.”

 

To achieve the look of Crystal Renn, who serves as the new face of Chromatics Ultra Rich, Redken Artist Chiala Marvici used the NEW! 5Gb Chromatics Ultra Rich to deliver her richly brunette and shiny results. To finish the look and protect Crystal’s freshly colored strands, Redken Global Creative Director Guido used the new Pillow Proof Blow Dry Express Treatment Primer Cream, in salons now.

 

After receiving a professional color service using the NEW! Chromatics Ultra Rich shades, consumers can maintain their color at home with Redken’s Color Extend and Color Extend Magnetics haircare system for guaranteed longer-lasting color. To find the nearest Redken salon, visit http://www.redken.com/salon-finder.

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.

Have a “brew” in the shower this St. Patty’s Day with Redken For Men Clean Brew

redken for men

NEW Redken For Men clean brew
extra cleansing shampoo

redken for men

Looking for ways to quietly participate in St. Patrick’s Day celebrations without having to dress in green or order a Guinness at your local bar tonight? Look no further than in your shower with Redken For Men’s Clean Brew extra cleansing shampoo!

Resembling your favorite beer in both packaging and ingredients, Clean Brew features Redken’s Anti-Grit Technology – a premium blend of malt, brewer’s yeast and orange zest. So on today’s holiday, no matter your gender, hop into your shower and experience firsthand the hair and scalp purifying shampoo that eliminates dirt and oil while helping to purify the scalp.

 

Description:  Get the grit out of extra dirty hair with NEW Redken For Men clean brew extra cleansing shampoo. Containing Redken’s new Anti-Grit Technology, clean brew eliminates dirt and oil with a rich foamy lather and helps to purify the scalp using a blend of three key ingredients found in beer.

Product Details: clean brew extra cleansing shampoo’s formula featuring Anti-Grit Technology contains a premium blend of malt, brewer’s yeast and orange zest. It intensely cleanses to eliminate dirt and oil while helping to purify the scalp & strengthen and boost body. A citrus scent with notes of musk and apple help create a refreshing shower experience for a squeaky-clean feeling.

Hair Type: Normal to oily hair and scalp types.

Product Usage: Simply apply to wet hair, lather and rinse. Ideal for use on a daily basis.

Launched: September 2012

Suggested Retail Price: Clean Brew Shampoo $12.50 (8.5 oz)

Available: Redken.com for salons

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, Become a Redken Facebook Fan or follow us on twitter @Redken5thAve.

NEW! Pureology Colour Fanatic provides all of the conditioning with none of the weight

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Pureology is excited to introduce to the beloved, award-winning Colour Fanatic family the NEW! Colour Fanatic Instant Conditioning Whipped Cream, addressing the needs of those with fine colour-treated hair by providing the ultimate lightweight conditioning treatment to instantly transform and perfect hair without compromising volume and movement.

 

Available in salons now (March 2016), the NEW! Colour Fanatic Instant Conditioning Whipped Cream features innovative aerosol packaging with a star-tip dispenser that creates a luxurious whipped cream texture with immediate and visible results without weighing the hair down. When used as a system with the popular Colour Fanatic Multi-Tasking Hair Beautifier spray, fine colour-treated hair is instantly fortified, softened, protected from split ends, dryness, colour fading and damaging UV rays leaving hair that is restored to a healthy look and hydrated feel.

 

“No matter the client or their hairtype, my first step in styling always begins with Colour Fanatic,” says Ruth Roche, Pureology Artistic Ambassador. “Women with fine hair are often afraid to use masks for fear of weighing their hair down; however, ironically, they are the ones that need deep conditioning benefits most because the cuticle of fine hair is thinner, more delicate and more vulnerable to damage. Finally with the Colour Fanatic Instant Conditioning Whipped Cream, we can provide those with fine hair with the ideal solution – an aerated formula perfect for fine hair.”

 

NEW! Colour Fanatic Instant Conditioning Whipped Cream features Pureology’s signature AntiFadeComplex®, a signature blend of melanin, heliogenol, vitamin E and UVA/UVB filters. The naturally-derived camelina and olive oils provide ultimate nourishment and softness, while keravis and xylose offer internal and external strength with lasting thermal protection.

 

The new Colour Fanatic Instant Conditioning Whipped Cream is available in salons now. To purchase, visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology products from your local salon. Also available at Ulta, Beauty Brands and JCPenney Salons.

Skip a shampoo, not a wash with Redken’s NEW! Genius Wash cleansing conditioners

Skip a Shampoo, not a Wash
Rotate your haircare regimen with
Redken’s NEW Genius Wash cleansing conditioners

 redken

It’s not rocket science, but it is genius! Now, you can wash smarter by rotating your haircare regimen with Redken’s NEW Genius Wash cleansing conditioners. Genius Wash cleansing conditioners cleanse and condition in one step for ideal moisture replenishment, manageability and color radiance, so your hair is always clean, but never over-washed. Available in three gentle formulas for medium, coarse and unruly hair, Genius Wash cleansing conditioners work ingeniously when rotated with your favorite Redken shampoo to provide the gentle cleansing and extra conditioning on the days you need it.

 

Genius Wash is an ideal way to whisk away build-up of oil or debris from your hair and scalp as often as needed without stripping any of the essential natural moisture,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “You can easily switch up your standard haircare regimen by alternating your traditional Redken shampoo with Genius Wash, so you will maintain optimal conditioning and avoid over-washing.”

 

PRODUCT LINEUP & TECHNOLOGYgenius wash

 

The Genius Wash formulas feature a gentle cleansing technology that works best when rotated with your favorite Redken shampoo and conditioner to leave hair clean, but never over-washed. Like other cleansing conditioners, Genius Wash foams less than a traditional shampoo and should be used every 2 – 3 washes depending on your hair type and need. Each of the formulas feature customized moisture and proteins for medium, coarse or unruly hair, as well as apricot oil for moisture, shine and softness and soy proteins to strengthen and repair. All of the formulas are free of any harsh salts, chemicals and parabens.

 

Genius Wash cleansing conditioners are an addition to your existing haircare regimen and not a replacement for your traditional shampoo. Book an appointment with your Redken stylist to create a custom routine that pairs the Genius Wash and Redken shampoo that is right for you depending on your hair type, concern and cleansing habits.

 

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.