And the race is on! Pureology’s tips for your best Derby hair yet

The annual Kentucky Derby each May is as much about fashion as it is the sport itself, with all eyes and bets on who will wear this year’s most glamorous hat or the most elaborate fascinator.


Inspired by Lauren Conrad’s Derby style and the event’s overall glamour, Pureology Artistic Ambassador Ruth Roche and Pure Artist Sandra Joseph have provided step-by-steps, using Pureology, to recreate our favorite Derby looks at home!


Image Source: Getty / Mike Coppola

Pure Artist Sandra Joseph’s step-by-steps to re-create this inspirational look at home:

  • On damp hair, mist Colour Fanatic multi-tasking hair beautifier from roots to ends and comb through to prime and protect the hair.
  • To achieve the perfect blow dry with both shape and hold, emulsify a dime-size amount of Smooth Perfection Style Shaping Gel in palms and massage throughout hair. Blow dry with a medium round brush to create bend and shape.
  • Once dry, emulsify Colour Stylist Cuticle Polisher shine serum in palms and distribute evenly throughout hair for shine and hold.
  • Take random sections of hair beginning at the mid-shaft and wrap around a large barrel iron on a diagonal. Smooth each section around your fingers after you release from the iron to create loose, natural-looking waves.
  • Lightly mist Colour Stylist Strengthening Control zero dulling hairspray for a flexible hold that will last you a full day at the races.


Pureology Artistic Ambassador Ruth Roche’s step-by-steps to re-create these inspirational looks at home:


Image Source: Getty / Mike Coppola

Hot Tip: If your hat is very detailed, consider keeping your hair minimal and chic so you don’t distract from the beauty of the hat!

  • Apply Smooth Perfection Style + Care Infusion to damp hair and comb through.
  • Blow dry the hair in sections using a paddle brush for a smooth, sleek finish.
  • Create a clean center part and brush the hair back into a smooth ponytail at the nape.
  • Twist the ponytail into a chignon and secure with a closed pin.
  • Finish by spraying the hair with Colour Stylist Supreme Control Hairspray for extra hold and shine.



Image Source: Getty / Mike Coppola

Hot Tip: Pull the hair back neatly, away from the face and dip the hat down on one side to showcase both the hair as well as the hat.

  • Apply Colour Stylist Root Lift Spray Hair Mousse throughout the root area and blow dry the hair away from the face.
  • Create barrel curls using a one inch iron, spraying each section as you go with Colour Stylist Strengthening Control zero dulling hairspray.
  • Brush hair away from the face and secure curls at the back of the head with closed pins.
  • Spray hair with Colour Stylist Strengthening Control zero dulling hairspray for lasting hold.


To purchase Pureology products, visit to find a salon, book your next appointment or buy genuine Pureology products from your local salon. Also available at Ulta, Beauty Brands and JCPenney Salons.

Photos: Lauren Conrad Celebrates Her Brother’s Brandon Conrad 21st Birthday at TAO

Television personality, designer and author Lauren Conrad took her brother, Brandon Conrad, to Las Vegas to celebrate his 21st birthday on Friday, and where else but TAO. Accompanied by fiancé William Tell and her brother’s friends, Lauren and the group kicked off their evening on a variety of signature selections at TAO Asian Bistro. After dinner, Brandon and friends went to go change into costumes, continuing in the Halloween spirit, and returned as a giant banana while Lauren sported a pair of rabbit ears. They then made their way to a dance floor table in the nightclub where the group was seen toasting to the birthday boy while taking in the high energy party scene. Brandon was later surprised with a Vegas-themed birthday cake presented by a bevy of sexy cocktail servers while his name emblazoned the giant LED screen above the DJ booth. The group danced and took photos of each other, partying late into the night. Lauren-Conrad Lauren-Conrad Lauren-Conrad Lauren-Conrad Lauren-Conrad Lauren-Conrad Photo Credit: Al Powers




Hollywood’s Favorite Sweet Spot to Candy-Coat Vegas Strip with New Store


Sugar Factory is expanding its extra sweet empire with the grand opening of its fourth location on the Las Vegas Strip at MGM Grand Hotel & Casino this spring. The newest retail store for the celebrity hot spot will enjoy a highly visible location just off of the main casino.

“MGM Grand is a Las Vegas icon and Sugar Factory has become the city’s most exciting new brand,” said Corey Jenkins, managing partner for Sugar Factory, LLC.  “We can’t imagine a more suitable partnership to open our new store, and we look forward to adding our sweet confections and fun merchandise to the MGM Grand experience. Plus, with fans like Katy Perry, Kim Kardashian and Drake, you never know who you’ll run into.”

Sugar Factory at MGM Grand will offer every kind of delightful, whimsical and colorful confection, perfect for candy lovers of every age. From classic childhood novelties to Sugar Factory’s signature celebrity Couture Pops, the new 2,700-square-foot store will carry it all. For candy lovers who need their fix quickly, the sweet shop will exclusively offer grab and go bags – Sugar Factory signature goodie bags filled with assorted candy favorites for a quick shopping all in one stop.

Recognized worldwide as the ultimate Las Vegas destination, MGM Grand is in the midst of its “Grand Renovation,” a 360-degree transformation updating MGM Grand’s guest rooms and its casino floor as well as entertainment, dining and nightlife experiences. For more information on the “Grand Renovation” visit

Sugar Factory has not only become wildly popular for satisfying every sweet tooth, but they’ve also become iconic for their merchandise, apparel and other candy-inspired gifts. Their signature pajamas, T-shirts and jackets have become huge hits with visitors, as well as their home goods, children’s novelties and super-chic Violent Lips temporary lip tattoos. Another exclusive item that Sugar Factory has become known for its designer denim line, which has been sported by Hollywood’s most-famous figures. The new MGM Grand location will boast racks of the fabulous denim, making sure every guest has the chance to look extra sweet.

Sugar Factory’s most famed sweet treat is the Couture Pop. The rhinestone-studded lollipop stick, with interchangeable lollipop heads, has become the true face of the Sugar Factory brand, with Tinsel Town favorites being spotted with the chic treat all over the pages of magazines and in the news.

Hollywood stars such as Eva Longoria, Katy Perry, Rihanna, Lindsay Lohan, Holly Madison, Lauren Conrad, Molly Sims and more have become regular fans of Sugar Factory and the Couture Pop, often being spotted at the Las Vegas stores. Kim Kardashian, Britney Spears, Nicole Scherzinger and Mike “The Situation” Sorrentino loved the blinged-out treat so much that Sugar Factory invited them to design their own personal lines of the pretty pops, all of which are sold in-store and online.

Sugar Factory isn’t your average sweet spot. It has become an instant hit across the country – offering everyone a sweet escape. Sugar Factory currently has stores located at The Mirage Resort & Casino, Miracle Mile Shops inside Planet Hollywood Resort & Casino and Paris Las Vegas. Sugar Factory’s newest location will open at MGM Grand Hotel & Casino in March 2012. For more information please visit, follow on Twitter at and friend on Facebook at  

MGM Grand, a AAA Four Diamond resort, provides the ultimate Vegas experience. A variety of luxurious suites and standard accommodations serve every need while guests discover signature dining by celebrity chefs including Forbes Five-Star Joël Robuchon, world-class entertainment at the Grand Garden Arena, Brad Garrett’s Comedy Club (opening March 2012),  the astonishing KÀ by Cirque du Soleil®, award-winning nightlife, a pampering spa and salon and an elaborate 380,000-square-foot, non-smoking conference center.