Dutch Braid Upstyle by Ruth Roche

Dutch Braid HI RES copy

This Dutch Braid upstyle is a light airy updo that doesn’t look like your typical braid, it’s great for medium length hair and it’s really easy to do,” says Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care.

· Apply Pureology Colour Stylist Root Lift to the base of damp hair and then in an “S” pattern throughout the rest of the head – working methodically from bottom to top.

· Blow dry with a round brush to create structure and body.

· Separate hair in half in the back, and lace the base at the crown to create a foundation to pin the form to.

· To create the form, start with a long piece of synthetic hair. Pull apart, mix it up and bring together again repeatedly to create a sort of fluffiness and then tuck under to create the shape of the form.

· Secure form at the top back of the head by pinning into the lacing.

· Starting at the front of the head (while standing at the back), section hair into three sections and start braiding an under braid by wrapping sections under the center section, picking up more hair each time a section is crossed.

· Complete braid and secure with an elastic.

· Lightly pull braid apart to build the shape and lift up with fingers and pin slack to build more dimension.

· At the nape, tuck the elastic under and pin.

· Finish with Pureology Colour Stylist Strengthening Control Zero Dulling Hairspray.

Look for other tips and tricks on www.ruthroche.com.

Ruth Roche is Global Artistic Ambassador for Pureology Serious Colour Care, specializing in design and finishing. She is also an established celebrity stylist (Anne Hathaway, Claire Danes, Amy Adams, Jenna Fischer, Mariah Carey…) and maintains a loyal clientele at Cutler Salon in NYC. Her work has been published in countless magazines, including Bazaar, Nylon, Vanity Fair, Cosmopolitan, Seventeen, Culture, More, American Salon and Modern Salon (portfolio: http://ruthroche.com/portfolio/). Stylists from around the world fuel their creative fire with her and consumers and celebrities are attracted to her down-to-earth edgy approach to hair. Roche makes everyday a good hair day! Website: http://ruthroche.com, Facebook: https://www.facebook.com/RuthARoche, Instagram: http://instagram.com/ruthroche, Pinterest: http://www.pinterest.com/ruthroche/, Twitter: https://twitter.com/ruthroche, Vimeo: http://vimeo.com/user11361055, YouTube: https://www.youtube.com/ruthrochetv.

Nico Vega To Get “Juicy” With Locals On Headlining Tour

Nico Vega To Get “Juicy” With Locals On Headlining Tour
Tour Kicks Off Today July 11th in San Diego, CA
Nico Vega
Nico Vega, the breakout band of 2013 as dubbed by Amazon, kicks off their co-headlining tour today in San Diego, CA. On select dates, the band will make a stop at a partnering local juice bar to offer up free samples of their “Beast Juice.” The juice, which was named after Nico Vega’s breakout single, consists of beets, spinach, kale, carrots, apples, pineapple, mint and ginger. Each of the juice bars will also be offering up a free pair of tickets to the band’s show later that night. More details can be found at http://nicovega.com/?p=192
The band are fresh off a support slot on the sold out Imagine Dragons tour, with the upcoming dates allowing for a more intimate performance. Earlier this year, Nico Vega released their new EP, Fury Oh Fury (Five Seven Music), which features the unexpected hit, “Beast.” The anthemic song was featured in the trailer for the most highly anticipated video game of the year, BioShock Infinite and went on to top Spotify’s viral charts and Billboard’s Next Big Sound chart. The press took notice and lavished their praise with Billboard describing it as a “…grungy breakout single…whips up ear-blistering riffs and presents pounding tom-toms” and NYLON saying “The LA rocking band mean business…” The official video for the song:
The below markets will include a stop at the indicated juice bar. Be sure to check out each juice bar’s social media for the time the band will be there as well as a chance to win a pair of tickets to that show!

Juice Bar Dates:
7/13 – Salt Lake City – Bluestar – http://the-bluestar.com/
7/14 – Denver – Water Course – http://www.watercoursefoods.com/
7/16 – Kansas City – Filling Station – http://www.fillingstationcoffee.com/
7/18 – Dallas – The Juice Bar – http://www.thejuicebardallas.com/
7/19 – Austin – JuiceLand (45th and Duval location) – http://www.juicelandaustin.com/home
7/29 – Baltimore – Grindhouse Juice Bar – https://www.facebook.com/pages/Grind-House-Juice-Bar/265266576855019
7/31 – New York – Green Pirate Juice Truck – http://www.green-pirate.com/
8/1 – Philadelphia – Yellow Juice Bar – http://www.yellowjuicebar.com/
8/2 – Columbus – Bubbles Tea & Juice Co – http://www.bubblesteacompany.com/

Nico Vega co-headlining tour dates:
July 11; San Diego, CA; The Griffin
July 12; Las Vegas, NV; Hard Rock Café – Vegas Strip
July 13; Salt Lake City, UT; Bar Deluxe
July 14; Denver, CO; Bluebird Theater
July 16; Kansas City, KS; Riot Room
July 18; Dallas, TX; The Door
July 19; Austin, TX; Stubb’s Jr.
July 20; Houston, TX; The Studio @ Warehouse Live
July 22; Orlando, FL; The Social
July 23; Jacksonville, FL; Jack Rabbits
July 25; Atlanta, GA; Vinyl
July 26; Columbia, SC; New Brookland Tavern
July 27; Norfolk, VA; The Jewish Mother
July 28; Baltimore, MD; Ram’s Head Live
July 31; New York, NY; Bowery Ballroom
Aug 1; West Chester, PA; The Note
Aug 2; Columbus, OH; The Basement
Aug 5; Nashville, TN; Exit/In
Aug 6; St. Louis, MO; Old Rock House
Aug 8; Chicago, IL; Abbey Pub
Aug 10; Cleveland, OH; Wendy Park
Aug 11; Pittsburgh, PA; Altar Bar
Aug 13; Syracuse, NY; Westcott Theatre
Aug 14; Poughkeepsie, NY; The Loft
Aug 16; Cambridge, MA; The Sinclair


Christina Perri headlining The Cosmopolitan 7/16, “lovestrong.” Debuts at #4!

Christina Perri Hits the Road This Summer on her First Ever Headlining Tour

Catch Her Live at The Cosmopolitan of Las Vegas on July 16th

Debut album “lovestrong.” Lands the #4 Spot on the Billboard 200 Week of Release!

Christina Perri will hit the road this Summer on her first ever headlining tour of the US in support of her debut album lovestrong. – out May 10th on Atlantic Records. Kicking off on July 16th in Las Vegas, NV with a show at The Cosmopolitan of Las Vegas, the tour includes a performance at this year’s Lollapalooza and ends at the Outside Lands Festival on August 13th in San Francisco, CA.

It has been quite an incredible few weeks for the LA based Philly native. Since the May 10th Atlantic Records release of her Top 5 debut album lovestrong., she’s performed live on ELLEN, The Today Show and Jimmy Kimmel Live, made appearances on MTV’s The Seven and VH1’s Morning Buzz, and her double platinum first single “Jar Of Hearts” was performed by Lea Michele on the “Prom Night” episode of Glee. To top that off, Christina’s second single “Arms” is moving up the Hot AC Chart and her video for the new single is already a staple on VH1’s Top 20 Countdown and is currently in Large rotation on the channel.

Check out what the press has been saying about her new tunes:

“…pairs the voracity of Florence & the Machine with the growling undertones of Adele’s voice.”

“…breathtaking…With an intoxicating mix of Tori Amos’ atmospherics and a true rocker’s edge…”

“…we can’t get enough of her spunky, sing-a-long track, ‘Bang Bang Bang.’”

Catch her live on her headlining tour of the US, confirmed tour dates below:

16th – The Cosmopolitan of Las Vegas – Las Vegas, NV

17th – Martini Ranch – Scottsdale, AZ

18th – Hotel Congress – Tucson, AZ

20th – Antone’s Nightclub – Austin, TX

21st – House of Blues – Dallas, TX

22nd – House of Blues – Houston, TX

24th – Mercy Lounge – Nashville, TN

25th – The Loft – Atlanta, GA

27th – Paradise – Boston, MA

28th – Mohegan Sun – Uncasville, CT

29th – Theatre of the Living Arts – Philadelphia, PA

30th – 9:30 Club – Washington, DC

2nd – Highline Ballroom – New York, NY

4th – Opera House – Toronto, ON (Canada)

5th Lollapalooza Chicago, IL

7th – Cedar Cultural Center – Minneapolis, MN

9th – Bluebird Theatre – Denver, CO

11th – Troubadour – Los Angeles, CA

13th – Outside Lands Festival – San Francisco, CA