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Ready, Sweat, Spray! Redken And Flywheel Have Teamed Up In Celebration Of Redken’s NEW! Deep Clean Dry Shampoo

 

Redken and Flywheel have teamed up this February through April in celebration of Redken’s NEW! Dry Shampoo! As a part of the partnership, you’ll be able to find the NEW! Redken Deep Clean Dry Shampoo in select Flywheel studio locations throughout the country. The NEW! Redken Deep Clean Dry Shampoo is the perfect post-workout five-minute fix to get you out the studio doors and into the office, off to dinner, or on time to a night out without having to totally restyle your hair.

 

“We’re thrilled to partner with Redken in celebration of their NEW! Dry Shampoos. Our riders are often taking a class before work or a night on the town, and having a product like Redken Deep Clean Dry Shampoo allows them fit a workout into their busy schedules by refreshing their style and letting them head right out the door after class.” – Jake Spitz, Senior Vice President, Business Development, Flywheel Sports.

 

Redken Deep Clean Dry Shampoo features a high-performance formula with rice and tapioca starches to provide maximum oil absorption on all hair types. It’s perfect for reviving hair post-blowout, post-workout, and everything in between. For more information on the NEW! Redken Deep Clean Dry Shampoo, please click here. Redken Deep Clean Dry Shampoo retails for $24.00 is available for purchase now on Hair.com. Please find high-res images and a press release surrounding the partnership here, more information about the partnership here, and more ways to use dry shampoo here! Please reach out with any questions.

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

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Available Now: Redken’s NEW! Triple Pure 32 Hairspray – High Hold, No Crunch, and a Neutral Fragrance

 

Redken’s newest styling innovation: the NEW! Redken Triple Pure 32 Hairspray: a high-hold, no crunch hairspray with a neutral fragrance! Perfect for those who don’t like products with a strong fragrance, or don’t want their hair products to compete with their perfume/cologne, the NEW! Redken Triple Pure 32 Hairspray delivers professional performance sans a strong smell – for a high-hold, no crunch look you can see, but not smell. Plus, it’s housed in a crisp white and rose gold bottle, which is perfect for an Instagrammable top shelf. This hairspray also features our beloved, patented tri-actuator that you can find on Triple Take 32 for a superfine, even mist.

 

“I always have a high-hold hairspray in my kit. It’s the perfect product that works with you: you can spritz it directly on your client’s hair for a high-hold finish without any crunch or residue, or spritz a bit on your palms and run it down your lengths for frizz control with a looser hold. The neutral fragrance in the NEW! Redken Triple Pure 32 Hairspray is great for picky clients who don’t like a strong smell. Plus, everyone keeps asking me about the rose gold bottle – it really stands out in my kit!” – Redken Brand Ambassador Chad Wood.

 

The NEW! Redken Triple Pure 32 Hairspray is $24.00 and is available in September 2019. However, you can get it NOW at Ulta.com!

 

 

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Get The Look: The Beachy Bride, With Redken Artist Jackie Litscher

 

Going to a beach wedding this summer, or always wanted to have your wedding at the beach? Redken Artist Jackie Litscher shows us how to get beachy waves yourself, or what to tell your stylist you want, below!

“My beachy, bridal inspiration for this look was a chic, effortless look that also has a classiness behind it. This look will last all day and night, and you can really make it your own by adding in a hair piece like I did here, twisting your hair into a knot at the back of your head, or leaving all your hair down with the loose waves. The hair piece really adds a fun element to the look – it’s the perfect addition to have an effortless look with a twist, an accessory you wouldn’t normally wear.” – Redken Artist Jackie Litscher.

 

GET THE LOOK:

  • Prep dry hair with a few spritzes of Redken Iron Shape 11 throughout your lengths and ends for heat protection and a touch of hold.
  • Comb out 1” sections of your hair with a fine-tooth comb, then use a 1” curling iron on each section moving away from your face.
  • Allow all of the areas to cool.
  • Using a crimping iron, crimp the under layers at the back of your head for added root volume. If you don’t have a crimping iron, simply backcomb these sections with a fine-toothed comb.
  • Starting on one side of your head, take the face-framing sections of your hair in the front (about ¼ of your total hair’s thickness) and separate into two sections.
  • Twist these sections around each other, then secure in the back with bobby pins. Repeat on the other side of your head.
  • Using your fingers, allow your face-framing baby hairs to peek out on either side to soften the look and add to its effortless vibe.
  • Spray a few spritzes of Redken Control Addict 28 all over the look for hold and humidity protection.
  • If desired, secure a glitzy barrette in the back to add a bit of extra polish.

 

Check out the video of how Redken Artist Jackie Litscher created the look here. Check out more of Redken’s bridal looks here.

 

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This Redken Product Sells Every 30 Seconds

Since its launch in 2015, Redken’s One United Spray ($24.00, Ulta.com) has proven to be the go-to multi-tasking, heat-protecting, detangling and hydrating spray for all hair types. In fact, in 2018, one bottle sold every 30 seconds in the US!* Plus, it’s sulfate-free and paraben-free. With hydrating coconut oil and a fresh, clean scent, it’s the perfect product to prep any hairstyle.

“I recommend One United to all my clients whose hair needs added moisture without the weight. I always send a bottle home with my clients after a color appointment to keep their hair soft, shiny and healthy.” –Redken Brand Ambassador Matt Rez

“When I’m backstage at Fashion Week finishing the looks on 40+ models before a show, or behind the chair at my salon with clients who are always rushing to their next appointment, I need a product that works and works quickly. I always have Redken’s One United Spray in my toolkit because it does it all – but I especially love its heat protection benefits to keep hair healthily styled.” – Redken Brand Ambassador Rodney Cutler

“I LOVE One United! One of my favorite ways to use this multi-purpose product is as a detangler – I simply spritz onto the hair’s mid-lengths and ends, about a bottle’s length away from the head, then use a wide-toothed comb to evenly distribute.” – Redken Global Artistic Ambassador Sam Villa

*2018 US Sales results from SalonCentric, JCPenney, Ulta, Regis, Ratner, Beauty Brands

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Redken Brews Introduces 2 New Products: Extra Clean Gel and Thickening Pomade, Available in May

This coming May, Redken Brews is proud to announce two new men’s grooming products into its collection: the NEW Redken Brews Extra Clean Gel and the NEW Redken Brews Thickening Pomade! Products will be available for sale starting in May at Amazon.com.

To satisfy clients that are looking for a light hold, Redken Brews is pleased to announce its lightest-hold gel: Redken Brews Extra Clean Gel ($16.50), which provides men’s hairstyles with lightweight control and a barely there, natural, no-crunch finish. The lightweight formula offers an extra-clean feel to guarantee a smooth hold for your style with no stickiness or flakey residue. To use, squeeze product into palm, rub hands together and work through damp or dry hair.

Knowing hair thickness and fullness is a key concern for men, Redken Brews Thickening Pomade ($20.00) is a mild-control pomade with a densifying finish to instantly thicken individual hair strands for an appearance of fuller/thicker hair. To use, simply rub a small amount between hands and work through damp or dry hair.

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Redken’s New Addition to Color Care… Redken Color Extend Graydiant Shampoo + Conditioner, a New Friend to Color Extend Magnetics and Color Extend Blondage!

Redken is pleased to announce a new launch to its color care shampoo and conditioner ranges… the NEW Redken Color Extend Graydiant Shampoo and Silver Conditioner, which launched this month! The new Redken Color Extend Graydiant Shampoo and Silver Conditioner joins Redken’s other prestigious color care ranges, such as our Redken Color Extend Magnetics Shampoo & Conditioner (launched February 2017) and Redken Color Extend Blondage Shampoo and Conditioner range, (which launched in May 2018)

 

REDKEN’S NEW! REDKEN COLOR EXTEND GRAYDIANT! REDKEN COLOR EXTEND GRAYDIANT SHAMPOO ($20) & SILVER CONDITIONER ($20) (LAUNCHED OCTOBER 2018):

 

REDKEN COLOR EXTEND MAGNETICS SHAMPOO ($19) & CONDITIONER ($20), (LAUNCHED FEBRUARY 2017):

  • Achieve the ultimate color protection and hair softness with Redken Color Extend Magnetics Shampoo & Conditioner, ($20), which contain Redken’s exclusive RCT Protein Complex, and treats the root, core, and tip of the hair by utilizing a multi-targeted delivery system, soy protein adds structure for root lift, arginine maintains health at the core, and sepicap restore ends of damaged hair. The sulfate free formula gently cleanses color treated hair for four weeks of color vibrancy and radiance. Redken Color Extend Magnetics Conditioner leaves hair feeling softer, smoother and enhances shine and manageability.
    • Color Extend Magnetics Shampoo ($19, 10.1oz) has a non-stripping, lightweight, gentle, sulfate-free conditioning cleanser formula that strengthens hair fiber from root to tip with soft, flexible results. Contains amino-ions to help seal in color.
    • Color Extend Magnetics Conditioner ($20, 8.5oz) features an easy detangling formula that leaves you with a softer, smoother, and more conditioned feel. Contains high levels of amino-ions to help seal in color. Sulfate-Free.
    • Also include the Redken Color Extend Magnetics Mega Mask ($29, 6.8oz) just 3 minutes a week will seal in benefits up to 3 washes! A deep treatment & care extender for color-treated hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

REDKEN COLOR EXTEND BLONDAGE SHAMPOO ($20) & CONDITIONER ($20) (LAUNCHED MAY 2018):

  • The color-depositing purple shampoo and conditioner system for blonde hair is part of Redken’s newest Color Extend color care collection. This toning and strengthening system will help keep your blonde brighter and healthier. The purple Redken Color Extend Blondage Shampoo and light purple Conditioner have ultra violet pigment and Triple Acid Protein complex to tone, strengthen and brighten all in one for a brighter, stronger blonde. The ultra violet pigments help to preserve blonde haircolor between appointments by keeping undertones at bay, while the conditioner helps detangle and smooth processed blonde hair or to condition natural blonde while keeping your color protected and bright.
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Did You Go Lighter For Summer? Banish Brass with Redken’s NEW! Blondage Shampoo and Conditioner

Knowing clients’ struggle to maintain bright blonde locks while keeping hair healthy, Redken has created the NEW Redken Color Extend Blondage Shampoo and Conditioner range to fight the dreaded brassiness that comes with blonding and lightening services. Specially designed with pure violet pigments to neutralize and tone brassiness and Triple Acid Protein complex to proactively strengthen for less breakage, the new Shampoo and Conditioner help maintain a brighter*, stronger** blonde when used twice a week.

 

 

Both the Shampoo and Conditioner contain pure violet pigments to minimize unwanted brassy and yellow undertones. The Triple Acid Protein complex of Amino, Citric and Maleic Acids along with wheat protein is also found in both the Shampoo and the Conditioner and works to strengthen your strands. What’s more, while the range is intended for all blondes, anyone with concerns of saying bye to brass + strengthening can benefit from the Color Extend Blondage regimen.

 

“The number one thing my blonde clients ask me is how they can maintain their bright blonde locks in between appointments. In the past, I have recommended color-safe haircare products, since they are a great option to gently cleanse and soften strands. With Redken’s NEW Blondage system, specifically formulated with violet color-depositing technology, blonde hair is properly toned and strengthened with each use, benefits keep that keep my clients’ hair stronger and blonder, for longer.” – Redken Brand Ambassador Cassondra Kaeding.

 

 

Available: The NEW! Redken Color Extend Blondage Shampoo and Conditioner are $20.00 each. Both can be found at Redken salons nationwide, ULTA, Beauty Brands, JCPenney, and lookfantasic.com starting May 2018.

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

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Get The Look! Hailey Baldwin’s Pink Hair at the 2018 Met Gala, colored by Redken Influencer Ryan Pearl

Hailey Baldwin walked the Met Gala red carpet with a whole new look: a bright, candy-colored pink mane by Redken Influencer Ryan Pearl.

attends the Heavenly Bodies: Fashion & The Catholic Imagination Costume Institute Gala at The Metropolitan Museum of Art on May 7, 2018 in New York City.

“Both Hailey and I wanted to make a statement with her color. Pink hair is perfect for spring, and it’s incredibly flattering to all skin tones. I like to think of hair color as an accessory: it can add a pop of color to an otherwise neutral look. I used a combination of Redken Shades EQ Gloss and Redken City Beats for this new hue.” – Redken Influencer Ryan Pearl.

 

GET THE LOOK: THE COLOR

Highlights Formula:

  • 1 oz Redken Up to 7 De-Dusted Powder Lightener
  • 1 oz Redken 20 Volume Pro-Oxide Cream Developer
  • 4 mls Redken pH Bonder

Glaze, Zone 1

Glaze, Zone 2- 3

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On Counters Now: Redken Color Extend Vinegar Rinse!

 

NEW! REDKEN COLOR EXTEND VINEGAR RINSE
RINSE. SHINE. REPEAT. Now, brighter and more brilliant color-treated hair is just one
rinse away.

 

Once a multipurpose product used only in the kitchen, apple cider vinegar has now become a hot-ticket ingredient in health, skin and haircare formulations. Now, Redken announces the launch of NEW Redken Color Extend Vinegar Rinse, designed to condition, smooth, strengthen and purify your hair with each use! The new treatment, designed to be used once a week for 3-5 minutes, also rebalances hair’s pH and gently cleanses for enhanced smoothness and shine.

 

The NEW Redken Color Extend Vinegar Rinse is formulated with Citric Acid to strengthen hair to the core and Apple Cider Vinegar to remove residue, smooth your hair without coating and enhance shine. Simply use weekly before, after, or in place of conditioner to instantly brighten and refresh hair for more radiant color. Redken recommends using the NEW Redken Color Extend Vinegar Rinse as a complete system with Redken Color Extend Magnetics Shampoo and Conditioner.

 

Below please find 3 great ways to use the NEW Redken Color Extend Vinegar Rinse to smooth, balance pH and add shine.

 

  • Use as an add-on treatment.
    • NEW Redken Color Extend Vinegar Rinse can be used as an add-on treatment after shampoo and conditioner to increase shine. After conditioning, squeeze out excess water from hair. Spread NEW Redken Color Extend Vinegar Rinse throughout hair from scalp to ends and leave on for 3-5 minutes. Rinse. In case of contact with eyes, rinse them immediately.
  • Use as a shampoo substitute.
    • NEW Redken Color Extend Vinegar Rinse replaces shampoo to gently clarify. Simply apply to damp hair from scalp to ends for 3-5 minutes, rinse, then apply conditioner as usual. In case of contact with eyes, rinse them immediately.
  • Use as a conditioner substitute.

 

Available: The NEW! Redken Color Extend Vinegar Rinse is $24.00 and is available at Redken salons nationwide, ULTA, Beauty Brands, JCPenney, and lookfantasic.com starting May 2018.

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Ditch Your Blow Dryer in This Warmer Weather With Redken’s No Blow Dry Cream!

 

NEW! NO BLOW DRY #NBD
Redken introduces a whole new way to achieve styled hair without the heat.

One in two women air-dry their hair. * With this fact in mind, Redken has developed NEW No Blow Dry air dry stylers, the easy solution that allows consumers to achieve a frizz-controlled style without the use of a blow dryer. Designed for people on-the-go who are either short on time or do not have the desire to heat style their hair, No Blow Dry is a great alternative to a heat styler.

The air-drying trend has also been seen across the New York, London, Milan and Paris Fashion Week runways, where embracing one’s natural hair texture is now more on-trend than ever. Designers have drawn inspiration from each model’s individual esthetics and style, incorporating their own personalities into the overall ‘look.’ This trend has translated from runway to every day, where consumers are letting their hair air dry naturally, then taming frizz with a leave-in cream.

Ideal for consumers who are tight on time, taking a break from heat tools, or want to achieve an effortless it-girl look, No Blow Dry gives a perfected air-dried finish with the help of Redken’s Air-Tex Technology, which contains flexible polymers for control and movement as well as quick dry polymers to speed up drying time. Each cream gives noticeable style results with natural movement and control, a soft touch and a no-product feel.

“It can seem counterintuitive for a stylist to recommend a styling product that involves nothing more than air-dry,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “However, for me, products like No Blow Dry perfectly capture today’s consumers: they’re multitaskers on-the-go, and as we’ve seen at Fashion Week, that effortless look is more chic than ever. As a stylist, it’s important for me to give a client a great cut and shape so that their hair can dry naturally, and this product is the perfect complement. It’s unrealistic to think that a customer will blow dry their hair every single day for that fresh-out-of-the-salon look, so recommending an air dry cream is a great alternative to suggest so clients can still achieve amazing style.”

The NEW No Blow Dry collection contains three new creams: Airy Cream for fine hair, Just Right Cream for medium hair and Bossy Cream for coarse hair types. To use any of the No Blow Dry creams, simply work a dime-sized amount evenly into damp hair, then scrunch or twist in and air-dry for best results.

TIPS & TRICKS

  •  For loose beach waves, apply the appropriate No Blow Dry to damp hair. Create one loose
    braid and let hair air-dry. Undo braid, and shake out hair to perfectly waved tendrils.
  •  For tighter beach waves, apply the appropriate No Blow Dry then create two or more braid,
    depending on hair’s thickness. Let hair air-dry, then undo braids and shake out hair.
  •  For a soft, face-framing bend, apply the appropriate No Blow Dry then clip hair behind ears
    and allow it to air-dry. Unclip, then gently tousle.
  • For bouncy waves with root volume, apply the appropriate No Blow Dry then twist hair into a
    high topknot, and allow to air-dry. Undo the topknot and gently brush through.
  •  For tousled waves with sleek roots, apply the appropriate No Blow Dry then twit hair into
    two low buns, and allow to air-dry. Undo the buns and gently brush through.
  • For enhanced natural texture, apply the appropriate No Blow Dry then scrunch hair and
    allow it to air-dry.
  • For defined natural curls, apply the appropriate No Blow Dry then gently twist curls into
    shape using fingers and allow to air-dry.

The suggested retail price for No Blow Dry is ($24) and is only available at Redken authorized salons
nationwide starting in April 2017.

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets thepace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request hat you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.

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NEW Pureology Vinegar Hair Rinse, Available Now!

 

Pureology Introduces Vinegar Hair Rinse
The answer to removing product buildup and mineral deposits for shiny, vibrant haircolor.

Women are always looking for a gentle cleansing solution to enhance shine and leave haircolor vibrant. Pureology is excited to launch new Vinegar Hair Rinse, with its exclusive rebalancing formula featuring naturally derived apple cider vinegar and cactus pear flower extract for gentle cleansing and hydration, a balanced pH, and unbeatable shine. Vinegar Hair Rinse removes impurities and rebalances hair while leaving natural oils intact for a weightless finish without drying or stripping. Offering a professional solution to do-it-yourself vinegar hair treatments, women can experience the benefits of superfoods while experiencing superior color protection and the smooth, detangled hair expected from Pureology.

Two key ingredients in the exclusive Reviving Shine Complex – apple cider vinegar and cactus pear flower extract – help make Vinegar Hair Rinse a must-have for women. Apple cider vinegar cleanses strands and removes product buildup and mineral deposits while Cactus pear flower extract is a potent antioxidant that naturally maintains the hairs’ moisture. Rich in omega fatty acids and vitamin E, cactus pear flower extract adds shine and hydration for healthier looking hair.

To use, first shampoo hair with the Pureology system of choice and squeeze out excess water from hair. Spread Vinegar Hair Rinse throughout hair and wait 2-3 minutes while the formula removes buildup and impurities and seals the cuticle. Rinse and resume usual haircare routine. Use 1-2 weekly to maintain results.

Pureology’s new Vinegar Hair Rinse will launch in salons nationwide March 2018.

 

About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour
vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to
our conditioners, masques and stylers, our products contain the exclusive AntiFadeComplex® to maximize
colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!®
For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

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Michael Boychuck’s COLOR Salon at Caesars Palace Announces Exclusive Partnership as Las Vegas’ Only Calligraphy Cut Partner Salon

 

Michael Boychuck’s COLOR Salon at Caesars Palace Announces
Exclusive Partnership as Las Vegas’ Only Calligraphy Cut Partner Salon

COLOR – A Salon By Michael Boychuck at Caesars Palace has announced its exclusive partnership with the globally-recognized hair cutting technology, Calligraphy Cut, as Las Vegas’ only certified partner salon. Developed by Frank Brormann, the Calligraphy Cut offers an innovative haircutting experience by using the Calligraphy Pen’s unique technology to achieve precise shape, volume and layers for ultimate customization and healthier hair.

“It’s an honor to be the only salon in Las Vegas to offer the Calligraphy Cut service,” said Boychuck. “The precision of the calligraphy pen gives us the opportunity to service clients with a one-of-a-kind experience and provide their hair with more shape, volume, and texture.”

“Highly trained stylists are required to master the art of the Calligraphy Cut,” said Jason DeSantis, VP of Salon Partnerships and Business Development. “The refined stylists at COLOR have the proven skill set and passion to wield the Calligraphy Pen.”

COLOR Salon at Caesars Palace is the go-to destination for Hollywood’s elite including long-time clients and friends Paris and Nicky Hilton along with Jennifer Lopez, LeAnn Rones, Gwen Stefani, Eva Longoria, Lindsay Lohan, Fergie, and many. Owned by prestigious Intercoiffure Member Michael Boychuck, the salon has been awarded “Top 100 Salon” by Elle Magazine and “Best Salons in Las Vegas” by Travel + Leisure.

For more information and to purchase signature BOYCHUCK products, visit boychuckhair.com and stay connected on Instagram, Twitter and Facebook.


Michael Boychuck of COLOR Salon and Intercoiffure Member – Courtesy Photo


COLOR Salon inside Caesars Palace – Courtesy Photo


Calligraphy Cut at COLOR Salon at Caesars Palace – Courtesy Photo


The Calligraphy Cut Calligraphy Pen – Courtesy Photo


Calligraphy Cut Layered Long Hair – Courtesy Photo

Calligraphy Cut Hairstyle and Cut – Courtesy Photo


The Calligraphy Cut Calligraphy Pen – Courtesy Photo

About Michael Boychuck | BOYCHUCK Signature Product
Named “Las Vegas Colorist of the Decade” by leading hair care company Schwarzkopf Professional and one of Allure Magazine’s top colorists, Michael Boychuck owns and operates Las Vegas’ only Intercoiffure salon at COLOR Salon inside Caesars Palace in Las Vegas. Awarded as a “Top 100 Salon” by Elle Magazine and “Best Salons in Las Vegas” by Travel + Leisure, the master colorist continues to attract an impressive list of celebrity clientele including Jennifer Lopez, LeAnn Rimes, Gwen Stefani, Eva Longoria, Lindsay Lohan, Fergie, Shanna Moakler, the Kardashians and many more. After three years of development and production, BOYCHUCK signature products and hair care line will launch in 2017 and continue the Boychuck legacy using top ingredients and technology to achieve the luxury results the BOYCHUCK brand is known for. For more information or to pre-order, visit boychuckhair.com or inquire within the salon by phone at 702.731.7791 or online at michaelboychuck.com.

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Get Sexy Spring Hair in Seconds

Want to change up your look for a cocktail party or try something new? Check out these easy non-permanent fixes with LUXAIR and Secret Extensions® !

                                                                    

Is the unpredictable Spring weather wreaking havoc on your natural hair? LUXHAIR by Sherri Shepherd is here to save the day! LUXHAIR is the most stylish, comfortable, and ready to wear line of wigs in the world. Besides their affordability, they come in 15 salon inspired colors and styles. Gone are the days of lifeless and dull wigs. Now, exclusively from Sherri, finally there are wigs available that look, feel, and react like freshly cut and colored hair.  With 15 different styles available, you will be able to take your pick from tone on tone pixie cuts, romantic soft curls, or sleek short to long bobs. Lux Hair Wigs are solely available at www.luxhair.com with prices ranging from just $69-$89, and available specials every day.

 

Want to add a little volume or length for sexier look in a matter of seconds, Secret Extensions® is your new go-to . Secret Extensions® were created to give women the opportunity to have amazing hair full of volume and on trend colors without the cost and commitment of salon prices and visits. The extensions are adjustable, so they fit every head beautifully without any bumps or ridges.  The secret is the revolutionary headband, which is completely invisible. Simply slip it on, and you get thicker, fuller, and longer hair in seconds. Secret Extensions® now have two layers that provide easier blending, and twice the amount of hair than the original version for fuller and more glamorous styling. You can cut, curl, wash, and straighten your extensions as they look, feel, and perform like real hair.  The pieces are available in 11 dimensional colors to perfectly blend with your own hair. Create highlights, low lights, or sought after ombre and balayage dark to light shades. Secret Extensions® are available for purchase at www.secretextensions.com.

LUXHAIR


SECRET EXTENSIONS

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Three Styles, One Product, No Heat Tools Required with Pureology’s NEW Hydrate Air Dry Cream!

Always on the go? Don’t let hair suffer! Pureology’s NEW Hydrate Air Dry Cream is the low-maintenance, effortless solution for heatless styling with a flawless finish. Whether you want to give strands a break from heat tools or a jam-packed schedule doesn’t allow for a full blowout, Hydrate Air Dry Cream’s combination of soft and hard polymers provides enhanced body, a faster drying time, and a no-product feel, along with maximum moisture and frizz control. Here are three fresh hairstyles to get you out the door in no time flat!

 

 

Look 1: Natural Texture

 

 

Step 1: Apply a quarter size amount of Hydrate Air Dry Cream throughout damp hair. Create a center part and divide the hair into two sections. Twist each section away from the face, down through the lengths, and secure ends with an elastic.

 

Step 2: Bring the two twists together and secure with a soft scrunchy.

 

Step 3: Once hair is dry, remove the elastics and scrunchy and shake out the twists. For added hold, finish with a mist of Colour Stylist Strengthening Control Hairspray.

 

 

 

Look 2: Volume and Bounce

 

 

Step 1: Apply a quarter size amount of Hydrate Air Dry Cream throughout damp hair. Using a comb, create a zig-zag parting along the natural part of the hair.

 

Step 2: Create several twists throughout the entire back of the head, twisting each piece back away from the face.

 

Step 3: Once hair is dry, use fingers to rake through the twists and soften the shape. If more definition is desired, use Colour Stylist Density Definer for texture and hold.

 

 

 

Look 3: Beachy Waves

 

Step 1: Apply a quarter size amount of Hydrate Air Dry Cream throughout damp hair. Split hair into four sections, separating it from front to back and side to side, using zig-zag partings.

 

Step 2: Divide each quadrant into two and twist each section right over left away from the face to create a rope. Secure each rope with an elastic.

 

Step 3: Once hair is dry, remove elastics and shade out the ropes. For a bouncier finish, mist with FullFyl Densifying Spray and scrunch waves.

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Spring Styling Favorites From Sam Villa, New Global Artistic Ambassador for Redken!

With warmer weather around the corner, it’s time to switch out your favorite styling products for a new spring look. Whether you’re looking to enhance your hair’s own texture, or create some waves and curls in straight hair, Sam Villa, the New Global Artistic Ambassador for Redken has some styling favorites for you!

  • First, prep hair with Redken Outshine 01, a lightweight anti-frizz hair polishing milk for all hair types that delivers mild control, incredible hair shine and sleek smoothness that also repels humidity – making it the perfect first step for the warmer months!
    • SAM à “I love using Redken Outshine 01 to prep hair in humidity. It not only gives the hair shine, but also adds smoothness that lasts all day. It’s one of my favorite stylers in my kit since it’s so versatile and can prep the hair for so many different looks. I simply pump 1-2 pumps into my hands, rub the product between my hands to evenly distribute and use my fingers to comb it through the lengths on damp hair to ease frizz.”

  • Next, protect your hair from heat with Redken Hot Sets 22, which shields strands against hot tools up to 450 degrees! What’s more, it also boosts shine, adds touchable hold and features Redken’s Heat Restyling Technology so you can apply once and restyle as needed.
    • SAM à “I always, always used a heat protectant on the hair when I am heat styling. Not only does it help guard against damage, but Redken’s heat stylers also guard against heat damage and even aid in adding manageability to the hair, so the style you create lasts all day long.”

  • To lock in your style, grab Redken Forceful 23 Super Strength Hairspray, an anti-frizz strong hold hair finishing spray gives hair ultimate strength, lasting lift, shape memory and frizz-free shine. Simply spritz throughout your lengths, or spray a little into your palms and run hands through your hair to tame flyaways.
    • SAM à “When it comes to enhancing or creating hair texture, I always think of hairspray as your insurance. You wouldn’t buy a car without car insurance – why would you set up an amazing style and forget to set it? Redken has a wide array of hairsprays in a variety of strengths, but one of my favorites is Redken Forceful 23 Super Strength Hairspray as I find it to be incredibly versatile. If you spray it directly onto your hair, you get a strong hold, but if you spritz a little in your palms and use your hands throughout your lengths, you can soften the result while keeping the hold.”
    • SAM’S HOT TIP: “Get those bobby pins to stay! Place bobby pins on a paper towel. Spray with Redken Forceful 23 Super Strength Hairspray and allow to dry, giving the pins more tack so they will not slip! When placing a bobby pin into the hair, position the wavy side down to ensure the pin will not slide out.”
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Pureology Introduces NEW Hydrate Air Dry Cream, the No Blow-Dry Styler for Colour-Treated Hair


Pureology Introduces New Hydrate Air Dry Cream
Maximize mornings no matter your hair type with the easy, no blow-dry styler for colour-treated hair.

 

 

With one in two women putting down the blow dryer in favor of an air dried hair style*, Pureology introduces NEW Hydrate Air Dry Cream, the answer to styling hair with ease (heat styler not required!) while still protecting colour-treated strands. The perfect post-shower product for easy, low maintenance styling, Hydrate Air Dry Cream is specially formulated to enhance body and natural texture by locking in moisture while simultaneously delivering a faster air-drying time, frizz control, and hair colour radiance protection with Pureology’s exclusive AntiFadeComplex®. Give hair a break from heat styling with the effortless look and no product feel achieved only with Hydrate Air Dry Cream.

 

The Air Dry Technology in new Hydrate Air Dry Cream combines soft and hard polymers to provide flexible, long-lasting styling hold without the heavy product feel of typical cream stylers. Whether early morning wake up calls allow little time for a full blow dry or one’s on-the-go lifestyle goes from the gym to the office to after work cocktails in a single day, Hydrate Air Dry Cream can be applied to hair the night before or directly after shampooing to achieve an effortless yet pulled together look perfect for all occasions.

 

Hit snooze and now running late for work? Apply a quarter-sized amount of Hydrate Air Dry Cream to damp, freshly shampooed hair and twist strands back on each side of the face and secure. Once at the office, shake hair out for a naturally textured look.

 

Need a quick style that only looks like it took hours? Before bed, apply a quarter-sized amount of Hydrate Air Dry Cream to damp, freshly shampooed hair and separate hair into four large sections. Twist each section in a tight rope bun and secure with an elastic. In the morning, remove elastics and tousle hair for easy waves.

 

Love a braid but hate flyaways? Run a dime-sized amount of Hydrate Air Dry Cream through clean, dry hair before styling to keep wispy strands in place without the crunch.

 

Ready to ramp up second day hair? Apply a dime-sized amount of Hydrate Air Dry Cream to only the ends of dry hair to liven up limp or smooth frizzy ends.

 

As with all products in Pureology’s number one Hydrate range, Hydrate Air Dry Cream’s thirst-quenching formula provides superior replenishment, touchable softness and extraordinary colour protection. Soy, oat and wheat proteins strengthen, rebuild and repair, while jojoba, green tea and sage add condition. Hydrate’s signature aromatherapy blend includes ylang ylang, bergamot, patchouli and grapefruit to complete the Pureology experience.

 

Pureology’s NEW Hydrate Air Dry Cream will launch in salons nationwide March 2017. Visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology products from your local salon. Also available at Ulta, Beauty Brands, and Look Fantastic.

 

 

 

About Pureology Serious Colour Care

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine.  From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!®  For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

 

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Introducing Redken pH-Bonder, the complete solution to promote bond integrity during a professional haircolor or lightening service.

redken

From a Pioneer of pH Science Comes the Power of pH Science

Redken pH-Bonder is the complete solution to promote bond integrity during a professional haircolor or lightening service.

ph-bonder

With more than 25,000 professional colorists using bonding products*, it is clear that women and stylists are looking for a gentler color application that won’t damage the hair. Redken, a pioneer of pH science, introduces new pH-Bonder, a complete solution to promote bond integrity during a professional haircolor or lightening service, resulting in softer, smoother hair while preserving the health of hair during each salon visit. Added to lighteners and color to minimize stress on the hair, new pH-Bonder allows women to achieve the lighter, brighter hair they desire while also maintaining the overall health and strength of their hair.

 

The synergistic trio of pH-Bonder is a unique bond protecting system – from the backbar to retail – that is compatible with all hair types and specifically optimized for usage with Redken lighteners and colors. The three components – #1 Bond Protecting Additive, #2 Fiber Restorative Pre-Wash Concentrate, and Post-Service Perfector – are powered by the advanced technology helping to protect bonds and balance hair’s pH. Step #1, the Bond Protecting Additive, helps protect bonds during the technical service by keeping fibers strong from within to reduce breakage. The #2 Fiber Restorative Pre-Wash Concentrate restores the hair fiber and smoothes the hair’s cuticle for improved strength, shine and softness following the color treatment. The final component of pH-Bonder is the Post-Service Perfector, a once-a-week treatment designed for women to maintain hair’s natural pH at home.

 

“Constant lightening and coloring can take its toll on hair, and as a colorist, my top priority is maintaining the overall health of each client’s hair during and after her visit,” says Redken Artist Sean Godard. “pH-Bonder is amazing at protecting and strengthening hair while allowing women to go as light as they desire. The result is less breakage, less damage and smoother, shinier hair every time!”

 

The launch includes a visual and social media campaign with model, trendsetter and Redken muse Soo Joo Park and Baja East fashion designers Scott Studenberg and John Targon. Soo Joo is known for her signature blonde hair and has been a part of the Redken muse collective for two years. “Soo Joo has an effortless cool that makes her a perfect fit for Redken. Her blonde hair also makes her a perfect fit for pH-Bonder,” says Shane Wolf, Worldwide General Manager, Redken 5th Avenue.

 

Baja East is known for their “loose luxury” fashion that blurs gender lines with laidback city-cool designs that anyone can wear. “Baja East has an NYC urban chicness that is so unique. We are so happy they joined this campaign and let us transform them into blondes,” adds Wolf.

 

During your next professional hair color, ask your stylist about pH-Bonder to protect bonds, balance pH, and preserve the fiber integrity of hair. It’s suitable for all hair types and is free of silicone, phthalates, dea and aldehydes. In addition to protecting hair during and after each color service, maintain your color with Redken Color Extend Magnetics Shampoo and Conditioner until your next scheduled salon appointment.

 

The SRP for pH-Bonder Post-Service Perfector is $16.00 and is only available at Redken authorized salons and Ulta nationwide starting September 2016.

 

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.

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Dutch Braid Upstyle by Ruth Roche

Dutch Braid HI RES copy

“This Dutch Braid upstyle is a light airy updo that doesn’t look like your typical braid, it’s great for medium length hair and it’s really easy to do,” says Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care.

· Apply Pureology Colour Stylist Root Lift to the base of damp hair and then in an “S” pattern throughout the rest of the head – working methodically from bottom to top.

· Blow dry with a round brush to create structure and body.

· Separate hair in half in the back, and lace the base at the crown to create a foundation to pin the form to.

· To create the form, start with a long piece of synthetic hair. Pull apart, mix it up and bring together again repeatedly to create a sort of fluffiness and then tuck under to create the shape of the form.

· Secure form at the top back of the head by pinning into the lacing.

· Starting at the front of the head (while standing at the back), section hair into three sections and start braiding an under braid by wrapping sections under the center section, picking up more hair each time a section is crossed.

· Complete braid and secure with an elastic.

· Lightly pull braid apart to build the shape and lift up with fingers and pin slack to build more dimension.

· At the nape, tuck the elastic under and pin.

· Finish with Pureology Colour Stylist Strengthening Control Zero Dulling Hairspray.

Look for other tips and tricks on www.ruthroche.com.

Ruth Roche is Global Artistic Ambassador for Pureology Serious Colour Care, specializing in design and finishing. She is also an established celebrity stylist (Anne Hathaway, Claire Danes, Amy Adams, Jenna Fischer, Mariah Carey…) and maintains a loyal clientele at Cutler Salon in NYC. Her work has been published in countless magazines, including Bazaar, Nylon, Vanity Fair, Cosmopolitan, Seventeen, Culture, More, American Salon and Modern Salon (portfolio: http://ruthroche.com/portfolio/). Stylists from around the world fuel their creative fire with her and consumers and celebrities are attracted to her down-to-earth edgy approach to hair. Roche makes everyday a good hair day! Website: http://ruthroche.com, Facebook: https://www.facebook.com/RuthARoche, Instagram: http://instagram.com/ruthroche, Pinterest: http://www.pinterest.com/ruthroche/, Twitter: https://twitter.com/ruthroche, Vimeo: http://vimeo.com/user11361055, YouTube: https://www.youtube.com/ruthrochetv.