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The Powder to Transform : Redken Introduces NEW powder grip 03 mattifying hair powder!

Do it all with Redken’s latest styling star! NEW powder grip 03 mattifying hair powder transforms hair’s surface, creating instant fullness and texture with a matte finish. In just seconds, powder grip 03 mattifying hair powder can provide tousled texture without product build-up when used as directed to prep hair for updos, and extend the life of a blow-out. It’s your new super powder.

Powder grip 03 mattifying hair powder is the newest addition to Redken’s Style Connection Collection, a groundbreaking collection for dramatic texture transformations with unique formulas. A little powder goes a long way: a very small amount can take your look from flat to full and provide targeted modern matte texture and body. Shake it directly on the roots for targeted volume or rub into your hands and work it through to the ends.

“To me, powder grip 03 mattifying hair powder is genius – it creates maximum hold and volume, yet is so lightweight it feels like there’s nothing in your hair,” says Rodney Cutler, Redken Brand Ambassador and Owner of Cutler/Redken Salons.  “The result is this larger-than-life texture that I could normally only create for my clients by layering in both a volumizing product and a hairspray. It’s the perfect solution whether you’re trying to achieve beachy texture and separation or build the base for a long-lasting updo, yet is easy to apply at home or on-the-go.”

Take your style to the next level and achieve tousled body and long-lasting volume with new powder grip 03 mattifying hair powder– and don’t even spend any time doing it!

To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit, drugstores, “beauty websites” or other unauthorized retailers.  For further information, please contact us at the information listed above. For more information visit Redken.com, Become a Redken Facebook Fan or follow us on twitter @Redken5thAve.

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