Leading beauty expert and colorist to the stars, Michael Boychuck, will offer an indulgent ‘Valentine’s Day Package’ at his salons in honor of the most passionate holiday of the year.

“It doesn’t matter whether my clients are celebrating with someone special or having a fun night out with their single friends, Valentine’s Day is the one day of the year that ladies want to look their best,” says the hair extraordinaire.

From Wednesday, Feb. 8, until Tuesday, Feb. 14, Boychuck’s world-renowned salons – COLOR, a Salon by Michael Boychuck at Caesars Palace and AMP Salon at the Palms Resort & Casino – will offer the specialty package for an unrivaled price of $185, originally valued at $240.

Ladies will look unforgettable at the hands of the city’s premier artisans who will pamper clients with a professional make-up application with lashes, an express manicure and an express pedicure. Clients will have the option to upgrade packages for an additional cost.

“I want my clients to feel confident and sexy when they leave with their Valentine’s Day makeovers,” says Boychuck. “They will look stunning for their big night out on the most romantic day of the year.”

Michael Boychuck helped ignite the Las Vegas salon industry in 1998 when he helped open a branch of Laurent D’s Beverly Hills salon, Prive at Bellagio. He went on to direct the Salon at Canyon Ranch at The Venetian for several years where he secured his status as the city’s leading beauty expert. In 2001, Boychuck branched off and partnered with business mogul and hotelier George Maloof to open AMP salon at the Palms.  AMP is known for its laid back style and is popular among the city’s most stylish locals. Boychuck opened his largest salon, COLOR, in late 2007 at Caesars Palace. Its luxurious design by Faye Resnick provides guests with style, in style.  In 2008, he opened PRIMP. The minimalistic salon is an oasis for guests and residents alike at the lush Palms Place.

Best known for his work with longtime clients and friends Paris and Nicky Hilton, Boychuck and his salons have an impressive celebrity client roster that includes Jennifer Lopez, Gwen Stefani, Eva Longoria, Lindsay Lohan, Kirsten Dunst, Fergie of The Black Eyed Peas, Jennie Garth, Willa Ford, Shannon Doherty, Donna D’Errico, Josie Bissett, Kathy Hilton and Susan Anton. The celebrity hair colorist has also been featured in Paris Hilton’s hit TV show “Paris Hilton’s My New BFF” and “The World According to Paris.”

In recent years, Boychuck and his salons have received commendable accolades as he was named one of the “Top 50 Hairstylists” in the book by Rick Morton, “Las Vegas Colorist of the Decade” by leading hair care company Schwarzkopf Professional and COLOR Salon was named “Top Las Vegas Salon” by the Las Vegas Nightlife Network. In 2009, Boychuck and all three of his salons had a clean sweep in all categories at the Las Vegas Hair Wars contest including “Best Salon,” “Best Make-up Artist,” “Best Extensions” and “Overall Hair Wars Winner.” This year, COLOR Salon was recognized by Elle magazine as a “Top 100 Salon” and AMP Salon was named “Best Hair Salon” by Las Vegas Localites.

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