GRAND CANAL SHOPPES AT THE VENETIAN RESORT BRINGS AN ALL-NEW AUGMENTED REALITY EXPERIENCE TO THE WISHING TREE TO INSPIRE HOPE AND GOOD FORTUNE IN THE NEW YEAR
Grand Canal Shoppes at The Venetian Resort Las Vegas, the ultimate luxury shopping, dining and entertainment destination on the Las Vegas Strip, is unveiling a magical new experience for guests at The Wishing Tree, a one-of-a-kind art installation located in the epicenter of the retail level inside The Palazzo Tower. The enchanting new experience was intentionally designed to evoke positive emotions in an effort to inspire and bring hope to guests, and will debut just in time for the new year on Thursday, Dec. 31, 2020 for a limited time.
In order to create this magical experience, The Shoppes partnered with BESTAgency, a local creative agency specializing in events and entertainment and Lumen & Forge, a local immersive technology company with expertise in augmented reality (AR) and projection mapping to develop the Instagram filter that will transport guests into the dazzling new experience.
“This year hasn’t been easy, so it was important to create an inspirational experience for our guests, and in doing so, we knew we wanted to partner with a local business to showcase their innovation and support the Las Vegas community,” said Janet LaFevre, Senior Marketing Manager of Grand Canal Shoppes at The Venetian Resort Las Vegas. “We have been looking forward to bringing The Wishing Tree further to life, as an inspirational destination and iconic focal point of our luxury collection. We are beyond excited to show our guests even more captivating moments they can only discover at Grand Canal Shoppes.”
Aspirant guests will be able to unlock the magic and add a personal wish to the Wishing Tree by scanning a nearby QR code with their smartphone. This will open an Instagram filter where a guest can use the voice-activated technology to say their wish and then watch it magnificently transport itself to the carefully constructed canopy of the Wishing Tree to live virtually amongst all the other wishes.
Commissioned exclusively for Grand Canal Shoppes and Standing 20-feet tall, the Wishing Tree is the center piece of the recently renovated 375,000-square foot retail space that resembles an Italian Garden. Boasting a life-like feel of an olive tree commonly found in Venice, Italy, the Wishing Tree is dressed with more than 3,700 hand-installed brass leaves that were individually computer designed and 3D printed. Adding even more to the charming atmosphere, the piece holds a variety of blue, red, jade, pink, rose, and olive cast-glass bird sculptures that nest in the Tree and can be heard in the outdoor-inspired space.
The Wishing Tree AR installation will be available starting Thursday, Dec. 31, 2020 for a limited time. For more information, visit www.grandcanalshoppes.com.
About Grand Canal Shoppes
Located inside The Venetian® Resort Las Vegas, the center boasts 160 specialty brands and world-class restaurants nestled around a charming and faithful reproduction of Venice’s Grand Canal, complete with cobbled walkways, street side cafes and live entertainment. Signature brands including Burberry, Fendi, Jimmy Choo, Michael Kors, Louis Vuitton, and Tory Burch create an unparalleled retail environment that includes a star-studded line-up of restaurants headed by famous celebrity chefs: Wolfgang Puck’s CUT, Emeril Lagasse’s Delmonico Steakhouse, Buddy Valastro’s Buddy V’s Ristorante and Carlo’s Bakery, and Lorena Garcia’s CHICA, as well as Mercato della Pescheria, SUGARCANE raw bar grill, SUSHISAMBA, and Smith & Wollensky. The center is also home to the all-new ATOMIC SALOON SHOW by Spiegelworld. For more information, visit www.grandcanalshoppes.com.
BESTAgency is the source for creating successful experiences and compelling moments. Their unique approach to production allows them to go wherever needed in order to provide memorable occasions for clients and continue to evolve the nature of entertainment. They seek out unique and cutting edge opportunities to entertain and add excitement to every client’s request. Located in the entertainment capital of the world – Las Vegas – they are a full service, creative agency that specializes in events and entertainment. For more information, please visit www.best-agencies.com.
About Lumen & Forge
Marketing agencies have referred to Lumen & Forge as their secret weapon when it comes to deploying next-gen technology into their activations. Based in Las Vegas, Lumen & Forge is a multi-disciplined company with expertise in immersive projection mapping, content creation, and interactive experiences. L&F leverages leading-edge technologies to transport participants into awe-inspiring, magical, and otherworldly encounters. Their mission is to bring knowledge and experience to bear when providing bespoke solutions to their clients needs. With years of experience working with top brands and marketing companies, L&F designs and brings ideas to life.