IGGY AZALEA TO HEADLINE SLS LAS VEGAS HOTEL & CASINO GRAND OPENING PARTY
sbe and Pepsi Partner to Debut SLS Las Vegas with Live Performance from Chart-Topping Artist Behind the Recently Released “Black Widow”
sbe, an award-winning global hospitality company, and Pepsi, announced today that Iggy Azalea will headline the SLS Las Vegas Grand Opening party featuring a surprise guest on Friday, August 22.
The grand opening of SLS Las Vegas marks the first hotel and casino to debut on the Las Vegas Strip in nearly four years. The multi-million dollar event will host a guest list of over 3,000 VIPs, celebs, political figures, media and influencers and feature a production that blends live performance art, stunning 3D video mapping and a menu of cuisine and mixology from sbe’s most celebrated brands.
“Pepsi is excited to sponsor the grand opening of the SLS Las Vegas, bringing fans and first-time guests an unforgettably fun and exclusive live experience with headliner Iggy Azalea,” said Javier Farfan, Head of Music and Entertainment, PepsiCo North America Beverages. “This event brings out the brand’s desire to ensure that music fans make the most of every moment through unique opportunities like the grand opening of the SLS Las Vegas.”
“Our partnership with Pepsi represents two dynamic brands coming together to delight our communities with incredible entertainment kicked off by two of the hottest artists of today,” added Veronica Smiley, Chief Marketing Officer, sbe. “And this is only the beginning as will continue to collaborate with Pepsi to create many more memorable entertainment experiences in the future.”
Fresh off the release of “Black Widow,” Azalea will take to the Foxtail Pool stage at SLS Las Vegas for the venue’s debut performance. In recent months, Azalea has risen to global superstar status following chart-topping album releases and the announcement of upcoming film and television roles.
In addition to Azalea’s performance on Friday, August 22, SLS Las Vegas will feature Erick Morillo at LiFE nightclub on Saturday, August 23.
For more information on SLS Las Vegas please visit www.slsvegas.com.
ABOUT SLS LAS VEGAS HOTEL & CASINO:
SLS Las Vegas Hotel & Casino is an all-encompassing resort and casino with more than 1,600 guest rooms and suites in three distinctive towers, 30,000 square feet of flexible meeting space, and a collection of sbe’s acclaimed restaurant and nightlife brands. Debuting Labor Day Weekend 2014, SLS Las Vegas provides an approachable experience featuring multiple unparalleled nightlife offerings including a reinvention of the popular live music hotspot, The Sayers Club and the immersive nightclub experience, LiFE. Additionally, SLS Las Vegas offers an impressive selection of dining concepts including The Bazaar by José Andrés, Katsuya, Cleo, Umami Burger, 800 Degrees, The Griddle Café, The SLS Buffet and The Perq. The property also hosts a 10,000-square-foot Fred Segal retail experience and a sports book operated by global gaming leader, William Hill. For more information about SLS Las Vegas and to stay connected to the latest developments with the property, visit slslasvegas.com. Connect with SLS Las Vegas on Twitter, Facebook and Instagram.
sbe is a creative hospitality company that develops, manages and operates award-winning hotels, restaurants and nightlife. Through exclusive partnerships with cultural visionaries, sbe is dedicated to delivering the best in design, culinary and entertainment. Already a proven leader in the hospitality and real estate industries, sbe has over 80 properties currently operating or in development, and has expanded several of its flagship brands including SLS Hotels, Katsuya by Starck, The Bazaar by Jose Andres, Hyde Lounge and The Redbury, nationally and internationally. Founded in 2002 by Chairman and CEO Sam Nazarian, sbe is a privately held company. More information about sbe can be obtained at sbe.com, or by downloading the sbe App.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.