In the blink of an eye, Hollywood’s “golden ones” have turned platinum with Kim Kardashian and Jared Leto jumping on the blonde bandwagon. But, achieving the lightened look doesn’t have to cost you hours in the salon chair, an empty wallet or damaged locks. For those looking to achieve Kim’s new ‘do while saving on the processing time and expenses, look no further than Redken’s NEW! Blonde Idol Professional Haircolor Collection.
The new Blonde Idol Blue Oil Lightening System from the Blonde Idol Professional Haircolor Collection provides up to 7 levels of lift while conditioning the hair, taking even dark brunettes like Kim to a lightened color; while the Blonde Idol Base Breakers (available in Cool and Clear) lift up to 1 level in just 10 minutes, ideal for root touch-ups or express services.
Visit Redken.com to find your nearest salon, or StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon today!