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Get The Look: The Beachy Bride, With Redken Artist Jackie Litscher

 

Going to a beach wedding this summer, or always wanted to have your wedding at the beach? Redken Artist Jackie Litscher shows us how to get beachy waves yourself, or what to tell your stylist you want, below!

“My beachy, bridal inspiration for this look was a chic, effortless look that also has a classiness behind it. This look will last all day and night, and you can really make it your own by adding in a hair piece like I did here, twisting your hair into a knot at the back of your head, or leaving all your hair down with the loose waves. The hair piece really adds a fun element to the look – it’s the perfect addition to have an effortless look with a twist, an accessory you wouldn’t normally wear.” – Redken Artist Jackie Litscher.

 

GET THE LOOK:

  • Prep dry hair with a few spritzes of Redken Iron Shape 11 throughout your lengths and ends for heat protection and a touch of hold.
  • Comb out 1” sections of your hair with a fine-tooth comb, then use a 1” curling iron on each section moving away from your face.
  • Allow all of the areas to cool.
  • Using a crimping iron, crimp the under layers at the back of your head for added root volume. If you don’t have a crimping iron, simply backcomb these sections with a fine-toothed comb.
  • Starting on one side of your head, take the face-framing sections of your hair in the front (about ¼ of your total hair’s thickness) and separate into two sections.
  • Twist these sections around each other, then secure in the back with bobby pins. Repeat on the other side of your head.
  • Using your fingers, allow your face-framing baby hairs to peek out on either side to soften the look and add to its effortless vibe.
  • Spray a few spritzes of Redken Control Addict 28 all over the look for hold and humidity protection.
  • If desired, secure a glitzy barrette in the back to add a bit of extra polish.

 

Check out the video of how Redken Artist Jackie Litscher created the look here. Check out more of Redken’s bridal looks here.

 

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Redken’s Dry Texture Styling Range… Now Available This October!

Looking for soft, effortless style with a boost of volume in freshly washed or second-day hair? Redken is proud to present the NEW! Redken Dry Texture range, featuring three formulas for all hair types: the NEW! Redken Triple Dry 15 Dry Texture Finishing Spray: a tri-mist dry texture finishing spray, the NEW! Redken Dry Shampoo Paste 05: our first dry shampoo and styling paste hybrid, and the NEW! Redken Dry Shampoo Powder 02: a dry shampoo in a lifting powder.

NEW! REDKEN DRY TEXTURE RANGE
PRODUCT NAME DETAILS HOW TO USE

NEW! REDKEN TRIPLE DRY 15 DRY TEXTURE FINISHING SPRAY,

-$22.00, 8.5 oz

-$11.00, 4.0 oz

 
BENEFITS:

– Ultra-fine texturizing spray

– Tri-actuator for all-over, barely-there dry finish

– Provides airy texture, touchable hold and lift

– Style refresher

– No powdery finish or residue

 
TO USE: Shake well/shake vigorously before use. Hold 6-8 inches away and spray on dry or previously-styled hair. If clogging occurs, rinse nozzle under warm water.

 

CONTROL LEVEL: Medium.

NEW! REDKEN DRY SHAMPOO PASTE 05

-$20.00, 2.0 oz

-$10.00, 1.0 oz

 BENEFITS:

– Reworkable control with the freshness of a dry shampoo

– Dry shampoo in paste format

– Absorbs oils and impurities

– Provides undone texture and root lift

 

 TO USE: Work a small amount onto fingertips and apply at the roots and through the mid-lengths. Can be used on damp or dry hair.

 

CONTROL LEVEL: Mild.

 

NEW! REDKEN DRY SHAMPOO POWDER 02

-$20.00, 2.1 oz

 BENEFITS:

– Loose powder dry shampoo with charcoal

– Absorbs oils and impurities while adding light volume to roots

– Extends and refreshes styles

– Non-dulling / non-staining formula suitable for all hair colors

 TO USE: Shake gently at the roots and massage into hair and scalp. Brush through to remove any excess and to refresh your lengths.

 

CONTROL LEVEL: Mild.

 

Available: The NEW! Redken Dry Texture range is available at Redken salons nationwide, ULTA, Beauty Brands, JCPenney, and lookfantasic.com starting October 2018.

 

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

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Redken Brews Announces Matthew Cutshall as Their New Brand Ambassador

Redken Brews Announces Matthew Cutshall as Their New Brand Ambassador 

Redken Brews is excited to announce Matt Cutshall as their new Brand Ambassador. Matt is known for his humorous videos on social media, and has been featured in notable publications including Elle, Vogue, Bustle, and GQ, who spotlighted his style in an article entitled “Internet Dude Matt Cutshall on How to Nail L.A. Style” and also recognized him as one of the seven best-dressed men at the 2015 VMAs. Matt already has several large-scale partnerships under his belt, including Capital One, Fossil Watches, McDonalds, Uber Eats, and T Mobile.

 

Matt and Redken will collaborate on branded grooming content that he will then share with his 600K+ Instagram followers to educate men how to style their hair and to provide a funny twist to the grooming marketplace. Matt will be heavily involved in the process, and will use his skills to produce, help direct and create unique, original sponsored content for the brand. Matt will also attend the Redken Brews launch event on January 18th in New York City.

 

Follow @Redken, @BarbersandBrews and @mattcutshall to check out the collaboration throughout the next few months! If you’d like to get more information or schedule a phone interview with Matt about the partnership, please reach out to kbuttolph@redken.com. You can find both an official press release as well as a high-res headshot of Matt attached to this email. High-res images and press materials from the NEW! Redken Brews range can be found here.

 

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

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Don’t Forget… The Perfect At-Home Blow Dry is Now Possible With Redken!

NEW! DIAMOND OIL GLOW DRY

Redken introduces a new blow-dry-loving-oil-infused system for all hair types. Don’t just blow-dry, #Glowdry.

 

With the influx of blow dry bars, glam apps and dry shampoos appearing everywhere, one thing is clear: women love a good blowout, but do not necessarily want to put in the effort to blow dry their own hair. From dry ends to endless tangles and a frizzy result, blow-drying your own hair can seem like a daunting task. What if your blowout could be easier, last longer and stay fresh? With Redken’s new blow-dry-loving, oil-infused Diamond Oil Glow Dry collection, a super-shiny blowout is easily achieved every time. Diamond Oil Glow Dry regimen is comprised of a gentle exfoliating scrub, glossing shampoo and detangling conditioner for the blow-dry-addicted.  With the use of Glow Dry shine oil and our NEW Pillow Proof two day dry shampoos you’ll get the easiest, shiniest, quickest, longest-lasting blow out!

 

It is an easy three-step process:

  • STEP 1: GENTLY BUFF – Prep hair with the NEW! Diamond Oil Glow Dry Gloss Scrub to wash away impurities such as product buildup and environmental aggressors.
  • STEP 2: CLEANSE AND CONDITION–NEW! Diamond Oil Gloss Shampoo and NEW! Detangling Conditioner allowing for quicker drying and shinier hair.
  • STEP 3: GLOW – Style with Diamond Oil Glow Dry Shine Oil enhancing your blow dry with a heat-responsive silicones for ultra-lightweight control and added shine.

 

 

Combining the NEW! Diamond Oil Glow Dry Haircare Range with our beloved Glow Dry Shine Oil, Pillow Proof primer and NEW! Pillow Proof dry shampoo’s helps to achieve:

    • Pillow Proof Blow Dry Express Treatment Primer Cream and Spray protects from heat and allows for a faster blow-dry.
    • The Redken Pillow Proof Extender Dry Shampoo in Clear and Dark Brown makes your blow-dry longer-lasting and smelling fresh!

 

“My clients are always asking me how they can achieve fresh-from-the-salon hair at home,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “While I am happy to show them my tips and tricks for the perfect blowout, a salon-ready look at home is really made with the correct products. The new Glow Dry range really makes blow-drying easier at home by providing some slip to the hair, allowing the round brush to glide through and quickening blow dry time. Plus, it smells amazing! And with the inclusion of Redken’s beloved Pillow Proof collection, you can really extend your blowout to last throughout the week.”

 

Product offerings can be found below.

 

PRODUCT NAME BENEFITS HOW TO USE

 

NEW! Redken Diamond Oil Glow Dry Gloss Scrub ($25, 5oz) ·         Silicone-based scrub with argan shells to gently buff hair without the grit

·         Wash away impurities such as product buildup and natural aggressors.

·         Gloss Scrub will speed up your drying time and promote your shiniest blow dry.

·         Safe for color treated hair.

 Squeeze a quarter-sized amount into palms. Using your hands, rub the scrub throughout your mid-lengths to ends. Do not use on scalp! Rinse and apply Shampoo to cleanse.
  NEW! Redken Diamond Oil Glow Dry Gloss Shampoo ($19, 10.1oz) ·         Formulated with a blend of amla and coriander oils to allow for your shiniest blow dry Apply to wet hair. Lather, rinse.
NEW! Redken Diamond Oil Glow Dry Gloss Conditioner ($20, 8.4oz) ·         Formulated with a blend of amla and coriander oils to allow for your shiniest blow dry

·         Gel-based glossing allows for an easier blow dry

 

 After shampooing, apply to hair, focusing on mid lengths and ends. Rinse.
  Redken Diamond Oil Glow Dry Oil Style Enhancing Blow-Dry Oil ($32, 3.4oz) ·         Lightweight style-enhancing blow-dry oil for all hair types.

·         Features Redken’s heat- responsive oil technology with transforming silicones that evaporate when heat is applied to add instant shine, manageability and shape control.

 Apply to damp hair before every blow dry. Reapply on dry hair for increased shine as desired. For best results, apply after applying Redken’s pillow proof blow dry primer to protect hair from heat.

 

 

 

 NEW! Redken Pillow Proof Blow Dry Two Day Extender In Dark Brown ($20, 5.0oz) ·         NEW! Brown hue for darker hair shades

·         NEW! Touch-activated fragrance emits a beautiful fragrance every time you touch your hair—PERFECT for  second, third or fourth day hair styles

·         Instantly refreshes hair

·         Absorbs oils to extend the life of your blow-dry

·         No dulling effect

·         Perfect for up do’s to provide fullness

 Shake well and spray evenly onto hair; brush through to remove any excess. Works best on hair that’s not freshly shampooed.

 

 Redken Pillow Proof Blow Dry Two Day Extender In Clear ($20, 3.4oz) ·         Updated with NEW! Packaging and Touch activated fragrance every time you touch your hair—PERFECT for second, third or fourth day hair styles

·         Instantly refreshes hair

·         Absorbs oil to extend the life of your blow-dry

·         No dulling effect

·         Perfect for up do’s to provide fullness

 Shake well and spray evenly onto hair; brush through to remove any excess. Works best on hair that’s not freshly shampooed.
  Redken Pillow Proof Blow Dry Primer Cream ($24, 5.0oz) ·         Hydrating and nourishing cream

·         Reduces blow-dry time

·         Helps prevent breakage

·         3x stronger and healthier hair

·         Boosts the benefit of styling products

·         Offers heat protection for up to 450 degrees

 Apply to damp hair and style with heat.
  Redken Pillow Proof Blow Dry Primer Spray ($24, 5.7oz) ·         Cuts down on blow dry time

·         Features anti-breakage formula

·         Extra lightweight

·         Amplifies benefits from styling products

·         Offers heat protection for up to 450 degrees

 Apply to damp hair and style with heat.

Available: Redken Diamond Oil Glow Dry Gloss Shampoo, Conditioner and Scrub are available beginning in August 2017. Redken’s glow dry style enhancing blow-dry oil launched in August 2015; pillow proof blow dry express primer, spray & pillow proof blow dry two day extender launched in March 2014 with the new Dark Brown shade launching in August 2017.

 

Visit Redken.com to find a salon, book your next appointment or buy genuine Redken products from your local salon. Also available at Ulta, Beauty Brands, JCPenney Salons and Look Fantastic. Product assortment may vary per location.

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

 

 

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One Month Until Redken’s NEW Clean Maniac Micellar Clean-Touch Shampoo And Clean-Touch Conditioner Hits Shelves!

REDKEN CLEAN MANIAC MICELLAR CLEAN-TOUCH HAIRCARE

A longwear makeup’s mortal enemy, now for your hair! Redken introduces Clean Maniac Micellar Clean-Touch Shampoo and Conditioner, which utilizes micellar technology to gently lift impurities like a magnet for a gentle deep cleanse without drying out or stripping your hair. Both the Shampoo and Conditioner also feature Redken’s patented Neofresh Technology, an odor-neutralizing technology which surrounds odors and repels them so hair remains fresh and pleasant. Color-safe, sulfate-free, and silicone-free.

PRODUCT NAME BENEFITS HOW TO USE
 

  

 

Redken Clean Maniac Micellar Clean-Touch Shampoo ($19, 10.1oz)

 

 

 Draws out impurities like a magnet for non-stripping cleanse that is gentle enough for everyday use. Formulated without silicones and sulfates. Color-safe. Apply to wet hair, lather, rinse.

 

 Redken Clean Maniac Clean-Touch Conditioner

($20.00, 8.5oz)

 

 Lightly moisturizes for a clean, healthy feel. Formulated without silicones and sulfates. Color-safe. After shampooing, apply to hair, focusing on mid lengths and ends. Rinse.

 

Launch:        June 2017

 

Available:  Available starting in June 2017. Visit Redken.com to find a salon, book your next appointment or buy genuine Redken products from your local salon. Also available at Ulta, Beauty Brands, JCPenney Salons and Look Fantastic.

 

Where to buy link: www.redken.com/salon_finder

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.

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This Festival Season, Redken-Ready Braids with Redken Educator Spencer Henry!

This festival season, get Redken-ready braids with top tips and tricks from Redken Educator Spencer Henry!

 

Step 1:

 

Step 2:

  • Isolate the front left and front right quadrants of the hair to create a traditional 3-strand braid, incorporating a ribbon of your choice onto the middle section securing with a clip.
  • Braid the hair as normal utilizing Redken Forceful 23 Super Strength Hairspray to keep things tidy, and finish by taking an elastic to secure the ends, and replacing your clip with a hair pin to hold ribbon in place.
  • Repeat on the opposite side of your head. Using your fingers or a wide-tooth comb to mess up those curls a bit.

 

Step 3: 

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From Runway to Real Way: Redken Styling Products for Every Occasion

Turn up the heat this Valentine’s Day without the damage. From blowouts to bouncy curls, achieving your favorite date night looks while protecting your hair is easy with Redken’s array of Heat Stylers. Each product contains Redken’s NEW Heat Restyling Technology, which locks in your style and is reactivated with heat to update your look.

  • For a blowout, start with Redken Satinwear 04, a heat-activated lotion that delivers lasting protection, reparative strength, and lustrous shine without weighing hair down. The best part? Since heat helps reactivate the product you can prep your hair in the morning then freshen it up after work.

  • For fine, frizzy hair, try out Redken Heat Design 09, a heat-activated gel that controls frizz to create a plush, perfect blowout with lasting hold and fullness.
  • For bouncy curls, spritz on Redken Iron Shape 11, a heat-protective medium control spray that provides a clean-feeling, touchable hold that’s perfect to use with a curling iron. The clean, lightweight formula won’t leave your curls sticky or stiff, so your waves, spirals and ringlets stay soft and touchable!

 

Available: Visit Redken.com to find a salon, book your next appointment or buy genuine Redken products from your local salon. Also available at Ulta, Beauty Brands and JCPenney Salons.

About Redken Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For more information visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Pinterest, Snapchat and Periscope @Redken5thAve.

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REDKEN HAIRCARE RENOVATION – Upgrade To Smart Haircare

REDKEN HAIRCARE RENOVATION
Upgrade To Smart Haircare

 

 

 

 

 

 

 

 

Today, smart technology can be found everywhere, from your phone, to your car and in almost every corner of your home. We have smart showerheads that filter your chlorinated city water, smart toothbrushes that buzz away plaque, smart makeup that autocorrects to match your skin tone, and smart facial brushes that remove every trace of longwear makeup. Now, with Redken’s latest product innovation, haircare gets smart too.

 

As the leader in protein science and the first to introduce haircare solutions customized for the consumer through problem-solution, Redken is proud to now introduce the next generation in haircare innovation by taking customization to the next level with Smart haircare.

 

Hair has different needs at different levels of the hair – from the root to the core to the tip. Now for the first time, Redken addresses each of these needs with super targeted, customized technology. Introducing the NEW RCT PROTEIN COMPLEX: a smart, multi-targeted delivery system that has 3 proteins that attract to where the hair needs them most, delivering custom nourishment to the root, the core and the tip.

 

Now upgraded in its best-selling ranges – All Soft, Color Extend Magnetics and Extreme, the brand is also launching a new breakthrough innovation, the first in haircare, with new Mega Mask in each collection to complete each of your haircare routines. New Mega Mask features a dual chamber design with 2 different formulas that combine during application to create the ultimate “multi-mask” experience, and offers intense customized care that lasts through 3 washes. The secret? Combining the deep conditioning of a mask with the long-lasting benefits of an extender.

 

“Not a single client’s hair is exactly alike. With today’s environmental aggressors, coupled with constant styling, I’m constantly recommending different hair regimens to my clients in the chair. New Smart Haircare takes some of the guesswork out of tired, lackluster strands. I’m so proud to use these products on my clients, and again, seeing Redken at the forefront of haircare innovation,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “I’ve always been a huge fan of these three haircare lines and I am so glad to see an upgraded technology within these three formulas: it proves that you really can innovate on perfection!”

 

*Note: all products Redken’s exclusive RCT Protein Complex.

 

NEW ALL SOFT FOR 15X MORE CONDITIONING *with system of shampoo, conditioner and mega mask vs. a non-conditioning shampoo

  • All Soft Shampoo ($16, 10.1oz) cleanses, restores and softens dry, brittle hair. The omega-6 enriched argan oil formulas nourish for intense softness. Hair is silky soft with increased manageability, suppleness and shine. 
  • All Soft Conditioner ($17, 8.5oz) detangles, conditions and softens dry, brittle hair. The omega-6 enriched argan oil formulas nourishes for intense softness. Hair is silky soft with increased manageability, suppleness and shine.
  • NEW All Soft Mega Mask ($29, 6.8oz) – just 3 minutes a week will seal in benefits up to 3 washes! This mask is a deep treatment & care extender for dry/brittle hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

 

NEW EXTREME FOR 15X STRONGER HAIR *with use of extreme mega mask vs. non-conditioning shampoo

  • Extreme Shampoo ($19, 10.1oz) gently cleanses, strengthens and restores distressed hair.
  • Extreme Conditioner ($20, 8.5oz) detangles, strengthens & protects distressed hair leaving it supple and resilient. Hair is left healthy-looking.
  • NEW Extreme Mega Mask ($29, 6.8oz) just 3 minutes a week will seal in benefits up to 3 washes! This mask is a deep treatment & care extender for distressed hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

 

NEW COLOR EXTEND MAGNETICS MAINTAINS 4 WEEKS OF COLOR VIBRANCY AND RADIANCE

  • Color Extend Magnetics Shampoo ($19, 10.1oz) has a non-stripping, lightweight, gentle, sulfate-free conditioning cleanser formula that strengthens hair fiber from root to tip with soft, flexible results. Contains amino-ions to help seal in color.
  • Color Extend Magnetics Conditioner ($20, 8.5oz) features an easy detangling formula that leaves you with a softer, smoother, and more conditioned feel. Contains high levels of amino-ions to help seal in color. Sulfate-Free.
  • NEW Color Extend Magnetics Mega Mask ($29, 6.8oz) just 3 minutes a week will seal in benefits up to 3 washes! A deep treatment & care extender for color-treated hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

 

Launch: February 2017

 

Available: Visit Redken.com to find a salon, book your next appointment or buy genuine Redken products from your local salon.

 

Where to buy link: www.redken.com/salon_finder

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.

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Tracey Cunningham’s Redken Fall/Winter 2016 Haircolor Trends

redken

Tracey Cunningham’s Fall/Winter 2016 Haircolor Trends

 

“As the seasons change, so should your haircolor,” says Redken Celebrity Colorist, Tracey Cunningham. Shades of haircolor that may work well with a bronzed summer glow may no longer be your perfect hue in the cooler months when your skin tone can lighten one or two shades. To help achieve a fresh new look that will transition into fall and winter – just as your closet makes the switch, too! – Tracey uses Redken’s revolutionary color formulas to create her favorite haircolor trends for Fall/Winter 2016.

 

Fall/Winter 2016 Trend #1: Sophisticated Blonde
 

“I love an all-over creamy blonde for fall and winter. In the summer clients can keep their blonde with more roots and less highlight maintenance; however for fall and winter I love a deeper, manicured blonde with more complete color coverage. Charlize Theron is a perfect fall blonde – sophisticated and more put together than a summery beach blonde.” – Tracey Cunningham

 

  charlize-theron
Fall/Winter 2016 Trend #2: Rich Red                                 
 

“Bryce Dallas Howard does my perfect fall red – so warm and rich. A pop of chestnut in the hair creates a smoldering red that radiates its own heat as the temperatures drop. A deep red created with Shades EQ Gloss complements light or fair skin tones while adding amazing condition and shine to the hair.” – Tracey Cunningham

 

  bryce-dallas-howard
Fall/Winter 2016 Trend #3: Brunette Babylights
 

“Warm babylights give brunettes the perfect ‘pick me up’ by boosting skin tone, especially in the cooler fall and winter months. Mandy Moore’s babylights easily soften her monochromatic brunette color, but the placement and tone of the color makes her hair feel warm and seductive, not beachy.” – Tracey Cunningham

 

  mandy-moore

 

At your next salon appointment, leave the chair looking and feeling like a celebrity by asking your colorist about Tracey’s trends. To continue to protect your haircolor after your service, Tracey recommends using Redken Color Extend Magnetics Sulfate-Free Haircare or Blonde Idol Haircare to seal in color and deliver maximum vibrancy and shine.

 

Visit Redken.com to find a salon, book your next appointment or buy genuine Redken products from your local salon.

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.

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Introducing Redken pH-Bonder, the complete solution to promote bond integrity during a professional haircolor or lightening service.

redken

From a Pioneer of pH Science Comes the Power of pH Science

Redken pH-Bonder is the complete solution to promote bond integrity during a professional haircolor or lightening service.

ph-bonder

With more than 25,000 professional colorists using bonding products*, it is clear that women and stylists are looking for a gentler color application that won’t damage the hair. Redken, a pioneer of pH science, introduces new pH-Bonder, a complete solution to promote bond integrity during a professional haircolor or lightening service, resulting in softer, smoother hair while preserving the health of hair during each salon visit. Added to lighteners and color to minimize stress on the hair, new pH-Bonder allows women to achieve the lighter, brighter hair they desire while also maintaining the overall health and strength of their hair.

 

The synergistic trio of pH-Bonder is a unique bond protecting system – from the backbar to retail – that is compatible with all hair types and specifically optimized for usage with Redken lighteners and colors. The three components – #1 Bond Protecting Additive, #2 Fiber Restorative Pre-Wash Concentrate, and Post-Service Perfector – are powered by the advanced technology helping to protect bonds and balance hair’s pH. Step #1, the Bond Protecting Additive, helps protect bonds during the technical service by keeping fibers strong from within to reduce breakage. The #2 Fiber Restorative Pre-Wash Concentrate restores the hair fiber and smoothes the hair’s cuticle for improved strength, shine and softness following the color treatment. The final component of pH-Bonder is the Post-Service Perfector, a once-a-week treatment designed for women to maintain hair’s natural pH at home.

 

“Constant lightening and coloring can take its toll on hair, and as a colorist, my top priority is maintaining the overall health of each client’s hair during and after her visit,” says Redken Artist Sean Godard. “pH-Bonder is amazing at protecting and strengthening hair while allowing women to go as light as they desire. The result is less breakage, less damage and smoother, shinier hair every time!”

 

The launch includes a visual and social media campaign with model, trendsetter and Redken muse Soo Joo Park and Baja East fashion designers Scott Studenberg and John Targon. Soo Joo is known for her signature blonde hair and has been a part of the Redken muse collective for two years. “Soo Joo has an effortless cool that makes her a perfect fit for Redken. Her blonde hair also makes her a perfect fit for pH-Bonder,” says Shane Wolf, Worldwide General Manager, Redken 5th Avenue.

 

Baja East is known for their “loose luxury” fashion that blurs gender lines with laidback city-cool designs that anyone can wear. “Baja East has an NYC urban chicness that is so unique. We are so happy they joined this campaign and let us transform them into blondes,” adds Wolf.

 

During your next professional hair color, ask your stylist about pH-Bonder to protect bonds, balance pH, and preserve the fiber integrity of hair. It’s suitable for all hair types and is free of silicone, phthalates, dea and aldehydes. In addition to protecting hair during and after each color service, maintain your color with Redken Color Extend Magnetics Shampoo and Conditioner until your next scheduled salon appointment.

 

The SRP for pH-Bonder Post-Service Perfector is $16.00 and is only available at Redken authorized salons and Ulta nationwide starting September 2016.

 

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.

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Introducing the future of hair restoration with Redken’s NEW! Heatcure Professional Formulas, in salons now

#Heatcure, The Future of Haircare.

Redken’s complete backbar to retail solution for total hair restoration, even 10 washes later

heatcure

Just imagine, one of the biggest culprits of damaged hair – heat – is actually the most effective way to restore damage and revive the look and feel of healthy hair. Six years in the making, Redken is excited to introduce NEW Heatcure Professional, a breakthrough heat-activated salon service and at-home self-heating treatment designed to restore damaged and overly-processed hair. The two-part Heatcure system includes the backbar service, which consists of the Heatcure Professional Formula and the Heatcure Professional Tool which must always be used together, and the Heatcure At-Home Treatment.  After the salon service, even the most damaged hair is instantly restored to a healthy, vibrant look and feel for up to 10 washes! Maintain the look and feel of healthy hair with the at-home self-heating mask for instant conditioning, softness and shine, repairing up to one year of hair’s surface damage!

 

In Salon: Heatcure Professional Service

The heat-activated protein delivery system penetrates deep into the hair’s cortex to instantly fortify and restore damaged hair with lasting results. The restoration service begins with the Heatcure Professional Formula which features a unique combination of proteins including arginine, soy, sepicap; wheat and palm oils; low melting point waxes and cationic surfactants. The ingredients liquefy and penetrate up to the cortex of the hair with the use of the Heatcure Professional Tool, an exclusive ceramic tool for hair restoration designed with a specifically-calibrated low-heat setting of 284°F.

 heatcure

Designed in collaboration with T3 Micro, Inc. for use on towel-dried hair, the Heatcure Professional Tool features a low-heat single-setting that is maintained at this same temperature throughout the full service. Afterward, hair looks and feels healthier, more conditioned, nourished and less damaged. In fact, studies show that after just one Heatcure Professional Service, 96% of clients agreed their hair felt more conditioned, and 94% agreed their hair looked healthier. Ten washes later, 70% of clients were still satisfied with their Heatcure Professional Service*.

 

“Nearly every client of mine who suffers from damaged hair, no matter their hair type, would benefit greatly from the Heatcure Professional Service,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “Each day, hair is exposed to so many aggressors – both environmental and chemical – that can damage hair internally and externally. Damage is instantly reversed with the Heatcure Professional application and provides lasting results. With the option of both a salon service treatment and an at-home treatment, clients of all hair types can easily achieve hair that looks and feels as if it’s never even been touched by heat or chemicals.”

 

At-home: Heatcure Self-heating Mask

Prolong your in-salon service and its benefits with the Heatcure At-Home self-heating treatments, weekly fortifying masks that deliver deep-conditioning to restore the hair’s healthy look and feel with a process that is as simple as “peel, heat and treat.” After just one application, the at-home heating treatment repairs up to one year of hair’s surface damage and restores the appearance of shine, conditioning and softness to the hair. Studies show that 96% of women who tried the at-home treatments agreed that their hair felt more nourished and conditioned, 86% agreed their hair looked healthier, and 80% agreed their hair felt less damaged.**

 

Following your Heatcure Professional Service, ask your stylist for their recommendation on the best Redken Shampoo and Condition for your hair. Follow your service with the Heatcure At-Home self-heating treatments on a weekly basis to keep your hair’s healthy look and feel until your next Redken salon appointment.

 

The SRP for the Heatcure At-Home self-heating treatment is $25.00 and is only available at Redken. authorized salons nationwide starting August 2016.

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.

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Redken announces Lizzy Jagger as newest brand muse

redken

REDKEN ANNOUNCES LIZZY JAGGER
AS NEW BRAND MUSE

Model, actress and eldest daughter of Rolling Stones’ Mick Jagger tapped as latest muse for new Redken Heatcure Professional Service and Heat Styling launches

 LIZZY JAGGER

Lizzy Jagger, photographed by Txema Yeste in New York City.

 

Redken is excited to introduce model, actress and producer Lizzy Jagger as the brand’s newest muse, joining the collective of Redken muses and trend creators including actress and model Suki Waterhouse, supermodels Mariacarla Boscono, Lea T., Soo Joo Park, and Crystal Renn, Redken Global Creative Director Guido and Redken Celebrity Colorist Tracey Cunningham. Beginning August 2016, Lizzy will appear as the muse for two Redken launches, Heatcure Professional Service and the relaunch of Redken’s Heat Styling collection.

 

Born in New York City, Elizabeth “Lizzy” Scarlett Jagger is the eldest daughter of 1970s supermodel Jerry Hall and Rolling Stones front man Mick Jagger. Lizzy will appear in print and digital campaigns for the launch of Redken’s NEW! Heatcure Professional Service, an exclusive salon service that instantly restores the look and feel of damaged hair for up to 10 washes. Lizzy will also be featured in the relaunch of Redken’s Heat Styling collection that provides lasting protection and endless restyling capabilities.

 

“Lizzy’s signature, striking red hair and unique style epitomize the Redken spirit,” says Shane Wolf, Global General Manager of Redken 5th Avenue. “She represents a modern approach to beauty that’s confident and enviable.”

 

For more information about Lizzy’s debut and the campaign, follow @Redken5thAve and @lizzyjagger with more details to come!

 

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.

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Join the curl rebellion with Redken’s NEW! Curvaceous, in salons May 2016

redken

Join The Curl Rebellion
Redken invites curly haired girls everywhere to toss their flat iron with the launch of the NEW! Curvaceous professional customizable system for all curl types

redken curvaceous

A recent study found that if women could choose to have any hair type as their natural hair, nearly 80% of respondents would opt to wake up with wavy/curly hair while only 16% would elect for straight hair1. With 65% of the world population already rocking wavy or curly hair1 and the remainder evidently wishing they did, it’s time to stand up and embrace curls with Redken’s NEW! Curvaceous, a complete customizable system from care to style that transforms all curl types: waves, curls, and spirals.

 

Suitable for color-treated hair, Redken Curvaceous is the first professional system to address top curl concerns including dryness, frizz, fragility and dullness, while also providing three days of curl definition* and 97% frizz reduction.**  Featured in each of the 10 Curvaceous products is the exclusive Curl Memory Complex, a combination of sugar crystals to attract moisture and reactivate shape, moringa oil to drench dehydrated curls with a boost of moisture, and UV filters to shield hair from environmental aggressors and protect color-treated waves, curls and spirals from fading.

 

“As anyone that has curly hair knows, the curly hair market can be tricky and exhausting to navigate. Many of my curly haired clients turn to trial and error, or cocktailing, in an attempt to find the perfect combination of products that work best for their hair type,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “Redken’s new Curvaceous is one-of-a-kind as it has a clear navigation designed to minimize the need for trial. Curvaceous offers products that are universal to all curl types as well as ones formulated to best suit one specific curl type. It eliminates all guesswork out of caring for your curls while simultaneously nourishing and protecting them from color fade and environmental aggressors that further aggravate the curl structure.”

 

Redken knows perfect curls begin in the shower and with formulas to fit every preference, Curvaceous offers three gentle, paraben-free, non-stripping cleansers containing varying levels of foam and moisture. Follow with the Curvaceous Conditioner which can be used both as a rinse-out and leave-in treatment to help nourish and define waves, curls and spirals. To help prime hair before styling and activate its texture, choose from two universal stylers: the NEW! Curl Refiner moisturizing and curl-defining primer for curl definition and discipline, and the launch’s star product, the NEW! CCC Spray climate control caring spray-gel to perfect curls while fighting frizz and humidity, all in just one step. To style curls without the fuss, choose from four stylers based on curl type: Wind Up energizing and texturizing spray to hydrate waves and revive definition; Full Swirl sculpt and shine cream-serum, a 2-in-1 formula with the perfect balance of cream and serum for curls; Ringlet shape-perfecting lotion to help transform unruly spirals while providing a shiny, touchable finish; and Spiral Lock high-hold gel to define spirals and control the look of frizz and bounce.

 

Follow the below steps to achieve the hottest Curvaceous looks based on your curl type:

 

FOR WAVES THAT WOW

  • CLEANSE: Gently massage Curvaceous High Foam Lightweight Cleanser throughout wet hair. Rinse.
  • CONDITION: Apply Curvaceous Conditioner evenly throughout hair. In a downward motion, use your fingers or a wide-tooth comb to evenly distribute and detangle. Rinse.
  • STYLE: Squeeze and towel-dry hair. Mist Curvaceous Wind Up energizing and texturizing spray on each section of the head using a “squeezing technique” to boost waves with shape and shine. For added fullness, allow hair to gently fall freely on either side while diffusing. Repeat on opposite side until dry. To refine, randomly wrap waves around a 1″ curling iron barrel. Finish by styling waves into desired shape and lightly mist Curvaceous CCC Spray climate control spray gel to define and perfect.

 

FOR CURLS THAT CAPTIVATE

  • CLEANSE: Gently massage Curvaceous Low Foam Moisturizing Cleanser throughout wet hair. Rinse.
  • CONDITION: Apply a generous amount of Curvaceous Conditioner evenly throughout hair. Rinse. For increased manageability and control do not rinse completely.
  • PRIME: Squeeze and towel-dry hair leaving behind a small amount of moisture. For thicker or drier ends, apply a small amount of Curvaceous Curl Refiner moisturizing and curl-defining primer.
  • ACTIVATE: Lightly mist Curvaceous CCC Spray climate control caring spray-gel to define and perfect.
  • STYLE: Apply Curvaceous Full Swirl sculpt and shine cream evenly throughout entire head. Twist 1”-2” sections of the hair around your fingers to define and set. Diffuse hair until about 80% dry and allow the rest to dry naturally. For next day styling, recommend Curvaceous CCC Spray climate control caring spray gel for flexible hold and frizz control.

 

FOR SPIRALS THAT SIZZLE

  • CLEANSE: Gently massage Curvaceous Low Foam Moisturizing Cleanser from lengths and ends, working up towards the scalp for 1-3 minutes. Rinse. Alternate every 3 weeks with Curvaceous No Foam Highly Conditioning Cleanser.
  • CONDITION: Apply a generous amount of Curvaceous Conditioner throughout mid-lengths and ends. In a downward motion, use your fingers or a wide-tooth comb to evenly distribute and detangle. Rinse.
  • PRIME: Squeeze and towel-dry hair. Apply Curvaceous Curl Refiner moisturizing and curl-defining primer from mid-length to ends. Twist sections with your fingers for targeted moisture, definition and bounce.
  • STYLE: Using your fingers, rake a small amount of Curvaceous Spiral Lock high-hold gel throughout entire head. Diffuse or air dry, and finish by separating spirals into desired shape. For next day styling, we recommend Curvaceous CCC Spray climate caring spray gel for flexible hold and frizz control.

 

The suggested retail price for Redken Curvaceous products ranges from $18.50 to $28.00. To find the nearest Redken salon, visit http://www.redken.com/salon-finder.

 

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.

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Skip a shampoo, not a wash with Redken’s NEW! Genius Wash cleansing conditioners

Skip a Shampoo, not a Wash
Rotate your haircare regimen with
Redken’s NEW Genius Wash cleansing conditioners

 redken

It’s not rocket science, but it is genius! Now, you can wash smarter by rotating your haircare regimen with Redken’s NEW Genius Wash cleansing conditioners. Genius Wash cleansing conditioners cleanse and condition in one step for ideal moisture replenishment, manageability and color radiance, so your hair is always clean, but never over-washed. Available in three gentle formulas for medium, coarse and unruly hair, Genius Wash cleansing conditioners work ingeniously when rotated with your favorite Redken shampoo to provide the gentle cleansing and extra conditioning on the days you need it.

 

“Genius Wash is an ideal way to whisk away build-up of oil or debris from your hair and scalp as often as needed without stripping any of the essential natural moisture,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “You can easily switch up your standard haircare regimen by alternating your traditional Redken shampoo with Genius Wash, so you will maintain optimal conditioning and avoid over-washing.”

 

PRODUCT LINEUP & TECHNOLOGYgenius wash

 

The Genius Wash formulas feature a gentle cleansing technology that works best when rotated with your favorite Redken shampoo and conditioner to leave hair clean, but never over-washed. Like other cleansing conditioners, Genius Wash foams less than a traditional shampoo and should be used every 2 – 3 washes depending on your hair type and need. Each of the formulas feature customized moisture and proteins for medium, coarse or unruly hair, as well as apricot oil for moisture, shine and softness and soy proteins to strengthen and repair. All of the formulas are free of any harsh salts, chemicals and parabens.

 

Genius Wash cleansing conditioners are an addition to your existing haircare regimen and not a replacement for your traditional shampoo. Book an appointment with your Redken stylist to create a custom routine that pairs the Genius Wash and Redken shampoo that is right for you depending on your hair type, concern and cleansing habits.

 

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.

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Redken and essie raise more than $16,000 at Trim Hunger Cut-A-Thon in NYC!

redken

Redken and essie Trim Hunger at NYC Cut-A-Thon
Redken and essie team up to raise more than $16,000 for City Harvest in honor of Hunger
Awareness Month

Trim Hunger

Hairdressers know that hunger is shear madness! To support Hunger Awareness Month, Redken 5th Avenue NYC teamed up with essie to host the Trim Hunger Cut-A-Thon at the Redken Exchange on Thursday, September 10, benefitting City Harvest, the world’s first food rescue organization dedicated to helping feed the nearly 1.4 million New Yorkers facing hunger.

 

The event raised a grand total of $16,310 for City Harvest in just 5.5 hours – that’s almost $3,000 per hour! A team of 65 volunteers and top Redken stylists gave haircuts, blowouts and braids to 90 guests from Manhattan to Milwaukee, while essie, also a sponsor of the event, gave guests “orange thumbie” manicures in their Roarrrrange shade as a symbol of support in the fight against hunger.

 

Trim Hunger is the most recent non-profit endeavor of Redken stylist Josif Wittnik, owner of Salon CTI and Day Spa and The Salon Professional Academy in Appleton, Wisc. Following a local project to help feed families in need in his community, Josif developed Trim Hunger to raise awareness for the cause and feed the hungry on a national level.

 

“I am so proud that Josif, who has been with the Redken family for more than 20 years, is the visionary behind such an important event that will help feed the 49 million people who go hungry every year, which is a number that is hard to even fathom,” says Leslie Marino, General Manager, Redken US.  “I’m so glad and so proud that the Redken family came together with the community to support such a great cause. That’s what helps makes this industry so special. Everyone wants to give back so badly and has such a big heart.”

 

Keep following Redken as The Salon Professional Academies (TSPAs) attempt to break the Guinness Book of World Records’ existing record for the most people cutting hair at the same time on September 27 when 22 Trim Hunger Cut-A-Thons will be held simultaneously across the nation!

 

To learn more about the Trim Hunger Cut-A-Thon or to make an online donation, which will be immediately put to work to help put food it in the hands of hungry New Yorkers, visit www.redken.com/whats-hot/trim-hunger/ or www.trimhunger.com.

 

ABOUT CITY HARVEST:
Founded in 1982 as the world’s first food rescue organization, City Harvest (cityharvest.org) is dedicated to helping feed the nearly 1.4 million New Yorkers facing hunger.  City Harvest will collect 55 million pounds of excess food from restaurants, grocers, bakeries, manufacturers, and farms, and deliver it free of charge to 500 community food programs across the city this year.  In addition to helping meet the immediate need for food, City Harvest takes a long-term approach to fighting hunger by partnering with residents, local organizations and businesses through Healthy Neighborhoods programs which increase the availability of affordable fruits and vegetables in low-income communities and provide the nutrition education and resources to maintain a wholesome, food-secure diet.

 

ABOUT ESSIE
USA’s nail salon expert since 1981, Essie cosmetics was founded in New York City by Essie Weingarten, the color authority. Essie is beloved for a visionary approach to nail lacquer featuring catchy, clever names that created a new standard for the category. A leader in luxury, Essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and women of style in over 100 countries. Essie is committed to safe standards with an award-winning line of nail care products and more than 900 shades to date.

 

ABOUT REDKEN
For over 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals.  Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken provides salon professionals and consumers the ultimate professional edge. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve, Instagram and Pinterest.

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Get Your Mocha Fix with Redken’s NEW! Sombre technique

redken

GET YOUR MOCHA FIX WITH SOMBRE
ACHIEVE A FRESH, NATURAL LOOK WITH REDKEN’S HOTTEST NEW HAIRCOLOR TREND

amber le bon ashley moore

Whether you’re a blonde or brunette, embrace the fall season’s warm tones and low-maintenance approach with Redken’s NEW Sombre, a professional color technique that blends brunette and blonde tones together to create a low-contrast “soft ombre” effect.

 

To help colorists achieve the fresh Sombre look, Redken has launched two new Mocha shades into Redken Chromatics. Inspired by hot chocolate, Chromatics Mocha 6M features warmer tones that perfectly complement golden skin tones and are best-suited for medium to lighter bases. Chromatics Mocha 4M provides rich, deep chocolate tones with a hint of red, and is ideal on dark and medium bases.

 

“Sombre is a softer, more low-maintenance version of ombre that is universally flattering on all haircolors,” says Redken Celebrity Colorist Tracey Cunningham. “Redken’s NEW Chromatics Mocha shades help to create a rich base color with highlights that can be toned with the NEW Shades EQ Gloss natural warm shades, creating a beautiful blended color similar to that of my client Jessica Biel.”

 

As muses for Redken’s Sombre campaign, model and DJ Amber Le Bon and model Ashley Moore showcase two Caramel Sombre and Mocha Sombre looks and inspire those looking to refresh their ombre look.

 

To locate a Redken salon near you and try the new Sombre look, visit Redken.com/salon_finder. Following your salon service, maintain your beautiful color at home with Redken’s Color Extend Magnetics haircare system for guaranteed longer-lasting color.

 

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

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Redken hosting Trim Hunger Cut-A-Thon for Hunger Awareness Month!

redken

Hunger is Shear Madness!
Redken 5th Avenue NYC hosting Trim Hunger Cut-A-Thon to benefit City Harvest in support
of Hunger Awareness Month.

Trim Hunger Cut-A-Thon

In recognition of Hunger Awareness Month, Redken 5th Avenue NYC will host the Trim Hunger Cut-A-Thon at the Redken Exchange on Thursday, September 10 from 10 AM – 3:30 PM to benefit City Harvest, the world’s first food rescue organization dedicated to helping feed the nearly 1.4 million New Yorkers facing hunger.

 

Trim Hunger is the most recent non-profit endeavor of Redken stylist Josif Wittnik, owner of Salon CTI and Day Spa and The Salon Professional Academy in Appleton, Wisc. Following a local project to help feed families in need in his community, Josif developed Trim Hunger to raise awareness for the cause and feed the hungry on a national level.

 

“Hunger is a cause that my wife and I have always supported from a global standpoint, but I was really inspired to take more action after I worked with a family in my community that was unable to put food on the table following an unexpected medical incident that left them with many bills to pay,” says Wittnik. “That’s when I realized that hunger is more than what we see on TV. There are families in our local communities who don’t know where their next meal will come from, and in New York especially, we have an opportunity to make an impact on so many lives. Thanks to the support from Redken and City Harvest, the Trim Hunger Cut-A-Thon brings community members together to work toward one common goal: to raise awareness and money for hunger.”

 

Top Redken stylists will be giving haircuts, blow-outs and braids for a minimum donation of $25. Essie, also a sponsor of the event, will be offering “orange thumbie” manicures in their Roarrrrange shade as a symbol of support in the fight against hunger.

 

“It costs City Harvest just 25 cents to rescue and deliver one pound of food in New York City, and with more than 1.7 million New Yorkers struggling to afford food for themselves and their families, a little bit goes a long way,” says Leslie Marino, General Manager, Redken US.  “Redken’s Trim Hunger Cut-A-Thon will bring together both stylists and members of the community to help make an immediate impact on the fight against hunger in New York City.”

 

On September 27, Redken hopes to break the Guinness Book of World Records’ existing record for the most people cutting hair at the same time when 22 Trim Hunger Cut-A-Thons will be held simultaneously at The Salon Professional Academies (TSPAs) across the nation.

 

Join Redken and City Harvest today in the fight against hunger with an online donation, which will be immediately put to work to help put food it in the hands of hungry New Yorkers. To learn more about the Trim Hunger Cut-A-Thon, visit http://www.redken.com/whats-hot/trim-hunger/ or www.TSPAGives.org.

 

ABOUT CITY HARVEST:
Founded in 1982 as the world’s first food rescue organization, City Harvest (cityharvest.org) is dedicated to helping feed the nearly 1.4 million New Yorkers facing hunger.  City Harvest will collect 55 million pounds of excess food from restaurants, grocers, bakeries, manufacturers, and farms, and deliver it free of charge to 500 community food programs across the city this year.  In addition to helping meet the immediate need for food, City Harvest takes a long-term approach to fighting hunger by partnering with residents, local organizations and businesses through Healthy Neighborhoods programs which increase the availability of affordable fruits and vegetables in low-income communities and provide the nutrition education and resources to maintain a wholesome, food-secure diet.

 

ABOUT ESSIE
USA’s nail salon expert since 1981, Essie cosmetics was founded in New York City by Essie Weingarten, the color authority. Essie is beloved for a visionary approach to nail lacquer featuring catchy, clever names that created a new standard for the category. A leader in luxury, Essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and women of style in over 100 countries. Essie is committed to safe standards with an award-winning line of nail care products and more than 900 shades to date.

 

ABOUT REDKEN
For over 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals.  Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken provides salon professionals and consumers the ultimate professional edge. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve, Instagram and Pinterest.

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Boost your blow-dry with Redken’s NEW glow dry style enhancing blow-dry oil for lightweight, instant shine!

redken

Don’t Just Blow-Dry, Glow Dry!

Boost your blow-dry with Redken’s NEW glow dry style
enhancing blow-dry oil for lightweight, instant shine.

glow dry

Ready to reinvent your blow-dry? Prepare to be blown away by Redken’s NEW glow dry style enhancing blow-dry oil, a revolutionary heat-responsive oil created with a blow dryer in mind. Redken’s heat-responsive silicone technology delivers instant diamond-like shine with style and control, and it reduces blow-dry time when paired with Redken’s pillow proof blow dry express primer.

 

“Many women use hair oils to nourish and moisturize their hair, but there are also multiple styling benefits that certain types of hair oils can provide,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “Redken’s NEW glow dry style enhancing blow-dry oil contains heat-transforming silicones that evaporate when heat is applied, leaving hair super shiny and virtually weightless. It’s a simple product that any woman can work into her daily haircare routine to get the shiniest, silkiest strands ever.”

 

GLOW DRY TECHNOLOGY

NEW glow dry style enhancing blow-dry oil features Redken’s first-to-market heat-responsive oil technology with a blend of two heat-transforming silicones that evaporate when heat is applied to add instant shine and style without the weight.

  • Cyclopentasiloxane: carrier silicone that delivers dimethiconol, which adds discipline and manageability
  • Phenyl-Trimethicone: shine-specific silicone from the nucleus of the oil

THE GLOW DRY DIFFERENCE

REDKEN’S HAIR OIL PORTFOLIO
  Description Technology Key Benefits
glow-dryNEW! glow dry style enhancing blow-dry oil Lightweight style enhancing heat-responsive blow-dry oil for all hair types and textures. Safe for color-treated and chemically straightened hair. Features Redken’s NEW heat-responsive Silicone Technology.

 

 Adds weightless shine, style control and manageability.
Diamond Oil HighDiamond Oil High Shine Airy Mist Buildable shine-enhancing aerosol oil for all hair types and textures, especially fine hair. Features Redken’s Sparkling Oil Complex with Coriander, Camelina and Apricot Oils.

 

 Instantly adds multi-dimensional shine to the hair. Buildable lightweight formula leaves hair feeling feather-light.
All Soft ArganAll Soft Argan-6 Oil Multi-tasking oil treatment with Argan oil to intensely nourish and protect all hair types and textures, especially dry, brittle hair. Comprised of Redken’s Silicone Technology, fair trade Argan oil and omega-6. Six benefits: Moisturizes, protects, smoothes, boosts shines, softens and conditions.
Diamond Oil ShatterproofDiamond Oil Shatterproof Shine Silicone-free care oil that fortifies and conditions hair for diamond-like shine. Ideal for medium-coarse hair types, especially if dull or damaged. Silicone-free oil comprised of Redken’s Shine Strong Complex with Coriander and Apricot oils. Treats damaged hair from the inside out, leaving hair twice as strong and three times shiner! Adds moisture, reduces frizz and breakage, and allows for increased flexibility and reduced breakage.

 
Diamond Oil Shatterproof Shine IntenseDiamond Oil Shatterproof Shine Intense Silicone-free care oil that fortifies and conditions hair for diamond-like shine. Ideal for coarse hair types, especially if dull or damaged. Silicone-Free oil features Redken’s Shine Strong Complex with Coriander, Camelina, Coconut and Apricot oils.

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.