Pureology Adds Two New Texturizing Products to the ColourStylist Styling Line – It’s The Wave of the Future
Colour treated hair has special needs and therefore encounters many challenges during the styling process such as breakage, dryness and dullness. Pureology Serious Colour Care welcomes two new products to the award-winning ColourStylist styling line to combat these challenges, IlluminatingCurl 24 hour shaping lotion and AntiBreakageTwist shine texturizer, and to promise flawless, lasting colour brilliance that strengthens while it styles.
“The number one need for curly, colour-treated hair is moisture and humidity control as haircolour decreases the natural lipid content of the hair creating frizz and dryness. IlluminatingCurl contains camelina extract to help protect it from humidity and AntiBreakageTwist features olive oil to moisturize and nourish the hair,” states Steven Henley, Senior Director of Education for Pureology.
Both IlluminatingCurl and AntiBreakageTwist are free of petrolatum and mineral oil. Like other ColourStylist products, IlluminatingCurl and AntiBreakageTwist feature Pureology’s exclusive StrengtheningAntiFadeComplex®, enhanced with Keravis protein to provide strength and protect colour from UV and free radical damage. Vegetable-based polymers provide caring hold that lasts. Unique reflective lipid extracts deliver maximum radiance and olive oil replenishes and nourishes to infuse hair with suppleness, while Camelina extract forms a humidity-resistant barrier to help lock in the style. Finally, coriander oil creates mirror surface shine for enhanced colour vibrancy.
The complete ColourStylist line includes the following styling products:
· NEW! AntiBreakageTwist
· NEW! IlluminatingCurl
“My curly-haired clients are constantly looking for products that will perform without compromising their haircolour,” explains Ruth Roche, Pureology Colour Ambassador. “These two new ColourStylist products fulfill that expectation in the form of a luxurious pliable paste and a lightweight fortifying shaping lotion.”
ABOUT PUREOLOGY SERIOUS COLOUR CARE®
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated ZeroSulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com, Become a Pureology Facebook Fan or follow us on twitter @PureologyTweet. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.